Ariel Kaplan

Ariel Kaplan

@arielerinkaplan

Aussie Actress/Fitness Instructor - @barrysaustralia Senior Instructor/TDL - @embia.house Instructor - @classpass Instructor of the Year

Interest

69.8K

Followers

2.2K

Following

1.3K

Posts

1.68%

Engagement Rate

↓ -0.8% over 71d Mid-Tier tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This account ranks 1242 out of 1606 tracked creators and holds a follower count that is 0.1x the median size, meaning it is smaller than the typical creator we track. Ariel Kaplan maintains a verified status in the Interest category with 1338 total posts. This volume establishes her as an active content producer within her niche. Her engagement rate of 1.68% clears the 1.11% median mark for the group. The rest of this report explores specific audience demographics and peak posting times to help refine your strategy.

Account Info

Account Size Mid-Tier
Followers 69,793
Following 2,211
Posts 1,338
Verified Yes
Category Interest

Post Performance

Posts Analyzed 12
Avg Likes per Post 1,129
Avg Comments per Post 41
Videos 4
Photos 8
Engagement Rate 1.68%

Follower Growth Over Time

How @arielerinkaplan's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-557

Net Change

-0.8%

% Change

-8

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 6, 2026 (70,300 followers) and Jul 17, 2026 (69,743 followers).

The account lost 507 followers over 51 days. The follower count dropped by 0.7 percent from 70.3K to 69.8K.

What the trajectory means

The account lost 507 followers over the tracked period. This downward trend makes the profile a risk to time carefully. A loss of 10 followers per day provides a predictable pace for planning your campaign timeline.

Engagement Analysis

Based on 12 recent posts

Platform Context

@arielerinkaplan ranks 480 out of 1239 for engagement because its rate sits above the tracked median. This performance means the account generates more interaction per follower than the average creator in the corpus. The gap between the individual rate and the 1.11% median highlights a stronger connection with the audience.

The engagement rate of 1.68% outperforms the median and places the account in rank 480 of 1239. This confirms that the audience reacts more than the typical user. While average likes sit at 1.1K, the format split reveals a clear preference for video content. Video posts earn nearly triple the likes of photos with an average of 1.9K compared to 738. These numbers prove that motion content captures much higher passive approval from the following. The reliability of reach is modest based on recent performance. Only 16.7% of posts doubled the account average, and only 8.3% reached five times the typical engagement. This suggests that while video performs well, consistent high-reach growth remains infrequent. Most interactions occur within a predictable range rather than through frequent spikes. The presence of 41 comments per post shows people are willing to stop and type. This behavior points toward an active audience.

1.1K

Avg Likes/Post

41

Avg Comments/Post

13.5K

Total Likes

496

Total Comments

Engagement Rate

Compared to Mid-Tier tier benchmarks

Below Average for Mid-Tier

1.68%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

1.9K

Avg Likes on Videos (4)

738

Avg Likes on Photos (8)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @arielerinkaplan's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @arielerinkaplan's single biggest post had going for it — the patterns worth replicating.

Top post by @arielerinkaplan

7,025 likes · 67 comments

6.1× @arielerinkaplan's average post · 15.3× the median post.

"THIS is what dreams are of 🥹"

28 characters

Video

Format

Monday

Day Posted

9:00 UTC

Hour Posted

133.2K

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved 15.3 times the median engagement of other posts on this account. Its high like to comment ratio suggests it resonated broadly with a wide audience rather than just a small group of fans. To replicate this success, keep captions brief. Short copy under 40 characters generates 1.7K likes while medium length text drops engagement to only 250. This indicates that the audience prefers quick visual consumption over long reading. Use the recurring hashtags #melbournemakeupartist, #naturalglammakeup, #melbournemua, #elevated, and #cleangirl to signal your specific niche clearly. Given the current pace of roughly 0.2 posts per week, focus on high quality output rather than frequency. This account currently maintains an average of 1.1K likes per post. The account has 69.8K followers.

