Doug DeMuro
I make car YouTube videos and I run @carsandbids! πSan Diego, California
498.7K
Followers
2.2K
Following
2.3K
Posts
3.02%
Engagement Rate
Account Overview
Profile summary and post performance
This verified Reel creator holds rank 870 out of 1606 tracked accounts. The follower count is 498.7K, which is smaller than the median creator size. With over two thousand posts and a macro status, the account establishes a long standing presence in the space. The engagement rate of 3.02% clears the 0.94% median mark for this group. The rest of this report breaks down the specific audience interactions and content performance.
Account Info
| Account Size | Macro |
| Followers | 498,744 |
| Following | 2,166 |
| Posts | 2,278 |
| Verified | Yes |
| Category | Reel creator |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 14,879 |
| Avg Comments per Post | 167 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 3.02% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@dougdemuro ranks 189 out of 850 for engagement rate because its 3.02% performance sits well above the 0.94% median. This high percentage means the account generates much more interaction per follower than the average creator in the corpus. Such a gap indicates that followers are highly active with the content provided.
The engagement rate of 3.02% outperforms the 0.94% median and ranks 189 out of 850. This indicates an audience that reacts much more than usual compared to typical accounts. While likes reach a high volume, the comment count shows a lower ratio of direct conversation relative to passive approval. The lack of posts hitting 2x or 5x the account average suggests consistent performance without unpredictable spikes. Reach is stable because no content broke away from the established baseline. This audience prefers tapping and scrolling over active participation.
14.9K
Avg Likes/Post
167
Avg Comments/Post
178.5K
Total Likes
2.0K
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
3.02%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @dougdemuro's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @dougdemuro's single biggest post had going for it — the patterns worth replicating.
27,040 likes · 368 comments
1.8Γ @dougdemuro's average post Β· 1.9Γ the median post.
"This turns out to be such a great daily driver errand car! Crunched-up Cheez-Its in the car seats in back, Noodle rides up front, hop in sweating after tennis, drive to L.A. in bumper-to-bumper traffic. All sacrilege, I know, but itβs amazing to overcome the preciousness people h"
537 characters
Photo
Format
Wednesday
Day Posted
0:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median engagement by a factor of 1.9. It achieved a high comment count relative to its likes, suggesting that specific storytelling prompts spark active conversations. You should prioritize longer captions exceeding 100 characters to capture higher average engagement. Short captions under 40 characters perform poorly and suggest that brief text fails to build the necessary connection with this audience. Post approximately 0.6 times per week to maintain a steady presence. This account has 498.7K followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 111 chars |
| Posting Frequency | 0.6 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Performing Posts
This turns out to be such a great daily driver errand car! Crunched-up Cheez-Its in the car seats in back, Noodle ridesβ¦
Three years ago today, I picked up a tennis racket and played with @bulgarelli.filippo for the first time. What a journβ¦
Iβve owned this car for seven-and-a-half years, and I hit 45,000 miles a few minutes ago. The Ford GT remains the greatβ¦
Today we went car spotting. Nick saw many things. Sean saw his next car. The convertible Range Rover was perfect.
I still drive this car every chance I get, and itβs still my favorite car Iβve ever owned. π₯°
Lovely day for a Carrera GT drive. Sorry about the snow, rest of the country! βοΈ
Noodle celebrated his 7th birthday today with his favorite activity: running on the beach with only seals as playmates.β¦
Top Posts
Highest-liked recent posts from @dougdemuro
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
This turns out to be such a great daily driver errand car! Crunched-up Cheez-Itβ¦
|
27.0K | 368 | view |
| 2 |
Three years ago today, I picked up a tennis racket and played with @bulgarelli.β¦
|
19.1K | 254 | view |
| 3 |
Iβve owned this car for seven-and-a-half years, and I hit 45,000 miles a few miβ¦
|
18.7K | 161 | view |
| 4 |
Woof. πΆ
|
16.1K | 131 | view |
| 5 |
Concours day! @lajollaconcours
|
15.0K | 165 | view |
| 6 |
Today we went car spotting. Nick saw many things. Sean saw his next car. The coβ¦
|
13.9K | 137 | view |
| 7 |
I still drive this car every chance I get, and itβs still my favorite car Iβve β¦
|
13.7K | 150 | view |
| 8 |
Lovely day for a Carrera GT drive. Sorry about the snow, rest of the country! βοΈ
|
13.5K | 137 | view |
| 9 |
Noodle celebrated his 7th birthday today with his favorite activity: running onβ¦
|
11.4K | 127 | view |
Posting Patterns & Optimal Timing
When @dougdemuro posts on Instagram
The creator follows a sparse high-effort pace. This frequency falls below the median of 1.1 posts per week and places them in the bottom half of follower ranks based on output. A consistency score of 58 indicates an irregular rhythm with unpredictable gaps between updates. Content typically lands on Tuesday and Saturday. The busiest upload window occurs at 00:00 UTC. Marketers should expect infrequent new content and must plan tie-ins around these specific days rather than expecting a daily presence.
