Ina Garten
Barefoot Contessa cookbooks and TV Be My Guest streaming on HBO Simply Ina available for pre-order
5.0M
Followers
424
Following
1.4K
Posts
1.48%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks at number 519 out of over 1600 tracked accounts. With five million followers, the account holds a following that is 6.9 times larger than the median size of our tracked creators. The verified profile operates in the person category and contains 1447 total posts to establish its presence as a mega tier creator. Engagement rates for this account reach 1.48 percent which clears the 0.93 percent median mark for the group. The rest of this report analyzes specific audience interactions and content performance trends.
Account Info
| Account Size | Mega |
| Followers | 5,020,892 |
| Following | 424 |
| Posts | 1,447 |
| Verified | Yes |
| Business Account | Yes |
| Category | PERSON |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 73,653 |
| Avg Comments per Post | 804 |
| Videos | 2 |
| Photos | 10 |
| Engagement Rate | 1.48% |
Follower Growth Over Time
How @inagarten's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+26.3K
Net Change
+0.5%
% Change
+376
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (5,000,000 followers) and Jul 17, 2026 (5,026,341 followers).
The account maintained a steady count of 5.0M followers over 51 days. The trend remained flat with only a 0.4% change during this period.
What the trajectory means
The account maintained a steady follower count of 5.0M over the tracked period. This flat trend identifies the profile as a known quantity for stable reach. The consistent daily pace allows for predictable campaign planning without risk of rapid fluctuations.
Engagement Analysis
Based on 12 recent posts
Platform Context
@inagarten ranks 300 out of 778 for its engagement rate which sits well above the tracked median. This performance means the account generates more interaction per follower than the average creator in the database. The higher percentage confirms a loyal audience that interacts with content more frequently than typical peers.
The engagement rate of 1.48% outperforms the median of 0.93%, ranking the account 300 out of 778. This indicates that the audience interacts with content more than the typical user. Photos are the preferred format, earning 83.1K likes compared to 26.5K for videos. This preference suggests that static imagery captures attention more effectively than moving clips. While average engagement remains high, only 16.7% of recent posts doubled those figures. No content reached the five times growth threshold. The lack of extreme outliers suggests steady interest rather than erratic spikes. High like counts coupled with consistent comment volume show a loyal following. However, the low hit rate for extreme growth means reach is stable but rarely explosive. This audience prefers visual consistency over high-frequency variety. It is an active audience.
73.7K
Avg Likes/Post
804
Avg Comments/Post
883.8K
Total Likes
9.6K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
1.48%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
26.5K
Avg Likes on Videos (2)
83.1K
Avg Likes on Photos (10)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @inagarten's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @inagarten's single biggest post had going for it — the patterns worth replicating.
334,312 likes · 2,143 comments
4.5× @inagarten's average post · 9.8× the median post.
"Two months after I turned thirty, I happened to read the business opportunities section in The New York Times and spotted an advertisement for a tiny specialty food store for sale in the Hamptons. That store was called Barefoot Contessa - a quirky name with (as it advertised) “un"
733 characters
Photo
Format
Friday
Day Posted
13:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The top post outperformed the median like count by a factor of nearly ten. This specific piece achieved an excellent balance between likes and comments to build community interaction. Focus on long captions exceeding 100 characters to capture high engagement levels. Short snippets under 40 characters perform poorly and suggest that brief copy fails to provide enough value for this audience. The recurring use of #1 acts as a consistent signal for the core topic. Post roughly once every seven days to maintain steady presence without over-saturating the feed. Engagement is consistently high across the board. This account maintains 5 million followers while averaging over 73,000 likes per post.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 292 chars |
| Posting Frequency | 0.9 posts/week |
Content Mix
2
Videos / Reels
10
Photos
Top Performing Posts
Two months after I turned thirty, I happened to read the business opportunities section in The New York Times and spott…
It’s been four years since my last cookbook, and I’ve been working on something new that I can finally tell you about! …
When Jeffrey and I built this house in East Hampton, I decided to put in my first garden. I wanted an orchard of white …
We’ve been cooking up something special with @inagarten. Happy Hour with Ina Garten is coming to audio and video platfo…
Wow nothing like a summer night on the water with a gorgeous sunset! Hope everyone has a wonderful weekend!! Celebrate…
During the Pandemic, I decided to update the interior of our house in East Hampton. It was feeling heavy and dated. T…
Top Posts
Highest-liked recent posts from @inagarten
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Two months after I turned thirty, I happened to read the business opportunities…
|
334.3K | 2.1K | view |
| 2 |
It’s been four years since my last cookbook, and I’ve been working on something…
|
178.9K | 3.5K | view |
| 3 |
When Jeffrey and I built this house in East Hampton, I decided to put in my fir…
|
132.7K | 1.6K | view |
| 4 |
Happy Jeffrey back on a boat on the perfect summer night! 🥂🥂🥂
|
59.0K | 323 | view |
| 5 |
We’ve been cooking up something special with @inagarten. Happy Hour with Ina Ga…
|
35.1K | 359 | view |
| 6 |
Wow nothing like a summer night on the water with a gorgeous sunset! Hope ever…
|
34.2K | 255 | view |
| 7 |
During the Pandemic, I decided to update the interior of our house in East Hamp…
|
33.9K | 502 | view |
| 8 |
Love when the roses and Viburnum play well together! 🌹🌹
|
19.4K | 136 | view |
| 9 |
Cocktails, anyone?? 🍸🍸
|
18.9K | 451 | view |
Posting Patterns & Optimal Timing
When @inagarten posts on Instagram
The account follows a sparse high-effort pace. Posting less than once a week places this creator below the median frequency for their follower rank. This low volume suggests a deliberate approach rather than a daily grind. The consistency score of 0 indicates an erratic rhythm with no predictable pattern between posts. You cannot rely on a steady cycle to time your campaign. Content primarily lands on Wednesday and Friday. New material typically appears around 13:00 UTC. Marketers should plan for irregular windows rather than expecting a constant stream of fresh content. Because the gaps are unpredictable, you must monitor the account directly to catch new posts as they happen. A tie-in should be planned around these specific days if timing is critical. The lack of regularity means you cannot build a campaign based on a recurring weekly schedule. You must treat each post as a standalone event.
