Shannon Briggs

Shannon Briggs

@cannon_briggs

The Two Time Heavyweight Champion of the World. There a champion in all of us! For inquiries contact #LetsGoChamp

540.3K

Followers

7.7K

Following

20.1K

Posts

1.7%

Engagement Rate

≈ -0.3% over 72d Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This creator ranks 852 out of the 1606 accounts we track. With 540.3K followers, the account is smaller than the median creator by a factor of 0.7. Shannon Briggs holds a verified badge and is categorized as an Athlete with over 20,000 total posts. This high volume of content establishes a long standing presence in her niche as a macro influencer. The engagement rate of 1.7% surpasses the 0.94% median for her peer group. The rest of this report explores specific audience demographics and historical growth trends.

Account Info

Account Size Macro
Followers 540,305
Following 7,671
Posts 20,054
Verified Yes
Category Athlete

Post Performance

Posts Analyzed 12
Avg Likes per Post 8,595
Avg Comments per Post 597
Videos 11
Photos 1
Engagement Rate 1.7%

Follower Growth Over Time

How @cannon_briggs's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-1867

Net Change

-0.3%

% Change

-26

Avg / Day

72

Days Tracked

16

Data Points

Tracked between May 6, 2026 (544,000 followers) and Jul 17, 2026 (542,133 followers).

The account lost 3.7K followers over 52 days. The follower count dropped by 0.7% to reach 540.3K.

What the trajectory means

The account lost 3.7K followers over the 52 day period. This downward trend marks the account as a risk to time because of its declining reach. The loss of 71 followers per day allows for careful planning around the steady pace of decline.

Engagement Analysis

Based on 12 recent posts

Platform Context

@cannon_briggs ranks 295 out of 850 and maintains an engagement rate well above the tracked median. This performance means the account generates more interaction per follower than the average creator in the corpus. The 1.7% rate proves a highly effective connection with the audience compared to the 0.94% benchmark.

The engagement rate of 1.7% outperforms the median of 0.94% and ranks 295 out of 850, proving this audience reacts more than typical users. The stark contrast between video and photo performance indicates a clear preference for motion content. While videos earn 9.4K likes, the single photo received only 87 likes. This gap confirms that viewers reward dynamic storytelling over static imagery. Reliability of reach remains inconsistent despite high average figures. Only 16.7% of recent posts doubled the account average engagement. Furthermore, only 8.3% of content achieved five times the typical engagement rate. These numbers suggest a core fan base exists but most content fails to break into broader circles. The low comment volume relative to likes suggests a passive interaction style despite the high engagement rate compared to peers. This is a tap-and-scroll audience.

8.6K

Avg Likes/Post

597

Avg Comments/Post

103.1K

Total Likes

7.2K

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Average for Macro

1.70%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

9.4K

Avg Likes on Videos (11)

87

Avg Likes on Photos (1)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @cannon_briggs's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @cannon_briggs's single biggest post had going for it — the patterns worth replicating.

Top post by @cannon_briggs

68,996 likes · 1,979 comments

7.7× @cannon_briggs's average post · 40.7× the median post.

"@miketyson and @cannon_briggs in Brownsville having a straightener in front of #AtlanticTowers !!!! @smoothedahustler the referee!!!! It’s on!!! #brownsvillebrooklyn #brownsvilleboxingacademy #thebrownsvilleboxingacademy #chaaammmppp🎶🎶🎶 #LETSGOCHAMP"

250 characters

Video

Format

Friday

Day Posted

20:00 UTC

Hour Posted

564.0K

Views

Hashtags: #atlantictowers #brownsvillebrooklyn #brownsvilleboxingacademy #thebrownsvilleboxingacademy #chaaammmppp #letsgochamp

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post outperformed the median engagement by a factor of 40.7. This specific post achieved a high like to comment ratio that suggests strong reach beyond just active fans. Long captions exceeding 100 characters are your best tool for engagement since they average over ten thousand likes. Short captions under 40 characters perform poorly and suggest that brief text fails to build a connection with this audience. Use the recurring hashtags #letsgochamp, #boxing, #chillchampchill, #chaaammmppp, and #explore to signal your niche clearly. Because engagement is modest relative to the total follower count, focus on maintaining a steady posting volume rather than chasing rare viral peaks. The account posts roughly once every ten days. This creator has 540.3K followers.

