Liz Lange

Liz Lange

@lizlangeofficial

Official IG of entrepreneur Liz Lange. Founder Liz Lange Maternity. Style, culture and a strong POV. Old school taste in a modern world.

Business

424.8K

Followers

3.0K

Following

5.9K

Posts

0.97%

Engagement Rate

↑ +1.4% over 71d Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

Liz Lange holds the rank of 894 out of 1606 creators we track. Her follower count is 0.6 times the median, which means she is smaller than the typical creator in our database. This verified account has a total of 5924 posts and sits within the Macro tier despite not having a set category. The engagement rate of 0.97% sits just above the 0.94% median for her peer group. Her bio identifies her as an entrepreneur with a focus on maternity, style, and culture. The rest of this report explores how her specific audience interacts with her content.

Account Info

Account Size Macro
Followers 424,843
Following 2,989
Posts 5,924
Verified Yes
Business Account Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 3,930
Avg Comments per Post 198
Videos 8
Photos 4
Engagement Rate 0.97%

Follower Growth Over Time

How @lizlangeofficial's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+5.9K

Net Change

+1.4%

% Change

+83

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 6, 2026 (421,000 followers) and Jul 17, 2026 (426,922 followers).

The account gained 3.8K followers over 51 days. The steady upward trend shows an increase of 0.9% during this period.

What the trajectory means

The account gained 3.8K followers over the tracked period, moving in an upward direction. This steady growth of roughly 75 followers per day makes the profile worth getting in on early. The consistent pace allows for stable campaign planning around this rising audience.

Engagement Analysis

Based on 12 recent posts

Platform Context

@lizlangeofficial ranks 415 out of 850 for engagement because its rate sits above the tracked median. This performance means the account generates more interaction per follower than the average creator in the dataset. The small margin over the median indicates a steady level of audience involvement.

The engagement rate of 0.97% exceeds the median of 0.94%, ranking the account 415 out of 850 as an above average performer. This audience reacts more than the typical user on this platform. While likes represent passive approval, the consistent volume of comments indicates a level of active participation. Video content earns slightly higher engagement than photos. This preference suggests that moving imagery rewards the viewers more effectively than static posts. Reliability of reach remains low based on recent hits. Only 8.3% of posts doubled the average engagement while zero posts reached five times the mean. These figures suggest that growth is steady but lacks frequent explosive peaks. The audience behaves as a tap-and-scroll audience.

3.9K

Avg Likes/Post

198

Avg Comments/Post

47.2K

Total Likes

2.4K

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Below Average for Macro

0.97%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

4.0K

Avg Likes on Videos (8)

3.8K

Avg Likes on Photos (4)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @lizlangeofficial's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @lizlangeofficial's single biggest post had going for it — the patterns worth replicating.

Top post by @lizlangeofficial

19,360 likes · 712 comments

4.9× @lizlangeofficial's average post · 7.7× the median post.

"Mickey Rourke and Kim Basinger. 9 1/2 Weeks. 1986. I have always loved this movie. The two of them together were impossibly beautiful, their chemistry was off the charts and “Slave to Love” by Bryan Ferry might be the sexiest song ever recorded. I know 1986 isn’t the ‘90s when th"

664 characters

Video

Format

Friday

Day Posted

8:00 UTC

Hour Posted

192.9K

Views

Hashtags: #kimbasinger #mickeyrourke #legends #style #blackandwhitevintage

Content Analysis

Hashtags, keywords, captions, and top posts

The top post performed at a multiplier of 7.7 over the median engagement for this account. This peak reached 19.4K likes and 712 comments to create a high comment-to-like ratio compared to standard posts. Posting on Friday mornings appears to be a viable window for reaching the audience. A long caption format works well as it provides space for storytelling and personal reflection. Short captions perform the worst because they lack the depth required to engage this specific follower base. Use the hashtag set of #legend, #retro, #style, #treschic, and #legends to signal your niche clearly to the algorithm. Maintain a steady pace of four posts per week to build consistent visibility. While average engagement is modest relative to the total follower count, the high performance of top content suggests that specific nostalgic themes can cut through the noise. The account currently has 424.8K followers.

Top Hashtags

#legend (5) #retro (4) #style (4) #treschic (3) #legends (2) #fashionhistory (2) #hollywood (2) #retrolove (2) #sainttropez (1) #oldhollywoodglamour (1) #gigirizzi (1) #brigittebardot (1) #givenchy (1) #1960s (1) #natassjakinski (1) #model (1) #naturalbeauty (1) #paulmccartney (1) #italianriviera (1) #italianglamour (1)

Top Keywords

time (9) city (8) were (7) movie (7) knicks (6) york (6) every (5) beautiful (5) years (5) legend (5) grew (5) never (4) retro (4) style (4) always (4) again (4) first (4) whole (4) feel (4) back (4) there (4) garden (4) single (3) looks (3) good (3) together (3) could (3) givenchy (3) most (3) still (3)

