#ItsOnUs
Changing the culture around campus sexual assault. #ItsOnUs
46.2K
Followers
691
Following
2.0K
Posts
0.2%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1320 out of 1606 tracked creators and holds a follower count that is 0.1x the median, meaning it is smaller than the typical creator we track. It is a verified nonprofit profile with nearly two thousand posts to its name. This high volume of content establishes it as an established niche presence rather than a new project. The engagement rate falls below the median for this category. The rest of this report breaks down audience interaction and post performance.
Account Info
| Account Size | Micro |
| Followers | 46,243 |
| Following | 691 |
| Posts | 1,998 |
| Verified | Yes |
| Business Account | Yes |
| Category | NON_PROFIT |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 89 |
| Avg Comments per Post | 1 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 0.2% |
Follower Growth Over Time
How @itsonus's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-299
Net Change
-0.6%
% Change
-4
Avg / Day
72
Days Tracked
17
Data Points
Tracked between May 7, 2026 (46,500 followers) and Jul 18, 2026 (46,201 followers).
The account lost 257 followers over 50 days. The count decreased by 0.6% from 46.5K to 46.2K.
What the trajectory means
The @itsonus account experienced a slight downward trend by losing 257 followers over the tracked window. This decline of roughly 5 followers per day classifies the profile as a risk to time carefully. The steady pace allows for precise planning regarding current reach and engagement stability.
Engagement Analysis
Based on 12 recent posts
Platform Context
@itsonus ranks 1141 out of 1315 for engagement rate because its performance sits below the tracked median. The account achieves a 0.2% engagement rate compared to the 1.14% average. This gap indicates that followers are less likely to interact with content than the typical creator in this dataset.
The engagement rate of 0.2% falls well below the 1.14% median, ranking 1141 out of 1315 accounts. This indicates that the audience interacts with content far less than the average user. Photos receive much higher engagement than videos, as photos earn 119 likes compared to just 30 for video content. While followers provide passive approval through likes on images, the average of one comment per post suggests a lack of active conversation. Reach is inconsistent and rarely breaks out of its standard cycle. Only 8.3% of recent posts doubled the account average, while no posts reached five times the average engagement. This data suggests that content rarely escapes the immediate circle of followers to find new viewers. The audience prefers passive consumption over active participation. This is a tap-and-scroll audience.
89
Avg Likes/Post
1
Avg Comments/Post
1.1K
Total Likes
12
Total Comments
Engagement Rate
Compared to Micro tier benchmarks
0.20%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
30
Avg Likes on Videos (4)
119
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @itsonus's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @itsonus's single biggest post had going for it — the patterns worth replicating.
197 likes · 0 comments
2.2× @itsonus's average post · 2.5× the median post.
"Juneteenth celebrates liberation and the strength of community in dismantling systems of violence. We’re using this day to uplift the Black activists who came before us. Who inspires you? 🖤💚💛❤️"
195 characters
Photo
Format
Friday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a 2.5x multiplier over the median engagement rate on this account. Its like to comment balance was zero. This suggests that while certain posts can double reach, they often fail to spark active conversation. The caption for that peak performance was long and started with specific historical themes of liberation and community. You should write longer copy when you want to reach a wider audience even if it does not drive immediate comments. Use the recurring hashtags as your primary signal to define your topics. Because the average engagement is modest, focus on consistent output rather than chasing viral growth. The account posts roughly once every ten days. This specific creator has 46.2K followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 418 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
Juneteenth celebrates liberation and the strength of community in dismantling systems of violence. We’re using this d…
54 years ago today, Title IX, the landmark 1972 legislation that protects against sex discrimination in educational ins…
At It’s On Us we are committed to building an inclusive and tolerant space that fosters education, mobilization, and su…
Pride Month is to celebrate everyone, regardless of their journey. Whether it’s your first Pride celebration or just th…
Just one week ahead of the 54th anniversary of Title IX, the Department of Education announced that the Office of Civil…
According to GLAAD’s recent findings, last year showed a 4% increase in LGBTQ+ representation across TV shows, and 24% …
Love is love is love is love! 🌈🤍 On the 11th anniversary of Obergfell v. Hodges, we’re celebrating the right to marria…
We 🩵 our chapters! Student organizers are at the heart of It’s On Us, spreading life-changing knowledge and awareness …
These red flags are truly scary… 😰🚩 Remember, relationships are supposed to feel joyous and fun, not controlling. ❌ …
Top Posts
Highest-liked recent posts from @itsonus
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Juneteenth celebrates liberation and the strength of community in dismantling s…
|
197 | 0 | view |
| 2 |
54 years ago today, Title IX, the landmark 1972 legislation that protects again…
|
170 | 3 | view |
| 3 |
At It’s On Us we are committed to building an inclusive and tolerant space that…
|
146 | 4 | view |
| 4 |
Pride Month is to celebrate everyone, regardless of their journey. Whether it’s…
|
122 | 0 | view |
| 5 |
Just one week ahead of the 54th anniversary of Title IX, the Department of Educ…
|
110 | 0 | view |
| 6 |
According to GLAAD’s recent findings, last year showed a 4% increase in LGBTQ+ …
|
76 | 2 | view |
| 7 |
Love is love is love is love! 🌈🤍
On the 11th anniversary of Obergfell v. Hodge…
|
67 | 0 | view |
| 8 |
We 🩵 our chapters!
