Nat Thaipun

Nat Thaipun

@nattywolf

ณัฐรี ไทพันธ์ MC Winner ‘24 “Thai: Anywhere and Everywhere” Cookbook out now 🔪 @vuedemonde ♡🇦🇺🇹🇭♡ Koorakoorakup | Wurundjeri Country

123.4K

Followers

1.0K

Following

524

Posts

5.26%

Engagement Rate

↑ +4.2% over 74d Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This account ranks 1120 out of 1606 creators we track and holds a follower count that is smaller than the typical creator by a factor of 0.2. This unverified profile sits in the Macro tier with over five hundred posts to its name. The engagement rate of 5.26 percent comfortably clears the 1.04 percent median mark. The following report examines audience interaction patterns and content performance metrics.

Account Info

Account Size Macro
Followers 123,363
Following 1,017
Posts 524
Verified No
Business Account Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 6,421
Avg Comments per Post 67
Videos 7
Photos 5
Engagement Rate 5.26%

Follower Growth Over Time

How @nattywolf's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+5.1K

Net Change

+4.2%

% Change

+68

Avg / Day

74

Days Tracked

16

Data Points

Tracked between May 3, 2026 (120,000 followers) and Jul 17, 2026 (125,057 followers).

The account grew from 120.0K to 123.4K followers over 54 days. The steady upward trend resulted in an increase of about 3.4K followers.

What the trajectory means

@nattywolf gained 3.4K followers over the tracked period. This upward trend makes the account worth getting in on early as it gains traction. The steady pace of 62 new followers per day provides a predictable timeline for campaign planning.

Engagement Analysis

Based on 12 recent posts

Platform Context

@nattywolf ranks 138 out of 1082 for its engagement rate of 5.26%. This performance sits well above the tracked median of 1.04%. The high percentage indicates that a much larger portion of the audience interacts with each post compared to average creators.

The engagement rate of 5.26% outperforms the 1.04% median and ranks 138 out of 1082, proving this audience reacts much more than average. Video content earns roughly three times the likes of static photos, confirming that viewers reward motion over still images. While the account generates consistent interaction with an average of 67 comments per post, the distribution of reach is inconsistent. Only 16.7% of recent posts double the average engagement rate. Even fewer, just 8.3% of content, reach five times the typical engagement level. These figures suggest that while the core audience is highly involved, the majority of the reach relies on a small handful of high-performing posts rather than steady growth across every upload. This is an active audience.

6.4K

Avg Likes/Post

67

Avg Comments/Post

77.0K

Total Likes

802

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Excellent for Macro

5.26%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

9.2K

Avg Likes on Videos (7)

2.5K

Avg Likes on Photos (5)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @nattywolf's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @nattywolf's single biggest post had going for it — the patterns worth replicating.

Top post by @nattywolf

41,751 likes · 168 comments

6.5× @nattywolf's average post · 12.8× the median post.

"Yum Gai Sheek (ยำไก่ฉีก) A super old-school Thai salad that kind of disappeared for a while… but according to my parents, it’s having a quiet comeback in Chiang Mai right now. This is the beauty of Thai “salads” — you work with what you’ve got. Freshly grated young coconut, toa"

882 characters

Video

Format

Wednesday

Day Posted

5:00 UTC

Hour Posted

1.1M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post outperformed the median post by a factor of 12.8. This specific content achieved an impressive like to comment ratio that suggests high visual appeal and broad reach. To replicate this success, focus on long form captions exceeding 100 characters. These longer descriptions earn 9.0K average likes compared to just 634 for short captions under 40 characters. The data proves that detailed copy is a primary driver of engagement for this audience. Since the account averages modest engagement relative to its follower count, focus on consistent quality over high frequency. Posting twice a month provides enough stability to maintain a presence without overwhelming followers. You should aim for depth in your writing rather than brevity. This account currently reaches 123.4K followers while averaging 6.4K likes per post.

