Kaela Edwards

Kaela Edwards

@kk.edwards

Former Pro Runner 🏃🏽‍♀️ | Sports Performance + Fitness Coach @kulasportsperformance

13.5K

Followers

804

Following

652

Posts

2.63%

Engagement Rate

↓ -3.5% over 117d Micro tier Updated Sep 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 1848 out of 2332 tracked accounts and holds a follower count that is 0.1 times the median size, making this profile smaller than the typical creator we track. The account is verified and operates in the Athlete category with 652 total posts. This content volume indicates an established presence for a micro tier creator. The engagement rate of 2.63% clears the 1.61% median mark. The rest of this report examines specific audience interactions and content performance.

Account Info

Account Size Micro
Followers 13,505
Following 804
Posts 652
Verified Yes
Category Athlete

Post Performance

Posts Analyzed 12
Avg Likes per Post 338
Avg Comments per Post 17
Videos 4
Photos 8
Engagement Rate 2.63%

Follower Growth Over Time

How @kk.edwards's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-495

Net Change

-3.5%

% Change

-4

Avg / Day

117

Days Tracked

53

Data Points

Tracked between May 24, 2026 (14,000 followers) and Sep 19, 2026 (13,505 followers).

The account saw a downward trend from 14.0K to 13.5K followers over 117 days. The count decreased by about 4 followers every day.

What the trajectory means

The account lost 495 followers over the tracked window, resulting in a 3.5% decline. This downward trend makes @kk.edwards a risk that requires careful time management. The pace of 4 fewer followers per day allows for precise planning regarding campaign duration and reach expectations.

Engagement Analysis

Based on 12 recent posts

Platform Context

@kk.edwards ranks 839 out of 2292 based on an engagement rate that sits above the tracked median. This performance means the account generates more interaction per follower than many other creators in the database. The high percentage reflects a strong connection with the audience compared to the average peer.

The engagement rate of 2.63% exceeds the 1.61% median and ranks 839 out of 2292. This indicates an audience that interacts more than the average user. While video content is present, the data shows this community rewards photos with a much higher average of 448 likes compared to 118 for videos. The low frequency of high performers suggests inconsistent reach. Only 8.3% of recent posts doubled the account average while zero posts hit the five times mark. This indicates that while consistent engagement exists, the content rarely breaks out into broader cycles. Most interactions remain within a stable circle rather than reaching new demographics. High like counts on photos suggest passive appreciation for still imagery. The low comment volume compared to likes points toward a lean interaction style. This is a tap-and-scroll audience.

338

Avg Likes/Post

17

Avg Comments/Post

4.1K

Total Likes

207

Total Comments

Engagement Rate

Compared to Micro tier benchmarks

Below Average for Micro

2.63%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

118

Avg Likes on Videos (4)

448

Avg Likes on Photos (8)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @kk.edwards's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @kk.edwards's single biggest post had going for it — the patterns worth replicating.

Top post by @kk.edwards

1,571 likes · 90 comments

4.7× @kk.edwards's average post · 8.1× the median post.

"First @teamusa qualifier! First US final since 2018.. it’s been a journey! • • Thank you @chadnoelle! We did it! 🧡 • 📷 @dvgregori • • #impossibleisnothing #wabudapest23"

171 characters

Photo

Format

Tuesday

Day Posted

12:00 UTC

Hour Posted

Hashtags: #impossibleisnothing #wabudapest23

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a multiplier of 8.1 over the median engagement for this account. Its high like to comment ratio suggests it resonated with a wide audience while sparking specific conversation. Long captions exceeding one hundred characters drive the highest average engagement at 560 likes. Short captions under forty characters perform poorly and yield only 163 likes. This disparity means you should prioritize detailed storytelling over brief updates to build connection. The recurring hashtags serve as consistent signals for niche community interest. Posting roughly once every ten days creates a slow but steady presence. Average engagement is modest relative to the follower count, so focus on consistent quality rather than rapid growth. @kk.edwards has 13.5K followers.

