Dior Official
"Women, with their intuitive instinct, understood that I dreamed not only of making them more beautiful, but happier too." Christian Dior
46.7M
Followers
9
Following
15.0K
Posts
0.07%
Engagement Rate
Account Overview
Profile summary and post performance
Dior Official (@dior) has 46,663,248 Instagram followers as of November 3, 2026 and 15,000 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 22, 2026, a post got 33.8K likes and 940 comments on average (median 18.7K likes), an engagement rate of 0.07% of followers. Over the 163 days we have tracked it, the account gained 236,007 followers (+0.5%).
Where these numbers come from: public Instagram profile data and @dior's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 46,663,248 |
| Following | 9 |
| Posts | 15,000 |
| Verified | Yes |
| Business Account | Yes |
| Category | COMPANY |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 33,776 |
| Avg Comments per Post | 940 |
| Videos | 7 |
| Photos & carousels | 5 |
| Engagement Rate | 0.07% |
Follower Growth Over Time
How @dior's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+236.0K
Net Change
+0.5%
% Change
+1.4K
Avg / Day
163
Days Tracked
95
Data Points
Tracked between May 24, 2026 (46,427,241 followers) and Nov 3, 2026 (46,663,248 followers).
| Date | Followers | Change |
|---|---|---|
| 46,663,248 | -3,957 | |
| 46,667,205 | +34,363 | |
| 46,632,842 | +36,533 | |
| 46,596,309 | +14,957 | |
| 46,581,352 | +124,780 | |
| 46,456,572 | +29,331 | |
| 46,427,241 | first reading |
Engagement Analysis
Based on 12 recent posts
33.8K
Avg Likes/Post
940
Avg Comments/Post
405.3K
Total Likes
11.3K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.07%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
42.3K
Avg Likes on Videos (7)
21.8K
Avg Likes on Photos & carousels (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @dior's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 19,370 likes and comments; 3 of the 12 reached twice that (38,740 or more).
Best-Performing Post, Decomposed
What @dior's single biggest recent post had going for it, measured against the account's other posts.
166,331 likes · 5,269 comments
4.9× @dior's average post · 8.8× the median post.
"Jimin, Chiwetel Ejiofor, Tomohisa Yamashita, Mike Faist, Sam Nivola and Mamadou Sidibé arriving at the Dior Summer 2027 Men’s Show. Special thanks to Musée Nissim de Camondo, Les Arts Décoratifs. #DiorSummer27"
215 characters
Video
Format
Friday
Day Posted
6:00 UTC
Hour Posted
835.7K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 430 chars |
| Posting Frequency | 28.9 posts/week |
Content Mix
7
Videos / Reels
5
Photos & carousels
Top Posts
Highest-liked recent posts from @dior
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Jimin, Chiwetel Ejiofor, Tomohisa Yamashita, Mike Faist, Sam Nivola and Mamadou…
|
166.3K | 5.3K | 835.7K | view |
| 2 |
The Summer 2027 Men’s Show is taking place in the Musée Nissim de Camondo, curr…
|
46.7K | 858 | 172.2K | view |
| 3 |
Dior Summer 2027 Men’s Show.
Creative Direction Jonathan Anderson
Styling Ben…
|
45.0K | 1.8K | 2.1M | view |
| 4 |
Dior Summer 2027 Men’s Show.
Creative Direction Jonathan Anderson
Styling Ben…
|
34.2K | 319 | — | view |
| 5 |
Dior Summer 2027 Men’s Show.
Creative Direction Jonathan Anderson
Styling Ben…
|
30.4K | 175 | — | view |
| 6 |
Dior Summer 2027 Men’s Show.
Creative Direction Jonathan Anderson
Styling Ben…
|
20.0K | 937 | 2.0M | view |
| 7 |
Mick Jagger, Drew Starkey, Louis Garrel, Yu Shi, Little Simz, Connor Swindells …
|
17.3K | 464 | — | view |
| 8 |
Dior Summer 2027 Men’s Show.
Creative Direction Jonathan Anderson
Styling Ben…
|
14.7K | 208 | — | view |
| 9 |
Dior Summer 2027 Men’s Show.
24 June, 9.15am Paris time.
#DiorSummer27
|
12.4K | 1.0K | — | view |
Posting Patterns & Optimal Timing
When @dior posts on Instagram
28.9
Posts / week
6.4h
Avg gap between posts
Wednesday, Friday
Peak posting days
—
Peak posting hours
Posting Activity by Hour (UTC)
How often @dior publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@dior's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Wednesday | 5 | 28,710 | 143,549 |
| Thursday | 2 | 24,178 | 48,355 |
| Friday | 4 | 54,714 | 218,854 |
| Saturday | 1 | 5,833 | 5,833 |
Posting Consistency & Streaks
How steadily @dior maintains output
4
Longest streak (days)
25/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
100.0%
Active days
Posted at least once
6.4h
Avg gap
Between posts
Caption Length & Performance
How @dior's caption length correlates with engagement
100.0%
Posts with Caption
430
Avg Caption Chars
471
Median Chars
667
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 13.4K |
| Long (100+) | 11 | 36.6K |
Compare & Discover Similar Creators
Stack @dior against any other Instagram creator we track, or jump to similar accounts.
Compare @dior to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @dior
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 46.7M followers (Mega)
$233,316 to $559,959
Our per-follower range for accounts this size (see methodology)
Download @dior's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 22 hours, 31 minutes ago.
Tracking
What we have recorded about @dior over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @dior's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @dior
How many followers does @dior have on Instagram?
@dior has 46,663,248 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @dior's Instagram engagement rate?
@dior has an engagement rate of 0.07% based on 12 recent posts, averaging 33.8K likes per post.
How much does @dior earn on Instagram?
From follower count only, we estimate @dior's sponsorship value at $233,316 to $559,959 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @dior published on Instagram?
@dior has published 15,000 posts on Instagram.
What is @dior's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 166,331 likes and 5,269 comments.
How often does @dior post on Instagram?
@dior posts approximately 28.9 times per week, with an average gap of 6.4h between posts. Peak posting days are Wednesday, Friday.
How does @dior compare to other Instagram creators?
@dior sits in the Mega-tier group alongside accounts like @luissuarez9, @maisa, @norafatehi.
Is @dior verified on Instagram?
Yes, @dior is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @dior's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Nov 3, 2026 | Posts analysed Jun 22, 2026
Cite this page
IGDataHub (2026). @dior Instagram stats and analytics, follower count as of 3 November 2026, posts analysed 22 June 2026. https://igdatahub.com/blog/dior-instagram-profile-stats/