362.0K

Followers

2.3K

Following

489

Posts

3.55%

Engagement Rate

↑ +1.0% over 72d Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This creator ranks 933 out of 1606 tracked accounts and holds a follower count that is 0.5 times the median size, making it smaller than the typical creator we track. The verified profile identifies as an artist and designer with 489 total posts across its history. This macro tier account maintains an engagement rate of 3.55 percent which sits well above the 0.98 percent median. The rest of this report breaks down the specific audience interactions and content performance metrics.

Account Info

Account Size Macro
Followers 361,978
Following 2,301
Posts 489
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 12,556
Avg Comments per Post 293
Videos 12
Photos 0
Engagement Rate 3.55%

Follower Growth Over Time

How @esdevlin's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+3.7K

Net Change

+1.0%

% Change

+52

Avg / Day

72

Days Tracked

16

Data Points

Tracked between May 6, 2026 (360,646 followers) and Jul 17, 2026 (364,366 followers).

The account grew from 360.6K to 362.0K followers over 52 days. The count remained nearly flat with a 0.4% change during this period.

What the trajectory means

The @esdevlin account maintained a flat trajectory with a 0.4% change over the tracked period. This stability identifies the creator as a known quantity rather than an emerging or declining risk. The slow daily pace allows for stable campaign planning without the volatility of rapid fluctuations.

Engagement Analysis

Based on 12 recent posts

Platform Context

@esdevlin ranks 179 out of 929 based on an engagement rate that sits well above the tracked median. This performance means the account generates more interaction per follower than most creators in the dataset. The high percentage reflects a highly active audience compared to the average peer.

The engagement rate of 3.55% beats the median of 0.98%, ranking the account 179 out of 929. This confirms an audience that interacts with content far more frequently than the average user. While likes provide broad approval, the volume of comments indicates a community willing to stop and converse. The consistent performance across recent posts suggests a loyal following rather than sporadic interest. Reliability data shows that 16.7% of posts doubled the account average while 8.3% exceeded it by five times. These figures suggest that while the core content resonates, only a small portion of the output achieves high-impact reach beyond the standard baseline. The low frequency of extreme outliers indicates stable growth rather than unpredictable spikes. This audience is an active one.

12.6K

Avg Likes/Post

293

Avg Comments/Post

150.7K

Total Likes

3.5K

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Above Average for Macro

3.55%

(Likes + Comments) / Followers per post

Per-Post Engagement Trend

Engagement (likes + comments) for each of @esdevlin's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @esdevlin's single biggest post had going for it — the patterns worth replicating.

Top post by @esdevlin

65,620 likes · 1,558 comments

5.2× @esdevlin's average post · 22.1× the median post.

"Es Devlin’s (@esdevlin) ‘The Library of Us’ rises from Faena Beach in Miami like a luminous monument to reflection amid the rush of Art Basel. The 20-foot-tall rotating bookshelf filled with 2,500 volumes offers a rare pause for reading and quiet contemplation. By day it turns sl"

430 characters

Video

Format

Friday

Day Posted

20:00 UTC

Hour Posted

431.8K

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post outperformed the median like count by over twenty times. This specific post achieved a high engagement ratio with one comment for every forty likes. To replicate this success, use a caption length that provides depth while maintaining an inviting tone. Long captions perform better than short ones here because they allow for descriptive storytelling about installations and locations. Use the recurring hashtags as clear signals for brand partnerships and artistic themes. The posting cadence is low but deliberate at half a week. This slow schedule suggests the account prioritizes high production value over frequent updates. Focus on high quality imagery to maintain steady engagement with an established audience. The account currently maintains an average of 12,600 likes per post across its 362,000 followers.

Top Hashtags

#raybanmeta (3) #chasesapphirepartner (2) #metarayban (2) #esdevlin (1) #faenaart (1) #artbaselmiami (1) #design (1) #miamiartweek (1)

Top Keywords

portrait (45) national (28) faena (23) gallery (19) devlin (18) london (17) first (16) library (16) link (15) miami (14) face (13) installation (12) center (12) reading (11) free (10) arts (9) author (9) work (9) drawing (9) beach (9) books (9) collective (8) site (8) drawings (8) until (8) each (8) made (8) world (8) raybanmeta (8) digital (7)

