Rockwell Group
Architecture and design driven by curiosity since 1984. #whatwemake
123.3K
Followers
1.5K
Following
1.8K
Posts
0.74%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1120 out of 1606 tracked creators, making it smaller than the typical creator we monitor as its follower count is only 0.2 times the median. A verified designer with over 1750 posts, @rockwellgroup operates as a macro account focused on architecture and design. The engagement rate of 0.74% falls below the 1.04% median for this category. The rest of this report details audience demographics and historical growth patterns.
Account Info
| Account Size | Macro |
| Followers | 123,324 |
| Following | 1,530 |
| Posts | 1,752 |
| Verified | Yes |
| Business Account | Yes |
| Category | Designer |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 896 |
| Avg Comments per Post | 22 |
| Videos | 2 |
| Photos | 10 |
| Engagement Rate | 0.74% |
Follower Growth Over Time
How @rockwellgroup's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+2.9K
Net Change
+2.4%
% Change
+41
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (121,000 followers) and Jul 17, 2026 (123,879 followers).
The account grew from 121.0K to 123.3K followers over 51 days. The growth trend is steady at about 46 new followers per day.
What the trajectory means
The account gained 2.3K followers over the tracked period to reach its current total of 123.3K. This upward trend makes @rockwellgroup worth getting in on early as an emerging partner. The steady pace of 46 new followers per day allows for predictable campaign planning around their growth.
Engagement Analysis
Based on 12 recent posts
Platform Context
@rockwellgroup ranks 631 out of 1082 because its engagement rate sits below the tracked median. This lower rate indicates that followers interact with content less frequently than the average creator in the dataset. The performance reflects a lower level of active participation per follower compared to most peers.
The engagement rate of 0.74% falls below the median of 1.04%, ranking 631 out of 1082. This indicates that the audience reacts less than usual compared to similar accounts. Photos are the format this audience rewards, earning 1,000 likes per post while videos average only 135. While comments remain low at 22 per post, the high photo count shows a preference for static imagery. Reliability of reach remains low as none of the recent content hit five times the account average. Only 8.3% of posts managed to double the standard engagement rate. This pattern suggests that while photos garner steady attention, the content fails to spark frequent spikes in interest or broader reach. The audience is a tap-and-scroll one.
896
Avg Likes/Post
22
Avg Comments/Post
10.8K
Total Likes
262
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.74%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
135
Avg Likes on Videos (2)
1.0K
Avg Likes on Photos (10)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @rockwellgroup's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @rockwellgroup's single biggest post had going for it — the patterns worth replicating.
2,466 likes · 56 comments
2.7× @rockwellgroup's average post · 2.9× the median post.
"@OMNIADayclub is officially open inside @caesarspalace in Las Vegas! 🩵🎉🍾 Our design for the dayclub was inspired by the French Riviera. A clean and sophisticated palette prevails with emerald hues throughout, which complement custom wallcoverings developed in collaboration with "
743 characters
Photo
Format
Wednesday
Day Posted
18:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median engagement by nearly three times. This peak performance achieved a high ratio of comments to likes, suggesting that specific project announcements generate active conversation. You should aim for this type of interaction rather than passive scrolling. Short captions are the most effective tool for your audience. Longer copy performs poorly and suggests you should keep descriptions concise to maintain interest. Use the recurring hashtags as clear signals for your niche in restaurant design and regional projects. Your current posting cadence is low, with less than one post per week. Because average engagement remains modest relative to total followers, focus on consistent output to build a steady presence. This account currently has 123.3K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 578 chars |
| Posting Frequency | 0.8 posts/week |
Content Mix
2
Videos / Reels
10
Photos
Top Performing Posts
@OMNIADayclub is officially open inside @caesarspalace in Las Vegas! 🩵🎉🍾 Our design for the dayclub was inspired by th…
Across all three restaurants (@BarChimera, @CoteKoreanSteakhouse, @newyork_sushi_yoshitake) at @550Madison, Rockwell Gr…
Orange and blue: our favorite hues. New York City designs...Knicks in five! 🧡💙🧡💙 Go New York Go New York Go! @nyknicks…
The 2026 FIFA World Cup is officially in full swing! Where are you watching the matches? Swipe through the images above…
Earlier this year, Catch Hospitality Group opened @Or.esh. Located just down the street from @TheCornerStore, Or’esh is…
Have you explored the Living Room Cafe at the new @WNYUnionSquare? On the second floor of the hotel, at the top of th…
David & Rockwell Group are thrilled to be selected for ELLE Decor’s 2026 A-List as Legends! It’s an honor to be include…
Following the opening of Palladino’s (@palladinosrestaurants) in Grand Central Terminal, Rockwell Group has designed a …
Last night at @TheTonyAwards... Congratulations to all of this season’s incredible nominees and winners! David Rockwel…
Top Posts
Highest-liked recent posts from @rockwellgroup
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
@OMNIADayclub is officially open inside @caesarspalace in Las Vegas! 🩵🎉🍾
Our d…
|
2.5K | 56 | view |
| 2 |
Across all three restaurants (@BarChimera, @CoteKoreanSteakhouse, @newyork_sush…
|
1.8K | 28 | view |
| 3 |
Orange and blue: our favorite hues.