Top Hashtags

#letsgochamp (6) #boxing (4) #chillchampchill (2) #chaaammmppp (2) #explore (2) #god (1) #godsplan (1) #godisgood (1) #actor (1) #funny (1) #boxer (1) #life (1) #live (1) #love (1) #dontdoitchamp (1) #atlantictowers (1) #brownsvillebrooklyn (1) #brownsvilleboxingacademy (1) #thebrownsvilleboxingacademy (1) #reels (1)

Top Keywords

champ (12) letsgochamp (6) boxing (4) love (4) chillchampchill (2) miketyson (2) chaaammmppp (2) sight (2) positivity (2) heavyweight (2) champion (2) most (2) round (2) knockouts (2) shannon (2) cannon (2) briggs (2) explore (2) story (2) best (2) think (2) anybody (2) smoke (2) yall (2) finest (2) graduate (2) beef (1) godsplan (1) godisgood (1) actor (1)

Caption Analysis

Avg Caption Length 209 chars
Posting Frequency 0.1 posts/week

Content Mix

11

Videos / Reels

1

Photos

Top Performing Posts

Post thumbnail

@miketyson and @cannon_briggs in Brownsville having a straightener in front of #AtlanticTowers !!!! @smoothedahustler …

69.0K likes 2.0K comments 564.0K views Video
View
Post thumbnail

#chillchampchill #dontdoitchamp #LETSGOCHAMP

21.2K likes 2.9K comments 427.4K views Video
View
Post thumbnail

WE GOT BEEF‼️ #God #Godsplan #Godisgood #actor #funny #boxing #boxer #life #live #love

4.8K likes 599 comments 30.3K views Video
View
Post thumbnail

Got the Best Trainer in the world who also started Jake and Logan Paul so what you think imma turn into. Work Time Talk…

3.4K likes 1.1K comments 80.9K views Video
View
Post thumbnail

The heavyweight champion with the most 1st round knockouts. Shannon “The Cannon” Briggs. @cannon_briggs #boxing

2.5K likes 173 comments 21.3K views Video
View
Post thumbnail

They said it’s on sight Champ! 😂🤣😂 It’s a war going on between positivity and negativity Champ and Champettes. It has a…

1.4K likes 346 comments 6.6K views Video
View
Post thumbnail

@cannon_briggs joins us in our latest EP of the show! He explains the origin story of his famous phrase “LET’s GO CHAMP…

256 likes 35 comments 2.4K views Video
View
Post thumbnail

It’s the champ ! This man’s story is one of kinds and I was blessed to have been able to chill with the Champ 🫡 ! I lov…

229 likes 15 comments 3.2K views Video
View
Post thumbnail

#juneteenth 👊🏽 #LETSGOCHAMP

191 likes 10 comments 1.0K views Video
View

Top Posts

Highest-liked recent posts from @cannon_briggs

# Caption Likes Comments Link
1
@miketyson and @cannon_briggs in Brownsville having a straightener in front of…
69.0K 2.0K view
2
#chillchampchill #dontdoitchamp #LETSGOCHAMP
21.2K 2.9K view
3
WE GOT BEEF‼️ #God #Godsplan #Godisgood #actor #funny #boxing #boxer #life #li…
4.8K 599 view
4
Got the Best Trainer in the world who also started Jake and Logan Paul so what …
3.4K 1.1K view
5
The heavyweight champion with the most 1st round knockouts. Shannon “The Cannon…
2.5K 173 view
6
They said it’s on sight Champ! 😂🤣😂 It’s a war going on between positivity and n…
1.4K 346 view
7
@cannon_briggs joins us in our latest EP of the show! He explains the origin st…
256 35 view
8
It’s the champ ! This man’s story is one of kinds and I was blessed to have bee…
229 15 view
9
#juneteenth 👊🏽 #LETSGOCHAMP
191 10 view

Posting Patterns & Optimal Timing

When @cannon_briggs posts on Instagram

The creator maintains a sparse high-effort pace. This frequency falls well below the median of 1.1 posts per week. The low volume places this account at rank 852 out of 1606 for posting frequency. A consistency score of 0 indicates an erratic rhythm with no predictable gaps between updates. The creator often goes long periods without any activity before producing a brief four day streak. New content primarily lands on Thursday and Friday. The most active upload window occurs at 02:00 UTC. Marketers should expect infrequent windows for new content rather than daily opportunities. Planning a campaign around this account requires patience because the posting schedule is unpredictable. You cannot rely on a regular calendar to time your tie-in. Instead, you must monitor the feed for these rare bursts of activity. Because the creator posts less than once every ten days on average, any collaboration will likely have a long shelf life before the next update arrives.

0.1

Posts / week

1738.7h

Avg gap between posts

Friday, Thursday, Sunday

Peak posting days

2:00, 16:00, 23:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @cannon_briggs publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

3

2

3

4

5

6

7

8

9

10

11

1

12

13

1

14

15

2

16

17

1

18

19

1

20

21

1

22

2

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @cannon_briggs publishes more often. Their busiest hours are 2:00, 16:00, 23:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @cannon_briggs hasn't been active in our tracked sample.

The account posts most often on Thursday and Friday. The peak activity occurs at 02:00 UTC.

