9.1M
Followers
562
Following
472
Posts
0.21%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks at 433 out of 1606 tracked creators and holds over twelve times the median follower count. This scale places it well above the average creator in our database. The verified profile contains 472 posts and is classified as a Mega tier account. While the following size is substantial, the engagement rate of 0.21 percent falls below the 0.93 percent median. The upcoming report breaks down specific audience interactions and content performance metrics to provide deeper context on these figures.
Account Info
| Account Size | Mega |
| Followers | 9,146,454 |
| Following | 562 |
| Posts | 472 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 18,886 |
| Avg Comments per Post | 776 |
| Videos | 3 |
| Photos | 9 |
| Engagement Rate | 0.21% |
Follower Growth Over Time
How @newbalance's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+290.4K
Net Change
+3.3%
% Change
+4.1K
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 7, 2026 (8,900,000 followers) and Jul 17, 2026 (9,190,444 followers).
The account grew from 8.9M to 9.1M followers over 50 days. The trend is upward as it gained about 246.5K followers for a 2.8% increase.
What the trajectory means
The account gained 246.5K followers over the tracked period to reach a total of 9.1M. This upward trend makes it worth getting in early on as an expanding platform. A steady pace of 4.9K new followers per day allows for consistent campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
@newbalance ranks 639 of 778 for engagement because its rate sits below the tracked median. This lower performance means the account generates less interaction per follower than most others in the corpus. The gap between their rate and the average indicates a lower level of active audience participation.
The engagement rate of 0.21% falls well below the 0.93% median rank 639 of 778. This indicates an audience that interacts with content far less than typical for this category. While the account generates steady volume, the lack of deep interaction suggests a passive relationship with the brand. Video content earns higher average likes at 23.8K compared to 17.3K for photos. This confirms the audience rewards movement and dynamic visuals over static imagery. Reliability of reach remains low because only 8.3% of posts doubled the account average. No posts reached the five times growth threshold. The data suggests that while content reaches many eyes, it rarely sparks a surge in participation. Most users consume the content without stopping to comment or interact deeply. This is a tap-and-scroll audience.
18.9K
Avg Likes/Post
776
Avg Comments/Post
226.6K
Total Likes
9.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.21%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
23.8K
Avg Likes on Videos (3)
17.3K
Avg Likes on Photos (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @newbalance's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @newbalance's single biggest post had going for it — the patterns worth replicating.
75,385 likes · 4,636 comments
4.1× @newbalance's average post · 10.1× the median post.
"Always persistent. @endrick"
27 characters
Photo
Format
Saturday
Day Posted
13:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over ten times the median engagement of this account. Its high comment count relative to likes suggests a strong call to action or high and active interest from the community. Short captions under 40 characters drive the highest engagement results while medium length posts perform poorly. This indicates that minimal copy is more effective for driving interactions than longer descriptions. The hashtag usage signals a focus on specific collaborative collections with Stone Island and Miu Miu. Posting roughly once every two days creates a steady presence without over-saturating the feed. While 18.9K average likes represent a solid baseline, the wide gap between median and top posts suggests that high growth relies on hitting specific timing or collaboration milestones. This account currently has 9.1 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 193 chars |
| Posting Frequency | 0.5 posts/week |
Content Mix
3
Videos / Reels
9
Photos
Top Performing Posts
Introducing the next chapter of @newbalance x Miu Miu’s collaboration with American champion @cocogauff — blending tenn…
STONE ISLAND | NEW BALANCE Professional football player Endrick wears Stone Island | New Balance 1200001 Loose-fit Rev…
STONE ISLAND | NEW BALANCE TEKELA ELITE LOW FG V5 The Tekela Elite Low FG v5 focuses on control, with a structured u…
“It’s a dream.” - @bukayosaka87, @eze, @endrick, @timothyweah
STONE ISLAND | NEW BALANCE A collection developed for on and off the pitch. Elements of 1990s football culture are t…
STONE ISLAND | NEW BALANCE FURON ELITE FG V9 The Furon Elite FG v9 is designed for speed, with a one-piece mesh upper …
Top Posts
Highest-liked recent posts from @newbalance
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Always persistent. @endrick
|
75.4K | 4.6K | view |
| 2 |
Introducing the next chapter of @newbalance x Miu Miu’s collaboration with Amer…
|
36.6K | 453 | view |
| 3 |
STONE ISLAND | NEW BALANCE
Professional football player Endrick wears Stone Is…
|
27.5K | 1.5K | view |
| 4 |
We Got Now.
