Claudia Leitte

Claudia Leitte

@claudialeitte

🎤Cantora 🎶 Ouça: Álbum “Especiarias” 🤍 Tour Intemporal: @turneintemporal 🎉 @cielfolia | @blocolargadinhoficial 🫧 @centraldefascl

24.5M

Followers

3.4K

Following

5.7K

Posts

0.16%

Engagement Rate

↓ -0.6% over 71d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

Claudia Leitte holds a position as a major powerhouse in our database, ranking 253 out of over 1600 tracked creators with a follower count that is 33.5 times the median size. This verified Artist account has built a large presence through 5699 total posts. While her audience size is enormous, the current engagement rate of 0.16 percent falls well below the 0.93 percent median. The following report breaks down the specific ways her audience interacts with her content and her standing in the music industry.

Account Info

Account Size Mega
Followers 24,456,514
Following 3,433
Posts 5,699
Verified Yes
Category Artist

Post Performance

Posts Analyzed 12
Avg Likes per Post 37,730
Avg Comments per Post 1,879
Videos 4
Photos 8
Engagement Rate 0.16%

Follower Growth Over Time

How @claudialeitte's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-157666

Net Change

-0.6%

% Change

-2221

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 7, 2026 (24,600,000 followers) and Jul 17, 2026 (24,442,334 followers).

The account lost 143.5K followers over 50 days, which is a decrease of 0.6%. The trend shows a loss of about 2.9K followers every day.

What the trajectory means

The account lost 143.5K followers over the tracked period. This downward trend means the profile is a risk to time. The loss of roughly 2.9K followers per day allows for careful planning regarding your campaign timeline.

Engagement Analysis

Based on 12 recent posts

Platform Context

@claudialeitte ranks 664 out of 777 for its engagement rate, which falls below the tracked median. This low percentage means the account generates very little interaction relative to its total following. The performance sits well behind the average creator in the dataset.

The engagement rate of 0.16% falls well below the 0.93% median and ranks 664 out of 777, indicating that the audience reacts much less than typical for this size. While the account pulls in substantial volume with 37.7K likes per post, these actions function as passive approval rather than deep interaction. The 1.9K comments suggest a limited level of active conversation relative to the total reach. Analysis of format preference shows that the audience rewards photos much more than video content, with photo posts averaging 49.3K likes compared to just 14.6K for videos. Reach reliability is low because only 8.3% of recent posts hit double the average engagement and a mere 8.3% reached five times the average. These figures suggest that most growth comes from standard distribution rather than consistent high-performing outliers. The audience is a tap-and-scroll audience.

37.7K

Avg Likes/Post

1.9K

Avg Comments/Post

452.8K

Total Likes

22.5K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.16%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

14.6K

Avg Likes on Videos (4)

49.3K

Avg Likes on Photos (8)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @claudialeitte's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @claudialeitte's single biggest post had going for it — the patterns worth replicating.

Top post by @claudialeitte

274,795 likes · 4,904 comments

7.1× @claudialeitte's average post · 19.6× the median post.

"Aquele #TBT de respeito 💙 Bora, Brasiiiiiiiillll!!!! #CopaDoMundo"

65 characters

Photo

Format

Thursday

Day Posted

15:00 UTC

Hour Posted

Hashtags: #tbt #copadomundo

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a multiplier of 19.6 over the median performance to reach 274.8K likes. This specific post maintained a solid like to comment balance of roughly 55 to 1. Focus on medium length captions between 40 and 100 characters to capture high engagement levels near 90.1K likes. Short captions under 40 characters perform poorly and yield only 10.7K likes, suggesting that brief copy fails to build connection with this audience. Use the recurring hashtags like #especiarias and #claudialeitte as consistent signals for your core topics. The posting cadence is low at 0.3 times per week, meaning each upload must carry weight. This account maintains a large following of 24.5 million people despite a modest average engagement rate of 37.7K likes per post. Strategy should prioritize high quality over frequency to maintain stability with the existing fan base.

