1.1M
Followers
328
Following
6.5K
Posts
1.11%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 727 out of 1606 tracked creators and holds over 1.5 times the follower count of the typical creator we monitor. It is a verified television show profile with a large volume of content spanning thousands of posts. The engagement rate of 1.11% exceeds the median of 0.93%. The following report explores specific audience interactions and performance trends.
Account Info
| Account Size | Mega |
| Followers | 1,075,151 |
| Following | 328 |
| Posts | 6,477 |
| Verified | Yes |
| Business Account | Yes |
| Category | TV_SHOW |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 11,815 |
| Avg Comments per Post | 68 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 1.11% |
Follower Growth Over Time
How @masterchef_it's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+725
Net Change
+0.1%
% Change
+10
Avg / Day
72
Days Tracked
16
Data Points
Tracked between May 6, 2026 (1,074,441 followers) and Jul 17, 2026 (1,075,166 followers).
The account maintained a stable follower count of 1.1M over 52 days. The growth line is flat with a change of only 0.1 percent.
What the trajectory means
The @masterchef_it account maintained a flat follower count of 1.1M over the 52 day period. This steady trajectory establishes the profile as a known quantity with stable reach. The consistent daily pace allows for predictable campaign planning without concerns regarding audience volatility.
Engagement Analysis
Based on 12 recent posts
Platform Context
@masterchef_it ranks 356 out of 778 for its engagement rate of 1.11%. This performance sits above the tracked median of 0.93%. The account generates more interaction per follower than the average creator in the corpus.
The engagement rate of 1.11% exceeds the median of 0.93%, placing the account in rank 356 out of 778. This indicates that the audience interacts with content more than the average user on the platform. Video content earns notably higher rewards from followers, pulling in 14.3K likes compared to 8.3K for photos. This preference suggests the audience favors motion and dynamic visual storytelling over static imagery. While the core engagement is stable, the reach relies on a small number of high performers. Only 8.3% of posts reached double the average engagement, and another 8.3% hit five times the average. These figures suggest that while most content performs reliably, growth is driven by rare spikes rather than consistent explosive reach. The low comment volume relative to likes suggests a passive interaction style. This is a tap-and-scroll audience.
11.8K
Avg Likes/Post
68
Avg Comments/Post
141.8K
Total Likes
810
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
1.11%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
14.3K
Avg Likes on Videos (7)
8.3K
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @masterchef_it's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @masterchef_it's single biggest post had going for it — the patterns worth replicating.
73,934 likes · 426 comments
6.3× @masterchef_it's average post · 10.7× the median post.
"Cosa ci fa a Poggibonsi Chef @brunobarbieri_chef ?? #MasterChefIt"
65 characters
Video
Format
Friday
Day Posted
12:00 UTC
Hour Posted
552.6K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of 10.7x over the median engagement on this account. This post maintained a high like to comment ratio despite its scale. Use the medium caption length between 40 and 100 characters to maximize reach. These posts average 19.3K likes while longer captions perform poorly at only 4.5K. Keep your copy concise to drive interaction. The recurring hashtags #masterchefit, #masterchefforlife, and #fondazionericercafibrosicistica serve as clear signals for the core topics. Post four times per week to maintain a steady presence. While engagement is consistent, it remains modest relative to the total follower count of 1.1 million. This suggests a loyal but niche audience rather than broad viral spikes. The account maintains its reach through consistent branding and specific hashtag groupings.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 178 chars |
| Posting Frequency | 4.0 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
Cosa ci fa a Poggibonsi Chef @brunobarbieri_chef ?? #MasterChefIt
Così arrabbiato l’abbiamo visto poche volte 😰 #MasterChefIt
Avete visto chi viene a trovarci stasera?? 👀🥹🫶🏻 Ci vediamo alle 21:30 su @tv8it #MasterChefIt
Ma quanto siamo felici di rivedere @eleonorariso_masterchef13 e @niccolo_califano ?? ✨❤️ #MasterChefIt
Ieri sera, lunedì 8 giugno, MasterChef Italia è andato oltre la cucina, trasformando una cena in un gesto concreto di s…
ANNA È LA VINCITRICE DELLA QUATTORDICESIMA EDIZIONE DI #MasterChefIt 💥❤️🫶🏻🫠🥹✨
Ci vediamo STASERA per la serata FINALE della quattordicesima edizione di #MasterChefIt ❤️🔥 L’appuntamento è alle 21:…
Guess who’s back, back again 😎 Giovedì alle 21:30 non prendete impegni perché vi aspetta la finale di #MasterChefIt in …
Top Posts
Highest-liked recent posts from @masterchef_it
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Cosa ci fa a Poggibonsi Chef @brunobarbieri_chef ?? #MasterChefIt
|
73.9K | 426 | view |
| 2 |
Così arrabbiato l’abbiamo visto poche volte 😰
#MasterChefIt
|
16.8K | 82 | view |
| 3 |
Avete visto chi viene a trovarci stasera?? 👀🥹🫶🏻
Ci vediamo alle 21:30 su @tv8i…
|
10.8K | 42 | view |
| 4 |
Ma quanto siamo felici di rivedere @eleonorariso_masterchef13 e @niccolo_califa…
|
10.3K | 60 | view |
| 5 |
Ieri sera, lunedì 8 giugno, MasterChef Italia è andato oltre la cucina, trasfor…
|
7.9K | 26 | view |
| 6 |
Quanto stanno bene con le casacche?? 🥹🥹
#MasterChefIt
|
6.9K | 28 | view |
| 7 |
ANNA È LA VINCITRICE DELLA QUATTORDICESIMA EDIZIONE DI #MasterChefIt 💥❤️🫶🏻🫠🥹✨
|
5.7K | 106 | view |
| 8 |
Ci vediamo STASERA per la serata FINALE della quattordicesima edizione di #Mast…
|
5.5K | 21 | view |
| 9 |
Guess who’s back, back again 😎 Giovedì alle 21:30 non prendete impegni perché v…
|
1.3K | 9 | view |
Posting Patterns & Optimal Timing
When @masterchef_it posts on Instagram
The creator maintains a steady grind with four posts per week. This frequency sits well above the median of 1.1 posts per week and places them in the top half of their peer group by rank. Despite this high volume, the consistency score is 0 out of 100. Such a low score indicates an erratic rhythm where content appears in bursts rather than at predictable intervals. The longest streak of three days suggests they often drop multiple posts close together before going quiet. Fresh content lands most frequently on Thursday and Friday. The peak upload window occurs at 10:00 UTC. Marketers should prepare for a high volume of output but must avoid planning campaigns around specific daily timings due to the irregular gaps between posts. You can rely on the quantity of content produced, but you cannot predict exactly when the next post will land within a given week. A campaign tie-in is best managed by booking a block of content rather than trying to pin it to a specific calendar date.
