Pope Francis

Pope Francis

@franciscus

"I want to walk with you along the way of God's mercy and tenderness." (Official Account, copyright Vatican Media)

9.8M

Followers

29

Following

1.9K

Posts

4.94%

Engagement Rate

↑ +2.0% over 70d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks at number 429 out of over 1600 tracked accounts and holds a follower count 13.4 times larger than the median. This verified account belongs to the Mega tier with nearly two thousand total posts. The high engagement rate of 4.94 percent easily clears the 0.93 percent median. The following report explores specific audience interactions and content performance metrics.

Account Info

Account Size Mega
Followers 9,814,719
Following 29
Posts 1,947
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 480,074
Avg Comments per Post 4,923
Videos 4
Photos 8
Engagement Rate 4.94%

Follower Growth Over Time

How @franciscus's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+200.0K

Net Change

+2.0%

% Change

+2.9K

Avg / Day

70

Days Tracked

16

Data Points

Tracked between May 7, 2026 (9,800,000 followers) and Jul 17, 2026 (10,000,000 followers).

The account maintained a stable follower count of 9.8M over 51 days. The trend remained flat with only a 0.2% change during this period.

What the trajectory means

The @franciscus account maintained a flat follower count of 9.8M over the tracked period. This stability establishes the profile as a known quantity for stable brand placements. The steady daily pace allows for predictable campaign planning without concerns regarding audience volatility.

Engagement Analysis

Based on 12 recent posts

Platform Context

@franciscus ranks 94 out of 778 for engagement because its rate is well above the tracked median. This high percentage means the account generates more interaction per follower than most creators in the dataset. The performance indicates a highly active and involved audience compared to the average peer.

The engagement rate of 4.94% beats the 0.93% median and ranks 94 out of 778, confirming this audience reacts far more than average. While likes represent passive approval, the consistent volume of comments suggests a level of active participation beyond simple scrolling. Video content earns higher engagement with 584.6K average likes compared to 427.8K for photos. This indicates the audience rewards motion and dynamic storytelling over static imagery. Reach reliability remains inconsistent because only 16.7% of posts doubled the account average while none reached five times the typical reach. These figures suggest that while the core community is highly engaged, content rarely breaks into a new wave of discovery. The lack of high-multiplier hits means growth relies on steady performance rather than occasional spikes. This is an active audience.

480.1K

Avg Likes/Post

4.9K

Avg Comments/Post

5.8M

Total Likes

59.1K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Excellent for Mega

4.94%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

584.6K

Avg Likes on Videos (4)

427.8K

Avg Likes on Photos (8)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @franciscus's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @franciscus's single biggest post had going for it — the patterns worth replicating.

Top post by @franciscus

2,140,454 likes · 29,133 comments

4.5× @franciscus's average post · 5.9× the median post.

"EN: I would like us to renew our hope that #peace is possible! From the Holy Sepulchre, the Church of the Resurrection, where this year #Easter is being celebrated by Catholics and Orthodox on the same day, may the light of peace radiate throughout the Holy Land and the entire wo"

1903 characters

Video

Format

Sunday

Day Posted

12:00 UTC

Hour Posted

13.5M

Views

Hashtags: #peace #easter #paz #pascua #paz #páscoa #pace #pasqua #paix #pâques

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post outperformed the median engagement by a factor of 5.9. It achieved a high like to comment ratio that indicates broad reach beyond active conversation. This specific piece performed well with a long caption format. You should write longer copy if you want to mirror this top performer. The recurring hashtags across several languages serve as a clear signal for religious and seasonal themes. Posting roughly once every two days creates a steady presence for the audience. While the average engagement is high, it remains stable rather than erratic. This account reached 9.8 million followers.

Top Hashtags

#easter (3) #pascua (3) #páscoa (3) #pasqua (3) #pâques (3) #paz (2) #wielkanoc (2) #domingoderamos (2) #praytogether (2) #prayerintention (2) #clicktopray (2) #rezemosjuntos (2) #intençãodeoração (2) #oremosjuntos (2) #intencióndeoración (2) #preghiamoinsieme (2) #intenzionedipreghiera (2) #prionsensemble (2) #intentiondeprière (2) #betenwirgemeinsam (2)

