Es Devlin
Artist and designer
362.0K
Followers
2.3K
Following
489
Posts
3.55%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 933 out of 1606 tracked accounts and holds a follower count that is 0.5 times the median size, making it smaller than the typical creator we track. The verified profile identifies as an artist and designer with 489 total posts across its history. This macro tier account maintains an engagement rate of 3.55 percent which sits well above the 0.98 percent median. The rest of this report breaks down the specific audience interactions and content performance metrics.
Account Info
| Account Size | Macro |
| Followers | 361,978 |
| Following | 2,301 |
| Posts | 489 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 12,556 |
| Avg Comments per Post | 293 |
| Videos | 12 |
| Photos | 0 |
| Engagement Rate | 3.55% |
Follower Growth Over Time
How @esdevlin's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+3.7K
Net Change
+1.0%
% Change
+52
Avg / Day
72
Days Tracked
16
Data Points
Tracked between May 6, 2026 (360,646 followers) and Jul 17, 2026 (364,366 followers).
The account grew from 360.6K to 362.0K followers over 52 days. The count remained nearly flat with a 0.4% change during this period.
What the trajectory means
The @esdevlin account maintained a flat trajectory with a 0.4% change over the tracked period. This stability identifies the creator as a known quantity rather than an emerging or declining risk. The slow daily pace allows for stable campaign planning without the volatility of rapid fluctuations.
Engagement Analysis
Based on 12 recent posts
Platform Context
@esdevlin ranks 179 out of 929 based on an engagement rate that sits well above the tracked median. This performance means the account generates more interaction per follower than most creators in the dataset. The high percentage reflects a highly active audience compared to the average peer.
The engagement rate of 3.55% beats the median of 0.98%, ranking the account 179 out of 929. This confirms an audience that interacts with content far more frequently than the average user. While likes provide broad approval, the volume of comments indicates a community willing to stop and converse. The consistent performance across recent posts suggests a loyal following rather than sporadic interest. Reliability data shows that 16.7% of posts doubled the account average while 8.3% exceeded it by five times. These figures suggest that while the core content resonates, only a small portion of the output achieves high-impact reach beyond the standard baseline. The low frequency of extreme outliers indicates stable growth rather than unpredictable spikes. This audience is an active one.
12.6K
Avg Likes/Post
293
Avg Comments/Post
150.7K
Total Likes
3.5K
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
3.55%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @esdevlin's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @esdevlin's single biggest post had going for it — the patterns worth replicating.
65,620 likes · 1,558 comments
5.2× @esdevlin's average post · 22.1× the median post.
"Es Devlin’s (@esdevlin) ‘The Library of Us’ rises from Faena Beach in Miami like a luminous monument to reflection amid the rush of Art Basel. The 20-foot-tall rotating bookshelf filled with 2,500 volumes offers a rare pause for reading and quiet contemplation. By day it turns sl"
430 characters
Video
Format
Friday
Day Posted
20:00 UTC
Hour Posted
431.8K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median like count by over twenty times. This specific post achieved a high engagement ratio with one comment for every forty likes. To replicate this success, use a caption length that provides depth while maintaining an inviting tone. Long captions perform better than short ones here because they allow for descriptive storytelling about installations and locations. Use the recurring hashtags as clear signals for brand partnerships and artistic themes. The posting cadence is low but deliberate at half a week. This slow schedule suggests the account prioritizes high production value over frequent updates. Focus on high quality imagery to maintain steady engagement with an established audience. The account currently maintains an average of 12,600 likes per post across its 362,000 followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 1445 chars |
| Posting Frequency | 0.5 posts/week |
Content Mix
12
Videos / Reels
0
Photos
Top Performing Posts
Es Devlin’s (@esdevlin) ‘The Library of Us’ rises from Faena Beach in Miami like a luminous monument to reflection amid…
📚Step into the mind of visionary artist @esdevlin (Es Devlin), whose work bridges art, architecture, poetry, and music.…
LIBRARY OF US —ES DEVLIN Presented by @ChaseSapphire, #ChaseSapphirePartner Faena Art marks ten years in Miami Beach wi…
Library of Us, commissioned by Faena Art on Faena Beach Miami - now until 7th December - free and open to the public. A…
Earlier this week, Es Devlin (@esdevlin) unveiled “Library of Us” on Faena Beach for Miami Art Week. The installation f…
Have you ever wanted to see yourself in the National Portrait Gallery? Es Devlin introduces a new evolving digital art…
CONGREGATION A choral installation at PAC NYC On Now until 4th January Free / pay what you want - book your slot at PAC…
PORTRAITS OF US —ES DEVLIN Presented by @ChaseSapphire #ChaseSapphirePartner, Past Tuesday, we had the honor of hosting…
CONGREGATION A choral installation at PAC NYC On Now until 4th January Free / pay what you want - book your slot at PAC…
Top Posts
Highest-liked recent posts from @esdevlin
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Es Devlin’s (@esdevlin) ‘The Library of Us’ rises from Faena Beach in Miami lik…
|
65.6K | 1.6K | view |
| 2 |
📚Step into the mind of visionary artist @esdevlin (Es Devlin), whose work bridg…
|
43.0K | 1.0K | view |
| 3 |
LIBRARY OF US
—ES DEVLIN
Presented by @ChaseSapphire, #ChaseSapphirePartner Fae…
|
15.4K | 339 | view |
| 4 |
Library of Us, commissioned by Faena Art on Faena Beach Miami - now until 7th D…
|
9.0K | 254 | view |
| 5 |
Earlier this week, Es Devlin (@esdevlin) unveiled “Library of Us” on Faena Beac…
|
5.5K | 118 | view |
| 6 |
Have you ever wanted to see yourself in the National Portrait Gallery?