Top Hashtags

#melbournemakeupartist (1) #naturalglammakeup (1) #melbournemua (1) #elevated (1) #cleangirl (1)

Top Keywords

words (3) forever (2) make (2) dreams (2) year (2) better (2) absolutely (2) weeks (2) embia (2) wise (2) birthday (2) long (1) enough (1) photographer (1) callaesse (1) videographer (1) moonandbackco (1) venue (1) tanglewoodestate (1) wedding (1) planner (1) wholelottalovecreative (1) content (1) creator (1) shadow (1) social (1) celebrant (1) thecelebrandt (1) dress (1) earrings (1)

Caption Analysis

Avg Caption Length 149 chars
Posting Frequency 0.2 posts/week

Content Mix

4

Videos / Reels

8

Photos

Top Performing Posts

Post thumbnail

THIS is what dreams are of 🥹

7.0K likes 67 comments 133.2K views Video
View
Post thumbnail

Forever isn’t long enough 🤍 26/01/2025 Photographer - @callaesse Videographer - @moonandbackco Venue - @tanglewoodesta…

2.4K likes 69 comments
View
Post thumbnail

Celebrating our dream home, turning another year older & having the life I always dreamed of ❤️ in the wise words of Be…

1.3K likes 65 comments
View
Post thumbnail

A very wholesome few weeks 💓

559 likes 21 comments
View
Post thumbnail

@arielerinkaplan natural birthday glam 🤍✨ a few of my faves ➝ #melbournemakeupartist #naturalglammakeup #melbournemua …

478 likes 50 comments
View
Post thumbnail

The birthday weekend of my dreams 🥹

428 likes 35 comments
View
Post thumbnail

An absolutely ELITE few weeks 🥰

323 likes 14 comments
View
Post thumbnail

Hannah & Garrett popped in to teach a class @embia.house this morning & we are all UNWELLSY.

296 likes 39 comments 5.1K views Video
View
Post thumbnail

It just keeps getting better 🫶🏼

238 likes 22 comments
View

Top Posts

Highest-liked recent posts from @arielerinkaplan

# Caption Likes Comments Link
1
THIS is what dreams are of 🥹
7.0K 67 view
2
Forever isn’t long enough 🤍 26/01/2025 Photographer - @callaesse Videographer …
2.4K 69 view
3
Celebrating our dream home, turning another year older & having the life I alwa…
1.3K 65 view
4
A very wholesome few weeks 💓
559 21 view
5
@arielerinkaplan natural birthday glam 🤍✨ a few of my faves ➝ #melbournemakeup…
478 50 view
6
The birthday weekend of my dreams 🥹
428 35 view
7
An absolutely ELITE few weeks 🥰
323 14 view
8
Hannah & Garrett popped in to teach a class @embia.house this morning & we are …
296 39 view
9
It just keeps getting better 🫶🏼
238 22 view

Posting Patterns & Optimal Timing

When @arielerinkaplan posts on Instagram

The creator maintains a sparse high-effort pace. This cadence is confirmed by a low frequency of 0.2 posts per week compared to the median of 0.8. Her follower rank of 1242 out of 1606 reflects this lower output relative to her peer group. The consistency score of 0 indicates an erratic rhythm with no predictable pattern. Long gaps between posts are punctuated by brief bursts, such as her longest streak of only two days. Marketers should note that content lands primarily on Sunday and Monday. These uploads often occur around 07:00 UTC. Because the posting schedule is so infrequent and unpredictable, a campaign cannot rely on a regular cadence for visibility. You must plan your tie-in around specific high-impact moments rather than expecting a steady stream of new content to sustain a promotion. A partnership here requires manual monitoring of her feed to catch rare updates. Coordination should be based on one-off placements since the creator does not follow a clockwork schedule.

0.2

Posts / week

1121.2h

Avg gap between posts

Sunday, Monday, Thursday

Peak posting days

7:00, 3:00, 9:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @arielerinkaplan publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

2

3

4

1

5

1

6

2

7

1

8

1

9

10

1

11

12

13

14

15

16

17

18

19

20

21

1

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @arielerinkaplan publishes more often. Their busiest hours are 7:00, 3:00, 9:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @arielerinkaplan hasn't been active in our tracked sample.

The account posts most often on Sunday and Monday at 07:00 UTC. The posting frequency is low at 0.2 times per week.