4.0
Posts / week
46.3h
Avg gap between posts
Thursday, Friday, Tuesday
Peak posting days
10:00, 12:00, 20:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @masterchef_it publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 4.0 times per week with the highest activity on Thursday and Friday. The busiest hour is 10:00 UTC.
Most Common Words
Frequent caption words across @masterchef_it's recent posts (excludes stopwords)
Best Day of the Week to Post
@masterchef_it's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 1,321 | 1,321 |
| Tuesday | 2 | 4,447 | 8,894 |
| Wednesday | 1 | 763 | 763 |
| Thursday | 4 | 4,785 | 19,141 |
| Friday | 3 | 31,856 | 95,567 |
| Sunday | 1 | 16,909 | 16,909 |
Posting Consistency & Streaks
How steadily @masterchef_it maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
37.7%
Active days
Posted at least once
46.3h
Avg gap
Between posts
Caption Length & Performance
How @masterchef_it's caption length correlates with engagement
100.0%
Posts with Caption
178
Avg Caption Chars
102
Median Chars
941
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 6 | 19.3K |
| Long (100+) | 6 | 4.5K |
The audience rewards medium captions with an average of 19.3K engagement. Long captions perform poorly at only 4.5K.
Who This Audience Is
What @masterchef_it's reach and engagement mean for a brand.
The follower count places this account above the typical tracked creator average by roughly half. The verified status and TV show categorization indicate a broad reach that targets general viewers rather than a niche subculture. Engagement rates are slightly higher than the median, suggesting the content resonates more effectively with its viewers than the standard benchmark for accounts of this scale. This performance indicates a brand message will land with more consistency than average across the follower base. The high volume of reciprocal follows suggests some level of direct interaction or community overlap despite the large scale. The primary fit for this audience is television and entertainment production.
Compare & Discover Similar Creators
Stack @masterchef_it against any other Instagram creator we track, or jump to similar accounts.
Compare @masterchef_it to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @masterchef_it
Nyvi Estephan / Apresentadora / Games & eSports ✓
@nyviestephan
2.1M followers
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts on this account generate revenue between $5,400 and $12,900. The creator sits above the median rank, meaning their position allows for a premium over standard rates for their follower count. Because they are ranked 727 out of 1606, their influence is established enough to command higher fees than average creators in similar brackets. An engagement rate of 1.11% beats the 0.93% median, suggesting that the audience interacts with content more frequently than typical accounts. This consistent interaction validates the upper end of the quoted price band as a fair return for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 1.1M followers (Mega)
$5,376 – $12,902
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 1.1M followers
- + 1.11% engagement rate beats the 0.93% tracked median
- + Active cadence of about 4.0 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
Summary
This analysis of @masterchef_it reveals a mega Instagram presence with 1,075,151 followers. The account demonstrates an engagement rate of 1.11%, averaging 11.8K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @masterchef_it
How many followers does @masterchef_it have on Instagram?
@masterchef_it has 1,075,151 followers on Instagram, placing them in the mega creator tier.
What is @masterchef_it's Instagram engagement rate?
@masterchef_it has an engagement rate of 1.11% based on 12 recent posts, averaging 11.8K likes per post.
How much does @masterchef_it earn on Instagram?
Based on industry benchmarks, @masterchef_it's estimated sponsorship value is $5,376 - $12,902 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @masterchef_it published on Instagram?
@masterchef_it has published 6,477 posts on Instagram.
What is @masterchef_it's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 73,934 likes and 426 comments.
How often does @masterchef_it post on Instagram?
@masterchef_it posts approximately 4.0 times per week, with an average gap of 46.3 hours between posts. Peak posting days are Thursday, Friday, Tuesday.
How does @masterchef_it compare to other Instagram creators?
@masterchef_it sits in the Mega creator tier alongside accounts like @yannalavigne, @nyviestephan, @hay_welch.
Is @masterchef_it verified on Instagram?
Yes, @masterchef_it is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @masterchef_it's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026