Dior Official
"Women, with their intuitive instinct, understood that I dreamed not only of making them more beautiful, but happier too." Christian Dior
46.4M
Followers
10
Following
14.5K
Posts
0.04%
Engagement Rate
Account Overview
Profile summary and post performance
The @dior Instagram account is categorized as a business account under the company tier with a total of 14,545 posts. The account currently has 46,424,365 followers and follows 10 accounts. The profile bio contains a quote by Christian Dior regarding women's intuition and his goal to make them both more beautiful and happier. The account maintains an average of 18,338 likes per post and an average of 117 comments per post. These metrics result in a calculated engagement rate of 0.04%.
Account Info
| Account Size | Mega |
| Followers | 46,424,365 |
| Following | 10 |
| Posts | 14,545 |
| Verified | Yes |
| Business Account | Yes |
| Category | COMPANY |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 18,338 |
| Avg Comments per Post | 117 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 0.04% |
Follower Growth Over Time
How @dior's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-2876
Net Change
-0.0%
% Change
-107
Avg / Day
27
Days Tracked
4
Data Points
Tracked between May 24, 2026 (46,427,241 followers) and Jun 21, 2026 (46,424,365 followers).
Engagement Analysis
Based on 12 recent posts
Platform Context
@dior's engagement is approximately 0.2x the platform-wide average of 111,125 total engagements per post. The account averages 18,338 likes and 117 comments per post. This performance places the creator in the Mega tier.
The @dior Instagram account contains a total of 14,545 posts. Of these, 12 recent posts consist entirely of photos, with zero videos recorded in the data provided. The average number of likes per post is 18,338, while the average number of comments per post is 117. The total count for likes across the account is 220,056 and the total comment count is 1,409. The calculated engagement rate for the account is 0.04%. For the specific content types provided, the average likes for photos are 18,338 and the average likes for videos are 0.
18.3K
Avg Likes/Post
117
Avg Comments/Post
220.1K
Total Likes
1.4K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.04%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @dior's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @dior's single biggest post had going for it — the patterns worth replicating.
80,682 likes · 616 comments
4.4× @dior's average post · 8.3× the median post.
"What’s in the bag of @Sooyaaa__? Daily protection with Dior Skincare essentials: from daily UV protection with the new Dior’s UV duo, to on-the-go care with Le Baume new limited-edition, and cleansing with La Mousse OFF/ON, all designed to preserve @Sooyaaa__’s skin radiance wh"
344 characters
Photo
Format
Wednesday
Day Posted
15:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The @dior Instagram account contains a total of 14,545 posts categorized under the company sector. The content consists of 12 photos and 0 videos. The account maintains a posting frequency of 21.9 posts per week with an average caption length of 246 characters. The most frequently used hashtags on the account are #diorbeauty, #diorskincare, and #diorskinessentials, each appearing 5 times.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 246 chars |
| Posting Frequency | 21.9 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Performing Posts
What’s in the bag of @Sooyaaa__? Daily protection with Dior Skincare essentials: from daily UV protection with the ne…
In Saint-Tropez, France, Monsieur Dior by Mauro Colagreco, helmed by the eponymous Michelin-starred chef, is a summer p…
What’s @FlorenceHunt_’s favorite Dior Skin essentials ? Step behind the scenes with her at the Dior Skin Essentials s…
The Corolle portable lamp. Created for Dior Maison by the designer Noé Duchaufour-Lawrance, the hand-blown and cut gl…
At the Monsieur Dior by Mauro Colagreco restaurant in Saint-Tropez, each dish is an echo of an emblematic Dior code or …
Which Dior Skin Essentials are in your bag? Le Fluide UV Invisible Hydratant SPF 50+ PA ++++, Le Stick UV Invisible M…
The Corolle portable lamp. Created for Dior Maison by the designer Noé Duchaufour-Lawrance, the hand-blown and cut gl…
An innovative bridging of the worlds of haute cuisine and haute couture, Monsieur Dior by Mauro Colagreco draws inspira…
@AkonChangKou takes you to the Dior Skin Essentials shoot. From cleansing with La Mousse OFF/ON, UV protection with L…
Top Posts
Highest-liked recent posts from @dior
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
What’s in the bag of @Sooyaaa__?
Daily protection with Dior Skincare essentia…
|
80.7K | 616 | view |
| 2 |
In Saint-Tropez, France, Monsieur Dior by Mauro Colagreco, helmed by the eponym…
|
32.3K | 120 | view |
| 3 |
What’s @FlorenceHunt_’s favorite Dior Skin essentials ?