Most Common Words

Frequent caption words across @arielerinkaplan's recent posts (excludes stopwords)

words (3) forever (2) make (2) dreams (2) year (2) better (2) absolutely (2) weeks (2) embia (2) wise (2) birthday (2) long (1) enough (1) photographer (1) callaesse (1) videographer (1) moonandbackco (1) venue (1) tanglewoodestate (1) wedding (1) planner (1) wholelottalovecreative (1) content (1) creator (1) shadow (1) social (1) celebrant (1) thecelebrandt (1) dress (1) earrings (1)

Best Day of the Week to Post

@arielerinkaplan's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 3 2,588 7,764
Tuesday 1 166 166
Wednesday 1 463 463
Thursday 2 1,335 2,670
Saturday 1 1,345 1,345
Sunday 4 409 1,635

Posting Consistency & Streaks

How steadily @arielerinkaplan maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

2.3%

Active days

Posted at least once

1121.2h

Avg gap

Between posts

Caption Length & Performance

How @arielerinkaplan's caption length correlates with engagement

100.0%

Posts with Caption

149

Avg Caption Chars

92

Median Chars

486

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 5 1.7K
Medium (40-100) 2 250
Long (100+) 5 962

Short captions of under 40 characters receive the highest engagement at 1.7K. These posts perform much better than medium lengths, which only average 250.

Who This Audience Is

What @arielerinkaplan's reach and engagement mean for a brand.

The audience size is categorized as below-median because the follower count sits at a small fraction of the typical creator tracked in this database. This scale suggests a niche reach rather than broad broadcast appeal. The verified status and Interest category indicate an audience focused on specific topics rather than general lifestyle content. Engagement rates are above the median, which means a brand message lands more effectively here than with the average creator in this tier. This higher rate relative to the peer group indicates that the active portion of the following interacts with posts at a higher frequency. The data points toward an audience that is concentrated around specific interests rather than general mass appeal. This profile fits the category of niche interest brands seeking targeted engagement over sheer reach.

Compare & Discover Similar Creators

Stack @arielerinkaplan against any other Instagram creator we track, or jump to similar accounts.

Compare @arielerinkaplan to another creator

Get a side-by-side stats breakdown.

@arielerinkaplan vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Arielerinkaplan earns primarily through sponsored posts, with an estimated range of $697 to $1,400 per post. Her rank puts her below the median, meaning the quoted band acts as a ceiling rather than a baseline for negotiations. This position makes her a value buy for brands seeking lower costs relative to reach. The 1.68% engagement rate exceeds the 1.11% median, suggesting that her audience interacts more frequently than average peers. This higher activity justifies a price closer to the top of her calculated range. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 69.8K followers (Mid-Tier)

$698 – $1,396

Industry rate for mid-tier Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The follower count is 312 times smaller than the median, placing the account in the lower portion of the field. Engagement. A 1.68% rate beats the 1.11% median to show an audience that interacts more than average. Hit-rate. Only 16.7% of posts beat double the own average, suggesting few pieces of content reach peak performance. Trajectory. The account lost followers over the tracked period, indicating a downward trend in total reach.

Strengths

  • + Verified account with 69.8K followers
  • + 1.68% engagement rate beats the 1.11% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.2 posts a week limits fresh reach

Summary

This analysis of @arielerinkaplan reveals a mid-tier Instagram presence with 69,793 followers. The account demonstrates an engagement rate of 1.68%, averaging 1.1K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @arielerinkaplan

How many followers does @arielerinkaplan have on Instagram?

@arielerinkaplan has 69,793 followers on Instagram, placing them in the mid-tier creator tier.

What is @arielerinkaplan's Instagram engagement rate?

@arielerinkaplan has an engagement rate of 1.68% based on 12 recent posts, averaging 1.1K likes per post.

How much does @arielerinkaplan earn on Instagram?

Based on industry benchmarks, @arielerinkaplan's estimated sponsorship value is $698 - $1,396 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @arielerinkaplan published on Instagram?

@arielerinkaplan has published 1,338 posts on Instagram.

What is @arielerinkaplan's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 7,025 likes and 67 comments.

How often does @arielerinkaplan post on Instagram?

@arielerinkaplan posts approximately 0.2 times per week, with an average gap of 1121.2 hours between posts. Peak posting days are Sunday, Monday, Thursday.

How does @arielerinkaplan compare to other Instagram creators?

@arielerinkaplan sits in the Mid-Tier creator tier alongside accounts like @m.h.mohammadian, @ella.mills__, @obongjayar.

Is @arielerinkaplan verified on Instagram?

Yes, @arielerinkaplan is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @arielerinkaplan's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026