Doug DeMuro
I make car YouTube videos and I run @carsandbids! 📍San Diego, California
500.4K
Followers
2.2K
Following
2.3K
Posts
3.02%
Engagement Rate
Account Overview
Profile summary and post performance
Doug DeMuro (@dougdemuro) has 500,415 Instagram followers as of October 18, 2026 and 2,291 posts; the account is verified. Across the 12 recent posts we analysed for this report on May 26, 2026, a post got 14.9K likes and 167 comments on average (median 13.8K likes), an engagement rate of 3.02% of followers. Over the 120 days we have tracked it, the account gained 1,598 followers (+0.3%).
Where these numbers come from: public Instagram profile data and @dougdemuro's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Macro |
| Followers | 500,415 |
| Following | 2,205 |
| Posts | 2,291 |
| Verified | Yes |
| Category | Reel creator |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 14,879 |
| Avg Comments per Post | 167 |
| Videos | 0 |
| Photos & carousels | 12 |
| Engagement Rate | 3.02% |
Follower Growth Over Time
How @dougdemuro's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+1.6K
Net Change
+0.3%
% Change
+13
Avg / Day
120
Days Tracked
73
Data Points
Tracked between Jun 19, 2026 (498,817 followers) and Oct 18, 2026 (500,415 followers).
| Date | Followers | Change |
|---|---|---|
| 500,415 | +2,291 | |
| 498,124 | +352 | |
| 497,772 | -441 | |
| 498,213 | -511 | |
| 498,724 | -93 | |
| 498,817 | first reading |
Engagement Analysis
Based on 12 recent posts
14.9K
Avg Likes/Post
167
Avg Comments/Post
178.5K
Total Likes
2.0K
Total Comments
Engagement Rate
Compared with the 596 Macro-tier reports with an engagement rate (median 1.36%, middle half 0.51% to 3.51%)
3.02%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @dougdemuro's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 13,978 likes and comments; 0 of the 12 reached twice that (27,956 or more).
Best-Performing Post, Decomposed
What @dougdemuro's single biggest recent post had going for it, measured against the account's other posts.
27,040 likes · 368 comments
1.8× @dougdemuro's average post · 1.9× the median post.
"This turns out to be such a great daily driver errand car! Crunched-up Cheez-Its in the car seats in back, Noodle rides up front, hop in sweating after tennis, drive to L.A. in bumper-to-bumper traffic. All sacrilege, I know, but it’s amazing to overcome the preciousness people…"
537 characters
Photo or carousel
Format
Wednesday
Day Posted
0:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 111 chars |
| Posting Frequency | 0.6 posts/week |
Content Mix
0
Videos / Reels
12
Photos & carousels
Top Posts
Highest-liked recent posts from @dougdemuro
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
This turns out to be such a great daily driver errand car! Crunched-up Cheez-It…
|
27.0K | 368 | view |
| 2 |
Three years ago today, I picked up a tennis racket and played with @bulgarelli.…
|
19.1K | 254 | view |
| 3 |
I’ve owned this car for seven-and-a-half years, and I hit 45,000 miles a few mi…
|
18.7K | 161 | view |
| 4 |
Woof. 🐶
|
16.1K | 131 | view |
| 5 |
Concours day! @lajollaconcours
|
15.0K | 165 | view |
| 6 |
Today we went car spotting. Nick saw many things. Sean saw his next car. The co…
|
13.9K | 137 | view |
| 7 |
I still drive this car every chance I get, and it’s still my favorite car I’ve …
|
13.7K | 150 | view |
| 8 |
Lovely day for a Carrera GT drive. Sorry about the snow, rest of the country! ⛄️
|
13.5K | 137 | view |
| 9 |
Noodle celebrated his 7th birthday today with his favorite activity: running on…
|
11.4K | 127 | view |
Posting Patterns & Optimal Timing
When @dougdemuro posts on Instagram
0.6
Posts / week
14 days
Avg gap between posts
Tuesday
Peak posting days
0:00, 23:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @dougdemuro publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@dougdemuro's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 13,009 | 26,018 |
| Tuesday | 4 | 15,641 | 62,563 |
| Wednesday | 2 | 19,452 | 38,904 |
| Friday | 1 | 9,594 | 9,594 |
| Saturday | 2 | 12,078 | 24,157 |
| Sunday | 1 | 19,315 | 19,315 |
Posting Consistency & Streaks
How steadily @dougdemuro maintains output
1
Longest streak (days)
58/100
Consistency score: some variation
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
7.9%
Active days
Posted at least once
14 days
Avg gap
Between posts
Caption Length & Performance
How @dougdemuro's caption length correlates with engagement
100.0%
Posts with Caption
111
Avg Caption Chars
92
Median Chars
537
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 5 | 12.4K |
| Medium (40-100) | 2 | 13.8K |
| Long (100+) | 5 | 18.2K |
Compare & Discover Similar Creators
Stack @dougdemuro against any other Instagram creator we track, or jump to similar accounts.
Compare @dougdemuro to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @dougdemuro
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@theblondeabroad
502.2K followers
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 500.4K followers (Macro)
$4,003 to $7,506
Our per-follower range for accounts this size (see methodology)
Download @dougdemuro's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 1 hour, 10 minutes ago.
Tracking
What we have recorded about @dougdemuro over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @dougdemuro's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @dougdemuro
How many followers does @dougdemuro have on Instagram?
@dougdemuro has 500,415 followers on Instagram, placing them in the Macro-tier group (100K to 1M followers).
What is @dougdemuro's Instagram engagement rate?
@dougdemuro has an engagement rate of 3.02% based on 12 recent posts, averaging 14.9K likes per post.
How much does @dougdemuro earn on Instagram?
From follower count only, we estimate @dougdemuro's sponsorship value at $4,003 to $7,506 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @dougdemuro published on Instagram?
@dougdemuro has published 2,291 posts on Instagram.
What is @dougdemuro's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 27,040 likes and 368 comments.
How often does @dougdemuro post on Instagram?
@dougdemuro posts approximately 0.6 times per week, with an average gap of 14 days between posts. Peak posting days are Tuesday.
How does @dougdemuro compare to other Instagram creators?
@dougdemuro sits in the Macro-tier group alongside accounts like @jirorocker, @hsiaoelva, @theblondeabroad.
Is @dougdemuro verified on Instagram?
Yes, @dougdemuro is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @dougdemuro's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 18, 2026 | Posts analysed May 26, 2026
Cite this page
IGDataHub (2026). @dougdemuro Instagram stats and analytics, follower count as of 18 October 2026, posts analysed 26 May 2026. https://igdatahub.com/blog/dougdemuro-instagram-profile-stats/