Alexandra Ozhiganova-Merkulova
Заслуженный мастер спорта по художественной гимнастике. Чемпионка Мира, Европы и Первых Юношеских Олимпийских Игр. Основатель @merkafitwear 🤍
45.4K
Followers
382
Following
784
Posts
0.72%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1322 out of 1606 tracked creators and holds a follower count that is smaller than the typical creator by a factor of 0.1. This unverified athlete profile has shared 784 posts to build its presence. The engagement rate falls below the median for this group. The following report explores specific audience interactions and content performance metrics.
Account Info
| Account Size | Micro |
| Followers | 45,426 |
| Following | 382 |
| Posts | 784 |
| Verified | No |
| Category | Athlete |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 312 |
| Avg Comments per Post | 18 |
| Videos | 2 |
| Photos | 10 |
| Engagement Rate | 0.72% |
Follower Growth Over Time
How @alexandramerk's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-900
Net Change
-1.9%
% Change
-13
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (46,300 followers) and Jul 17, 2026 (45,400 followers).
The account lost 874 followers over 51 days. The follower count dropped by 1.9 percent from 46.3K to 45.4K.
What the trajectory means
The account lost 874 followers over the tracked period, representing a downward trend of 1.9 percent. This decline means @alexandermerk is a risk to time carefully rather than a growing opportunity. The pace of 17 fewer followers per day allows for a conservative planning approach in your brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @alexandermerk account ranks 816 out of 1315 based on its engagement rate. This rate sits below the tracked median of 1.14%. The lower performance means that the average follower interacts with content less frequently than the typical creator in the corpus.
The engagement rate of 0.72% falls below the 1.14% median and ranks 816 out of 1315. This indicates that the current audience reacts less than average. Photos garner more interaction than video content with an average of 322 likes compared to 260. The audience rewards static imagery over moving clips at this stage. Reach is inconsistent because only 8.3% of posts doubled the account average. No content reached the five times benchmark. This low hit rate suggests that growth depends on isolated peaks rather than steady organic momentum. The community prefers passive consumption over active participation. This is a tap-and-scroll audience.
312
Avg Likes/Post
18
Avg Comments/Post
3.7K
Total Likes
213
Total Comments
Engagement Rate
Compared to Micro tier benchmarks
0.72%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
260
Avg Likes on Videos (2)
322
Avg Likes on Photos (10)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @alexandramerk's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @alexandramerk's single biggest post had going for it — the patterns worth replicating.
648 likes · 13 comments
2.0× @alexandramerk's average post · 2.4× the median post.
"10 лет🤍"
7 characters
Photo
Format
Wednesday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a 2.4x multiplier over the median engagement rate of this account. It maintained a stable like to comment ratio of roughly 50 to 1. You should prioritize long captions exceeding 100 characters because they drive the highest average interaction. Medium length copy underperforms compared to longer blocks of text, suggesting your audience prefers deep reading or more context over brief updates. Use the specific hashtags provided as your primary topic signals to the algorithm. Consistency is currently low with a posting cadence of roughly 0.3 times per week. Because average engagement remains modest at 312 likes, focus on building a steady presence through high quality long form captions rather than seeking rapid growth. This account has 45.4K followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 132 chars |
| Posting Frequency | 0.3 posts/week |
Content Mix
2
Videos / Reels
10
Photos
Top Performing Posts
Это день настал! Очень плохо спала ночью и всё утро кружится голова от тревоги.. Сегодня день старта продаж! Я очень на…
Посетила музей-квартиру Майи Плесецкой и Родиона Щедрина. Очень особенное место, от души советую сходить♥️
А в глазах каждый день океан бескрайний🌊 Меня зовёт за горизонт!🌴 ну как я хотела такое видео 😅💙 @merkafitwear
Потихоньку дорабатываем детали бренда, и наконец запустили сайт! Возможно, так заказывать кому-то будет удобнее 🤍 Спаси…
Уже с нетерпением жду тепла, чтобы @merkafitwear можно было надевать не только на тренировки💕
Girllz 🤍 Backstage со съемки нашего лукбука Готовим запуск на WB через неделю! @merkafitwear идеальная одежда для спо…
Top Posts
Highest-liked recent posts from @alexandramerk
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
10 лет🤍
|
648 | 13 | view |
| 2 |
Это день настал!
