Dunkyard

Dunkyard

@dunkyard

we love 🏀 just like you do! home to great stories, access, + fun facts.

Media/news company

105.2K

Followers

1.5K

Following

3.4K

Posts

0.23%

Engagement Rate

Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

Dunkyard ranks 1154 out of 1606 creators we track and holds a follower count that is 0.1x the median size. This unverified media and news company maintains a high volume of content with over three thousand total posts. The account falls below the median engagement rate for its peers. The following report analyzes audience interaction patterns and content consistency across their recent history.

Account Info

Account Size Macro
Followers 105,181
Following 1,541
Posts 3,368
Verified No
Category Media/news company

Post Performance

Posts Analyzed 12
Avg Likes per Post 227
Avg Comments per Post 20
Videos 8
Photos 4
Engagement Rate 0.23%

Engagement Analysis

Based on 12 recent posts

Platform Context

@dunkyard ranks 965 out of 1161 because its engagement rate sits below the tracked median. The 0.23% rate is lower than the average of 1.06%. This gap indicates that followers interact with the content at a lower frequency compared to typical creators in the corpus.

The engagement rate of 0.23% falls well below the 1.06% median, ranking 965 out of 1161. This indicates that the audience reacts much less than usual. While average likes sit at 227 per post, photos garner more interaction with an average of 278 compared to 202 for videos. This split suggests the audience rewards still imagery over motion content. Reliability of reach is low as only 25% of posts doubled the account average. No content reached the 5x threshold. These numbers suggest a passive following that interacts sporadically with specific formats rather than consistently engaging with every post. This is a tap-and-scroll audience.

227

Avg Likes/Post

20

Avg Comments/Post

2.7K

Total Likes

234

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Below Average for Macro

0.23%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

202

Avg Likes on Videos (8)

278

Avg Likes on Photos (4)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @dunkyard's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @dunkyard's single biggest post had going for it — the patterns worth replicating.

Top post by @dunkyard

613 likes · 52 comments

2.7× @dunkyard's average post · 4.9× the median post.

"Jahmere Tripp is a matchup nightmare 👻 @jah.tripp The 6ft7 guard from Brooklyn New York just had his best game of the season against #1 George Mason. Finishing with 23 points and 7 rebounds on only 1 turnover and shooting 50% from 3 He’s one of the most versatile/dynamic guard"

361 characters

Photo

Format

Monday

Day Posted

22:00 UTC

Hour Posted

Hashtags: #1

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post outperformed the median engagement by nearly five times. This specific piece achieved a high like to comment ratio of roughly 12 to 1. To replicate this success, focus on short captions under 40 characters. These brief posts earn over 433 average likes while medium length captions perform poorly at only 85 likes. This gap indicates that your audience prefers quick visual consumption over long blocks of text. Use the recurring hashtags #basketballreels, #hoopreels, #basketballhighlight, #hoopmixtape, and #sportsreel to signal your specific niche to the algorithm. The current posting cadence is low at about 0.5 posts per week. Given the modest average engagement relative to follower count, focus on consistent output to build a stable audience rather than seeking sudden spikes. This account currently has 105.2K followers.

Top Hashtags

#basketballreels (1) #hoopreels (1) #basketballhighlight (1) #hoopmixtape (1) #sportsreel (1) #1 (1) #sports (1) #sportsphotography (1) #basketball (1) #nyc (1) #stjohns (1) #videography (1) #redstorm (1) #queens (1) #ballislife (1) #college (1) #collegebasketball (1) #womensbasketball (1) #marchmadness (1) #bigeast (1)

Top Keywords

guard (4) country (3) college (2) averaging (2) points (2) rebounds (2) guards (2) tripp (2) gets (2) twin (1) gamer (1) hillside (1) jordan (1) rivalry (1) duece (1) sumpter (1) posterizer (1) credit (1) steffwes (1) basketballreels (1) hoopreels (1) basketballhighlight (1) hoopmixtape (1) sportsreel (1) jaden (1) winston (1) problem (1) manhattan (1) playing (1) team (1)

Caption Analysis

Avg Caption Length 122 chars
Posting Frequency 0.5 posts/week

Content Mix

8

Videos / Reels

4

Photos

Top Performing Posts

Post thumbnail

Jahmere Tripp is a matchup nightmare 👻 @jah.tripp The 6ft7 guard from Brooklyn New York just had his best game of the…

