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The real side of building a business Founder & CEO @yummyextensions Self-funded | 13 years | 300K+ customers š ā¢ā¢ā¢
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Recent posts
Last weekās experience at @blackbeautyroster Creators Summit felt like a beautiful reunion! One of my highlights was getting the chance to reconnect with longtime clients and industry friends, many of whom have been part of our journey for years. Moments like these remind us just how special the relationships we build truly are.
A heartfelt thank you to @maudeyoaks and the entire @blackbeautyroster team for putting together such an incredible event and creating space for meaningful connections. It was truly a pleasure to be part of it! ā¤ļø
Oh can we talk about the beautiful @yummyextensions activation though ā¤ļø
09 Nov 2026
Are you checking in? šļø
So good, we had to take the @yummyextensions Hotel back on the road! š
Next stop: Los Angeles for the @blackbeautyroster Creatorās Summit!
Attending the summit? Make sure the YUMMY Hotel is on your must-visit list! Come experience all things YUMMY, discover your next favorite texture, and capture a few photo-worthy moments.
See you tomorrow at 12 PM! š
04 Nov 2026
Part 2š
hereās a little behind-the-scenes look at my day before a new product launch for my hair extensions brand.
@shopify @klaviyo
13 Oct 2026
Trying to be consistent with this content creator life! š
Between running @yummyextensions and trying to remember to actually capture content, itās not easy!
But I managed to get a few moments on camera, so hereās a little behind-the-scenes look at my day before a new product launch for my hair extensions brand.
@shopify @klaviyo
12 Oct 2026
Such an amazing time at @createcultivate āØ
We connected with so many beautiful, ambitious, and inspiring women; truly so energizing to be surrounded by such incredible talent and passion.
Thank you, @marinaamiddleton and @jaclynrjohnson , for putting together such an amazing festival. Weāre so glad we could be a part of it! š«
22 Sep 2026
What I learned this weekend is to never let other peopleās limitations stop you from doing what you know in your heart is right.
I also learned that the best things happen on the other side of being uncomfortable.
Okay, Iām lying š i already knew that second part. 13 years of building Yummy has taught me that.
But I went into @createcultivate with an open mind. I really just wanted to get a feel for the LA market again. I wanted to hear what people already knew about Yummy, and for the ones who didnāt, I wanted to introduce them to us.
And oh boyā¦ thatās exactly what we did.
The @yummyextensions experience at the festival was second to none. People were blown away by the intentionality behind our activation. They felt special, seen, and cared for ā which is exactly how we want every YUMMY guest to feel.
And then, midway through day one, the devil tried it. š©
I got overheated and my body completely tapped out. I had to step away, recover, and regroup.
But guess what?
I came back the next day stronger than ever.
So when you see the joy in this video, just knowā¦ this is more than a recap. This is a celebration of Godās faithfulness.
13 years in, and Iām still watching Him exceed what I could have imagined.
And weāre just getting started. š¤
22 Sep 2026
weāve lost count of how many festivals & trade shows weāve done this year & we love it!
Back in LA š“with one of our favoritossss @Yummyextensions
So grateful for clients to trust in our vision, process & expertise - they will forever get the BEST result.
Whoās ready to check into Yummy Hotel Atelier - an experimental marketing brand activation we helped curate for YUMMY extensions?
Stay tuned.
#brandactivations #beautybrandactivations #eventproduction #createandcultivate
@yummyextensions
@createcultivate
@mariestouchpartyshop
@custom_made_touches
19 Sep 2026
My youngest daughter said something that made me emotional. š„¹
She remembers the beginning. Watching me work, seeing the stress, and still seeing me come home, put a smile on my face, cook for them, and keep going.
Now she gets to see how much has grown from those early days.
Sometimes when youāre busy building, you donāt realize your children are watching the entire journey too. The sacrifice, the hard seasons, the growth, all of it.
And hearing her reflect on it reminded me just how far weāve come.
28 Aug 2026
Revenue can be exciting, but it never tells the full story.
A business can sell more and still become financially weaker when the margin behind each order is too small.
As founders, we have to look beyond the top-line number. Product costs, marketing, fulfillment, labor, customer service, and returns all affect what each sale actually contributes.
Growth should create more capacityānot simply more activity.
Before celebrating an increase in sales, ask yourself: Did the business become more profitable, or did it only become busier?
Knowing your numbers is not just financial management. It is leadership.
17 Aug 2026
I learned this long before I became an entrepreneur.
Years ago, while working in corporate America, my company gave all of the Business Analysts an assessment. I took it and went back to work.
I never heard anything about my results.
Much later, a new director came into the company and told me something I didnāt know: I had ranked #1 among the Business Analysts in the entire company.
I had been capable all along.
But being capable and being given the opportunity are not always the same thing.
That stayed with me.
Sometimes we spend so much time trying to prove that we deserve a seat that we forget we have the ability to create a space of our own.
A space shaped by our vision, our gifts, our experiences and the way we choose to show up in the world.
You donāt have to become someone else to belong there.
And you donāt need everyone else to recognize your value before you recognize it yourself.
Know what you bring.
Stand confidently in your place.
Take possession of it.
14 Aug 2026
Building a great product was never the hardest part.
The real challenge was building trust around it.
13 years of YUMMY taught me that quality is only the beginning. People have to discover your brand, believe in what you stand for, and experience the same level of excellence every single time.
Your brand is built in the details: the standards you refuse to lower, the way you package every order, how you solve problems, how you show up for your customers, and how consistently you deliver what you promised.
My background in IT taught me to think in systems, use technology to scale, and build beyond what I could personally do on my own. I didnāt leave that experience behind when I entered the beauty industryāI built YUMMY on top of it.
And one of the biggest lessons?
Luxury isnāt just about the price.
Luxury is what you refuse to compromise.
That mindset has shaped YUMMY from the beginningāand it still does today. š
12 Aug 2026
When YUMMY started making what I considered significant revenue, I was ecstatic.
The more we marketed, the more money came in.
But at the end of the year, I looked at our P&L and realized the profit did not reflect the revenue we were generating.
That was my wake-up call.
We had leakage.
Not because we werenāt making enough money, but because we didnāt have strong enough systems or the right people in place to monitor the waste.
Once we fixed those two things, we saw the difference almost immediately.
That experience taught me something I still believe today:
Making more money will not fix a broken business.
If you have leakage, more revenue can simply create more leakage.
And when the traffic slows down, that is when you find out whether you built a profitable business or just a very busy one.
Focus on what you keep, not just what you make.
10 Aug 2026
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