Step behind the scene…
|
29.5K | 85 | view |
| 4 |
The Corolle portable lamp.
Created for Dior Maison by the designer Noé Duchau…
|
15.1K | 60 | view |
| 5 |
At the Monsieur Dior by Mauro Colagreco restaurant in Saint-Tropez, each dish i…
|
13.3K | 117 | view |
| 6 |
Which Dior Skin Essentials are in your bag?
Le Fluide UV Invisible Hydratant …
|
9.7K | 56 | view |
| 7 |
The Corolle portable lamp.
Created for Dior Maison by the designer Noé Duchau…
|
9.1K | 52 | view |
| 8 |
An innovative bridging of the worlds of haute cuisine and haute couture, Monsie…
|
8.0K | 100 | view |
| 9 |
@AkonChangKou takes you to the Dior Skin Essentials shoot.
From cleansing wit…
|
7.4K | 85 | view |
Posting Patterns & Optimal Timing
When @dior posts on Instagram
The @dior account maintains a posting frequency of 21.9 posts per week, with an average time interval of 8.4 hours between each post. Data shows peak posting days occur on Thursday, Friday, and Saturday. The peak posting hours recorded are 8, 12, and 16 UTC.
21.9
Posts / week
8.4h
Avg gap between posts
Thursday, Friday, Saturday
Peak posting days
8:00, 12:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @dior publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @dior's recent posts (excludes stopwords)
Best Day of the Week to Post
@dior's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Wednesday | 2 | 45,538 | 91,075 |
| Thursday | 3 | 14,484 | 43,452 |
| Friday | 3 | 9,857 | 29,570 |
| Saturday | 3 | 17,997 | 53,991 |
| Sunday | 1 | 3,377 | 3,377 |
Posting Consistency & Streaks
How steadily @dior maintains output
5
Longest streak (days)
30/100
Consistency score
Inverse of posting-gap variance
100.0%
Active days
Posted at least once
8.4h
Avg gap
Between posts
Caption Length & Performance
How @dior's caption length correlates with engagement
100.0%
Posts with Caption
246
Avg Caption Chars
247
Median Chars
344
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 18.5K |
Compare & Discover Similar Creators
Stack @dior against any other Instagram creator we track, or jump to similar accounts.
Compare @dior to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @dior
Estimated Earnings
Revenue estimates based on follower count and engagement
The @dior Instagram account is categorized in the Mega tier with a total of 46,424,365 followers and an engagement rate of 0.04%. Based on these specific metrics, the estimated sponsorship value per post is calculated between $232,122 and $557,092. These figures are rough industry-standard estimates derived from public follower counts and engagement rates. These values do not represent actual earnings or confirmed contract amounts for the account.
Sponsorship Value (Est. Per Post)
Based on 46.4M followers (Mega)
$232,122 – $557,092
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 46,424,365 followers and holds verified status.
- + The account maintains an active posting cadence of 21.9 posts per week.
- + The account is eligible for sponsorships with its follower count exceeding the 10,000 threshold.
Opportunities
- ~ The engagement rate is recorded at 0.04%.
- ~ The consistency score is 30/100.
- ~ The longest posting streak is 5 days.
- ~ Engagement per post of 18,455 is 0.2x the platform average of 111,125.
- ~ The viral hit rate for 5x the average is 0.0%.
Summary
This analysis of @dior reveals a mega Instagram presence with 46,424,365 followers. The account demonstrates an engagement rate of 0.04%, averaging 18.3K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @dior
How many followers does @dior have on Instagram?
@dior has 46,424,365 followers on Instagram, placing them in the mega creator tier.
What is @dior's Instagram engagement rate?
@dior has an engagement rate of 0.04% based on 12 recent posts, averaging 18.3K likes per post.
How much does @dior earn on Instagram?
Based on industry benchmarks, @dior's estimated sponsorship value is $232,122 - $557,092 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @dior published on Instagram?
@dior has published 14,545 posts on Instagram.
What is @dior's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 80,682 likes and 616 comments.
How often does @dior post on Instagram?
@dior posts approximately 21.9 times per week, with an average gap of 8.4 hours between posts. Peak posting days are Thursday, Friday, Saturday.
How does @dior compare to other Instagram creators?
@dior sits in the Mega creator tier alongside accounts like @louisvuitton, @prada, @jennierubyjane.
Is @dior verified on Instagram?
Yes, @dior is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @dior's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 21, 2026