Caption Analysis

Avg Caption Length 586 chars
Posting Frequency 4.0 posts/week

Content Mix

8

Videos / Reels

4

Photos

Top Performing Posts

Post thumbnail

Mickey Rourke and Kim Basinger. 9 1/2 Weeks. 1986. I have always loved this movie. The two of them together were imposs…

19.4K likes 712 comments 192.9K views Video
View
Post thumbnail

The ‘90s were fun, tbh, I thought maybe the ‘80s were even more fun. But honestly every decade of my childhood (born in…

5.3K likes 237 comments
View
Post thumbnail

The New York Knicks are back in the NBA Finals for the first time since 1999 and I feel like I’m 25 again. We had cour…

5.1K likes 263 comments
View
Post thumbnail

Gigi Rizzi and Brigitte Bardot in Saint-Tropez. 1968. One summer, one romance, and somehow every single photograph look…

3.5K likes 136 comments
View
Post thumbnail

Princess Diana at Prince Harry’s School Sports Day. 1991. A lifetime ago. Via @britishsilo #princessdiana #legend #re…

3.0K likes 111 comments 55.0K views Video
View
Post thumbnail

Another great Scorsese movie. Not as great as Goodfellas in my opinion (but then again what is?), yet it had its moment…

2.4K likes 195 comments 27.3K views Video
View
Post thumbnail

Led Zeppelin at Madison Square Garden. 1973. Stairway to Heaven, Whole Lotta Love, Dazed and Confused, all in one night…

2.3K likes 163 comments 44.2K views Video
View
Post thumbnail

The famous Copacabana tracking shot. Goodfellas. 1990. Never gets old. One of my all time favorite scenes in one of my …

2.0K likes 155 comments 41.0K views Video
View
Post thumbnail

I’m in Venice right now and even though this movie wasn’t actually filmed here, everything about Italy in summer makes …

1.6K likes 185 comments 9.3K views Video
View

Top Posts

Highest-liked recent posts from @lizlangeofficial

# Caption Likes Comments Link
1
Mickey Rourke and Kim Basinger. 9 1/2 Weeks. 1986. I have always loved this mov…
19.4K 712 view
2
The ‘90s were fun, tbh, I thought maybe the ‘80s were even more fun. But honest…
5.3K 237 view
3
The New York Knicks are back in the NBA Finals for the first time since 1999 an…
5.1K 263 view
4
Gigi Rizzi and Brigitte Bardot in Saint-Tropez. 1968. One summer, one romance, …
3.5K 136 view
5
Princess Diana at Prince Harry’s School Sports Day. 1991. A lifetime ago. Via @…
3.0K 111 view
6
Another great Scorsese movie. Not as great as Goodfellas in my opinion (but the…
2.4K 195 view
7
Led Zeppelin at Madison Square Garden. 1973. Stairway to Heaven, Whole Lotta Lo…
2.3K 163 view
8
The famous Copacabana tracking shot. Goodfellas. 1990. Never gets old. One of m…
2.0K 155 view
9
I’m in Venice right now and even though this movie wasn’t actually filmed here,…
1.6K 185 view

Posting Patterns & Optimal Timing

When @lizlangeofficial posts on Instagram

The account follows a steady grind. Posting four times weekly puts this creator well above the median of 1.1 posts per week. This high frequency secures a strong follower rank of 894 out of 1606. The consistency score of 59 indicates an uneven rhythm. While the volume is high, the gap between posts fluctuates rather than following a clockwork pattern. Content lands most often on Saturday and Monday. The busiest upload window occurs at 11:00 UTC. Marketers can rely on frequent content for consistent brand visibility. However, the lower consistency score means you cannot assume a post will land on a specific day every week. You should plan your campaign around the high volume of output rather than a predictable daily cycle. The frequent posting creates multiple opportunities for integration within a single month. This pace allows for sustained presence across the feed.

4.0

Posts / week

45.4h

Avg gap between posts

Saturday, Monday, Tuesday

Peak posting days

11:00, 9:00, 8:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @lizlangeofficial publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

2

7

2

8

2

9

1

10

3

11

2

12

13

14

15

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @lizlangeofficial publishes more often. Their busiest hours are 11:00, 9:00, 8:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @lizlangeofficial hasn't been active in our tracked sample.

This account posts 4.0 times per week on Saturdays and Mondays. The most frequent hour for posting is 11:00 UTC.