613 likes 52 comments
View
Post thumbnail

🚶🏽‍♂️

586 likes 75 comments 7.4K views Video
View
Post thumbnail

Gamer 🎮

544 likes 37 comments 4.4K views Video
View
Post thumbnail

Jaden Winston is a problem! ⭐️ @jaeewinston2 The 6ft guard from Manhattan college is playing like a 1st team MAAC gua…

440 likes 49 comments
View
Post thumbnail

When Dani Carnegie gets in rhythm 😮‍💨🔥 it’s a ride

136 likes 11 comments 1.2K views Video
View
Post thumbnail

(No caption)

136 likes 0 comments 1.2K views Video
View
Post thumbnail

top scorer in the ivy 🤝 top 20 in scoring across the country is toughhh @riley.weiss

67 likes 1 comments 1.2K views Video
View
Post thumbnail

that’s twin fr ❤️

57 likes 1 comments 1.7K views Video
View
Post thumbnail

🔴🔴⛈️⛈️ - - #Ⓜ️Ⓜ️ #sports #sportsphotography #basketball #nyc #stjohns #videography #redstorm #queens #ballislife #coll…

47 likes 3 comments 503 views Video
View

Top Posts

Highest-liked recent posts from @dunkyard

# Caption Likes Comments Link
1
Jahmere Tripp is a matchup nightmare 👻 @jah.tripp The 6ft7 guard from Brookly…
613 52 view
2
🚶🏽‍♂️
586 75 view
3
Gamer 🎮
544 37 view
4
Jaden Winston is a problem! ⭐️ @jaeewinston2 The 6ft guard from Manhattan col…
440 49 view
5
When Dani Carnegie gets in rhythm 😮‍💨🔥 it’s a ride
136 11 view
6
No caption
136 0 view
7
top scorer in the ivy 🤝 top 20 in scoring across the country is toughhh @riley.…
67 1 view
8
that’s twin fr ❤️
57 1 view
9
🔴🔴⛈️⛈️ - - #Ⓜ️Ⓜ️ #sports #sportsphotography #basketball #nyc #stjohns #videogr…
47 3 view

Posting Patterns & Optimal Timing

When @dunkyard posts on Instagram

This creator follows a sparse high-effort pace. The frequency of 0.5 posts per week falls below the median of 0.8 for their follower rank. This lower volume suggests they prioritize specific content over constant presence. A consistency score of 0 indicates an erratic rhythm with no predictable pattern in gap lengths. Posting streaks rarely exceed two days before a long pause occurs. Content lands most frequently on Monday and Saturday. The busiest hour for fresh uploads is 23:00 UTC. Marketers should not expect a steady stream of content to fuel a long campaign. You must plan around specific, high-impact moments rather than a daily cycle. Because the cadence is so irregular, a brand tie-in needs to be planned well in advance to align with their infrequent active windows. Do not rely on a consistent posting schedule for real-time engagement.

0.5

Posts / week

381.5h

Avg gap between posts

Monday, Saturday, Thursday

Peak posting days

23:00, 1:00, 0:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @dunkyard publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

2

0

2

1

1

2

3

4

5

6

7

8

9

10

11

12

13

1

14

1

15

16

17

18

1

19

1

20

21

1

22

2

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @dunkyard publishes more often. Their busiest hours are 23:00, 1:00, 0:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @dunkyard hasn't been active in our tracked sample.

The account posts most often on Monday and Saturday at 23:00 UTC. The posting frequency is low at 0.5 times per week.

Most Common Words

Frequent caption words across @dunkyard's recent posts (excludes stopwords)

guard (4) country (3) college (2) averaging (2) points (2) rebounds (2) guards (2) tripp (2) gets (2) twin (1) gamer (1) hillside (1) jordan (1) rivalry (1) duece (1) sumpter (1) posterizer (1) credit (1) steffwes (1) basketballreels (1) hoopreels (1) basketballhighlight (1) hoopmixtape (1) sportsreel (1) jaden (1) winston (1) problem (1) manhattan (1) playing (1) team (1)

Best Day of the Week to Post

@dunkyard's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 3 459 1,376
Tuesday 1 489 489
Wednesday 1 581 581
Thursday 2 92 185
Friday 2 81 162
Saturday 2 48 97
Sunday 1 68 68

Posting Consistency & Streaks

How steadily @dunkyard maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

6.9%

Active days

Posted at least once

381.5h

Avg gap

Between posts

Caption Length & Performance

How @dunkyard's caption length correlates with engagement

91.7%

Posts with Caption

134

Avg Caption Chars

97

Median Chars

362

Longest Caption

Caption Length Posts Avg Engagement
No caption 1 136
Short (<40 chars) 3 433
Medium (40-100) 3 85
Long (100+) 5 254

The audience favors short captions under 40 characters with an average of 433. These perform much better than medium lengths which only reach 85.

