Rayen Araya

This verified public figure holds rank 1031 out of 1606 tracked creators. Her follower count is smaller than the typical creator as it sits at 0.3 times the median. With over two thousand posts, her profile operates as a macro account within her category. The engagement rate falls below the median of 1.00 percent with a current standing of 0.75 percent. This report covers specific audience interactions and content performance metrics to help inform your strategy.

The engagement rate of 0.75% falls below the 1.00% median and ranks 579 out of 1004, proving this audience reacts less than usual. While likes provide a steady baseline of approval, the comment volume indicates a lower level of active conversation. The audience rewards both video and photo formats equally as each format generated an average of 1.6K likes across six posts apiece. This parity suggests that visual style does not currently dictate engagement levels. Reliability of reach remains low because only 16.7% of recent posts doubled the account average. Only 8.3% of content reached the five times average threshold. These figures suggest that growth is inconsistent and driven by rare spikes rather than steady organic momentum. This is a tap-and-scroll audience.

The standout post outperformed the median performance by a factor of nearly eighteen. This high engagement and strong comment volume suggest that specific storytelling or emotional hooks can break through the standard feed. Focus on creating content that invites active participation rather than passive scrolling. Long captions over one hundred characters drive higher engagement than medium length options. Use long copy to build a deeper connection with the audience. Shorten your text only if you want to sacrifice interaction rates. The recurring hashtags signal a specific focus on niche and artisan perfumes. These tags establish a clear niche for the target audience. Post approximately once every two days to maintain a steady presence. While average engagement is modest relative to total follower count, consistency in this niche builds a loyal community. @rayenaraya has 217.8K followers.

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@rayenaraya generates revenue primarily through sponsored posts with a quoted range of $1,700 to $3,300. Her ranking places her in the lower half of the tracked peer group. This position means her quote acts as a ceiling for negotiations rather than a baseline salary. While she maintains a steady presence, her 0.75% engagement rate falls below the 1.00% median. This lower interaction rate suggests that the upper end of her price band may not be justified by current audience activity. Brands should negotiate toward the lower end of the estimate to align with her specific engagement metrics. These are modelled estimates from public metrics, not disclosed earnings.