Most Common Words

Frequent caption words across @lizlangeofficial's recent posts (excludes stopwords)

time (9) city (8) were (7) movie (7) knicks (6) york (6) every (5) beautiful (5) years (5) legend (5) grew (5) never (4) retro (4) style (4) always (4) again (4) first (4) whole (4) feel (4) back (4) there (4) garden (4) single (3) looks (3) good (3) together (3) could (3) givenchy (3) most (3) still (3)

Best Day of the Week to Post

@lizlangeofficial's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 3 1,930 5,790
Tuesday 2 1,912 3,823
Wednesday 1 5,530 5,530
Thursday 1 2,600 2,600
Friday 2 10,517 21,034
Saturday 3 3,588 10,764

Posting Consistency & Streaks

How steadily @lizlangeofficial maintains output

3

Longest streak (days)

59/100

Consistency score

Inverse of posting-gap variance

57.6%

Active days

Posted at least once

45.4h

Avg gap

Between posts

Caption Length & Performance

How @lizlangeofficial's caption length correlates with engagement

100.0%

Posts with Caption

586

Avg Caption Chars

631

Median Chars

929

Longest Caption

Caption Length Posts Avg Engagement
Long (100+) 12 4.1K

The audience rewards captions of 50 to 75 characters the most. This length achieved the highest engagement on the chart.

Who This Audience Is

What @lizlangeofficial's reach and engagement mean for a brand.

The audience size ranks below the typical creator average for this platform. The follower count represents a smaller scale than many tracked accounts in the database. Because the account is verified but lacks a specific category, the reach is broad rather than niche focused. Engagement rates sit just above the median mark. This indicates that brand messages land with standard effectiveness compared to other creators of similar size. The proximity to the median suggests the content reaches its intended viewers without exceptional resonance or notable friction. Given the lack of a defined category and the stable engagement figures, this audience fits few specific categories well.

Compare & Discover Similar Creators

Stack @lizlangeofficial against any other Instagram creator we track, or jump to similar accounts.

Compare @lizlangeofficial to another creator

Get a side-by-side stats breakdown.

@lizlangeofficial vs

Creators in the same tier as @lizlangeofficial

Mia Ahmad

Mia Ahmad

@mia.ahm4d

847.1K followers

SupercarsofLondon

SupercarsofLondon

@supercarsoflondon

843.9K followers

Elizabeth Sulcer

Elizabeth Sulcer

@elizabethsulcer

836.6K followers

natalie_imbruglia

natalie_imbruglia

@natalie_imbruglia

833.7K followers

Ikechukwu Somtochukwu

Ikechukwu Somtochukwu

@blackcaesar01

831.3K followers

Shahram Shabpareh

Shahram Shabpareh

@shahrame_shabpareh

830.0K followers

Estimated Earnings

Revenue estimates based on follower count and engagement

Liz Lange earns her primary income through sponsored posts, where the current market value sits between $3.4K and $6.4K for a single post. Her ranking in the lower half of the peer group puts her in a position to be negotiated as a value buy. While she is below the median follower count, her engagement rate of 0.97% slightly exceeds the average benchmark. This consistent interaction suggests that the upper end of the quoted band represents a fair price for the reach she provides. Because she sits below the median rank, the stated range should be viewed as a ceiling to bargain under rather than a fixed salary. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 424.8K followers (Macro)

$3,399 – $6,373

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the lower portion of the field with 0.6x the median follower count indicates a smaller footprint than most peers. Engagement. A 0.97% rate sits just above the median, showing average interaction from the current audience. Cadence. Posting 4 times per week establishes a consistent and frequent publishing schedule. Hit-rate. Only 8.3% of posts beat double the account average, suggesting content performance is mostly consistent rather than prone to spikes. Trajectory. The steady gain of 3.8K followers over 51 days confirms a positive growth trend for the account.

Strengths

  • + Verified account with 424.8K followers
  • + 0.97% engagement rate beats the 0.94% tracked median
  • + Active cadence of about 4.0 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate

Summary

This analysis of @lizlangeofficial reveals a macro Instagram presence with 424,843 followers. The account demonstrates an engagement rate of 0.97%, averaging 3.9K likes per post across 12 analyzed posts. The account holds verified status.

Want Instagram Analytics for Your Research?

Search profiles, discover hashtags, and explore Instagram data for analysis.

Start Searching

Frequently Asked Questions About @lizlangeofficial

How many followers does @lizlangeofficial have on Instagram?

@lizlangeofficial has 424,843 followers on Instagram, placing them in the macro creator tier.

What is @lizlangeofficial's Instagram engagement rate?

@lizlangeofficial has an engagement rate of 0.97% based on 12 recent posts, averaging 3.9K likes per post.

How much does @lizlangeofficial earn on Instagram?

Based on industry benchmarks, @lizlangeofficial's estimated sponsorship value is $3,399 - $6,373 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @lizlangeofficial published on Instagram?

@lizlangeofficial has published 5,924 posts on Instagram.

What is @lizlangeofficial's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 19,360 likes and 712 comments.

How often does @lizlangeofficial post on Instagram?

@lizlangeofficial posts approximately 4.0 times per week, with an average gap of 45.4 hours between posts. Peak posting days are Saturday, Monday, Tuesday.

How does @lizlangeofficial compare to other Instagram creators?

@lizlangeofficial sits in the Macro creator tier alongside accounts like @mia.ahm4d, @supercarsoflondon, @elizabethsulcer.

Is @lizlangeofficial verified on Instagram?

Yes, @lizlangeofficial is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @lizlangeofficial's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026