Top Hashtags

#especiarias (3) #claudialeitte (2) #copadomundo (2) #ccgl (1) #sãojoão (1) #drilha (1) #caruaru (1) #sãojoao (1) #fifaworldcup (1) #brasil (1) #tbt (1)

Top Keywords

especiarias (6) minha (5) brasil (4) quem (3) algo (3) gente (3) drilha (3) feliz (3) nosso (2) ficou (2) ainda (2) melhor (2) etaaaa (2) para (2) link (2) claudialeitte (2) caruaru (2) trio (2) mistura (2) nossa (2) isso (2) obrigada (2) hoje (2) mais (2) copadomundo (2) doce (1) fruta (1) baiana (1) plataformas (1) projeto (1)

Caption Analysis

Avg Caption Length 166 chars
Posting Frequency 0.3 posts/week

Content Mix

4

Videos / Reels

8

Photos

Top Performing Posts

Post thumbnail

Aquele #TBT de respeito 💙 Bora, Brasiiiiiiiillll!!!! #CopaDoMundo

274.8K likes 4.9K comments
View
Post thumbnail

Hoje é tuuuuudo nosso! 🇧🇷💚💛 @brasil #FifaWorldCup #Brasil #CopaDoMundo

37.2K likes 1.4K comments
View
Post thumbnail

Por aqui as expectativas estão lá em cima! Forró selado! Venha, Brasil? 🇧🇷

34.0K likes 1.4K comments 599.6K views Video
View
Post thumbnail

A noite São João depois de uma vitória de 3x0 do nosso Brasil ficou ainda melhor ❤️‍🔥 Etaaaa! E tome xote, paaaaae!!!!!

32.3K likes 1.4K comments
View
Post thumbnail

Sou doce fruta cítrica baiana ❤️‍🔥 ESPECIARIAS - Disponível nas plataformas. Meu 7° álbum de estúdio é um projeto mult…

18.0K likes 4.0K comments
View
Post thumbnail

De hoje, mais cedo, pronta pra um dos shows de São João mais aguardados do ano: A Drilha da minha amada Caruaruuu 😍 Eta…

13.0K likes 1.3K comments
View
Post thumbnail

Te desafio a enviar esse vídeo pra quem te deixa “High” 🤭🎶♥️ Vá lá ouvir no seu Spotify, pq eu tô chegando nos 10 MILHÕ…

11.2K likes 1.5K comments 54.0K views Video
View
Post thumbnail

♥️

9.4K likes 1.3K comments 40.9K views Video
View
Post thumbnail

Das muitas honras de ontem, em Caruaru, ter a Orquestra de Pífanos no trio é algo que segue transbordando meu coração! …

9.3K likes 1.4K comments
View

Top Posts

Highest-liked recent posts from @claudialeitte

# Caption Likes Comments Link
1
Aquele #TBT de respeito 💙 Bora, Brasiiiiiiiillll!!!! #CopaDoMundo
274.8K 4.9K view
2
Hoje é tuuuuudo nosso! 🇧🇷💚💛 @brasil #FifaWorldCup #Brasil #CopaDoMundo
37.2K 1.4K view
3
Por aqui as expectativas estão lá em cima! Forró selado! Venha, Brasil? 🇧🇷
34.0K 1.4K view
4
A noite São João depois de uma vitória de 3x0 do nosso Brasil ficou ainda melho…
32.3K 1.4K view
5
Sou doce fruta cítrica baiana ❤️‍🔥 ESPECIARIAS - Disponível nas plataformas. M…
18.0K 4.0K view
6
De hoje, mais cedo, pronta pra um dos shows de São João mais aguardados do ano:…
13.0K 1.3K view
7
Te desafio a enviar esse vídeo pra quem te deixa “High” 🤭🎶♥️ Vá lá ouvir no seu…
11.2K 1.5K view
8
♥️
9.4K 1.3K view
9
Das muitas honras de ontem, em Caruaru, ter a Orquestra de Pífanos no trio é al…
9.3K 1.4K view

Posting Patterns & Optimal Timing

When @claudialeitte posts on Instagram

The creator maintains a sparse high-effort pace. This cadence is confirmed by her low frequency of 0.3 posts per week compared to the median of 1.1. Her ranking of 253 out of 1606 confirms that this slow output is common among higher ranked accounts where quality often outweighs volume. A consistency score of 0 indicates a highly irregular rhythm with no predictable pattern between uploads. The latest streak of only three days suggests she posts in short bursts followed by long periods of silence. New content most frequently lands on Monday and Wednesday. The busiest upload window occurs at 23:00 UTC. Marketers should not expect a steady stream of daily assets for immediate rotation. Because the schedule is erratic, you cannot rely on a fixed calendar to time your campaign. You must plan around her specific production cycles rather than expecting constant fresh content for every planned touchpoint.

0.3

Posts / week

595.8h

Avg gap between posts

Wednesday, Monday, Thursday

Peak posting days

23:00, 22:00, 15:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @claudialeitte publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

2

0

1

2

3

4

5

6

7

8

9

10

11

12

13

14

2

15

16

17

18

19

20

1

21

2

22

5

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @claudialeitte publishes more often. Their busiest hours are 23:00, 22:00, 15:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @claudialeitte hasn't been active in our tracked sample.