Top Keywords

para (9) pour (9) jesus (8) santa (7) vous (7) tutti (6) santo (5) senhor (5) dans (5) nous (5) clicktopray (5) holy (4) easter (4) este (4) sobre (4) della (4) lord (4) signore (4) avec (4) morte (4) nostra (4) rezo (4) posso (4) euch (4) peace (3) resurrection (3) year (3) pascua (3) toda (3) pace (3)

Caption Analysis

Avg Caption Length 1195 chars
Posting Frequency 1.3 posts/week

Content Mix

4

Videos / Reels

8

Photos

Top Performing Posts

Post thumbnail

EN: I would like us to renew our hope that #peace is possible! From the Holy Sepulchre, the Church of the Resurrection,…

2.1M likes 29.1K comments 13.5M views Video
View
Post thumbnail

EN: Sisters, brothers, in the wonder of our Easter faith, carrying in our hearts every expectation of peace and liberat…

1.1M likes 5.8K comments
View
Post thumbnail

EN: I would like to invite you, today, to join me in praising the Lord, who never abandons us and who, in times of sorr…

591.4K likes 10.1K comments
View
Post thumbnail

EN: You have continued to pray for me with so much patience and perseverance: thank you so much! I also pray for you… A…

393.6K likes 5.6K comments
View
Post thumbnail

EN: Christ has conquered sin and destroyed death, yet the power of His Resurrection is still being brought to fulfilmen…

388.0K likes 955 comments
View
Post thumbnail

EN: Today we have followed Jesus, first in a festive procession and then along a path of pain and sorrow, as we enter u…

366.5K likes 1.9K comments
View
Post thumbnail

EN: Your cross tears down walls, cancels debts, quashes judgements, establishes reconciliation. Convert us to you, Jes…

344.6K likes 1.8K comments
View
Post thumbnail

EN: Let us ask the Lord to make our hearts humble and receptive. PT: Peçamos ao Senhor para conservar o nosso coração h…

182.0K likes 2.6K comments
View
Post thumbnail

#PapaFrancesco #ViaCrucis Ci lasci le tue vesti, come reliquie di un amore consumato. Sono in mano nostra, perché tu s…

137.1K likes 13 comments 1.1M views Video
View

Top Posts

Highest-liked recent posts from @franciscus

# Caption Likes Comments Link
1
EN: I would like us to renew our hope that #peace is possible! From the Holy Se…
2.1M 29.1K view
2
EN: Sisters, brothers, in the wonder of our Easter faith, carrying in our heart…
1.1M 5.8K view
3
EN: I would like to invite you, today, to join me in praising the Lord, who nev…
591.4K 10.1K view
4
EN: You have continued to pray for me with so much patience and perseverance: t…
393.6K 5.6K view
5
EN: Christ has conquered sin and destroyed death, yet the power of His Resurrec…
388.0K 955 view
6
EN: Today we have followed Jesus, first in a festive procession and then along …
366.5K 1.9K view
7
EN: Your cross tears down walls, cancels debts, quashes judgements, establishes…
344.6K 1.8K view
8
EN: Let us ask the Lord to make our hearts humble and receptive. PT: Peçamos ao…
182.0K 2.6K view
9
#PapaFrancesco #ViaCrucis Ci lasci le tue vesti, come reliquie di un amore con…
137.1K 13 view

Posting Patterns & Optimal Timing

When @franciscus posts on Instagram

The account maintains a steady grind with a posting frequency that exceeds the median creator. This consistent output places them in the top half of their peer group regarding volume. While they post more than average, the consistency score is zero because the gaps between posts are irregular and unpredictable. Their longest streak is only four days, which indicates they often go silent for extended periods after a small burst of activity. You can expect fresh content most frequently on Sunday and Tuesday. The busiest hour for new uploads occurs at 12:00 UTC. Marketers should plan campaigns around these specific windows to catch new posts. Because the cadence is steady but the timing between those posts is erratic, you cannot rely on a predictable calendar for your tie-in. You must monitor the account closely to catch their active bursts rather than scheduling based on a fixed weekly rotation. This pattern requires a reactive approach to ensure your content aligns with when they actually hit the button.

1.3

Posts / week

146.2h

Avg gap between posts

Sunday, Tuesday, Friday

Peak posting days

12:00, 20:00, 14:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @franciscus publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

1

11

3

12

1

13

2

14

1

15

16

17

18

19

3

20

1

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @franciscus publishes more often. Their busiest hours are 12:00, 20:00, 14:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @franciscus hasn't been active in our tracked sample.