New York City designs...Knicks in five! 🧡💙🧡…
|
1.1K | 21 | view |
| 4 |
The 2026 FIFA World Cup is officially in full swing! Where are you watching the…
|
1.0K | 9 | view |
| 5 |
Earlier this year, Catch Hospitality Group opened @Or.esh. Located just down th…
|
936 | 12 | view |
| 6 |
Have you explored the Living Room Cafe at the new @WNYUnionSquare?
On the sec…
|
827 | 17 | view |
| 7 |
David & Rockwell Group are thrilled to be selected for ELLE Decor’s 2026 A-List…
|
808 | 70 | view |
| 8 |
Following the opening of Palladino’s (@palladinosrestaurants) in Grand Central …
|
760 | 9 | view |
| 9 |
Last night at @TheTonyAwards...
Congratulations to all of this season’s incred…
|
608 | 29 | view |
Posting Patterns & Optimal Timing
When @rockwellgroup posts on Instagram
The account follows a sparse high-effort pace. This cadence falls slightly below the median frequency of 0.9 posts per week and ranks it in the lower half of its peer group for posting volume. A consistency score of zero indicates an erratic rhythm with no predictable pattern between uploads. The gaps between content pieces are irregular, and the maximum streak of four days suggests that posts appear in small clusters rather than as a steady stream. New content typically lands on Monday and Thursday. The busiest hour for new uploads is 18:00 UTC. Marketers should expect unpredictable windows for fresh content. Because of the erratic consistency score, planning a multi-day campaign around a specific posting schedule is difficult. You should treat each post as a standalone event rather than part of a reliable weekly cycle. A tie-in would require manual monitoring to catch the next available opening.
0.8
Posts / week
244.3h
Avg gap between posts
Thursday, Monday, Wednesday
Peak posting days
18:00, 19:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @rockwellgroup publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts on Thursdays and Mondays with a peak at 18:00 UTC. The posting frequency is low at 0.8 times per week.
Most Common Words
Frequent caption words across @rockwellgroup's recent posts (excludes stopwords)
Best Day of the Week to Post
@rockwellgroup's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 580 | 1,739 |
| Tuesday | 2 | 182 | 363 |
| Wednesday | 2 | 1,700 | 3,400 |
| Thursday | 4 | 1,142 | 4,570 |
| Friday | 1 | 948 | 948 |
Posting Consistency & Streaks
How steadily @rockwellgroup maintains output
4
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
9.8%
Active days
Posted at least once
244.3h
Avg gap
Between posts
Caption Length & Performance
How @rockwellgroup's caption length correlates with engagement
100.0%
Posts with Caption
578
Avg Caption Chars
634
Median Chars
1184
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 918 |
The data shows that the audience engages more with captions of 50 to 100 characters. This range receives higher engagement than both shorter and longer captions.
Who This Audience Is
What @rockwellgroup's reach and engagement mean for a brand.
The follower count sits well below the typical benchmark for creators in this category. This size indicates an audience that is smaller than the average tracked account and lacks broadcast scale. The verified status and designer classification suggest a professional peer group or niche industry followers rather than a broad consumer base. Engagement rates fall below the median, meaning brand messages will land softer than they would on typical creator profiles. The low interaction rate relative to the follower count suggests a passive audience. This profile fits products aimed at design professionals or B2B services.
Compare & Discover Similar Creators
Stack @rockwellgroup against any other Instagram creator we track, or jump to similar accounts.
Compare @rockwellgroup to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @rockwellgroup
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @rockwellgroup is sponsored content, with an estimated price band of $986 to $1,800 per post. This creator sits in the lower half of the rankings and represents a value buy for advertisers. Because they rank below the median, the quoted range acts as a ceiling for negotiations rather than a starting point. The engagement rate of 0.74% falls below the 1.04% average, suggesting that the reach is less active than typical accounts in this tier. This lower interaction level means the current price band may be high relative to the actual audience participation. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 123.3K followers (Macro)
$987 – $1,850
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 123.3K followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.74% engagement rate trails the 1.04% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.8 posts a week limits fresh reach
Summary
This analysis of @rockwellgroup reveals a macro Instagram presence with 123,324 followers. The account demonstrates an engagement rate of 0.74%, averaging 896 likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @rockwellgroup
How many followers does @rockwellgroup have on Instagram?
@rockwellgroup has 123,324 followers on Instagram, placing them in the macro creator tier.
What is @rockwellgroup's Instagram engagement rate?
@rockwellgroup has an engagement rate of 0.74% based on 12 recent posts, averaging 896 likes per post.
How much does @rockwellgroup earn on Instagram?
Based on industry benchmarks, @rockwellgroup's estimated sponsorship value is $987 - $1,850 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @rockwellgroup published on Instagram?
@rockwellgroup has published 1,752 posts on Instagram.
What is @rockwellgroup's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,466 likes and 56 comments.
How often does @rockwellgroup post on Instagram?
@rockwellgroup posts approximately 0.8 times per week, with an average gap of 244.3 hours between posts. Peak posting days are Thursday, Monday, Wednesday.
How does @rockwellgroup compare to other Instagram creators?
@rockwellgroup sits in the Macro creator tier alongside accounts like @erinfetherston, @joshuavides, @rickcosnett.
Is @rockwellgroup verified on Instagram?
Yes, @rockwellgroup is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @rockwellgroup's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026