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Matt Hranek

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@wmbrownproject

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2,925

Following

7,146

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N/A

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10

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10/2

Photos/Videos in last 12

Bio

Explorer, eater, drinker, author, founder/editor of @wmbrownmagazine. Genetically low cholesterol, blood type Negroni/N+

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Recent posts

Surreal stuff! I grew up watching The Tonight Show with Johnny Carson and could have only dreamed that I would ever make it on that show! Thanks @jimmyfallon for being such a pro and making dreams come true! Also thanks to you all who gave me the leg up to get here! You know who you are!! #meatpic #wmbrownstyle #wmbrownmagazine #amanandhiskitchen 28 Oct 2023 Still wearing linen and twining with @chrismitchellofficial in Mexico @hotelesencia #wmbrownstyle #mexico🇲🇽 09 Nov 2026 Time to Drive in Miami was a whirlwind!! #timetodrive #miami 08 Nov 2026 Our Cannich Jacket, created in collaboration with @wmbrownproject, brings together traditional Highland country clothing and a shared appreciation for good tweed.⁠ ⁠ The distinctive Gun Club Check was chosen to reflect the familiar colours of Wm Brown Magazine, with its rich browns, warm earthy tones and understated country character.⁠ ⁠ A wonderfully versatile jacket, equally at home worn over knitwear for a day on the Highland hill or paired with jeans and a good pair of boots for a weekend in the city.⁠ ⁠ Traditional country clothing with a slightly more relaxed approach, and a rather handsome collaboration between Campbell’s and Wm Brown Magazine.⁠ @lorenzo_sodi @wmbrownproject @wmbrownmagazine ⁠ #CampbellsofBeauly #WmBrownMagazine #CannichJacket #ScottishTweed #CountryStyle⁠ 06 Nov 2026 FARMSTEAD CHARM Whether he’s riding his John Deere or serving crackers and schmear, tastemaker Matt Hranek takes inspiration from his farm upstate. Shop his prepped and spirited style at the link in bio. #entertainingathome #entertaininginstyle #perigold #hostingessentials #catskills 29 Oct 2026 My Roman fall travel uniform included some of my favorite pieces from Herno. I fell in love with Herno’s outerwear when I first met the brand at Pitti in Florence some years ago, then on a recent store visit in Rome I discovered their trousers—merino wool with a bit of stretch—and they quickly made their way into my travel arsenal as the perfect pants for travel. Since then, more and more pieces from the line have made their way into my wardrobe: merino t-shirts, cashmere crewnecks, and a great silk and cashmere vest perfect for layering. Their Loro Piana Storm System midweight overcoat is another perfect addition. Herno is still Family-run to this day, with Italian production and thoughtful design. I am a big fan of everything they’re doing! @herno #wmbrownstyle #rome #paidpartnership 29 Oct 2026 The moment we have been waiting for!! My collaboration with @timex is now live! I could not be happier! I love this watch—go get ‘em! Link in bio 📹 @fecastleberry 28 Oct 2026 Exclusively designed for WM Brown, this watch reflects the refined and sophisticated style of its founder, Matt Hranek. The 27mm stainless-steel case balances vintage character with a contemporary feel, finished with a polished diamond-cut edge that defines its angular geometry. A refined sundial motif nods to the WM Brown identity, and a Miyota 1L40 quartz movement powers the watch. It arrives as a versatile gift set with two interchangeable options: a stainless-steel bracelet and brown leather strap. #Timex #WMBrown @wmbrownmagazine @wmbrownproject @andrea.dimuccio 27 Oct 2026 UPSTATE STYLE. DOWN-HOME HOSPITALITY. Cocktail book author and men’s lifestyle magazine founder Matt Hranek knows how to throw a party. Join him on his Catskills farm for an evening of Negronis and more. Link in bio. 23 Oct 2026 I am still buzzing from the incredible three days spent with this crew for @poloralphlauren on the road to Goodwood! Truly an A team! What a ride!! Thanks gang!!! Was epic!! #wmbrownstyle #ralphlauren #goodwood 20 Sep 2026 Today we launch the Wm Brown podcast called The Hotline on Substack. Go check it out! Link in bio!! #wmbrownstyle #thehotline 11 Sep 2026 I have long been a fan of the French fisherman’s smock (or Vareuse) Yolanda has a vintage white one I covet…until now. I found this cobalt blue one in the market in Cap Ferret made by a brand called @mousqueton.bzh it is a bit trimmer and less boxy as the traditional but with all the DNA including the internal breast pockets and water resistance. Perfect for the rainy exit from Cap Ferret. #wmbrownstyle #capferret #france #fishermansmock 28 Aug 2026

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Cy8WupDudqhSurreal stuff! I grew up watching The Tonight Sh…
DfiwO_1sQhnStill wearing linen and twining with @chrismitch…
DffVqkjIHf6Time to Drive in Miami was a whirlwind!! #timeto…

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