Top Keywords

thai (13) love (6) food (5) soon (4) full (4) thank (4) school (3) where (3) thailand (3) made (3) about (3) which (3) still (3) first (3) came (3) everyone (3) cooking (3) link (3) little (3) next (3) writing (3) family (3) nattywolf (3) chefs (3) edit (3) wine (3) super (2) salad (2) while (2) quiet (2)

Caption Analysis

Avg Caption Length 554 chars
Posting Frequency 0.2 posts/week

Content Mix

7

Videos / Reels

5

Photos

Top Performing Posts

Post thumbnail

Yum Gai Sheek (ยำไก่ฉีก) A super old-school Thai salad that kind of disappeared for a while… but according to my parent…

41.8K likes 168 comments 1.1M views Video
View
Post thumbnail

Been a little quiet on the socials front lately, I’ve been busy working on something super exciting and can finally ann…

13.3K likes 287 comments 950.5K views Video
View
Post thumbnail

I could actually cry. 🥹 Here she is — the cover. And yep, that really does say Foreword by @jamieoliver . Still feels …

5.2K likes 171 comments
View
Post thumbnail

What a wild one ✨ Still trying to wrap my head around the sight of a table stretching through the heart of @chadstone.…

4.3K likes 40 comments
View
Post thumbnail

@youngohmm x @nattywolf out soon… เฟี้ยวววววว!🔥🔥🔥

3.7K likes 52 comments 30.0K views Video
View
Post thumbnail

Andy and I firing up skewers, bringing the heat like it’s ‘94. Old school vibes, new school flavour 🔥 Also a massive …

3.3K likes 24 comments 74.7K views Video
View
Post thumbnail

For the love of pop-ups — on a day about love. A little 2024 throwback to one of those moments that reminds me why I do…

1.9K likes 14 comments 20.7K views Video
View
Post thumbnail

An hour with Nat - @nattywolf PART TWO

1.3K likes 13 comments
View
Post thumbnail

Cooking for 250 people over fire with @andyhearnden . Full YouTube edit is live 🔥 Link in my story or bio.

1.2K likes 10 comments
View

Top Posts

Highest-liked recent posts from @nattywolf

# Caption Likes Comments Link
1
Yum Gai Sheek (ยำไก่ฉีก) A super old-school Thai salad that kind of disappeared…
41.8K 168 view
2
Been a little quiet on the socials front lately, I’ve been busy working on some…
13.3K 287 view
3
I could actually cry. 🥹 Here she is — the cover. And yep, that really does say…
5.2K 171 view
4
What a wild one ✨ Still trying to wrap my head around the sight of a table str…
4.3K 40 view
5
@youngohmm x @nattywolf out soon… เฟี้ยวววววว!🔥🔥🔥
3.7K 52 view
6
Andy and I firing up skewers, bringing the heat like it’s ‘94. Old school vibe…
3.3K 24 view
7
For the love of pop-ups — on a day about love. A little 2024 throwback to one o…
1.9K 14 view
8
An hour with Nat - @nattywolf PART TWO
1.3K 13 view
9
Cooking for 250 people over fire with @andyhearnden . Full YouTube edit is liv…
1.2K 10 view

Posting Patterns & Optimal Timing

When @nattywolf posts on Instagram

The creator follows a sparse high-effort pace. This frequency sits well below the median of 0.9 posts per week. Her low ranking in follower rank suggests her content is rare compared to peers. A consistency score of zero indicates an erratic rhythm with long periods of silence. She only maintains a three day streak at most. Content lands primarily on Tuesday and Wednesday. The busiest hour for new uploads occurs at 02:00 UTC. Marketers should treat this account as a low-frequency partner. You cannot rely on a steady stream of content to maintain constant visibility. A campaign would need to be planned around these specific windows rather than counting on daily presence. Coordination must happen well in advance because her output is unpredictable. Do not expect fresh posts during off days. The irregular gaps mean your brand will only appear when she chooses to post. Planning a tie-in requires patience for her infrequent posting cycle.

0.2

Posts / week

1122.2h

Avg gap between posts

Tuesday, Wednesday, Friday

Peak posting days

2:00, 5:00, 8:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @nattywolf publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

2

3

4

2

5

6

2

7

2

8

9

1

10

11

1

12

13

14

15

16

17

18

19

20

1

21

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @nattywolf publishes more often. Their busiest hours are 2:00, 5:00, 8:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @nattywolf hasn't been active in our tracked sample.

The account posts most often on Tuesday and Wednesday at 02:00 UTC. The posting frequency is low at 0.2 times per week.

