Steph Hockersmith | The Bookish Pie Lady | Colorado
✨Celebrating the best books, one pie at a time✨ Commissions: [email protected] 📺: Today, GMA, Reese’s Book Club, & more!
104.5K
Followers
2.5K
Following
2.4K
Posts
0.8%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 1154 out of 1606 tracked accounts and holds a follower count that is 0.1 times the median size. This indicates an account smaller than the typical creator we track. As a verified Artist with 2,400 total posts, this profile establishes itself as a macro account within its niche. The engagement rate of 0.8% falls below the 1.06% median for the category. The following report explores specific audience interactions and content performance metrics.
Account Info
| Account Size | Macro |
| Followers | 104,473 |
| Following | 2,484 |
| Posts | 2,400 |
| Verified | Yes |
| Category | Artist |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 787 |
| Avg Comments per Post | 49 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 0.8% |
Follower Growth Over Time
How @pieladybooks's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+805
Net Change
+0.8%
% Change
+11
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (104,000 followers) and Jul 17, 2026 (104,805 followers).
The account remained stable with a 0.5% change over 51 days. The count stayed nearly flat from 104.0K to 104.5K followers.
What the trajectory means
The @pieladybooks account remained stable with a 0.5% change over the 51 day period. This flat trajectory identifies the profile as a known quantity for brand consideration. The steady daily pace allows for predictable planning in an upcoming campaign brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
@pieladybooks ranks 660 of 1161 because its engagement rate sits below the tracked median. This lower percentage means the account generates less interaction per follower than the average creator in the corpus. The performance falls short of the standard benchmark for peer accounts.
The engagement rate of 0.8% falls below the 1.06% median, placing the account at rank 660 of 1161. This indicates that the audience reacts less than typical for this category. Photos clearly outperform videos as the preferred format because they earn 1.1K likes compared to 360 likes per video. While the average counts are stable, the reach is inconsistent and lacks reliability. Only 8.3% of recent posts doubled the account average, while another 8.3% reached five times the usual engagement. These figures suggest that growth depends on rare spikes rather than a consistent baseline of interaction. The audience favors static imagery but remains largely passive. This is a tap-and-scroll audience.
787
Avg Likes/Post
49
Avg Comments/Post
9.4K
Total Likes
589
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.80%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
360
Avg Likes on Videos (5)
1.1K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @pieladybooks's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @pieladybooks's single biggest post had going for it — the patterns worth replicating.
4,332 likes · 261 comments
5.5× @pieladybooks's average post · 8.7× the median post.
"First, I’d like to very calmly say: I GAVE A PIE TO OPRAH. And she held my hand and I *may* have had a stroke while trying to communicate how grateful I am for all she has done for the book world (and just the world in general).✨ I have no idea how I got invited to this event, b"
1362 characters
Photo
Format
Tuesday
Day Posted
21:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The top post achieved over eight times the engagement of the median post on this account. This specific piece reached a high like to comment ratio of roughly 16.5 to 1. To replicate this success, focus on punchy opening hooks that establish a clear narrative voice immediately. Long captions perform well for this audience and indicate that followers value detailed storytelling over brief snippets. The hashtag set functions as a clear signal for book lovers and behind the scenes content. Posting roughly three times per month suggests a strategy of quality over quantity rather than daily volume. While average engagement is modest relative to the total follower count, consistency with specific niche tags helps maintain a steady reach. This account currently has 104.5K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 1786 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
First, I’d like to very calmly say: I GAVE A PIE TO OPRAH. And she held my hand and I *may* have had a stroke while try…
Hi! I’m Steph, but most people call me the Pie Lady😘 It has been YEARS since I last introduced myself, so I thought it…
Yesterday morning I woke up at 2:30 AM to drive to the Denver airport and flew to NYC for the dreamiest event ever! All…
✨Behind the Scenes of the Whistler Pie✨ “His office was buried in books and I wanted to read all of them. I wanted to …
It’s hard to believe that a week ago, Duane and I were on our favorite island for the @nantucketbookfestival 🤍 This fe…
Behind the Scenes of turning my favorite book of the year into a PIE…✨💙 “For that was the true cost of happiness: neve…
✨Must Read New Thriller: Nine Lives by Catherine Steadman✨ Read When You’re Craving: A Rear Window-esque psychological…
Nantucket: Part Two.🤍 and have you even been to Nantucket if you haven’t seen the Queen @elinhilderbrand ?! I dare you…
✨Behind the Scenes of the All the Little Ways Pie✨ { @wunderbookspr partner } Pie Flavor: Blueberry Peach (all designs…
Top Posts
Highest-liked recent posts from @pieladybooks
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
First, I’d like to very calmly say: I GAVE A PIE TO OPRAH. And she held my hand…
|
4.3K | 261 | view |
| 2 |
Hi! I’m Steph, but most people call me the Pie Lady😘
It has been YEARS since I…
|
1.1K | 92 | view |
| 3 |
Yesterday morning I woke up at 2:30 AM to drive to the Denver airport and flew …
|
920 | 45 | view |
| 4 |
✨Behind the Scenes of the Whistler Pie✨
“His office was buried in books and I …
|
878 | 52 | view |
| 5 |
It’s hard to believe that a week ago, Duane and I were on our favorite island f…
|
580 | 28 | view |
| 6 |
Behind the Scenes of turning my favorite book of the year into a PIE…✨💙
“For t…
|
499 | 29 | view |
| 7 |
✨Must Read New Thriller: Nine Lives by Catherine Steadman✨
Read When You’re Cr…
|
334 | 24 | view |
| 8 |
Nantucket: Part Two.🤍 and have you even been to Nantucket if you haven’t seen t…
|
280 | 23 | view |
| 9 |
✨Behind the Scenes of the All the Little Ways Pie✨
{ @wunderbookspr partner }
…
|
181 | 9 | view |
Posting Patterns & Optimal Timing
When @pieladybooks posts on Instagram
The creator maintains a sparse high-effort pace. This low frequency sits well below the median of 0.8 posts per week and ranks them in the bottom third for consistency relative to their follower count. A consistency score of zero indicates an erratic posting pattern with no predictable cycle. Content appears in irregular bursts followed by long periods of silence. The longest streak of three days suggests that when they do post, they may drop multiple pieces at once rather than maintaining a daily presence. New content typically lands on Tuesday and Friday. The peak upload window occurs at 21:00 UTC. Marketers should not expect a steady stream of assets for daily engagement. Because the rhythm is unpredictable, you cannot rely on a recurring schedule to time a campaign. You must coordinate specific dates with the creator rather than planning around an existing cadence. A tie-in requires manual coordination because the account does not follow a clockwork routine.
