Matt Sohinki
Gamer. Dancer. Try hard. For business: [email protected]
352.9K
Followers
540
Following
1.1K
Posts
4.96%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 935 out of 1606 creators we track and holds a follower count that is smaller than the typical creator by half. The verified profile operates as a Macro creator with over one thousand posts to its name. While a specific category is not set, the content focuses on gaming and dancing. This account achieves an engagement rate of 4.96 percent which sits well above the median of 0.98 percent. The following report breaks down the audience interaction and content consistency.
Account Info
| Account Size | Macro |
| Followers | 352,860 |
| Following | 540 |
| Posts | 1,121 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 17,370 |
| Avg Comments per Post | 128 |
| Videos | 9 |
| Photos | 3 |
| Engagement Rate | 4.96% |
Follower Growth Over Time
How @sohinki's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-4235
Net Change
-1.2%
% Change
-60
Avg / Day
71
Days Tracked
15
Data Points
Tracked between May 6, 2026 (357,000 followers) and Jul 17, 2026 (352,765 followers).
The account lost 4.1K followers over 51 days. The downward trend is steady at about 81 fewer followers per day.
What the trajectory means
The account experienced a downward trend of approximately 4.1K followers over the tracked period. This decline makes the profile a risk to time carefully as the audience size is shrinking. The daily pace of roughly 81 fewer followers per day allows for precise planning regarding current reach.
Engagement Analysis
Based on 12 recent posts
Platform Context
@sohinki ranks 120 out of 929 accounts because its engagement rate is much higher than the tracked median. This 4.96% rate sits well above the 0.98% average for other creators. The high percentage indicates a strong level of interaction from the audience on a per-follower basis.
The engagement rate of 4.96% far exceeds the 0.98% median and ranks 120 out of 929. This indicates an audience that reacts much more than the typical user. Video content earns a higher reward from the community with 19.0K likes compared to 12.4K for photos. While the average interaction remains steady, the hit rate reveals inconsistent reach. Only 8.3% of posts doubled the account average and 8.3% quintupled it. These figures suggest that while the core fans are loyal, the content rarely breaks into broader waves of consistent growth. The high volume of likes against a lower comment count suggests a preference for quick interaction over deep discussion. This is an active audience.
17.4K
Avg Likes/Post
128
Avg Comments/Post
208.4K
Total Likes
1.5K
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
4.96%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
19.0K
Avg Likes on Videos (9)
12.4K
Avg Likes on Photos (3)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @sohinki's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @sohinki's single biggest post had going for it — the patterns worth replicating.
88,266 likes · 721 comments
5.1× @sohinki's average post · 6.1× the median post.
"🔍 That version of us had no idea what was coming. In 2012, we were just showing up, making stuff, figuring it out as we went. None of us knew how long it would last or what it would turn into and honestly, that’s probably why it worked. Seeing all of us then and now is surreal "
788 characters
Video
Format
Tuesday
Day Posted
22:00 UTC
Hour Posted
1.2M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over six times the median engagement of this account. This peak performance aligns with a high comment-to-like ratio that suggests deep audience interaction. Short captions under forty characters drive the highest engagement at 23.8K likes per post. Long captions exceeding one hundred characters perform poorly and suggest you should keep your copy concise to maintain interest. Use the recurring hashtags like #temperamentalpod and #comedypodcast to signal specific topics to your core audience. Your posting frequency of zero point five times per week indicates a slow but deliberate growth pace. This account maintains a steady presence rather than seeking rapid spikes through high volume. @sohinki has 352.9K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 414 chars |
| Posting Frequency | 0.5 posts/week |
Content Mix
9
Videos / Reels
3
Photos
Top Performing Posts
🔍 That version of us had no idea what was coming. In 2012, we were just showing up, making stuff, figuring it out as w…
It’s timeeeee. 🎄🎅🏼🎁 The boys and I just popping in to wish you the happiest of holidays whether you’re celebrating Chr…
Some group shots with the gang from the @smosh 20th anniversary. Hanging out all day reminded me that we have never mis…
Doing this for a decade and a half and I still can't get this right. Family dinner after last week's Summer Games Fest
It’s kind of wild how much time has passed, even when it doesn’t feel like it at all. Sometimes I forget that this is…
A nostalgia kick to your face 💥 okay I might be reaching but we’ve always been ourselves. Sohinki and I had ice cream …
New year. Same squad. Same lore. 🥩✨ This is us now but spiritually it’s a callback to that xbox party years ago when w…
If these make sense to you… hi/sorry 💀 Actually wild how long we’ve shared this space together and that’s not somethin…
Top Posts
Highest-liked recent posts from @sohinki
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
🔍 That version of us had no idea what was coming.
In 2012, we were just showin…
|
88.3K | 721 | view |
| 2 |
It’s timeeeee. 🎄🎅🏼🎁
The boys and I just popping in to wish you the happiest of…
|
28.0K | 138 | view |
| 3 |
The root of our arguments
|
23.7K | 171 | view |
| 4 |
Some group shots with the gang from the @smosh 20th anniversary. Hanging out al…
|
19.7K | 74 | view |
| 5 |
Doing this for a decade and a half and I still can't get this right.
