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Explore the world of Luxury Outerwear Couture
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www.herno.com/it-it-
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Recent posts
Un ascensore, quarantacinque secondi e infinite possibilità di essere. Anche gli spazi più quotidiani possono trasformarsi in occasioni di espressione personale: così l’ascensore diventa un inaspettato set urbano, dove lo specchio restituisce immagini e interpretazioni diverse di noi stessi.
Tra un mirror fit check e un cambio di prospettiva, Herno presenta la collezione Autunno-Inverno 2026, un guardaroba dalle molteplici identità: dall’attitudine urban alle interpretazioni più sartoriali, dall’effortless chic quotidiano ai look più glamour e serali. A unirli, l’inconfondibile savoir-faire del brand, tra tessuti funzionali, materiali preziosi e silhouette ricercate.
Perché vestirsi è anche un esercizio di identità: un modo di attraversare il mondo senza essere necessariamente sempre gli stessi.
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An elevator, forty-five seconds and endless ways of being. Even the most everyday spaces can become opportunities for self-expression. The elevator turns into an unexpected urban set, where the mirror reflects different versions of who we are.
Between a mirror fit check and a change of perspective, @herno presents its Fall/Winter 2026 collection, a wardrobe of many identities: from urban attitudes to refined tailoring, everyday effortless chic to glamorous evening looks. Uniting them all is the brand’s unmistakable savoir-faire, expressed through functional fabrics, precious materials and distinctive silhouettes.
Because getting dressed is also an exercise in identity, a way of moving through the world without always being the same.
Videomaker: @dts.frames
Make-up: @rosatanyaa
Model: @revamarria
Sylist: @emmascalondro @lucianofumo
Creative: @whoopsee.it by @silviagoo
#whoopsee #Herno #adv #HernoFW26
06 Nov 2026
The Winter Traveler. Herno Fall/Winter 2026 Collection, as featured in U Selection by @u_repubblica.
Photography: Fabrizio Martinelli
Styling: Francesca Ottaviani
Makeup: Riccardo Morandin
Hair: Simone Prusso
Casting: Simobart Casting
Set Design: Alina Totaro Studio
Production: Take Off Production
#Herno
#HernoFW26
04 Nov 2026
Fashion Portrait. A celebration of individual style and the Herno community.
In collaboration with d and U la Repubblica, Herno brought a special editorial project to its boutiques in Rome and Milan, inviting friends and clients to step in front of the camera and become part of a collective portrait of style.
by @Luperini.Silvia
Photography @Eugenio_Tonoli
#Herno
#FashionPortrait
04 Nov 2026
A Winter’s Tale. Herno Fall/Winter 2026 Collection, as featured in d Selection by @drepubblicait.
Photography: Fabrizio Martinelli
Styling: Francesca Ottaviani
Makeup: Riccardo Morandin
Hair: Simone Prusso
Casting: Simobart Casting
Set Design: Alina Totaro Studio
Production: Take Off Production
#Herno
#HernoFW26
04 Nov 2026
Japanese actor Shuhei Uesugi wears pieces from Herno's Fall/Winter 2026 Collection in a special feature for GQ JAPAN.
Photography by Kiyotaka Hamamura
Styling by Michio Hayashi
@gqjapan
#Herno
#HernoFW26
#ShuheiUesugi
03 Nov 2026
My Roman fall travel uniform included some of my favorite pieces from Herno. I fell in love with Herno’s outerwear when I first met the brand at Pitti in Florence some years ago, then on a recent store visit in Rome I discovered their trousers—merino wool with a bit of stretch—and they quickly made their way into my travel arsenal as the perfect pants for travel. Since then, more and more pieces from the line have made their way into my wardrobe: merino t-shirts, cashmere crewnecks, and a great silk and cashmere vest perfect for layering. Their Loro Piana Storm System midweight overcoat is another perfect addition. Herno is still Family-run to this day, with Italian production and thoughtful design. I am a big fan of everything they’re doing! @herno #wmbrownstyle #rome #paidpartnership
29 Oct 2026
Fall days in Rome, wearing my new favorite pieces from Herno, a family-run business which started in Piemonte in 1948. We visited their flagship store in Palazzo Torlonia which is so elegant, with frescoed ceilings, beautiful light, excellent espresso, and exceptional pieces, ranging from cashmere accessories to elevated basics to the best winter jackets.
#paidpartnership
29 Oct 2026
Tailoring takes an unexpected turn. Generous proportions and contrasting textures introduce a fresh perspective on traditional wardrobe codes in Herno's Fall/Winter 2026 Collection.
#Herno
#HernoFW26
28 Oct 2026
Iconic down jackets take on new shapes in Herno's Fall/Winter 2026 Collection, where enveloping volumes and distinctive details offer a fresh interpretation of seasonal outerwear.
#Herno
#HernoFW26
27 Oct 2026
A softer mood for the colder days ahead. Rich textures and generous volumes capture the essence of autumn's evolving atmosphere.
#Herno
#HernoFW26
26 Oct 2026
From soft shearling to floral jacquard and classic checks, different textures and patterns come together in unexpected combinations. A rich interplay of materials adds depth to the autumn wardrobe.
#Herno
#HernoFW26
25 Oct 2026
The colors of autumn gain depth and warmth, while textures and proportions evolve with the season. A rich interplay of contrasts shapes the mood of Herno’s Fall/Winter 2026 Collection.
#Herno
#HernoFW26
24 Oct 2026
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