Most Common Words

Frequent caption words across @cannon_briggs's recent posts (excludes stopwords)

champ (12) letsgochamp (6) boxing (4) love (4) chillchampchill (2) miketyson (2) chaaammmppp (2) sight (2) positivity (2) heavyweight (2) champion (2) most (2) round (2) knockouts (2) shannon (2) cannon (2) briggs (2) explore (2) story (2) best (2) think (2) anybody (2) smoke (2) yall (2) finest (2) graduate (2) beef (1) godsplan (1) godisgood (1) actor (1)

Best Day of the Week to Post

@cannon_briggs's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 4,519 4,519
Wednesday 1 291 291
Thursday 3 1,483 4,448
Friday 3 31,711 95,132
Saturday 2 222 445
Sunday 2 2,738 5,477

Posting Consistency & Streaks

How steadily @cannon_briggs maintains output

4

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

1.1%

Active days

Posted at least once

1738.7h

Avg gap

Between posts

Caption Length & Performance

How @cannon_briggs's caption length correlates with engagement

100.0%

Posts with Caption

209

Avg Caption Chars

149

Median Chars

623

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 1 201
Medium (40-100) 3 9.8K
Long (100+) 8 10.1K

The audience rewards long captions with over 100 characters because they reach 10.1K average engagement. Short captions under 40 characters perform poorly at only 201 average engagement.

Who This Audience Is

What @cannon_briggs's reach and engagement mean for a brand.

The follower count sits below the median for tracked creators, indicating a niche reach rather than broad broadcast scale. This verified athlete status confirms a specific interest group focused on sports content. Engagement rates are nearly double the median, which suggests brand messaging lands harder with this group than in typical accounts of similar size. The high engagement relative to the smaller follower base points toward an active and responsive audience. While the reach is not expansive, the interaction frequency provides more weight per impression. This profile fits well within the sports equipment category.

Compare & Discover Similar Creators

Stack @cannon_briggs against any other Instagram creator we track, or jump to similar accounts.

Compare @cannon_briggs to another creator

Get a side-by-side stats breakdown.

@cannon_briggs vs

Creators in the same tier as @cannon_briggs

Edwin Encarnacion

Edwin Encarnacion

@encadwin

931.3K followers

Никита Нагорный

Никита Нагорный

@nikushkarus

926.7K followers

Sophia 👑

Sophia 👑

@sophiafloersch

813.0K followers

Yasiel Puig

Yasiel Puig

@yasielpuig

782.4K followers

🇨🇦Alysha Newman Oly🇨🇦

🇨🇦Alysha Newman Oly🇨🇦

@alyshanewman

714.2K followers

Tiarah Jenner

Tiarah Jenner

@tiablanco

691.8K followers

Estimated Earnings

Revenue estimates based on follower count and engagement

Sponsored posts drive the primary revenue stream for @cannon_briggs. The creator falls below the median rank, which means their quoted range of $4.3K to $8.1K serves as a ceiling rather than a starting point for negotiations. Because they sit in the lower half of the peer group, brands can often secure better deals by negotiating toward the lower end of that band. However, an engagement rate of 1.7% outperforms the 0.94% median. This higher interaction level suggests that their audience is more active than many peers at a similar scale. This makes the reach more valuable and justifies a firmer stance when discussing pricing near the middle of the bracket. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 540.3K followers (Macro)

$4,322 – $8,105

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Positioned in the middle of the field with a following that falls below the median size. Engagement. A 1.7% rate sits well above the 0.94% median, indicating an active audience. Hit-rate. Roughly 16.7% of posts beat double the account average, showing occasional high performance. Trajectory. The follower count is on a downward trend with a slight decline over the tracked period.

Strengths

  • + Verified account with 540.3K followers
  • + 1.7% engagement rate beats the 0.94% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach

Summary

This analysis of @cannon_briggs reveals a macro Instagram presence with 540,305 followers. The account demonstrates an engagement rate of 1.70%, averaging 8.6K likes per post across 12 analyzed posts. The account holds verified status.

Want Instagram Analytics for Your Research?

Search profiles, discover hashtags, and explore Instagram data for analysis.

Start Searching

Frequently Asked Questions About @cannon_briggs

How many followers does @cannon_briggs have on Instagram?

@cannon_briggs has 540,305 followers on Instagram, placing them in the macro creator tier.

What is @cannon_briggs's Instagram engagement rate?

@cannon_briggs has an engagement rate of 1.70% based on 12 recent posts, averaging 8.6K likes per post.

How much does @cannon_briggs earn on Instagram?

Based on industry benchmarks, @cannon_briggs's estimated sponsorship value is $4,322 - $8,105 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @cannon_briggs published on Instagram?

@cannon_briggs has published 20,054 posts on Instagram.

What is @cannon_briggs's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 68,996 likes and 1,979 comments.

How often does @cannon_briggs post on Instagram?

@cannon_briggs posts approximately 0.1 times per week, with an average gap of 1738.7 hours between posts. Peak posting days are Friday, Thursday, Sunday.

How does @cannon_briggs compare to other Instagram creators?

@cannon_briggs sits in the Macro creator tier alongside accounts like @encadwin, @nikushkarus, @sophiafloersch.

Is @cannon_briggs verified on Instagram?

Yes, @cannon_briggs is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @cannon_briggs's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026