Rockwell Group
Architecture and design driven by curiosity since 1984. #whatwemake
125.9K
Followers
1.6K
Following
1.8K
Posts
0.74%
Engagement Rate
Account Overview
Profile summary and post performance
Rockwell Group (@rockwellgroup) has 125,857 Instagram followers as of October 18, 2026 and 1,785 posts; the account is verified. Across the 12 recent posts we analysed for this report on May 26, 2026, a post got 896 likes and 22 comments on average (median 818 likes), an engagement rate of 0.74% of followers. Over the 145 days we have tracked it, the account gained 3,925 followers (+3.2%).
Where these numbers come from: public Instagram profile data and @rockwellgroup's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Macro |
| Followers | 125,857 |
| Following | 1,583 |
| Posts | 1,785 |
| Verified | Yes |
| Business Account | Yes |
| Category | Designer |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 896 |
| Avg Comments per Post | 22 |
| Videos | 2 |
| Photos & carousels | 10 |
| Engagement Rate | 0.74% |
Follower Growth Over Time
How @rockwellgroup's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+3.9K
Net Change
+3.2%
% Change
+27
Avg / Day
145
Days Tracked
55
Data Points
Tracked between May 26, 2026 (121,932 followers) and Oct 18, 2026 (125,857 followers).
| Date | Followers | Change |
|---|---|---|
| 125,857 | +464 | |
| 125,393 | +1,514 | |
| 123,879 | +525 | |
| 123,354 | +1,422 | |
| 121,932 | first reading |
Engagement Analysis
Based on 12 recent posts
896
Avg Likes/Post
22
Avg Comments/Post
10.8K
Total Likes
262
Total Comments
Engagement Rate
Compared with the 596 Macro-tier reports with an engagement rate (median 1.36%, middle half 0.51% to 3.51%)
0.74%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
135
Avg Likes on Videos (2)
1.0K
Avg Likes on Photos & carousels (10)
Only 2 of the 12 posts we analysed are videos: too few to say which format does better.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @rockwellgroup's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 861 likes and comments; 2 of the 12 reached twice that (1,722 or more).
Best-Performing Post, Decomposed
What @rockwellgroup's single biggest recent post had going for it, measured against the account's other posts.
2,466 likes · 56 comments
2.7× @rockwellgroup's average post · 2.9× the median post.
"@OMNIADayclub is officially open inside @caesarspalace in Las Vegas! 🩵🎉🍾 Our design for the dayclub was inspired by the French Riviera. A clean and sophisticated palette prevails with emerald hues throughout, which complement custom wallcoverings developed in collaboration…"
743 characters
Photo or carousel
Format
Wednesday
Day Posted
18:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 578 chars |
| Posting Frequency | not shown |
Content Mix
2
Videos / Reels
10
Photos & carousels
Top Posts
Highest-liked recent posts from @rockwellgroup
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
@OMNIADayclub is officially open inside @caesarspalace in Las Vegas! 🩵🎉🍾
Our d…
|
2.5K | 56 | view |
| 2 |
Across all three restaurants (@BarChimera, @CoteKoreanSteakhouse, @newyork_sush…
|
1.8K | 28 | view |
| 3 |
Orange and blue: our favorite hues.
New York City designs...Knicks in five! 🧡💙🧡…
|
1.1K | 21 | view |
| 4 |
The 2026 FIFA World Cup is officially in full swing! Where are you watching the…
|
1.0K | 9 | view |
| 5 |
Earlier this year, Catch Hospitality Group opened @Or.esh. Located just down th…
|
936 | 12 | view |
| 6 |
Have you explored the Living Room Cafe at the new @WNYUnionSquare?
On the sec…
|
827 | 17 | view |
| 7 |
David & Rockwell Group are thrilled to be selected for ELLE Decor’s 2026 A-List…
|
808 | 70 | view |
| 8 |
Following the opening of Palladino’s (@palladinosrestaurants) in Grand Central …
|
760 | 9 | view |
| 9 |
Last night at @TheTonyAwards...
Congratulations to all of this season’s incred…
|
608 | 29 | view |
Posting Patterns & Optimal Timing
When @rockwellgroup posts on Instagram
Thursday, Monday
Peak posting days
18:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @rockwellgroup publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
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4
5
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7
8
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10
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12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@rockwellgroup's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 580 | 1,739 |
| Tuesday | 2 | 182 | 363 |
| Wednesday | 2 | 1,700 | 3,400 |
| Thursday | 4 | 1,142 | 4,570 |
| Friday | 1 | 948 | 948 |
Caption Length & Performance
How @rockwellgroup's caption length correlates with engagement
100.0%
Posts with Caption
578
Avg Caption Chars
634
Median Chars
1184
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 918 |
Compare & Discover Similar Creators
Stack @rockwellgroup against any other Instagram creator we track, or jump to similar accounts.
Compare @rockwellgroup to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @rockwellgroup
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 125.9K followers (Macro)
$1,007 to $2,000
Our per-follower range for accounts this size (see methodology)
Download @rockwellgroup's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 15 hours, 7 minutes ago.
Tracking
What we have recorded about @rockwellgroup over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @rockwellgroup's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @rockwellgroup
How many followers does @rockwellgroup have on Instagram?
@rockwellgroup has 125,857 followers on Instagram, placing them in the Macro-tier group (100K to 1M followers).
What is @rockwellgroup's Instagram engagement rate?
@rockwellgroup has an engagement rate of 0.74% based on 12 recent posts, averaging 896 likes per post.
How much does @rockwellgroup earn on Instagram?
From follower count only, we estimate @rockwellgroup's sponsorship value at $1,007 to $2,000 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @rockwellgroup published on Instagram?
@rockwellgroup has published 1,785 posts on Instagram.
What is @rockwellgroup's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,466 likes and 56 comments.
How often does @rockwellgroup post on Instagram?
We don't show a weekly rate for @rockwellgroup: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Thursday, Monday.
How does @rockwellgroup compare to other Instagram creators?
@rockwellgroup sits in the Macro-tier group alongside accounts like @beritaafrosoul, @victoriainyama, @sophlog.
Is @rockwellgroup verified on Instagram?
Yes, @rockwellgroup is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @rockwellgroup's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 18, 2026 | Posts analysed May 26, 2026
Cite this page
IGDataHub (2026). @rockwellgroup Instagram stats and analytics, follower count as of 18 October 2026, posts analysed 26 May 2026. https://igdatahub.com/blog/rockwellgroup-instagram-profile-stats/