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Bio
Welcome to the official Sony Alpha SA page 📸 use #sonyalphasa for a chance to be featured. ↓ Sony Alpha SA events
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Recent posts
Introducing @thehumansnarrative, a visual storyteller capturing the human stories behind the headlines and bringing unseen perspectives to light.
"I'm Armand Hough, a Cape Town-based photojournalist, documentary photographer and filmmaker with more than 20 years of experience telling stories through images. My journey into photojournalism began on 7 July 2005, when I was in London during the bombings. I found myself close to the aftermath and began documenting what was unfolding with a small camera. That experience helped shape the path I follow today.
Since then, my work has taken me from documenting the Arab Spring conflict in the Middle-East in 2011 to covering gang violence, poverty and everyday life on the Cape Flats. These experiences have taught me that behind every headline is a human story, and that meaningful photography begins with understanding the people behind the images.
During the COVID-19 lockdown, while documenting people helping struggling communities, I was inspired to create The Humans Narrative. The platform focuses on human resilience, kindness, culture and the people making a difference in their communities.
Today, I'm increasingly drawn to documentary storytelling that gives people a voice and shares stories that might otherwise go unseen. I'm inspired by genuine human connections, the trust people place in me, and the opportunity to create images that encourage understanding and empathy.
I shoot with the Sony Alpha 7 IV, a 24-70mm and a 70-200mm which allows me to seamlessly move between still photography and filmmaking. Whether covering breaking news or spending time with a community, my aim is to tell honest, meaningful stories.
For me, photography is about more than capturing a moment. It's about being present, listening and using images to help us understand one another a little better."
#sonyfeature #shotonsony
11 Nov 2026
Sailing Windsurfing Open Series Racing during the Dakar 2026 Youth Olympic Games, Saly, Senegal. on 10 November 2026.
📷 Photography for @oisphotos / @bobmartinphotography / @olympics shot on @sonyalphasa @sonymea
#sport #youtholympics #sportsphotography #sailing #windsurfing
10 Nov 2026
Sony Africa Photo Awards 2026 📸
Capture Africa's vibrant cultures, unique expressions and the spirit that makes it extraordinary.
Enter up to three photographs across three categories:
• Wild Africa
• Style & Spirit of Africa
• Ceremony & Celebration
Open to photographers across Africa from 1 October – 31 December 2026.
Sign up on Alpha Universe MEA, link in our Linktree in bio.
Your story. Your perspective. Your Africa.
#SonyAfricaPhotoAwards #SonyAlphaSA #AlphaUniverse
10 Nov 2026
Sony Africa Photo Awards 2026 📸
From Africa's wild landscapes to its vibrant cultures and unforgettable celebrations, tell the story of Africa as you see it through your lens. Different eyes. Different stories. One world brought together through photography.
Enter up to three photographs across three categories:
• Wild Africa
• Style & Spirit of Africa
• Ceremony & Celebration
Open to photographers across Africa from 1 October – 31 December 2026.
Sign up on Alpha Universe MEA, link is in our Linktree in bio
#SonyAfricaPhotoAwards #SonyAlphaSA #AlphaUniverse
06 Nov 2026
Sony Africa Photo Awards 2026 📸
Capture Africa's remarkable wildlife and the beauty of the natural world.
Enter up to three photographs across three categories:
• Wild Africa
• Style & Spirit of Africa
• Ceremony & Celebration
Open to photographers across Africa from 1 October – 31 December 2026.
Sign up on Alpha Universe MEA, link in our Linktree in bio
Your story. Your perspective. Your Africa.
#SonyAfricaPhotoAwards #SonyAlphaSA #AlphaUniverse
05 Nov 2026
Meet @tarirofran, a portrait photographer with an eye for beauty and a passion for capturing memorable moments.
"I am Tariro Owen Francis, an avid Portrait photographer with a deep love for capturing moments in time, particularly weddings. I’ve been blessed with eyes to see beauty in people, in moments, and in the small details others rush past. For me, photography is not just work - it's a calling.
I’ve been a photographer for 8 years now. What began as a joke with a group of friends has now grown into a fulfilling endless pursuit of the best shot and showing people in all their glory and beauty. It’s been an incredible journey of learning and understanding that the learning will never end.
My style has always been centred around showing the beauty of moments as one would see through their own eyes. So I would say it’s natural, emotive, relaxed and genuine. Allowing the subjects to remember just how they felt in the moment, invoking memories when they look through their photo gallery at a later time. Images for me, need to tell a story.
I currently run a setup of the Sony A7RV partnered with the 85mm F1.4 lense, which is the go-to lense for portrait photography. The 70-200 comes in as my second favourite when I cover events given it’s versatility."
#sonyfeature #shotonsony
04 Nov 2026
Well done Callum Dreyer of South Africa ! who just won the gold medal in the Coastal Rowing Men’s Solo Finals at Saly Beach West during the Dakar 2026 Youth Olympic Games, Saly, Senegal. Tuesday 3 November 2026.
📷 for @oisphotos / @bobmartinphotography / @olympics photographed on @sonyalphasa @sonymea
#sport #youtholympics #southafrica #rowing #coastalrowing
03 Nov 2026
Sony Africa Photo Awards 2026 📸
Show us the Africa only you can see.
From its wild landscapes to its vibrant cultures and unforgettable celebrations, tell Africa's story through your lens.
Enter up to three photographs across three categories:
• Wild Africa
• Style & Spirit of Africa
• Ceremony & Celebration
Open to photographers across Africa from 1 October – 31 December 2026.
Sign in or create your free Alpha Universe account to enter.
Your story. Your perspective. Your Africa.
Link is in our Linktree in bio
#SonyAfricaPhotoAwards #SonyAlphaSA #AlphaUniverse
03 Nov 2026
Shoot it. Tell it. Win it. 📸
Local Stories Through Your Lens is back, with @sonyalphasa, @ormsdirect and @stubafrica. Entries open today.
Photographers and entrepreneurs: gear, vouchers and cash worth R80K+ are up for grabs. 🏆
Entries: Monday 2 November to Sunday 29 November 2026
Finalists announced: Monday 30 November
Showcase: Friday 4 December in Cape Town
How to enter: Post a 3 to 5 photo series of a local business, tag the business, follow and tag @ormsdirect, @sonyalphasa and @stubafrica, and use #sharinglocalstories. Please include a short write-up on the entrepreneur and why you chose to tell their story.
Save the dates, grab your camera and get ready to inspire (and be inspired). 🚀
We can’t wait to see the stories you’ll tell 🇿🇦
Powered by @ormsdirect, @sonyalphasa and @stubafrica
Photo credit: @endinalo.ithemba_
01 Nov 2026
I’m locked in all summer!📸☀️
Feeling incredibly grateful to @sonyalphasa for this beautiful win. What started as a love for music and creativity has opened up so many new avenues for expression. I’m so excited to explore this next one.🤩💐
Been really appreciating the ways God makes room for me to grow.❤️🙏🏾
#sonyalpha #contentcreator #majola
01 Nov 2026
Stop the video and see which camera is meant to be yours this Black Friday.
Can you see yourself with this Sony body?
#sonyalphasa #shotonsony #sonycamera
30 Oct 2026
Black Friday Math just makes sense.
That camera you've been eyeing? It's time to make it yours.
The deals are in full swing, so take advantage of the savings and get your hands on your next Sony upgrade.
Don't miss out!
#SonyAlphaSA #BlackFriday #ShotOnSony
30 Oct 2026
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