Caption Analysis

Avg Caption Length 1445 chars
Posting Frequency 0.5 posts/week

Content Mix

12

Videos / Reels

0

Photos

Top Performing Posts

Post thumbnail

Es Devlin’s (@esdevlin) ‘The Library of Us’ rises from Faena Beach in Miami like a luminous monument to reflection amid…

65.6K likes 1.6K comments 431.8K views Video
View
Post thumbnail

📚Step into the mind of visionary artist @esdevlin (Es Devlin), whose work bridges art, architecture, poetry, and music.…

43.0K likes 1.0K comments 269.4K views Video
View
Post thumbnail

LIBRARY OF US —ES DEVLIN Presented by @ChaseSapphire, #ChaseSapphirePartner Faena Art marks ten years in Miami Beach wi…

15.4K likes 339 comments 91.8K views Video
View
Post thumbnail

Library of Us, commissioned by Faena Art on Faena Beach Miami - now until 7th December - free and open to the public. A…

9.0K likes 254 comments 46.1K views Video
View
Post thumbnail

Earlier this week, Es Devlin (@esdevlin) unveiled “Library of Us” on Faena Beach for Miami Art Week. The installation f…

5.5K likes 118 comments 35.1K views Video
View
Post thumbnail

Have you ever wanted to see yourself in the National Portrait Gallery? Es Devlin introduces a new evolving digital art…

3.0K likes 57 comments 33.4K views Video
View
Post thumbnail

CONGREGATION A choral installation at PAC NYC On Now until 4th January Free / pay what you want - book your slot at PAC…

2.0K likes 53 comments 14.8K views Video
View
Post thumbnail

PORTRAITS OF US —ES DEVLIN Presented by @ChaseSapphire #ChaseSapphirePartner, Past Tuesday, we had the honor of hosting…

2.0K likes 40 comments 13.6K views Video
View
Post thumbnail

CONGREGATION A choral installation at PAC NYC On Now until 4th January Free / pay what you want - book your slot at PAC…

1.7K likes 37 comments 12.0K views Video
View

Top Posts

Highest-liked recent posts from @esdevlin

# Caption Likes Comments Link
1
Es Devlin’s (@esdevlin) ‘The Library of Us’ rises from Faena Beach in Miami lik…
65.6K 1.6K view
2
📚Step into the mind of visionary artist @esdevlin (Es Devlin), whose work bridg…
43.0K 1.0K view
3
LIBRARY OF US —ES DEVLIN Presented by @ChaseSapphire, #ChaseSapphirePartner Fae…
15.4K 339 view
4
Library of Us, commissioned by Faena Art on Faena Beach Miami - now until 7th D…
9.0K 254 view
5
Earlier this week, Es Devlin (@esdevlin) unveiled “Library of Us” on Faena Beac…
5.5K 118 view
6
Have you ever wanted to see yourself in the National Portrait Gallery? Es Devl…
3.0K 57 view
7
CONGREGATION A choral installation at PAC NYC On Now until 4th January Free / p…
2.0K 53 view
8
PORTRAITS OF US —ES DEVLIN Presented by @ChaseSapphire #ChaseSapphirePartner, P…
2.0K 40 view
9
CONGREGATION A choral installation at PAC NYC On Now until 4th January Free / p…
1.7K 37 view

Posting Patterns & Optimal Timing

When @esdevlin posts on Instagram

The creator follows a sparse high-effort pace. Posting only once every two weeks places them well below the median frequency of one post per week. This low output results in a lower follower rank compared to more active peers. The consistency score is zero because the gaps between posts are irregular and unpredictable. They rarely maintain any momentum, as evidenced by a maximum streak of only two days. New content typically lands on Wednesday or Friday. The busiest hour for new uploads occurs at 18:00 UTC. Marketers should expect long droughts between updates rather than a steady stream of material. Because the cadence is sparse and inconsistent, planning a rapid multi-post campaign is not viable here. You must plan your tie-in around these specific windows when content actually appears. A single well-timed placement is more effective than trying to coordinate a series. Success depends on catching their rare active moments rather than expecting frequent engagement opportunities.

0.5

Posts / week

357.2h

Avg gap between posts

Friday, Wednesday, Tuesday

Peak posting days

18:00, 20:00, 14:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @esdevlin publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

2

3

4

5

6

7

8

9

10

11

12

13

2

14

15

16

1

17

3

18

1

19

3

20

21

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @esdevlin publishes more often. Their busiest hours are 18:00, 20:00, 14:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @esdevlin hasn't been active in our tracked sample.

