Everyday Africa
Photographers living and working in Africa, finding the extreme not nearly as prevalent as the familiar, the everyday.
388.7K
Followers
787
Following
6.4K
Posts
0.17%
Engagement Rate
Account Overview
Profile summary and post performance
Everyday Africa (@everydayafrica) has 388,696 Instagram followers as of October 17, 2026 and 6,436 posts; the account is verified. Across the 12 recent posts we analysed for this report on May 26, 2026, a post got 639 likes and 9 comments on average (median 211 likes), an engagement rate of 0.17% of followers, an average its biggest posts pull up (the median post reached 0.06%). Over the 143 days we have tracked it, the account lost 2,565 followers (-0.7%).
Where these numbers come from: public Instagram profile data and @everydayafrica's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Macro |
| Followers | 388,696 |
| Following | 787 |
| Posts | 6,436 |
| Verified | Yes |
| Business Account | Yes |
| Category | Visual Arts |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 639 |
| Avg Comments per Post | 9 |
| Videos | 0 |
| Photos & carousels | 12 |
| Engagement Rate | 0.17% |
Follower Growth Over Time
How @everydayafrica's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-2.6K
Net Change
-0.7%
% Change
-18
Avg / Day
143
Days Tracked
52
Data Points
Tracked between May 26, 2026 (391,261 followers) and Oct 17, 2026 (388,696 followers).
| Date | Followers | Change |
|---|---|---|
| 388,696 | -288 | |
| 388,984 | -1,390 | |
| 390,374 | -305 | |
| 390,679 | -582 | |
| 391,261 | first reading |
Engagement Analysis
Based on 12 recent posts
639
Avg Likes/Post
9
Avg Comments/Post
7.7K
Total Likes
110
Total Comments
Engagement Rate
Compared with the 596 Macro-tier reports with an engagement rate (median 1.36%, middle half 0.51% to 3.51%)
0.17%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.06%.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @everydayafrica's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 212 likes and comments; 3 of the 12 reached twice that (424 or more).
Best-Performing Post, Decomposed
What @everydayafrica's single biggest recent post had going for it, measured against the account's other posts.
3,308 likes · 70 comments
5.2× @everydayafrica's average post · 15.9× the median post.
"This morning in Bujumbura , the streets were filled with color, elegance, and smiles as people gathered to celebrate Eid al-Adha. From carefully chosen outfits to henna designs on hands and feet, and children proudly dressed for the occasion, the morning reflected more than a…"
400 characters
Photo or carousel
Format
Wednesday
Day Posted
8:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 481 chars |
| Posting Frequency | 2.0 posts/week |
Content Mix
0
Videos / Reels
12
Photos & carousels
Top Posts
Highest-liked recent posts from @everydayafrica
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
This morning in Bujumbura , the streets were filled with color, elegance, and s…
|
3.3K | 70 | view |
| 2 |
Saydna Imam Al Hussien Area, Cairo, Egypt 2026.
منطقة سيدنا الحسين، القاهرة ٢٠…
|
2.1K | 15 | view |
| 3 |
Photos by @jonathanrashad
Taken over the past 11 years, these photos explore …
|
485 | 4 | view |
| 4 |
Photo by @jonathanrashad — from a recent @natgeo story on the Great Pyramid of …
|
385 | 4 | view |
| 5 |
Photo by @jonathanrashad — October 2025
An aerial view of the Pyramid of Khafr…
|
351 | 4 | view |
| 6 |
#fromthearchives
Originally posted March 21, 2021
Photo by @dcoreraphotograp…
|
218 | 2 | view |
| 7 |
#fromthearchives
Originally posted June 6, 2022
Peace Gardens in Mogadishu, S…
|
204 | 1 | view |
| 8 |
Starting this weekend at @photoville, come see Everyday Projects cofounder Pete…
|
202 | 3 | view |
| 9 |
#fromthearchives
Originally posted June 30, 2022
Photo and Words by @sam.vox …
|
121 | 0 | view |
Posting Patterns & Optimal Timing
When @everydayafrica posts on Instagram
2.0
Posts / week
3.8 days
Avg gap between posts
Monday, Wednesday
Peak posting days
—
Peak posting hours
Posting Activity by Hour (UTC)
How often @everydayafrica publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@everydayafrica's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 6 | 518 | 3,106 |
| Tuesday | 1 | 106 | 106 |
| Wednesday | 3 | 1,240 | 3,719 |
| Thursday | 2 | 422 | 844 |
Posting Consistency & Streaks
How steadily @everydayafrica maintains output
2
Longest streak (days)
11/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
21.4%
Active days
Posted at least once
3.8 days
Avg gap
Between posts
Caption Length & Performance
How @everydayafrica's caption length correlates with engagement
100.0%
Posts with Caption
481
Avg Caption Chars
513
Median Chars
936
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 2.1K |
| Long (100+) | 11 | 513 |
Compare & Discover Similar Creators
Stack @everydayafrica against any other Instagram creator we track, or jump to similar accounts.
Compare @everydayafrica to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @everydayafrica
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 388.7K followers (Macro)
$3,110 to $5,830
Our per-follower range for accounts this size (see methodology)
Download @everydayafrica's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 8 hours, 57 minutes ago.
Tracking
What we have recorded about @everydayafrica over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @everydayafrica's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @everydayafrica
How many followers does @everydayafrica have on Instagram?
@everydayafrica has 388,696 followers on Instagram, placing them in the Macro-tier group (100K to 1M followers).
What is @everydayafrica's Instagram engagement rate?
@everydayafrica has an engagement rate of 0.17% based on 12 recent posts, averaging 639 likes per post. That average is pulled up by its biggest posts: the median post reached 0.06%.
How much does @everydayafrica earn on Instagram?
From follower count only, we estimate @everydayafrica's sponsorship value at $3,110 to $5,830 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @everydayafrica published on Instagram?
@everydayafrica has published 6,436 posts on Instagram.
What is @everydayafrica's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 3,308 likes and 70 comments.
How often does @everydayafrica post on Instagram?
@everydayafrica posts approximately 2.0 times per week, with an average gap of 3.8 days between posts. Peak posting days are Monday, Wednesday.
How does @everydayafrica compare to other Instagram creators?
@everydayafrica sits in the Macro-tier group alongside accounts like @diganggana_bora, @etudejapan, @daedae.
Is @everydayafrica verified on Instagram?
Yes, @everydayafrica is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @everydayafrica's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed May 26, 2026
Cite this page
IGDataHub (2026). @everydayafrica Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 26 May 2026. https://igdatahub.com/blog/everydayafrica-instagram-profile-stats/