Очень плохо спала ночью и всё утро кружится голова от тревоги.…
|
596 | 55 | view |
| 3 |
Посетила музей-квартиру Майи Плесецкой и Родиона Щедрина. Очень особенное место…
|
329 | 10 | view |
| 4 |
Altay 2026♥️ люблю @zolotoaltaya
|
326 | 19 | view |
| 5 |
А в глазах каждый день океан бескрайний🌊
Меня зовёт за горизонт!🌴 ну как я хоте…
|
275 | 25 | view |
| 6 |
Потихоньку дорабатываем детали бренда, и наконец запустили сайт! Возможно, так …
|
269 | 10 | view |
| 7 |
Уже с нетерпением жду тепла, чтобы @merkafitwear можно было надевать не только …
|
267 | 12 | view |
| 8 |
Girllz 🤍
Backstage со съемки нашего лукбука
Готовим запуск на WB через неделю!…
|
244 | 26 | view |
| 9 |
🖤
|
238 | 12 | view |
Posting Patterns & Optimal Timing
When @alexandramerk posts on Instagram
The account follows a sparse high-effort pace. This low frequency puts @alexandramerk below the median of 0.8 posts per week. Her follower rank sits at 1322 out of 1606 because she prioritizes quality over volume. The consistency score is 0, which indicates an erratic posting rhythm rather than a predictable schedule. Gaps between uploads are unpredictable and irregular. New content typically lands on Monday or Wednesday. The most frequent upload window occurs at 14:00 UTC. Marketers should not expect a steady stream of assets for daily engagement. Campaigns must be planned around these sporadic drops rather than a constant cycle. You can rely on the specific peak days to coordinate your own posts, but do not expect a reliable weekly cadence. A tie-in will require careful timing because content does not land on a clockwork basis. Because she is low on frequency, each post carries more weight for her audience. Plan your marketing around these high-impact moments rather than trying to maintain a constant presence.
0.3
Posts / week
610.1h
Avg gap between posts
Wednesday, Monday, Saturday
Peak posting days
14:00, 15:00, 11:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @alexandramerk publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most frequently on Monday and Wednesday at 14:00 UTC. The posting frequency is low at 0.3 times per week.
Most Common Words
Frequent caption words across @alexandramerk's recent posts (excludes stopwords)
Best Day of the Week to Post
@alexandramerk's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 239 | 717 |
| Tuesday | 2 | 279 | 558 |
| Wednesday | 3 | 552 | 1,657 |
| Thursday | 1 | 210 | 210 |
| Friday | 1 | 339 | 339 |
| Saturday | 2 | 236 | 471 |
Posting Consistency & Streaks
How steadily @alexandramerk maintains output
1
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
4.3%
Active days
Posted at least once
610.1h
Avg gap
Between posts
Caption Length & Performance
How @alexandramerk's caption length correlates with engagement
100.0%
Posts with Caption
132
Avg Caption Chars
106
Median Chars
468
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 5 | 325 |
| Medium (40-100) | 1 | 279 |
| Long (100+) | 6 | 342 |
Long captions of over 100 characters receive the highest engagement for this account. Medium captions perform the worst with an average of 279.
Who This Audience Is
What @alexandramerk's reach and engagement mean for a brand.
The follower count sits at less than one tenth of the typical creator tracked in our database. This small scale indicates an audience that does not reach broadcast levels of visibility. The athlete category combined with the unverified status suggests a niche sports focus rather than a broad lifestyle appeal. Engagement rates fall below the median, which means brand messages may land softer here than on average accounts. While the follower count is low, the specific categorization allows for targeted placement within fitness or sports equipment sectors. This audience fits few general commercial categories due to the lower engagement and limited reach.
Compare & Discover Similar Creators
Stack @alexandramerk against any other Instagram creator we track, or jump to similar accounts.
Compare @alexandramerk to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @alexandramerk
Мария Пасека - спортивная гимнастика|тренер|спорт|рястяжка ✓
@m.paseka
89.2K followers
Estimated Earnings
Revenue estimates based on follower count and engagement
@alexandramerk earns primarily through sponsored posts and commands a quoted range of $454 to $908 per post. Her position at rank 1322 places her in the lower half of the platform, making her a value buy for brands seeking cost efficiency. This ranking suggests that the high end of the quote is a ceiling rather than a standard starting point for negotiations. While the reach provides access to an audience, the 0.72% engagement rate falls below the 1.14% median. This lower interaction level means the price reflects a volume play where consistent views are prioritized over deep community connection. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 45.4K followers (Micro)
$454 – $909
Industry rate for micro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.72% engagement rate trails the 1.14% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.3 posts a week limits fresh reach
Summary
This analysis of @alexandramerk reveals a micro Instagram presence with 45,426 followers. The account demonstrates an engagement rate of 0.72%, averaging 312 likes per post across 12 analyzed posts.
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Start SearchingFrequently Asked Questions About @alexandramerk
How many followers does @alexandramerk have on Instagram?
@alexandramerk has 45,426 followers on Instagram, placing them in the micro creator tier.
What is @alexandramerk's Instagram engagement rate?
@alexandramerk has an engagement rate of 0.72% based on 12 recent posts, averaging 312 likes per post.
How much does @alexandramerk earn on Instagram?
Based on industry benchmarks, @alexandramerk's estimated sponsorship value is $454 - $909 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @alexandramerk published on Instagram?
@alexandramerk has published 784 posts on Instagram.
What is @alexandramerk's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 648 likes and 13 comments.
How often does @alexandramerk post on Instagram?
@alexandramerk posts approximately 0.3 times per week, with an average gap of 610.1 hours between posts. Peak posting days are Wednesday, Monday, Saturday.
How does @alexandramerk compare to other Instagram creators?
@alexandramerk sits in the Micro creator tier alongside accounts like @m.paseka, @aleksandrastepanova, @belyavskiydavid01.
About This Analysis: This analysis is based on a snapshot of @alexandramerk's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026