Family din…
|
15.8K | 78 | view |
| 6 |
It’s kind of wild how much time has passed, even when it doesn’t feel like it a…
|
14.4K | 140 | view |
| 7 |
A nostalgia kick to your face 💥 okay I might be reaching but we’ve always been …
|
7.9K | 46 | view |
| 8 |
New year. Same squad. Same lore. 🥩✨
This is us now but spiritually it’s a call…
|
5.2K | 24 | view |
| 9 |
If these make sense to you… hi/sorry 💀
Actually wild how long we’ve shared thi…
|
2.1K | 59 | view |
Posting Patterns & Optimal Timing
When @sohinki posts on Instagram
The account follows a sparse high-effort pace. This creator posts roughly once every two weeks which falls below the median frequency of one post per week. Despite this low volume, their rank sits in the middle of the pack at 935 out of 1606 based on posting frequency alone. The consistency score of zero indicates a highly erratic schedule rather than a deliberate gap between posts. They have never maintained a streak longer than two days. New content typically lands on Wednesday and Thursday. These creators often drop their content around 22:00 UTC. For a marketer, this rhythm makes planning a timely tie-in difficult. You cannot rely on a regular cadence to align your campaign with their output. You must instead monitor their profile closely for manual spikes in activity. Success depends on reacting to the sporadic uploads rather than scheduling ahead of a predictable cycle.
0.5
Posts / week
397.7h
Avg gap between posts
Wednesday, Thursday, Tuesday
Peak posting days
22:00, 21:00, 2:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @sohinki publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts about 0.5 times per week with the best engagement on Wednesday and Thursday. The busiest hour for these posts is at 22:00 UTC.
Most Common Words
Frequent caption words across @sohinki's recent posts (excludes stopwords)
Best Day of the Week to Post
@sohinki's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 3 | 30,500 | 91,499 |
| Wednesday | 3 | 16,306 | 48,917 |
| Thursday | 3 | 12,342 | 37,025 |
| Friday | 2 | 8,986 | 17,971 |
| Saturday | 1 | 14,557 | 14,557 |
Posting Consistency & Streaks
How steadily @sohinki maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
6.6%
Active days
Posted at least once
397.7h
Avg gap
Between posts
Caption Length & Performance
How @sohinki's caption length correlates with engagement
100.0%
Posts with Caption
414
Avg Caption Chars
341
Median Chars
925
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 23.8K |
| Long (100+) | 11 | 16.9K |
Short captions under 40 characters get the highest engagement at 23.8K. These posts perform better than long captions which reach only 16.9K.
Who This Audience Is
What @sohinki's reach and engagement mean for a brand.
The follower count sits at less than half the typical creator size for this platform. This indicates a smaller but more concentrated reach compared to the average tracked account. The verified status confirms a level of authority despite the lower follower rank. Engagement rates are over five times higher than the median, meaning brand messages land much harder here than on broader accounts. High interaction relative to the total count suggests the content reaches a specific group that reacts frequently. This concentration of activity points toward an audience that interacts with posts at a rate far above the norm. The lack of a defined category means the reach is not tied to a single niche, yet the high engagement remains constant. This profile fits the lifestyle and hobbyist categories where personal interaction drives visibility.
Compare & Discover Similar Creators
Stack @sohinki against any other Instagram creator we track, or jump to similar accounts.
Compare @sohinki to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @sohinki
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts drive primary revenue for @sohinki, where a single post is valued between $2.8K and $5.3K. This creator sits below the median rank of 725.9K followers, making them a value buy for brands seeking reach at a lower cost point. The quoted band represents a ceiling to negotiate under rather than a fixed salary. While their follower count is below average, an engagement rate of 4.96% far exceeds the 0.98% median. This high interaction level justifies the top end of the estimated price range for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 352.9K followers (Macro)
$2,823 – $5,293
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 352.9K followers
- + 4.96% engagement rate beats the 0.98% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.5 posts a week limits fresh reach
Summary
This analysis of @sohinki reveals a macro Instagram presence with 352,860 followers. The account demonstrates an engagement rate of 4.96%, averaging 17.4K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @sohinki
How many followers does @sohinki have on Instagram?
@sohinki has 352,860 followers on Instagram, placing them in the macro creator tier.
What is @sohinki's Instagram engagement rate?
@sohinki has an engagement rate of 4.96% based on 12 recent posts, averaging 17.4K likes per post.
How much does @sohinki earn on Instagram?
Based on industry benchmarks, @sohinki's estimated sponsorship value is $2,823 - $5,293 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @sohinki published on Instagram?
@sohinki has published 1,121 posts on Instagram.
What is @sohinki's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 88,266 likes and 721 comments.
How often does @sohinki post on Instagram?
@sohinki posts approximately 0.5 times per week, with an average gap of 397.7 hours between posts. Peak posting days are Wednesday, Thursday, Tuesday.
How does @sohinki compare to other Instagram creators?
@sohinki sits in the Macro creator tier alongside accounts like @yukaitaya, @shainblumphotography, @houseofplantlovers.
Is @sohinki verified on Instagram?
Yes, @sohinki is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @sohinki's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026