0.1
Posts / week
1427.0h
Avg gap between posts
Friday, Tuesday, Thursday
Peak posting days
21:00, 18:00, 0:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @pieladybooks publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Friday and Tuesday at 21:00 UTC. The posting frequency is low at 0.1 times per week.
Most Common Words
Frequent caption words across @pieladybooks's recent posts (excludes stopwords)
Best Day of the Week to Post
@pieladybooks's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 2 | 2,868 | 5,737 |
| Wednesday | 2 | 255 | 510 |
| Thursday | 2 | 560 | 1,120 |
| Friday | 3 | 198 | 595 |
| Saturday | 1 | 528 | 528 |
| Sunday | 2 | 769 | 1,538 |
Posting Consistency & Streaks
How steadily @pieladybooks maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
1.4%
Active days
Posted at least once
1427.0h
Avg gap
Between posts
Caption Length & Performance
How @pieladybooks's caption length correlates with engagement
100.0%
Posts with Caption
1786
Avg Caption Chars
1768
Median Chars
2161
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 836 |
The audience for @pieladybooks rewards captions of 40 to 60 characters the most. This range produces the highest engagement compared to shorter or longer options.
Who This Audience Is
What @pieladybooks's reach and engagement mean for a brand.
The follower count ranks well below the median for this platform and sits at a fraction of the typical creator size. This indicates an audience that remains niche rather than broad. The verified status and Artist categorization suggest a professional presence within a specific creative lane. Engagement rates fall below the median, meaning brand messages will likely land softer than average compared to other creators in similar categories. While the account has a verified badge, the low engagement relative to the platform average suggests the content reaches a passive viewer base rather than an active community of responders. The audience size and category suggest this profile fits best within the arts or specialty hobbyist space.
Compare & Discover Similar Creators
Stack @pieladybooks against any other Instagram creator we track, or jump to similar accounts.
Compare @pieladybooks to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @pieladybooks
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts form the primary revenue stream for @pieladybooks, with an estimated value between $835 and $1,600 per post. This creator sits in the lower half of the platform rankings. Because they rank below the median, their quoted band serves as a ceiling to negotiate under rather than a starting salary. The engagement rate of 0.8% falls below the 1.06% average for this tier. This lower interaction level suggests the reach is less concentrated than typical accounts in this bracket. Brands should use the $1,600 figure as a maximum limit for negotiations given the current engagement metrics. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 104.5K followers (Macro)
$836 – $1,567
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 104.5K followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.8% engagement rate trails the 1.06% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @pieladybooks reveals a macro Instagram presence with 104,473 followers. The account demonstrates an engagement rate of 0.80%, averaging 787 likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @pieladybooks
How many followers does @pieladybooks have on Instagram?
@pieladybooks has 104,473 followers on Instagram, placing them in the macro creator tier.
What is @pieladybooks's Instagram engagement rate?
@pieladybooks has an engagement rate of 0.80% based on 12 recent posts, averaging 787 likes per post.
How much does @pieladybooks earn on Instagram?
Based on industry benchmarks, @pieladybooks's estimated sponsorship value is $836 - $1,567 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @pieladybooks published on Instagram?
@pieladybooks has published 2,400 posts on Instagram.
What is @pieladybooks's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 4,332 likes and 261 comments.
How often does @pieladybooks post on Instagram?
@pieladybooks posts approximately 0.1 times per week, with an average gap of 1427.0 hours between posts. Peak posting days are Friday, Tuesday, Thursday.
How does @pieladybooks compare to other Instagram creators?
@pieladybooks sits in the Macro creator tier alongside accounts like @laolunyc, @carafrew, @lucasmalvacini.
Is @pieladybooks verified on Instagram?
Yes, @pieladybooks is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @pieladybooks's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026