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Bio
Forever original. Since 1969. #HowYouWearGap
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Recent posts
The CashSoft Collection.
The warmth of the season, in our bestselling knits. Designed to feel cashmere-soft. Made to be machine washable. Perfect to wear, share - and gift.
Explore CashSoft at link in bio.
14 Nov 2026
Gap x Victoria Beckham. Drop 2.
A reminder of your favourite pieces as there’s been a restock!
Signature outerwear, rich textures, confident transitional knits and trousers with elevated details.
Explore Gap × Victoria Beckham at link in bio.
@ukgap #GapxVictoriaBeckham #HowYouWearGap
13 Nov 2026
The Logo Hoodie. On you.
@mannyomitto @daisypyo @thesugarplumgoth @mvsser @kaerukeki style our newest interpretations of an icon. In celebration of Gap Hoodie Day.
Tap to shop the limited-edition collection.
12 Nov 2026
Limited-edition designs by @cometees @edwardcrutchley @_eduardosarabia @henrys_pizza_osaka @aoyes
Tap to shop.
11 Nov 2026
Introducing five limited-edition logo hoodie designs. By five emerging artists from around the world. All in celebration of Gap Hoodie Day.
Watch as @cometees @edwardcrutchley @henrys_pizza_osaka @_eduardosarabia and @aoyes_ reinterpret our hoodie through their lens - and make an icon brand-new.
Shop them online now.
10 Nov 2026
The gift of unity.
You met each choir. Now see them come together. Unified in voice - and purpose. A group of strangers who shared their gifts and became something greater: a community. Singing the iconic track, “I’ll Be There.”
“The song says you are not alone,” says Alexander Lloyd Blake, Arranger & Choir Director. “When you need support, when you need validation - you have the people around you. I think so many of our struggles feel isolating, and it feels very difficult to move through them. But when you have community, you can move a little bit further.”
Featuring @ourtonality, @acappellacademy, and @saintedtrapchoir. Behind the scenes in CashSoft.
Explore CashSoft at link in bio.
09 Nov 2026
Ready to unwrap?
Discover CashSoft accessories. Our plush fabric that feels cashmere-soft. Find their favourite gifts.
Explore CashSoft at link in bio.
09 Nov 2026
The gift of friendship. With @saintedtrapchoir.
A group of lifelong friends from Charlotte. A sound shaped by gospel and hip-hop. Sainted shows us the power of music rooted in southern culture. More than a choir, it’s a family. Together in CashSoft.
Members @cdukeswin @newjaxxcity @thedennisreedjr @goddess_ming @mi2dami @djfanniemae @frenchiee5678 @donnieblackk @iamkriss_
Explore CashSoft at link in bio.
08 Nov 2026
Meet @saintedtrapchoir. The originals.
At the vibrant intersection of gospel and hip-hop, North Carolina-based Sainted Trap Choir, or just Sainted as they are affectionately known, taps into the magic of southern culture - and reinvents tradition. That bridging of various sounds makes them stand out. A unique music style that is completely their own. And it’s why they’ve been invited everywhere from halftime performances, to TV shows, to going on tour with Rick Ross.
Some of the members go back 20 years, with co-founders @djfanniemae and @thedennisreedjr. Supporting each other’s individuality to be just who they are. “If we all come together, we just shine one bigger, brighter light,” says creative director @frenchiee5678. “And that’s what this project is doing. Bringing a lot of different types of light bulbs together to unify and shine to the world.”
Explore CashSoft at link in bio.
08 Nov 2026
The gift of hope. With @acappellacademy.
A Cappella Academy empowers young musicians from all over to find their voice. Creating the next generation of artists. Bringing their gift of warmth. Joy. And hope for the future. Wearing CashSoft.
Featuring McKenzie Medland, Hugo Nguyen, Olivia Vielma, Jack Edward Bos, Ryan Kaufman, Emily Adeleine Lee, Sophia Hinton, Akira Yahata, Miró L. Buenaventura, Shiloh Sabine Tighe and Alejandra Elizalde.
Choir Director @theonlyshamsyouknow
Founder @rdietz55
Explore CashSoft at link in bio.
07 Nov 2026
Meet @acappellacademy. The future.
A Cappella Academy is made up of young talent from all over the world, from 9-year-old Miró, our youngest campaign star, to Jack, a 17-year-old tenor. Every year, the summer programme brings together kids who are passionate about music and empowers them as artists - with a foundation built on kindness as much as craft. “One of the cool things about A Cappella is that it’s a team sport,” says Academy Director Rob Dietz. “You’ve got to have other people to do it. And it really builds a lot of community.”
The cohort focuses on each person’s unique gifts, regardless of background or experience. Everything from beatboxing to studio production - and of course contemporary vocal training - guided by award-winning educators and mentors. “It’s made me ten times better at so many different things,” says Jack. “And it’s really boosted my confidence.”
The outcome: the next generation of singers, lifelong friendships and lifelong gifts. Shared now, with us. Together in CashSoft.
Explore CashSoft at link in bio.
07 Nov 2026
The gift of community. With @ourtonality.
A choir on a mission to spark social change through their music. The group brings a softer tone to our campaign. Celebrating the diversity of its members. Leading with love. Full of heart. All in CashSoft.
Featuring @mattdubbtgg @aaronj_official @noahjackson136 @tjsimontenor @hinduitive @kurttijamomusic @itsyoungjinkim @alexanderlblake @xoreya__ @miriam.rahwa @m0rganizm @shannonfishvocals @abbi.berry @samueljavila @mariah_raee @raesonance @luzr0driguez
Explore CashSoft at link in bio.
06 Nov 2026
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