|
27.4K | 1.6K | view |
| 5 |
STONE ISLAND | NEW BALANCE TEKELA ELITE LOW FG V5
The Tekela Elite Low FG v5…
|
26.5K | 104 | view |
| 6 |
“It’s a dream.” - @bukayosaka87, @eze, @endrick, @timothyweah
|
7.3K | 556 | view |
| 7 |
STONE ISLAND | NEW BALANCE
A collection developed for on and off the pitch. …
|
7.0K | 95 | view |
| 8 |
STONE ISLAND | NEW BALANCE FURON ELITE FG V9
The Furon Elite FG v9 is designed…
|
6.9K | 47 | view |
| 9 |
“You have to work hard for what you want.” - @timothyweah
|
4.8K | 57 | view |
Posting Patterns & Optimal Timing
When @newbalance posts on Instagram
This account follows a sparse high-effort pace because it posts less than half the median frequency of its peers. The low follower rank relative to the total pool confirms this slower output is a deliberate choice rather than a lack of activity. A consistency score of zero indicates an erratic rhythm with no predictable pattern between posts. You cannot rely on a regular schedule for timing your content. The gaps between updates are unpredictable and often stretch into long periods of silence. New content typically lands on Wednesday and Friday. These days represent the primary windows for fresh uploads. The peak window for new content occurs at 14:00 UTC. Marketers should plan campaigns around these specific dates rather than expecting a daily presence. Because the cadence is so irregular, you must coordinate directly with the team to align your assets with their next active cycle. A proactive approach is necessary since there is no steady rhythm to automate your timing.
0.5
Posts / week
365.2h
Avg gap between posts
Wednesday, Friday, Tuesday
Peak posting days
14:00, 13:00, 8:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @newbalance publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 0.5 times per week with the best performance on Wednesday and Friday. The most active time is at 14:00 UTC.
Most Common Words
Frequent caption words across @newbalance's recent posts (excludes stopwords)
Best Day of the Week to Post
@newbalance's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 2 | 19,403 | 38,806 |
| Wednesday | 4 | 10,656 | 42,624 |
| Thursday | 1 | 28,996 | 28,996 |
| Friday | 4 | 11,372 | 45,489 |
| Saturday | 1 | 80,021 | 80,021 |
Posting Consistency & Streaks
How steadily @newbalance maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
5.4%
Active days
Posted at least once
365.2h
Avg gap
Between posts
Caption Length & Performance
How @newbalance's caption length correlates with engagement
100.0%
Posts with Caption
193
Avg Caption Chars
61
Median Chars
518
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 28.7K |
| Medium (40-100) | 3 | 4.9K |
| Long (100+) | 5 | 21.3K |
The audience rewards short captions with an average of 28.7K engagement. Medium captions perform the worst at only 4.9K.
Who This Audience Is
What @newbalance's reach and engagement mean for a brand.
The audience size sits well above the typical creator average with a high multiplier of over twelve. This scale indicates a broad reach that exceeds standard niche influence. The verified status confirms an established corporate presence despite the lack of a specific category tag. Engagement rates fall below the median by more than half, suggesting a broadcast style where individual messages land softer than they would on smaller accounts. A low engagement rate relative to follower volume often points toward a passive viewing experience rather than active community interaction. The high follower count provides reach while the low engagement confirms that the content functions as a top-down communication channel. This audience fits the sports apparel category.
Compare & Discover Similar Creators
Stack @newbalance against any other Instagram creator we track, or jump to similar accounts.
Compare @newbalance to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @newbalance
Estimated Earnings
Revenue estimates based on follower count and engagement
New Balance generates revenue through brand partnerships and retail sales. A sponsored post for this account falls between $45.7K and $109.8K based on its follower count. The ranking of 433 places this profile in a high bracket where the top tier commands a premium price for reach. However, the engagement rate of 0.21% sits well below the 0.93% median. This low interaction suggests that the upper end of the quoted band is difficult to justify for a single post. Brands should treat the current range as a ceiling rather than a standard starting point given the lower participation from the audience. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 9.1M followers (Mega)
$45,732 – $109,757
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 9.1M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.21% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.5 posts a week limits fresh reach
Summary
This analysis of @newbalance reveals a mega Instagram presence with 9,146,454 followers. The account demonstrates an engagement rate of 0.21%, averaging 18.9K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @newbalance
How many followers does @newbalance have on Instagram?
@newbalance has 9,146,454 followers on Instagram, placing them in the mega creator tier.
What is @newbalance's Instagram engagement rate?
@newbalance has an engagement rate of 0.21% based on 12 recent posts, averaging 18.9K likes per post.
How much does @newbalance earn on Instagram?
Based on industry benchmarks, @newbalance's estimated sponsorship value is $45,732 - $109,757 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @newbalance published on Instagram?
@newbalance has published 472 posts on Instagram.
What is @newbalance's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 75,385 likes and 4,636 comments.
How often does @newbalance post on Instagram?
@newbalance posts approximately 0.5 times per week, with an average gap of 365.2 hours between posts. Peak posting days are Wednesday, Friday, Tuesday.
How does @newbalance compare to other Instagram creators?
@newbalance sits in the Mega creator tier alongside accounts like @somsomi0309, @burnaboygram, @dhruvrathee.
Is @newbalance verified on Instagram?
Yes, @newbalance is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @newbalance's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026