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Designed to win.
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Recent posts
With a style all his own and the TAG Heuer Carrera Chronograph Extreme Sport on his wrist, Japanese actor @mackenyu made an appearance in Ginza as we celebrated the opening of our newest boutique, bringing together contemporary design, the spirit of Tokyo, and our enduring passion for watchmaking.
#TAGHeuer #DesignedToWin #TAGHeuerCarrera
06 Nov 2026
Japanese actor @shota_matsuda attended a special event for the opening of our newest Tokyo boutique in Ginza, wearing the TAG Heuer Monaco Chronograph and bringing his unmistakable style to an evening defined by avant-garde design.
#TAGHeuer #DesignedToWin #TAGHeuerMonaco
06 Nov 2026
Friend of the House @teamikuzawa joined us in Ginza, wearing her own TAG Heuer Carrera Chronograph x Team Ikuzawa timepiece, as we celebrated the opening of our newest Tokyo boutique and our shared passion for pushing boundaries in both style and performance.
#TAGHeuer #DesignedToWin #TAGHeuerCarrera
06 Nov 2026
Wearing the new TAG Heuer Carrera Chronograph Sport, Japanese actor and model @akasoeiji was among the special guests at a dinner marking the opening of our Ginza boutique, a new space bringing the Maison’s avant-garde spirit to the heart of Tokyo.
#TAGHeuer #DesignedToWin #TAGHeuerCarrera
05 Nov 2026
Tokyo, you’re Designed to Win.
Marking a new chapter for TAG Heuer in Japan, special guests and Friends of the House joined us for the opening of our new Ginza boutique. Inspired by the relationship between the Maison's racing DNA and the energy of Tokyo, its avant-garde façade designed by Gwenael Nicholas captures the dynamism of speed through bold lines, movement, and precision.
Come experience TAG Heuer in a whole new dimension at 3-5-5 Ginza, Chuo-Ku, Tokyo
#TAGHeuer#DesignedToWin
05 Nov 2026
Maximum victory!
@redbullracing driver @maxverstappen1 takes another Grand Prix win after an action-packed showdown in Mexico City, delivering a standout performance through every twist and turn.
Congratulations, Max!
#TAGHeuer #DesignedToWin #MexicoGP
01 Nov 2026
Every second earned.
Yesterday, across 26.2 miles of New York City streets, thousands of runners put months of dedication to the test. Mile after mile, they pushed past their limits, turning determination into an unforgettable achievement as they crossed the finish line.
As Official Timekeeper, TAG Heuer was proud to mark every second of their journey, celebrating the 50th anniversary of the TCS New York City Marathon.
Congratulations to every runner who took on the challenge. You showed what it means to go the distance, push beyond limits, and be Designed to Win.
#TAGHeuer #DesignedToWin #TCSNYCMarathon
02 Nov 2026
Every second counts.
One day before the TCS New York City Marathon, the focus shifts from preparation to the final countdown. The new TAG Heuer Connected Calibre E5 Running Edition 45mm tracks the metrics that matter along the course, from pace and distance to stride and recovery, while two new digital watchfaces created with New York Road Runners celebrate 50 years of the iconic race across all five boroughs.
As Official Timekeeper, TAG Heuer will be setting the rhythm of race day, from the starting line to the finish
#TAGHeuer #TAGHeuerConnected #DesignedToWin #TCSNYCMarathon
31 Oct 2026
Winning starts long before the starting line.
It’s in the discipline of every training run. The determination to keep going. And the decision to push beyond what once seemed impossible.
As the TCS New York City Marathon approaches, thousands of runners are ready to put that resolve to the test across 26.2 miles of New York City. As Official Timekeeper, TAG Heuer will mark every second of their journey.
One city. Limitless ambition. A united mindset: Designed to Win.
#TAGHeuer #DesignedToWin #TCSNYCMarathon
30 Oct 2026
A study in style.
House Ambassador @patrickdempsey pairs the TAG Heuer Golden Age sunglasses with both the TAG Heuer Carrera Chronograph Sport and his own vintage Heuer Silverstone, bringing three expressions of TAG Heuer together in one unmistakable look.
Grooming by @jilliandempsey.
#TAGHeuer #TAGHeuerCarrera
28 Oct 2026
Making his mark.
Performance meets undeniable presence when House Ambassador @patrickdempsey adds the new TAG Heuer Carrera Chronograph Sport and TAG Heuer Drive sunglasses to his already distinctly modern aura.
Grooming by @jilliandempsey.
#TAGHeuer #TAGHeuerCarrera
27 Oct 2026
Up close and personal.
House Ambassador @patrickdempsey and the TAG Heuer Carrera Chronograph: the perfect pairing of racing heritage, modern performance, and timeless style.
Grooming by @jilliandempsey.
#TAGHeuer #TAGHeuerCarrera
26 Oct 2026
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