Es Devl…
|
3.0K | 57 | view |
| 7 |
CONGREGATION
A choral installation at PAC NYC
On Now until 4th January
Free / p…
|
2.0K | 53 | view |
| 8 |
PORTRAITS OF US
—ES DEVLIN
Presented by @ChaseSapphire #ChaseSapphirePartner,
P…
|
2.0K | 40 | view |
| 9 |
CONGREGATION
A choral installation at PAC NYC
On Now until 4th January
Free / p…
|
1.7K | 37 | view |
Posting Patterns & Optimal Timing
When @esdevlin posts on Instagram
The creator follows a sparse high-effort pace. Posting only once every two weeks places them well below the median frequency of one post per week. This low output results in a lower follower rank compared to more active peers. The consistency score is zero because the gaps between posts are irregular and unpredictable. They rarely maintain any momentum, as evidenced by a maximum streak of only two days. New content typically lands on Wednesday or Friday. The busiest hour for new uploads occurs at 18:00 UTC. Marketers should expect long droughts between updates rather than a steady stream of material. Because the cadence is sparse and inconsistent, planning a rapid multi-post campaign is not viable here. You must plan your tie-in around these specific windows when content actually appears. A single well-timed placement is more effective than trying to coordinate a series. Success depends on catching their rare active moments rather than expecting frequent engagement opportunities.
0.5
Posts / week
357.2h
Avg gap between posts
Friday, Wednesday, Tuesday
Peak posting days
18:00, 20:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @esdevlin publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts about 0.5 times per week. The peak posting times are Wednesday and Friday at 18:00 UTC.
Most Common Words
Frequent caption words across @esdevlin's recent posts (excludes stopwords)
Best Day of the Week to Post
@esdevlin's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 1 | 15,774 | 15,774 |
| Wednesday | 4 | 13,804 | 55,214 |
| Friday | 7 | 11,887 | 83,209 |
Posting Consistency & Streaks
How steadily @esdevlin maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
3.7%
Active days
Posted at least once
357.2h
Avg gap
Between posts
Caption Length & Performance
How @esdevlin's caption length correlates with engagement
100.0%
Posts with Caption
1445
Avg Caption Chars
1888
Median Chars
2195
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 12.8K |
The audience rewards shorter captions more than longer ones. Engagement peaks when the character count is low.
Who This Audience Is
What @esdevlin's reach and engagement mean for a brand.
The follower count sits at half the typical size of tracked creators in this database. This indicates an audience that is compact relative to broader benchmarks but remains active within its niche. The verified status confirms a level of authority despite the lower median rank. Engagement rates are more than triple the platform average. This high participation rate suggests a brand message will land with much higher intensity than on a standard account of this size. While the category is not set, the engagement data points to a highly concentrated and active group rather than a passive mass audience. The profile fits best within the luxury beauty or boutique lifestyle categories where high interaction per follower is prioritized over sheer volume.
Compare & Discover Similar Creators
Stack @esdevlin against any other Instagram creator we track, or jump to similar accounts.
Compare @esdevlin to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @esdevlin
Estimated Earnings
Revenue estimates based on follower count and engagement
@esdevlin earns primarily through sponsored posts, where her reach suggests a valuation between $2.9K and $5.4K per post. Her ranking puts her in the lower half of the peer group, meaning she is positioned as a value buy for brands. The quoted range represents a ceiling to negotiate under rather than a fixed salary. High engagement at 3.55% justifies these figures because it sits well above the 0.98% median. This strong interaction rate ensures her audience remains attentive and active compared to average accounts in her size bracket. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 362.0K followers (Macro)
$2,896 – $5,430
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 362.0K followers
- + 3.55% engagement rate beats the 0.98% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.5 posts a week limits fresh reach
Summary
This analysis of @esdevlin reveals a macro Instagram presence with 361,978 followers. The account demonstrates an engagement rate of 3.55%, averaging 12.6K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @esdevlin
How many followers does @esdevlin have on Instagram?
@esdevlin has 361,978 followers on Instagram, placing them in the macro creator tier.
What is @esdevlin's Instagram engagement rate?
@esdevlin has an engagement rate of 3.55% based on 12 recent posts, averaging 12.6K likes per post.
How much does @esdevlin earn on Instagram?
Based on industry benchmarks, @esdevlin's estimated sponsorship value is $2,896 - $5,430 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @esdevlin published on Instagram?
@esdevlin has published 489 posts on Instagram.
What is @esdevlin's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 65,620 likes and 1,558 comments.
How often does @esdevlin post on Instagram?
@esdevlin posts approximately 0.5 times per week, with an average gap of 357.2 hours between posts. Peak posting days are Friday, Wednesday, Tuesday.
How does @esdevlin compare to other Instagram creators?
@esdevlin sits in the Macro creator tier alongside accounts like @bangstergram, @alexojeda, @erikaherceg.
Is @esdevlin verified on Instagram?
Yes, @esdevlin is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @esdevlin's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026