MINIMALIST BAKER
Simple recipes that make you feel GOOD 10 ingredients or less, 1 bowl, or <30 minutes All eaters welcome 😋 👇 Full recipes
2.0M
Followers
248
Following
4.9K
Posts
0.05%
Engagement Rate
Account Overview
Profile summary and post performance
MINIMALIST BAKER (@minimalistbaker) has 1,976,823 Instagram followers as of October 17, 2026 and 4,931 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 20, 2026, a post got 688 likes and 212 comments on average (median 656 likes), an engagement rate of 0.05% of followers. Over the 144 days we have tracked it, the account lost 16,006 followers (-0.8%).
Where these numbers come from: public Instagram profile data and @minimalistbaker's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 1,976,823 |
| Following | 248 |
| Posts | 4,931 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 688 |
| Avg Comments per Post | 212 |
| Videos | 4 |
| Photos & carousels | 8 |
| Engagement Rate | 0.05% |
Follower Growth Over Time
How @minimalistbaker's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-16.0K
Net Change
-0.8%
% Change
-111
Avg / Day
144
Days Tracked
54
Data Points
Tracked between May 26, 2026 (1,992,829 followers) and Oct 17, 2026 (1,976,823 followers).
| Date | Followers | Change |
|---|---|---|
| 1,976,823 | -1,744 | |
| 1,978,567 | -8,314 | |
| 1,986,881 | -2,181 | |
| 1,989,062 | -3,767 | |
| 1,992,829 | first reading |
Engagement Analysis
Based on 12 recent posts
688
Avg Likes/Post
212
Avg Comments/Post
8.3K
Total Likes
2.5K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.05%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
882
Avg Likes on Videos (4)
592
Avg Likes on Photos & carousels (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @minimalistbaker's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 925 likes and comments; 0 of the 12 reached twice that (1,850 or more).
Best-Performing Post, Decomposed
What @minimalistbaker's single biggest recent post had going for it, measured against the account's other posts.
1,152 likes · 302 comments
1.6× @minimalistbaker's average post · 1.5× the median post.
"Cherries 🍒 & dark chocolate 🍫 in a MUFFIN? You’ve got to try it, friends! These beauties are light & cakey with a sweet, nutty flavor + bright pops of fresh cherries & decadent bites of chocolate! 🤤 They’re also vegan, simple to make & perfect for summer! ☀️ Comment “MUFFIN”…"
433 characters
Video
Format
Wednesday
Day Posted
15:00 UTC
Hour Posted
23.3K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 483 chars |
| Posting Frequency | 5.6 posts/week |
Content Mix
4
Videos / Reels
8
Photos & carousels
Top Posts
Highest-liked recent posts from @minimalistbaker
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Cherries 🍒 & dark chocolate 🍫 in a MUFFIN? You’ve got to try it, friends! These…
|
1.2K | 302 | 23.3K | view |
| 2 |
Friends! Today Minimalist Baker turns 14 🥳 (14 whole years on the internet – wh…
|
926 | 408 | — | view |
| 3 |
⭐️ NEW! A Nutella lovers’ 🍫🌰 dream dessert: 6-ingredient vegan ICE CREAM 🍦 made…
|
903 | 133 | 24.7K | view |
| 4 |
Homemade, 2-ingredient, dairy-free MAGIC SHELL! 🍫✨ A fun & easy way to elevate …
|
839 | 142 | 24.0K | view |
| 5 |
🌟 It’s a fan favorite: Vegan Snickers CHEESECAKE! 🍫🥜🍰🤤 No-bake & just 10 ingred…
|
784 | 382 | — | view |
| 6 |
Fire up the grill, it’s VEGGIE BURGER time! 🫘🍔☀️ These hearty, flavorful, whole…
|
679 | 348 | — | view |
| 7 |
🌟 A 30-minute fan favorite: Easy Mediterranean-Inspired NOURISH BOWLS! This fre…
|
634 | 101 | 17.0K | view |
| 8 |
BERRY DESSERTS 🫐🍓 for summer ☀️ – does it get any better?! It in fact...does! T…
|
629 | 240 | — | view |
| 9 |
A simple, heat-free summer appetizer: Sun-Dried Tomato and Basil PINWHEELS! 🍅🌿 …
|
530 | 219 | — | view |
Posting Patterns & Optimal Timing
When @minimalistbaker posts on Instagram
5.6
Posts / week
32.5h
Avg gap between posts
Thursday, Friday
Peak posting days
16:00, 15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @minimalistbaker publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@minimalistbaker's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 936 | 1,872 |
| Tuesday | 2 | 952 | 1,905 |
| Wednesday | 2 | 1,218 | 2,435 |
| Thursday | 3 | 692 | 2,077 |
| Friday | 3 | 838 | 2,515 |
Posting Consistency & Streaks
How steadily @minimalistbaker maintains output
5
Longest streak (days)
42/100
Consistency score: some variation
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
80.4%
Active days
Posted at least once
32.5h
Avg gap
Between posts
Caption Length & Performance
How @minimalistbaker's caption length correlates with engagement
100.0%
Posts with Caption
483
Avg Caption Chars
446
Median Chars
760
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 900 |
Compare & Discover Similar Creators
Stack @minimalistbaker against any other Instagram creator we track, or jump to similar accounts.
Compare @minimalistbaker to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @minimalistbaker
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 2.0M followers (Mega)
$9,884 to $23,722
Our per-follower range for accounts this size (see methodology)
Download @minimalistbaker's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 4 hours, 39 minutes ago.
Tracking
What we have recorded about @minimalistbaker over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @minimalistbaker's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @minimalistbaker
How many followers does @minimalistbaker have on Instagram?
@minimalistbaker has 1,976,823 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @minimalistbaker's Instagram engagement rate?
@minimalistbaker has an engagement rate of 0.05% based on 12 recent posts, averaging 688 likes per post.
How much does @minimalistbaker earn on Instagram?
From follower count only, we estimate @minimalistbaker's sponsorship value at $9,884 to $23,722 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @minimalistbaker published on Instagram?
@minimalistbaker has published 4,931 posts on Instagram.
What is @minimalistbaker's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,152 likes and 302 comments.
How often does @minimalistbaker post on Instagram?
@minimalistbaker posts approximately 5.6 times per week, with an average gap of 32.5h between posts. Peak posting days are Thursday, Friday.
How does @minimalistbaker compare to other Instagram creators?
@minimalistbaker sits in the Mega-tier group alongside accounts like @bosslogic, @emilymariko, @jr.
Is @minimalistbaker verified on Instagram?
Yes, @minimalistbaker is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @minimalistbaker's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed Jun 20, 2026
Cite this page
IGDataHub (2026). @minimalistbaker Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 20 June 2026. https://igdatahub.com/blog/minimalistbaker-instagram-profile-stats/