Who This Audience Is

What @dunkyard's reach and engagement mean for a brand.

The follower count ranks in the bottom half of tracked creators and sits at a small fraction of the median size. This indicates an audience that does not reach broadcast scale. The unverified status combined with the media news classification suggests a niche or local news focus rather than a mainstream celebrity profile. Engagement rates are notably low compared to the median, which means brand messages will land softer than expected in this environment. The disparity between the total followers and the engagement rate points toward a passive audience that consumes content without active interaction. This demographic is less likely to drive immediate conversion or high-frequency peer discussion. Because of the specific news categorization and low engagement metrics, this audience fits few categories.

Compare & Discover Similar Creators

Stack @dunkyard against any other Instagram creator we track, or jump to similar accounts.

Compare @dunkyard to another creator

Get a side-by-side stats breakdown.

@dunkyard vs

Creators in the same tier as @dunkyard

New York Daily News

New York Daily News

@nydailynews

161.1K followers

Rich Piana 5% Nutrition

Rich Piana 5% Nutrition

@5percentnutrition

208.6K followers

Ula, in a library

Ula, in a library

@thelostlibrary

208.4K followers

Alyssa Ramos MyLifesATravelMovie

Alyssa Ramos MyLifesATravelMovie

@mylifesatravelmovie

207.6K followers

چارتار chaartaar

چارتار chaartaar

@chaartaar

207.2K followers

LÁOLÚ

LÁOLÚ

@laolunyc

206.3K followers

Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for @dunkyard is sponsored content. A single post fits within a band of $841 to $1,600 based on their follower count. Because this account ranks in the bottom half of the peer group at 1154 out of 1606, the quoted range acts as a ceiling rather than a starting point for negotiations. This position makes the profile a value buy where brands can negotiate toward the lower end of the estimate. The engagement rate of 0.23% falls well below the 1.06% median. Such low interaction suggests that the reach is not highly active, making the top end of the price band difficult to justify for a single post. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 105.2K followers (Macro)

$841 – $1,578

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A following below the median puts this account in the lower portion of the field. Engagement. The rate falls well below the median, indicating a struggle to capture audience interest. Hit-rate. One in four posts beats double the average engagement, showing some content resonates despite low overall interaction.

Strengths

  • + 25.0% of recent posts beat 2x the account's own average
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.23% engagement rate trails the 1.06% median, the clearest area to improve
  • ~ Sparse cadence of about 0.5 posts a week limits fresh reach

Summary

This analysis of @dunkyard reveals a macro Instagram presence with 105,181 followers. The account demonstrates an engagement rate of 0.23%, averaging 227 likes per post across 12 analyzed posts.

Want Instagram Analytics for Your Research?

Search profiles, discover hashtags, and explore Instagram data for analysis.

Start Searching

Frequently Asked Questions About @dunkyard

How many followers does @dunkyard have on Instagram?

@dunkyard has 105,181 followers on Instagram, placing them in the macro creator tier.

What is @dunkyard's Instagram engagement rate?

@dunkyard has an engagement rate of 0.23% based on 12 recent posts, averaging 227 likes per post.

How much does @dunkyard earn on Instagram?

Based on industry benchmarks, @dunkyard's estimated sponsorship value is $841 - $1,578 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @dunkyard published on Instagram?

@dunkyard has published 3,368 posts on Instagram.

What is @dunkyard's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 613 likes and 52 comments.

How often does @dunkyard post on Instagram?

@dunkyard posts approximately 0.5 times per week, with an average gap of 381.5 hours between posts. Peak posting days are Monday, Saturday, Thursday.

How does @dunkyard compare to other Instagram creators?

@dunkyard sits in the Macro creator tier alongside accounts like @nydailynews, @5percentnutrition, @thelostlibrary.

About This Analysis: This analysis is based on a snapshot of @dunkyard's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026