0.9
Posts / week
213.8h
Avg gap between posts
Friday, Wednesday, Monday
Peak posting days
13:00, 15:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @inagarten publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most frequently on Friday and Wednesday at 13:00 UTC. The posting frequency is low at 0.9 times per week.
Most Common Words
Frequent caption words across @inagarten's recent posts (excludes stopwords)
Best Day of the Week to Post
@inagarten's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 27,512 | 55,023 |
| Wednesday | 3 | 70,989 | 212,967 |
| Friday | 5 | 120,128 | 600,639 |
| Saturday | 1 | 7,044 | 7,044 |
| Sunday | 1 | 17,814 | 17,814 |
Posting Consistency & Streaks
How steadily @inagarten maintains output
1
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
11.2%
Active days
Posted at least once
213.8h
Avg gap
Between posts
Caption Length & Performance
How @inagarten's caption length correlates with engagement
100.0%
Posts with Caption
292
Avg Caption Chars
169
Median Chars
894
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 19.4K |
| Medium (40-100) | 2 | 39.4K |
| Long (100+) | 9 | 88.4K |
The audience favors long captions of over 100 characters with an average of 88.4K. Short captions under 40 characters perform poorly at 19.4K.
Who This Audience Is
What @inagarten's reach and engagement mean for a brand.
The follower count places this creator well above the average profile and confirms reach far beyond standard micro-influencer scales. The verified status and person category indicate a public figure with established authority rather than a niche hobbyist. Engagement rates exceed the median by a wide margin, meaning brand messages land more effectively here than on typical accounts of similar scale. This high engagement relative to the large follower base suggests the content resonates reliably across its broad reach. The audience is large enough for national recognition while maintaining interaction levels that outperform standard expectations. This profile fits the culinary and lifestyle category perfectly.
Compare & Discover Similar Creators
Stack @inagarten against any other Instagram creator we track, or jump to similar accounts.
Compare @inagarten to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @inagarten
Estimated Earnings
Revenue estimates based on follower count and engagement
@inagarten generates revenue primarily through branded content and sponsored posts. This account commands a market value between $25.1K and $60.3K per post based on its 5M followers. While the creator sits below the top tier of rankings, their position at rank 519 still allows for premium pricing relative to smaller accounts. The engagement rate of 1.48% outperforms the 0.93% median, suggesting that the audience is active enough to justify the higher end of the quoted range. This solid interaction level validates the reach as an effective vehicle for brand awareness. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 5.0M followers (Mega)
$25,104 – $60,251
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 5.0M followers
- + 1.48% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.9 posts a week limits fresh reach
Summary
This analysis of @inagarten reveals a mega Instagram presence with 5,020,892 followers. The account demonstrates an engagement rate of 1.48%, averaging 73.7K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @inagarten
How many followers does @inagarten have on Instagram?
@inagarten has 5,020,892 followers on Instagram, placing them in the mega creator tier.
What is @inagarten's Instagram engagement rate?
@inagarten has an engagement rate of 1.48% based on 12 recent posts, averaging 73.7K likes per post.
How much does @inagarten earn on Instagram?
Based on industry benchmarks, @inagarten's estimated sponsorship value is $25,104 - $60,251 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @inagarten published on Instagram?
@inagarten has published 1,447 posts on Instagram.
What is @inagarten's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 334,312 likes and 2,143 comments.
How often does @inagarten post on Instagram?
@inagarten posts approximately 0.9 times per week, with an average gap of 213.8 hours between posts. Peak posting days are Friday, Wednesday, Monday.
How does @inagarten compare to other Instagram creators?
@inagarten sits in the Mega creator tier alongside accounts like @marthastewart, @adah_ki_adah, @franciscus.
Is @inagarten verified on Instagram?
Yes, @inagarten is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @inagarten's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026