This account posts most often on Monday and Wednesday at 23:00 UTC. The frequency is low at 0.3 posts per week.

Most Common Words

Frequent caption words across @claudialeitte's recent posts (excludes stopwords)

especiarias (6) minha (5) brasil (4) quem (3) algo (3) gente (3) drilha (3) feliz (3) nosso (2) ficou (2) ainda (2) melhor (2) etaaaa (2) para (2) link (2) claudialeitte (2) caruaru (2) trio (2) mistura (2) nossa (2) isso (2) obrigada (2) hoje (2) mais (2) copadomundo (2) doce (1) fruta (1) baiana (1) plataformas (1) projeto (1)

Best Day of the Week to Post

@claudialeitte's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 3 10,153 30,460
Tuesday 1 5,220 5,220
Wednesday 3 13,166 39,499
Thursday 2 156,703 313,406
Friday 1 35,483 35,483
Saturday 1 38,581 38,581
Sunday 1 12,655 12,655

Posting Consistency & Streaks

How steadily @claudialeitte maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

4.0%

Active days

Posted at least once

595.8h

Avg gap

Between posts

Caption Length & Performance

How @claudialeitte's caption length correlates with engagement

100.0%

Posts with Caption

166

Avg Caption Chars

122

Median Chars

605

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 1 10.7K
Medium (40-100) 4 90.1K
Long (100+) 7 14.9K

The audience rewards medium captions with an average of 90.1K engagement. Short captions perform poorly with only 10.7K average engagement.

Who This Audience Is

What @claudialeitte's reach and engagement mean for a brand.

The follower count places this creator in a high tier compared to typical creators on the platform. This audience is much larger than the average peer, indicating a broad reach that exceeds standard niche scales. Her verified status as an artist confirms a professional standing within the music industry. While the total reach is expansive, the engagement rate sits well below the median. This gap means a brand message will land softer here than on a typical account. The high follower count combined with low interaction suggests a passive audience rather than an active community of participants. Most followers likely view her content as a broadcast rather than a personal feed. This profile fits the music and entertainment category for large scale awareness campaigns.

Compare & Discover Similar Creators

Stack @claudialeitte against any other Instagram creator we track, or jump to similar accounts.

Compare @claudialeitte to another creator

Get a side-by-side stats breakdown.

@claudialeitte vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@claudialeitte generates revenue primarily through sponsored posts within the $122.3K to $293.5K range for a single post. Her ranking places her well above the median, allowing her to command a premium price based on high follower volume. This top-tier status justifies the higher end of the quoted band despite low engagement. While the 0.16% engagement rate falls below the 0.93% average, her large reach provides stable brand exposure that offsets lower interaction levels. The high rank makes her a premium choice for broad awareness campaigns. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 24.5M followers (Mega)

$122,283 – $293,478

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the top 16% of creators with a following over 30 times the median gives this account a major footprint. Engagement. The engagement rate is well below the median, indicating a struggle to connect with the large follower base. Hit-rate. Less than one in ten posts beats the account average by double, showing a lack of consistent high performers. Trajectory. A decline of 0.6% over the last 50 days marks a downward trend in total followers.

Strengths

  • + Verified account with 24.5M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.16% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.3 posts a week limits fresh reach

Summary

This analysis of @claudialeitte reveals a mega Instagram presence with 24,456,514 followers. The account demonstrates an engagement rate of 0.16%, averaging 37.7K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @claudialeitte

How many followers does @claudialeitte have on Instagram?

@claudialeitte has 24,456,514 followers on Instagram, placing them in the mega creator tier.

What is @claudialeitte's Instagram engagement rate?

@claudialeitte has an engagement rate of 0.16% based on 12 recent posts, averaging 37.7K likes per post.

How much does @claudialeitte earn on Instagram?

Based on industry benchmarks, @claudialeitte's estimated sponsorship value is $122,283 - $293,478 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @claudialeitte published on Instagram?

@claudialeitte has published 5,699 posts on Instagram.

What is @claudialeitte's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 274,795 likes and 4,904 comments.

How often does @claudialeitte post on Instagram?

@claudialeitte posts approximately 0.3 times per week, with an average gap of 595.8 hours between posts. Peak posting days are Wednesday, Monday, Thursday.

How does @claudialeitte compare to other Instagram creators?

@claudialeitte sits in the Mega creator tier alongside accounts like @maisa, @norafatehi, @thenotoriousmma.

Is @claudialeitte verified on Instagram?

Yes, @claudialeitte is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @claudialeitte's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026