Top Hashtags

#kspteam (1) #kulasportsperformance (1) #coachkaela (1) #milequeen (1) #protocoach (1) #impossibleisnothing (1) #wabudapest23 (1)

Top Keywords

kaela (5) grateful (4) welcome (3) thank (3) coach (2) sports (2) coaching (2) best (2) mindset (2) athletes (2) community (2) first (2) years (2) sport (2) something (2) shenan (2) beyond (1) excited (1) officially (1) edwards (1) performance (1) staff (1) professional (1) middle (1) distance (1) runner (1) stacked (1) resume (1) ncaa (1) champion (1)

Caption Analysis

Avg Caption Length 175 chars
Posting Frequency 0.1 posts/week

Content Mix

4

Videos / Reels

8

Photos

Top Performing Posts

Post thumbnail

First @teamusa qualifier! First US final since 2018.. it’s been a journey! • • Thank you @chadnoelle! We did it! 🧡 • 📷…

1.6K likes 90 comments
View
Post thumbnail

Thank you @adidas! For nearly 8 years I had the privilege to wear three stripes on my chest! Grateful for the support t…

600 likes 10 comments
View
Post thumbnail

You are the sweetest feeling I know.. -butterflies rising

442 likes 41 comments
View
Post thumbnail

Life’s unexpected timing and detours often turn out to be the biggest blessings. I’m so grateful for where the last few…

285 likes 4 comments
View
Post thumbnail

Time flies!

220 likes 6 comments
View
Post thumbnail

31 was fun, 32 will bring something new! 🤍

182 likes 24 comments
View
Post thumbnail

🚨WELCOME COACH KAELA🚨 We’re beyond excited to officially welcome Kaela Edwards to the KSP Sports Performance coaching …

181 likes 11 comments 1.0K views Video
View
Post thumbnail

We shenan’d once we’ll shenan-igan

157 likes 7 comments
View
Post thumbnail

Mom and dad got a night out!

131 likes 2 comments 1.9K views Video
View

Top Posts

Highest-liked recent posts from @kk.edwards

# Caption Likes Comments Link
1
First @teamusa qualifier! First US final since 2018.. it’s been a journey! • •…
1.6K 90 view
2
Thank you @adidas! For nearly 8 years I had the privilege to wear three stripes…
600 10 view
3
You are the sweetest feeling I know.. -butterflies rising
442 41 view
4
Life’s unexpected timing and detours often turn out to be the biggest blessings…
285 4 view
5
Time flies!
220 6 view
6
31 was fun, 32 will bring something new! 🤍
182 24 view
7
🚨WELCOME COACH KAELA🚨 We’re beyond excited to officially welcome Kaela Edwards…
181 11 view
8
We shenan’d once we’ll shenan-igan
157 7 view
9
Mom and dad got a night out!
131 2 view

Posting Patterns & Optimal Timing

When @kk.edwards posts on Instagram

The creator maintains a sparse high-effort pace with content appearing roughly once every ten weeks. This frequency falls well below the median of zero point five posts per week. Such a low output places the account at rank 1848 out of 2332 in terms of posting volume relative to its follower base. The consistency score is zero, which indicates an erratic schedule rather than a predictable routine. Gaps between posts are inconsistent and unpredictable. New content typically lands on Tuesday or Thursday around 12:00 UTC. A marketer must plan campaigns with long lead times because fresh material appears rarely. Do not expect frequent updates to support a sustained daily push. You should treat any new post as a rare window for engagement rather than a constant stream of content. The lack of regular intervals makes real-time trend hopping difficult. Coordination requires planning well in advance of these specific windows.

0.1

Posts / week

2469.8h

Avg gap between posts

Tuesday, Thursday, Friday

Peak posting days

12:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @kk.edwards publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

11

12

12

13

14

15

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @kk.edwards publishes more often. Their busiest hours are 12:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @kk.edwards hasn't been active in our tracked sample.

This account posts most often on Tuesday and Thursday at 12:00 UTC. The frequency is low because the user posts less than once a week.