Student organizers are at the heart of It’s On Us, spreadin…
|
65 | 2 | view |
| 9 |
These red flags are truly scary… 😰🚩
Remember, relationships are supposed to f…
|
41 | 1 | view |
Posting Patterns & Optimal Timing
When @itsonus posts on Instagram
This creator maintains a sparse high-effort pace. The low frequency of 0.1 posts per week falls well below the median of 0.8 for creators in this tier. This infrequent output places the account at rank 1320 out of 1606 based on posting volume alone. A consistency score of 0 indicates a completely erratic rhythm rather than a predictable schedule. The creator often goes long periods without updates before producing brief bursts of content. These bursts are short, as the longest streak is only three days. New content lands most frequently on Monday and Wednesday. The peak upload window occurs at 21:00 UTC. Marketers should expect long gaps between posts and cannot rely on a steady cycle for recurring visibility. A campaign requires careful timing because there is no reliable cadence to ensure regular impressions. You must plan around these sporadic windows rather than expecting frequent touchpoints.
0.1
Posts / week
1963.6h
Avg gap between posts
Monday, Wednesday, Friday
Peak posting days
21:00, 15:00, 20:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @itsonus publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most on Monday and Wednesday at 21:00 UTC. The frequency is low at 0.1 times per week.
Most Common Words
Frequent caption words across @itsonus's recent posts (excludes stopwords)
Best Day of the Week to Post
@itsonus's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 102 | 306 |
| Tuesday | 2 | 142 | 283 |
| Wednesday | 3 | 62 | 187 |
| Thursday | 1 | 29 | 29 |
| Friday | 3 | 93 | 278 |
Posting Consistency & Streaks
How steadily @itsonus maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
1.3%
Active days
Posted at least once
1963.6h
Avg gap
Between posts
Caption Length & Performance
How @itsonus's caption length correlates with engagement
100.0%
Posts with Caption
418
Avg Caption Chars
367
Median Chars
1009
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 90 |
The audience rewards medium captions the most. This engagement peak occurs at 50 characters.
Who This Audience Is
What @itsonus's reach and engagement mean for a brand.
The follower count is well below the typical scale for tracked creators in this category. This small footprint suggests a niche reach rather than broad exposure. The verified status and non-profit classification indicate an audience interested in social causes or advocacy. Engagement rates are notably low compared to the platform median. This gap means brand messages will likely land softer here than on average accounts. The interaction frequency is lower than expected for the size of the following. This profile fits the nonprofit sector but lacks the engagement metrics required for high impact marketing.
Compare & Discover Similar Creators
Stack @itsonus against any other Instagram creator we track, or jump to similar accounts.
Compare @itsonus to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @itsonus
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @itsonus involves sponsored posts with an estimated value between $462 and $924. This creator ranks in the bottom half of the tracked cohort, which suggests their market position is a value buy. The quoted range serves as a ceiling to bargain under rather than a fixed salary because they sit well below the median rank. While the reach exists, the 0.2% engagement rate falls far below the 1.14% median. This low interaction level means the suggested price band may be high for the actual audience involvement achieved. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 46.2K followers (Micro)
$462 – $925
Industry rate for micro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 46.2K followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.2% engagement rate trails the 1.14% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @itsonus reveals a micro Instagram presence with 46,243 followers. The account demonstrates an engagement rate of 0.20%, averaging 89 likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @itsonus
How many followers does @itsonus have on Instagram?
@itsonus has 46,243 followers on Instagram, placing them in the micro creator tier.
What is @itsonus's Instagram engagement rate?
@itsonus has an engagement rate of 0.20% based on 12 recent posts, averaging 89 likes per post.
How much does @itsonus earn on Instagram?
Based on industry benchmarks, @itsonus's estimated sponsorship value is $462 - $925 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @itsonus published on Instagram?
@itsonus has published 1,998 posts on Instagram.
What is @itsonus's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 197 likes and 0 comments.
How often does @itsonus post on Instagram?
@itsonus posts approximately 0.1 times per week, with an average gap of 1963.6 hours between posts. Peak posting days are Monday, Wednesday, Friday.
How does @itsonus compare to other Instagram creators?
@itsonus sits in the Micro creator tier alongside accounts like @yangervissolarte26, @1tylerennis, @maku_city.
Is @itsonus verified on Instagram?
Yes, @itsonus is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @itsonus's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026