Dior Official
"Women, with their intuitive instinct, understood that I dreamed not only of making them more beautiful, but happier too." Christian Dior
46.5M
Followers
10
Following
14.6K
Posts
0.07%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks at number 128 out of over 1600 tracked creators. Its follower count is 64.0 times the median size of our typical creator base. As a verified company profile with over 14,000 posts, it operates as a major established entity in its field. The engagement rate of 0.07% falls well below the 1.31% median for this group. The following report examines the specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 46,450,439 |
| Following | 10 |
| Posts | 14,560 |
| Verified | Yes |
| Business Account | Yes |
| Category | COMPANY |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 33,776 |
| Avg Comments per Post | 940 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 0.07% |
Follower Growth Over Time
How @dior's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+157.4K
Net Change
+0.3%
% Change
+2.2K
Avg / Day
73
Days Tracked
25
Data Points
Tracked between May 24, 2026 (46,427,241 followers) and Aug 5, 2026 (46,584,666 followers).
The account remained steady at approximately 46.5 million followers over 34 days. The chart shows a flat trend with no change in follower count.
What the trajectory means
The @dior account remained flat with no change in follower count over the thirty four day period. This steady trajectory identifies the profile as a known quantity for stable brand placement. The slow daily pace allows for consistent planning without expecting rapid shifts in reach.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @dior account ranks 1546 out of 1605 because its engagement rate sits well below the tracked median. This low performance means each follower is less likely to interact with the content compared to average creators. Such a gap indicates a much lower level of active participation relative to the broader community.
The engagement rate of 0.07% falls well below the 1.31% median and ranks 1546 of 1605. This indicates an audience that interacts with content much less than the typical user. While the account generates high volume, the ratio of likes to comments suggests a passive experience. Video content earns nearly double the likes of static photos, proving the audience rewards motion over still imagery. The reach is inconsistent and lacks reliable growth from hits since zero percent of posts reached 5x the average. Only 8.3% of recent posts surpassed the 2x mark, meaning most content reaches a stable but stagnant circle. This pattern reflects a passive viewership where followers consume the aesthetic without initiating dialogue. It is a tap-and-scroll audience.
33.8K
Avg Likes/Post
940
Avg Comments/Post
405.3K
Total Likes
11.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.07%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
42.3K
Avg Likes on Videos (7)
21.8K
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @dior's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @dior's single biggest post had going for it — the patterns worth replicating.
166,331 likes · 5,269 comments
4.9× @dior's average post · 8.2× the median post.
"Jimin, Chiwetel Ejiofor, Tomohisa Yamashita, Mike Faist, Sam Nivola and Mamadou Sidibé arriving at the Dior Summer 2027 Men’s Show. Special thanks to Musée Nissim de Camondo, Les Arts Décoratifs. #DiorSummer27"
215 characters
Video
Format
Friday
Day Posted
6:00 UTC
Hour Posted
835.7K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median engagement by over eight times. Its high like to comment ratio suggests a broad reach that captures attention without requiring heavy audience participation. The long caption format of over 100 characters drives much higher engagement than medium length options. You should write detailed copy if you want to maximize interactions. Use #diorsummer27 and #atelierpaloma to signal your specific topics to the algorithm. A high posting frequency of nearly 30 times per week builds a constant presence for this large audience. This account maintains steady engagement across its millions of followers through consistent output. The top post was shared on a Friday at 06:00 UTC.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 430 chars |
| Posting Frequency | 28.9 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
Jimin, Chiwetel Ejiofor, Tomohisa Yamashita, Mike Faist, Sam Nivola and Mamadou Sidibé arriving at the Dior Summer 2027…
The Summer 2027 Men’s Show is taking place in the Musée Nissim de Camondo, currently undergoing an extensive restoratio…
Dior Summer 2027 Men’s Show. Creative Direction Jonathan Anderson Styling Benjamin Bruno Music by Fred again.. Hair G…
Dior Summer 2027 Men’s Show. Creative Direction Jonathan Anderson Styling Benjamin Bruno Music by Fred again.. Hair G…
Dior Summer 2027 Men’s Show. Creative Direction Jonathan Anderson Styling Benjamin Bruno Hair Guido Palau Makeup Pete…
Dior Summer 2027 Men’s Show. Creative Direction Jonathan Anderson Styling Benjamin Bruno Music by Fred again.. Hair G…
Mick Jagger, Drew Starkey, Louis Garrel, Yu Shi, Little Simz, Connor Swindells and Will Price arriving at the Dior Summ…
Dior Summer 2027 Men’s Show. Creative Direction Jonathan Anderson Styling Benjamin Bruno Hair Guido Palau Makeup Pete…
Dior Summer 2027 Men’s Show. 24 June, 9.15am Paris time. #DiorSummer27
Top Posts
Highest-liked recent posts from @dior
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Jimin, Chiwetel Ejiofor, Tomohisa Yamashita, Mike Faist, Sam Nivola and Mamadou…
|
166.3K | 5.3K | view |
| 2 |
The Summer 2027 Men’s Show is taking place in the Musée Nissim de Camondo, curr…
|
46.7K | 858 | view |
| 3 |
Dior Summer 2027 Men’s Show.
Creative Direction Jonathan Anderson
Styling Ben…
|
45.0K | 1.8K | view |
| 4 |
Dior Summer 2027 Men’s Show.
Creative Direction Jonathan Anderson
Styling Ben…
|
34.2K | 319 | view |
| 5 |
Dior Summer 2027 Men’s Show.