Most Common Words

Frequent caption words across @kk.edwards's recent posts (excludes stopwords)

kaela (5) grateful (4) welcome (3) thank (3) coach (2) sports (2) coaching (2) best (2) mindset (2) athletes (2) community (2) first (2) years (2) sport (2) something (2) shenan (2) beyond (1) excited (1) officially (1) edwards (1) performance (1) staff (1) professional (1) middle (1) distance (1) runner (1) stacked (1) resume (1) ncaa (1) champion (1)

Best Day of the Week to Post

@kk.edwards's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 289 289
Tuesday 6 521 3,126
Thursday 2 178 356
Friday 1 192 192
Saturday 1 164 164
Sunday 1 133 133

Posting Consistency & Streaks

How steadily @kk.edwards maintains output

1

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

1.1%

Active days

Posted at least once

2469.8h

Avg gap

Between posts

Caption Length & Performance

How @kk.edwards's caption length correlates with engagement

100.0%

Posts with Caption

175

Avg Caption Chars

81

Median Chars

773

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 4 163
Medium (40-100) 3 269
Long (100+) 5 560

The audience for @kk.edwards rewards long captions of over 100 characters with an average engagement of 560. Short captions under 40 characters receive the lowest engagement at 163.

Who This Audience Is

What @kk.edwards's reach and engagement mean for a brand.

The follower count ranks in the bottom quartile of tracked creators. This size is less than one tenth of the typical creator and does not reach broadcast scale. The verified status and athlete category indicate a professional standing within the sports community. While the total reach is small, the engagement rate exceeds the median by over one percent. This higher participation rate suggests that brand messages land harder with this specific group compared to average accounts in the same category. The audience size remains niche but the interaction data points toward a concentrated pocket of interest rather than a passive following. This profile fits the sports apparel and fitness equipment category.

Compare & Discover Similar Creators

Stack @kk.edwards against any other Instagram creator we track, or jump to similar accounts.

Compare @kk.edwards to another creator

Get a side-by-side stats breakdown.

@kk.edwards vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

The creator earns primarily through sponsored posts with a quoted band of $135 to $270 for their reach. Because @kk.edwards ranks in the bottom half of the data set, this range represents a ceiling rather than a target salary. Brands can negotiate toward the lower end of the bracket as a value buy. The engagement rate of 2.63% outperforms the median of 1.61 percent to justify the current pricing. This higher interaction suggests the audience is active and attentive despite the smaller follower count. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 13.5K followers (Micro)

$135 – $270

Industry rate for micro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The follower count sits far below the median, placing the account in the lower portion of the field. Engagement. A 2.63% rate beats the 1.61% median, showing a loyal audience despite a smaller reach. Hit-rate. Only 8.3% of posts beat double the average engagement, indicating a low frequency of standout content. Trajectory. The account lost followers over the last 117 days, marking a downward trend in total following.

Strengths

  • + Verified account with 13.5K followers
  • + 2.63% engagement rate beats the 1.61% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach

Summary

This analysis of @kk.edwards reveals a micro Instagram presence with 13,505 followers. The account demonstrates an engagement rate of 2.63%, averaging 338 likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @kk.edwards

How many followers does @kk.edwards have on Instagram?

@kk.edwards has 13,505 followers on Instagram, placing them in the micro creator tier.

What is @kk.edwards's Instagram engagement rate?

@kk.edwards has an engagement rate of 2.63% based on 12 recent posts, averaging 338 likes per post.

How much does @kk.edwards earn on Instagram?

Based on industry benchmarks, @kk.edwards's estimated sponsorship value is $135 - $270 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @kk.edwards published on Instagram?

@kk.edwards has published 652 posts on Instagram.

What is @kk.edwards's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 1,571 likes and 90 comments.

How often does @kk.edwards post on Instagram?

@kk.edwards posts approximately 0.1 times per week, with an average gap of 2469.8 hours between posts. Peak posting days are Tuesday, Thursday, Friday.

How does @kk.edwards compare to other Instagram creators?

@kk.edwards sits in the Micro creator tier alongside accounts like @gabrielsomi, @neginaltooni, @123456ds789ds.

Is @kk.edwards verified on Instagram?

Yes, @kk.edwards is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @kk.edwards's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Sep 19, 2026