2,881
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Bio
The knowledge creator company. We’re hiring 👇🏼
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Recent posts
So good to see the team!! Keep working hard guys!! @smoothmedia.co
05 Nov 2026
Thank you @taylorlorenz and @cjrosenbaumreports for including us in this year’s top creator economy managers list from The Hollywood Reporter. Wild to see the trajectory of knowledge creators go from “niche” to Hollywood in a such a short amount of time.
We built Smooth on the belief that knowledge creators need operating partners, not paper pushers. Our ambition is only growing and we’re doubling our management team to keep up - if this type of work is up your alley, apply to be a manager.
22 Oct 2026
In honor of spooky season here are our teams spookiest lunches at the office…
20 Oct 2026
ADS WE LOVE ❤️🔥
Kicking off a long-term partnership with @useapollo.io, @the_varunrana’s skit walks through 10 affirmations for anyone working in GTM. Cause something’s gonna go wrong, and at least you now have Varun to guide you through your next professional breakdown.
19 Oct 2026
Meet @mavgpt. Fast talker, expert simplifier.
13 Oct 2026
and on that note… we’re hiring!! link in bio
09 Oct 2026
What a fun change of pace to speak about the B2B creator landscape with Inside Summit, from the POV of the creator!
(I still have to pinch myself from time to time that this is part of my job 😍)
Thank you to @mads__mac and @claudiaclaurie for inviting me (and @advicewithjean for the referral). It was an easy 'yes' seeing who'd be on stage with me: Fiona Turko at @meetgamma, @sarah.rose.teich at @smoothmedia.co, and @sivanalouf at @expandcolab!
08 Oct 2026
Liiiiive from New York City on November 4th, @breakingandenteringmedia will be bringing together the advertising world for one night of unscripted conversations, unhinged stunts and an after party to cap it off.
The speaker lineup is getting finalized and we’re pretty pumped.
Plus, half of ticket proceeds will go to @blacinternship, which works to bring more Black and underrepresented talent into advertising.
Head to @breakingandenteringmedia to learn more.
07 Oct 2026
Over the last few years, we’ve been seeing a new genre of creator gain prominence. Maybe you e heard them referred to as “knowledge influencers,” “brandsplainers,” or the “alternatively influential.” Their credibility comes less from sales-savvy or attentjon hacking as it does from a depth of knowledge and expertise across a range of niches—from advertising to AGI.
On this episode, Trey and Eli are talking with @jennyrothenberg_ , the co-founder of @smoothmedia.co , a sort of creator rep agency/B2B conduit helping to expand the audiences and commercial viability of this growing crop of creators. We discuss how Smooth is building a new version of industry trade publications, why there’s so much demand for trend/brand creative breakdowns, and CatGPT’s equity deal.
07 Oct 2026
Smooth on stage 🎤
1. @nbtjacklyn spoke at America’s SBDC Annual Training Event in Atlanta on making videos that change how millions of people see technology and the future of creator-led media.
2. Head of Marketing at Smooth, @sarah.rose.teich, sat on a panel at Inside Summit in San Francisco about B2B creator marketing and how audience-building compounds into trust and growth.
3. Smooth Senior Creator Manager @becomingben was a panelist at The New Manuscript at The Impact Lounge in New York during Climate Week, a day of programming on how creators are reshaping conversations around masculinity, mental health, and connection.
4. @the_varunrana , a former Amazon engineer and startup GTM operator turned comedian, kept the crowd laughing between sessions on AI, sales, and the future of go-to-market at ApolloNext 2026 in San Francisco.
5. @viktoria.semaan gave a talk at WeAreDevelopers World Congress North America in San José on choosing the right LLM for each task and using smart routing to cut costs without losing quality.
06 Oct 2026
Last week, @askcatgpt officially opened the doors to @catlabs with a classic housewarming party. There were cocktails, a charcuterie board almost too pretty to eat, a DJ spinning vinyl, and a room full of smart, ambitious people from Cat’s community, all excited to step into this next phase with her.
None of it would have been possible without Ramp, who sponsored the party. And what better way to bring the brand into the room than to have the cards they’re known for power the best part of any housewarming: the gift 🎁 Every guest got a pre-funded Ramp card to buy a gift and swap it with someone in the room. People brought everything from a massive plant to a hand-selected stack of their favorite coffee table books to old-school cameras.
Aaaaand with that, The Lab has officially been warmed 🙂
02 Oct 2026
Influencer ≠ venture capitalist
But creators can still be strategic about investing in the companies and brands they believe in. @josh_kaplan_ and @askcatgpt break it all down in this week’s episode — out now! 👏
01 Oct 2026
Follower tracking
We have been recording @smoothmedia.co since 6 Nov 2026 — 2 observations.
2,881
+48
(1.69%)
since 6 Nov 2026, from 2,833
7 Nov 2026
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