Creative Direction Jonathan Anderson
Styling Ben…
|
30.4K | 175 | view |
| 6 |
Dior Summer 2027 Men’s Show.
Creative Direction Jonathan Anderson
Styling Ben…
|
20.0K | 937 | view |
| 7 |
Mick Jagger, Drew Starkey, Louis Garrel, Yu Shi, Little Simz, Connor Swindells …
|
17.3K | 464 | view |
| 8 |
Dior Summer 2027 Men’s Show.
Creative Direction Jonathan Anderson
Styling Ben…
|
14.7K | 208 | view |
| 9 |
Dior Summer 2027 Men’s Show.
24 June, 9.15am Paris time.
#DiorSummer27
|
12.4K | 1.0K | view |
Posting Patterns & Optimal Timing
When @dior posts on Instagram
The account follows a steady grind. This high volume of nearly 29 posts per week far exceeds the median creator average and secures a top ranking for frequency among its peers. Despite this heavy output, the consistency score is low at 25 out of 100. This indicates that while the volume is high, the spacing between posts is irregular with unpredictable bursts. Content lands most frequently on Wednesday and Friday. The busiest upload hour occurs at 16:00 UTC. Marketers should expect a constant stream of new material but cannot rely on a predictable calendar to time specific surprises. Because content drops so often, there is always fresh material available for a tie-in. You can plan campaigns around the high volume rather than trying to hit a specific narrow window. The lack of steady spacing means you must monitor the feed daily to catch active periods. The sheer amount of content ensures that brand assets will be visible frequently.
28.9
Posts / week
6.4h
Avg gap between posts
Wednesday, Friday, Thursday
Peak posting days
16:00, 13:00, 6:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @dior publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 28.9 times per week with the most activity on Wednesday and Friday. The busiest hour for these posts is 16:00 UTC.
Most Common Words
Frequent caption words across @dior's recent posts (excludes stopwords)
Best Day of the Week to Post
@dior's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Wednesday | 5 | 28,710 | 143,549 |
| Thursday | 2 | 24,178 | 48,355 |
| Friday | 4 | 54,714 | 218,854 |
| Saturday | 1 | 5,833 | 5,833 |
Posting Consistency & Streaks
How steadily @dior maintains output
4
Longest streak (days)
25/100
Consistency score
Inverse of posting-gap variance
100.0%
Active days
Posted at least once
6.4h
Avg gap
Between posts
Caption Length & Performance
How @dior's caption length correlates with engagement
100.0%
Posts with Caption
430
Avg Caption Chars
471
Median Chars
667
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 13.4K |
| Long (100+) | 11 | 36.6K |
The account audience rewards long captions with 36.6K average engagement. These perform better than medium captions, which only reach 13.4K.
Who This Audience Is
What @dior's reach and engagement mean for a brand.
The audience size is large compared to the average creator, sitting at a sixty-four fold multiple of the median. This scale confirms reach far beyond standard influencer levels. The verified status and company categorization indicate a corporate entity rather than an individual personality. Engagement rates are extremely low relative to the median. While the follower count is high, the interaction rate suggests a passive audience that consumes content without active participation or high engagement levels. A brand message will land with much less friction but also lacks the personal resonance of smaller accounts. The sheer volume provides reach for broad awareness campaigns while the low engagement confirms it functions as a top-of-funnel broadcast channel. This audience fits the luxury fashion category exclusively.
Compare & Discover Similar Creators
Stack @dior against any other Instagram creator we track, or jump to similar accounts.
Compare @dior to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @dior
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @dior comes from high volume brand partnerships and sponsored posts. A single post is modeled between $232.3K and $557.4K based on the 46.5M follower count. This creator sits at rank 128, placing them in a tier where prestige commands a premium over standard market rates. However, the engagement rate of 0.07% falls well below the 1.31% median. This discrepancy suggests that while reach is immense, the audience interaction is passive compared to average accounts. The high end of the price band represents the peak for pure reach, but the low engagement means the cost per active conversion may be higher than expected. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 46.5M followers (Mega)
$232,252 – $557,405
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 46.5M followers
- + Active cadence of about 28.9 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.07% engagement rate trails the 1.31% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (25/100), posting rhythm is erratic
Summary
This analysis of @dior reveals a mega Instagram presence with 46,450,439 followers. The account demonstrates an engagement rate of 0.07%, averaging 33.8K likes per post across 12 analyzed posts. The account holds verified status.
Want Instagram Analytics for Your Research?
Search profiles, discover hashtags, and explore Instagram data for analysis.
Start SearchingFrequently Asked Questions About @dior
How many followers does @dior have on Instagram?
@dior has 46,450,439 followers on Instagram, placing them in the mega creator tier.
What is @dior's Instagram engagement rate?
@dior has an engagement rate of 0.07% based on 12 recent posts, averaging 33.8K likes per post.
How much does @dior earn on Instagram?
Based on industry benchmarks, @dior's estimated sponsorship value is $232,252 - $557,405 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @dior published on Instagram?
@dior has published 14,560 posts on Instagram.
What is @dior's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 166,331 likes and 5,269 comments.
How often does @dior post on Instagram?
@dior posts approximately 28.9 times per week, with an average gap of 6.4 hours between posts. Peak posting days are Wednesday, Friday, Thursday.
How does @dior compare to other Instagram creators?
@dior sits in the Mega creator tier alongside accounts like @louisvuitton, @prada, @jennierubyjane.
Is @dior verified on Instagram?
Yes, @dior is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @dior's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 21, 2026