This account posts about 0.5 times per week. The peak posting times are Wednesday and Friday at 18:00 UTC.

Most Common Words

Frequent caption words across @esdevlin's recent posts (excludes stopwords)

portrait (45) national (28) faena (23) gallery (19) devlin (18) london (17) first (16) library (16) link (15) miami (14) face (13) installation (12) center (12) reading (11) free (10) arts (9) author (9) work (9) drawing (9) beach (9) books (9) collective (8) site (8) drawings (8) until (8) each (8) made (8) world (8) raybanmeta (8) digital (7)

Best Day of the Week to Post

@esdevlin's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Tuesday 1 15,774 15,774
Wednesday 4 13,804 55,214
Friday 7 11,887 83,209

Posting Consistency & Streaks

How steadily @esdevlin maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

3.7%

Active days

Posted at least once

357.2h

Avg gap

Between posts

Caption Length & Performance

How @esdevlin's caption length correlates with engagement

100.0%

Posts with Caption

1445

Avg Caption Chars

1888

Median Chars

2195

Longest Caption

Caption Length Posts Avg Engagement
Long (100+) 12 12.8K

The audience rewards shorter captions more than longer ones. Engagement peaks when the character count is low.

Who This Audience Is

What @esdevlin's reach and engagement mean for a brand.

The follower count sits at half the typical size of tracked creators in this database. This indicates an audience that is compact relative to broader benchmarks but remains active within its niche. The verified status confirms a level of authority despite the lower median rank. Engagement rates are more than triple the platform average. This high participation rate suggests a brand message will land with much higher intensity than on a standard account of this size. While the category is not set, the engagement data points to a highly concentrated and active group rather than a passive mass audience. The profile fits best within the luxury beauty or boutique lifestyle categories where high interaction per follower is prioritized over sheer volume.

Compare & Discover Similar Creators

Stack @esdevlin against any other Instagram creator we track, or jump to similar accounts.

Compare @esdevlin to another creator

Get a side-by-side stats breakdown.

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Estimated Earnings

Revenue estimates based on follower count and engagement

@esdevlin earns primarily through sponsored posts, where her reach suggests a valuation between $2.9K and $5.4K per post. Her ranking puts her in the lower half of the peer group, meaning she is positioned as a value buy for brands. The quoted range represents a ceiling to negotiate under rather than a fixed salary. High engagement at 3.55% justifies these figures because it sits well above the 0.98% median. This strong interaction rate ensures her audience remains attentive and active compared to average accounts in her size bracket. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 362.0K followers (Macro)

$2,896 – $5,430

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The following is only half of the median size, placing the account in the lower portion of the field. Engagement. A 3.55% rate sits well above the 0.98% median, indicating high audience interest relative to follower count. Hit-rate. Fewer than one in five posts beat the double average mark, showing a low frequency of standout successes. Trajectory. The follower count remained flat over the tracked period, showing no growth or loss.

Strengths

  • + Verified account with 362.0K followers
  • + 3.55% engagement rate beats the 0.98% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.5 posts a week limits fresh reach

Summary

This analysis of @esdevlin reveals a macro Instagram presence with 361,978 followers. The account demonstrates an engagement rate of 3.55%, averaging 12.6K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @esdevlin

How many followers does @esdevlin have on Instagram?

@esdevlin has 361,978 followers on Instagram, placing them in the macro creator tier.

What is @esdevlin's Instagram engagement rate?

@esdevlin has an engagement rate of 3.55% based on 12 recent posts, averaging 12.6K likes per post.

How much does @esdevlin earn on Instagram?

Based on industry benchmarks, @esdevlin's estimated sponsorship value is $2,896 - $5,430 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @esdevlin published on Instagram?

@esdevlin has published 489 posts on Instagram.

What is @esdevlin's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 65,620 likes and 1,558 comments.

How often does @esdevlin post on Instagram?

@esdevlin posts approximately 0.5 times per week, with an average gap of 357.2 hours between posts. Peak posting days are Friday, Wednesday, Tuesday.

How does @esdevlin compare to other Instagram creators?

@esdevlin sits in the Macro creator tier alongside accounts like @bangstergram, @alexojeda, @erikaherceg.

Is @esdevlin verified on Instagram?

Yes, @esdevlin is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @esdevlin's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026