Most Common Words

Frequent caption words across @nattywolf's recent posts (excludes stopwords)

thai (13) love (6) food (5) soon (4) full (4) thank (4) school (3) where (3) thailand (3) made (3) about (3) which (3) still (3) first (3) came (3) everyone (3) cooking (3) link (3) little (3) next (3) writing (3) family (3) nattywolf (3) chefs (3) edit (3) wine (3) super (2) salad (2) while (2) quiet (2)

Best Day of the Week to Post

@nattywolf's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 1,228 1,228
Tuesday 4 2,302 9,210
Wednesday 3 18,937 56,810
Thursday 1 4,312 4,312
Friday 1 1,932 1,932
Saturday 1 564 564
Sunday 1 3,794 3,794

Posting Consistency & Streaks

How steadily @nattywolf maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

2.3%

Active days

Posted at least once

1122.2h

Avg gap

Between posts

Caption Length & Performance

How @nattywolf's caption length correlates with engagement

100.0%

Posts with Caption

554

Avg Caption Chars

590

Median Chars

1533

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 3 634
Medium (40-100) 1 3.8K
Long (100+) 8 9.0K

The audience rewards long captions with 100+ characters because they reach 9.0K average engagement. Short captions under 40 characters perform poorly with only 634 average engagement.

Who This Audience Is

What @nattywolf's reach and engagement mean for a brand.

The follower count is less than a quarter of the median size for tracked creators. This positioning indicates an audience that does not reach broadcast scale. The absence of verification and a set category suggests a personal profile rather than a formal brand entity. Engagement rates are five times higher than the median. This high participation rate means a brand message lands much harder here than on typical accounts. High engagement relative to a small follower base often points toward a concentrated niche group. Despite the lack of official branding, the interaction data confirms a highly active core. The audience fits the sports and fitness category.

Compare & Discover Similar Creators

Stack @nattywolf against any other Instagram creator we track, or jump to similar accounts.

Compare @nattywolf to another creator

Get a side-by-side stats breakdown.

@nattywolf vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Sponsored posts serve as the primary revenue stream for @nattywolf within this follower bracket. The estimated value for a single post ranges from $986 to $1,900 based on current reach metrics. Because the account ranks below the median at 1120 out of 1606, the quoted range acts as a ceiling rather than a starting point. Negotiators should treat these figures as the maximum price for an average placement. This premium is offset by an engagement rate of 5.26 percent. This figure is five times higher than the 1.04 percent median, suggesting that the audience is highly active. High interaction justifies a more aggressive position during negotiations despite the lower rank. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 123.4K followers (Macro)

$987 – $1,850

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The follower count is only 0.2 times the median, placing the account in the lower portion of the field. Engagement. A 5.26% rate is well above the 1.04% median, meaning the audience is highly active. Hit-rate. Only 16.7% of recent posts beat double the average engagement, showing a low frequency of standout content. Trajectory. The account gained 3.4K followers over the tracked period, indicating an upward growth trend.

Strengths

  • + 5.26% engagement rate beats the 1.04% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.2 posts a week limits fresh reach

Summary

This analysis of @nattywolf reveals a macro Instagram presence with 123,363 followers. The account demonstrates an engagement rate of 5.26%, averaging 6.4K likes per post across 12 analyzed posts.

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Frequently Asked Questions About @nattywolf

How many followers does @nattywolf have on Instagram?

@nattywolf has 123,363 followers on Instagram, placing them in the macro creator tier.

What is @nattywolf's Instagram engagement rate?

@nattywolf has an engagement rate of 5.26% based on 12 recent posts, averaging 6.4K likes per post.

How much does @nattywolf earn on Instagram?

Based on industry benchmarks, @nattywolf's estimated sponsorship value is $987 - $1,850 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @nattywolf published on Instagram?

@nattywolf has published 524 posts on Instagram.

What is @nattywolf's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 41,751 likes and 168 comments.

How often does @nattywolf post on Instagram?

@nattywolf posts approximately 0.2 times per week, with an average gap of 1122.2 hours between posts. Peak posting days are Tuesday, Wednesday, Friday.

How does @nattywolf compare to other Instagram creators?

@nattywolf sits in the Macro creator tier alongside accounts like @joshuavides, @rickcosnett, @jessicanabongo.

About This Analysis: This analysis is based on a snapshot of @nattywolf's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026