The account posts about 1.3 times per week with the best results on Sunday and Tuesday. The busiest hour is 12:00 UTC.

Most Common Words

Frequent caption words across @franciscus's recent posts (excludes stopwords)

para (9) pour (9) jesus (8) santa (7) vous (7) tutti (6) santo (5) senhor (5) dans (5) nous (5) clicktopray (5) holy (4) easter (4) este (4) sobre (4) della (4) lord (4) signore (4) avec (4) morte (4) nostra (4) rezo (4) posso (4) euch (4) peace (3) resurrection (3) year (3) pascua (3) toda (3) pace (3)

Best Day of the Week to Post

@franciscus's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Tuesday 2 30,854 61,707
Wednesday 1 184,571 184,571
Thursday 1 93,802 93,802
Friday 2 241,742 483,484
Saturday 1 389,001 389,001
Sunday 5 921,478 4,607,391

Posting Consistency & Streaks

How steadily @franciscus maintains output

4

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

14.9%

Active days

Posted at least once

146.2h

Avg gap

Between posts

Caption Length & Performance

How @franciscus's caption length correlates with engagement

100.0%

Posts with Caption

1195

Avg Caption Chars

1264

Median Chars

1903

Longest Caption

Caption Length Posts Avg Engagement
Long (100+) 12 485.0K

The data shows that the audience prefers short captions of 50 characters or fewer. This length received more engagement than longer options.

Who This Audience Is

What @franciscus's reach and engagement mean for a brand.

The total follower count is more than thirteen times the median size for tracked creators on this platform. This volume places the account well above average scale while maintaining a high rank among peers. The verified status confirms an established public profile despite the absence of a specific category tag. Engagement rates are over five times higher than the median, which means brand messages land much harder here than they do with typical accounts. High interaction relative to such large follower counts indicates that the audience reacts more frequently to content updates. This combination of high scale and high engagement suggests an audience that responds consistently to official communications from a recognized figure. The account fits the religious and institutional category.

Compare & Discover Similar Creators

Stack @franciscus against any other Instagram creator we track, or jump to similar accounts.

Compare @franciscus to another creator

Get a side-by-side stats breakdown.

@franciscus vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@franciscus commands a primary revenue stream from sponsored posts with an estimated price band of $49.1K to $117.8K. This creator sits in a high position among peers, and their rank justifies a premium over standard market rates. The 4.94% engagement rate is more than five times the 0.93% median, suggesting that the reach translates into active audience attention. High engagement confirms the upper end of the price band represents fair value for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 9.8M followers (Mega)

$49,074 – $117,777

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A following 13.4 times the median puts the account in the top half of the field. Engagement. The 4.94% rate is more than five times higher than the median, showing high audience interest. Cadence. Low frequency at 1.3 posts per week means every post must perform well to maintain visibility. Hit-rate. Less than one in five posts beats the double average, suggesting content performance is consistent rather than prone to frequent spikes. Trajectory. The follower count remained flat over the tracking period, indicating a stable but stagnant base.

Strengths

  • + Verified account with 9.8M followers
  • + 4.94% engagement rate beats the 0.93% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 1.3 posts a week limits fresh reach

Summary

This analysis of @franciscus reveals a mega Instagram presence with 9,814,719 followers. The account demonstrates an engagement rate of 4.94%, averaging 480.1K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @franciscus

How many followers does @franciscus have on Instagram?

@franciscus has 9,814,719 followers on Instagram, placing them in the mega creator tier.

What is @franciscus's Instagram engagement rate?

@franciscus has an engagement rate of 4.94% based on 12 recent posts, averaging 480.1K likes per post.

How much does @franciscus earn on Instagram?

Based on industry benchmarks, @franciscus's estimated sponsorship value is $49,074 - $117,777 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @franciscus published on Instagram?

@franciscus has published 1,947 posts on Instagram.

What is @franciscus's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 2,140,454 likes and 29,133 comments.

How often does @franciscus post on Instagram?

@franciscus posts approximately 1.3 times per week, with an average gap of 146.2 hours between posts. Peak posting days are Sunday, Tuesday, Friday.

How does @franciscus compare to other Instagram creators?

@franciscus sits in the Mega creator tier alongside accounts like @adrianalima, @gordongram, @iliatopuria.

Is @franciscus verified on Instagram?

Yes, @franciscus is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @franciscus's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026