0.6
Posts / week
329.6h
Avg gap between posts
Tuesday, Saturday, Wednesday
Peak posting days
0:00, 23:00, 21:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @dougdemuro publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
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Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts on Tuesdays and Saturdays with the most activity at 00:00 UTC. The frequency is low as it averages 0.6 posts per week.
Most Common Words
Frequent caption words across @dougdemuro's recent posts (excludes stopwords)
Best Day of the Week to Post
@dougdemuro's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 13,009 | 26,018 |
| Tuesday | 4 | 15,641 | 62,563 |
| Wednesday | 2 | 19,452 | 38,904 |
| Friday | 1 | 9,594 | 9,594 |
| Saturday | 2 | 12,078 | 24,157 |
| Sunday | 1 | 19,315 | 19,315 |
Posting Consistency & Streaks
How steadily @dougdemuro maintains output
1
Longest streak (days)
58/100
Consistency score
Inverse of posting-gap variance
7.9%
Active days
Posted at least once
329.6h
Avg gap
Between posts
Caption Length & Performance
How @dougdemuro's caption length correlates with engagement
100.0%
Posts with Caption
111
Avg Caption Chars
92
Median Chars
537
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 5 | 12.4K |
| Medium (40-100) | 2 | 13.8K |
| Long (100+) | 5 | 18.2K |
The audience rewards longer captions of over 100 characters with 18.2K average engagement. Short captions under 40 characters perform worse at 12.4K average engagement.
Who This Audience Is
What @dougdemuro's reach and engagement mean for a brand.
The follower count sits below the median for tracked creators, indicating an audience that does not reach broad broadcast scale. Verification and a Reel creator categorization suggest a specific niche focus rather than generalist appeal. While the total reach is modest compared to average peers, the engagement rate is more than triple the platform median. This high interaction rate suggests a brand message lands much harder here than on typical accounts of this size. The discrepancy between lower follower volume and superior engagement indicates a concentrated and active audience. This profile fits the automotive or lifestyle category.
Compare & Discover Similar Creators
Stack @dougdemuro against any other Instagram creator we track, or jump to similar accounts.
Compare @dougdemuro to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @dougdemuro
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts represent the primary revenue stream for @dougdemuro based on their reach of 498.7K followers. The quoted band of $4,000 to $7,500 serves as a ceiling rather than a fixed salary because the account ranks below the median. This lower ranking suggests a value buy where negotiations should target the lower end of the scale. However, a 3.02% engagement rate more than triples the 0.94% market average. This high interaction level justifies moving toward the higher end of the estimated range to account for quality over quantity. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 498.7K followers (Macro)
$3,990 – $7,481
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 498.7K followers
- + 3.02% engagement rate beats the 0.94% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Sparse cadence of about 0.6 posts a week limits fresh reach
Summary
This analysis of @dougdemuro reveals a macro Instagram presence with 498,744 followers. The account demonstrates an engagement rate of 3.02%, averaging 14.9K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @dougdemuro
How many followers does @dougdemuro have on Instagram?
@dougdemuro has 498,744 followers on Instagram, placing them in the macro creator tier.
What is @dougdemuro's Instagram engagement rate?
@dougdemuro has an engagement rate of 3.02% based on 12 recent posts, averaging 14.9K likes per post.
How much does @dougdemuro earn on Instagram?
Based on industry benchmarks, @dougdemuro's estimated sponsorship value is $3,990 - $7,481 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @dougdemuro published on Instagram?
@dougdemuro has published 2,278 posts on Instagram.
What is @dougdemuro's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 27,040 likes and 368 comments.
How often does @dougdemuro post on Instagram?
@dougdemuro posts approximately 0.6 times per week, with an average gap of 329.6 hours between posts. Peak posting days are Tuesday, Saturday, Wednesday.
How does @dougdemuro compare to other Instagram creators?
@dougdemuro sits in the Macro creator tier alongside accounts like @pop_cj6, @nathanespinozayt, @markbalet.
Is @dougdemuro verified on Instagram?
Yes, @dougdemuro is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @dougdemuro's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026