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#LiveCourageously Performance apparel. Expedition travel. š 214 Piccadilly, London
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Recent posts
The Titans Deliveredā¦
I was asked whether Iād consider wearing The Titan down jacket for the South Pole leg of my Antarctic Odyssey. The @shackletonofficial team told me it was the warmest jacket in the world for its weight, a very bold claim and one I approached with healthy scepticism.
After skiing the Last Degree to the South Pole, I can confidently say they were right. The Titan became one of the most dependable pieces of kit I carried. I wore it daily during rest stops, around camp and occasionally even while skiing. More often than not, it was simply too warm once moving (even with ventilation open), which is exactly what you want from an expedition-grade down jacket in Antarctica.
The warmth-to-weight ratio is exceptional. It delivers serious thermal protection without ridiculous bulk and in an environment where cold erodes energy, decision-making and morale, it provides instant warmth and reassurance the moment you pull it on.
One of my favourite design details is the integrated pillow sack stored in the pocket. When you climb into your sleeping bag, the jacket packs into its self provided sack to create a comfy pillow and in polar conditions, it might be the best pillow youāll ever use: warm, soft, practical and genuinely comforting when luxuries donāt exist.
I also appreciate the heritage woven into the jacket. On the cuff is Sir Ernest Shackletonās family motto āFortitudine Vincimusā meaning āby endurance we conquer.ā A subtle but powerful reminder of the mindset required to operate in extreme environments.
This isnāt a jacket Iād wear outside of serious expeditions, itās purpose-built for the harshest places on Earth, but in that world, it performs exactly as promised.
Iād never promote equipment I havenāt personally tested in real conditions. I wasnāt paid or asked to endorse this jacket, this review is based purely on firsthand experience in one of the most hostile environments on the planet.
Pictured here with the designer and co-developer of the jacket, Director of Expeditions at Shackleton, Louis Rudd MBE, whose polar pedigree is clearly embedded in every detail of the Titanās design.
#Titan #Shackleton #Antarctica #ByEnduranceWeConquer
22 Jan 2026
Shackleton, Scott and Amundsen all trained in Finse before heading south, and itās still where we start most peopleās polar journey today.
Itās six days, based at the Finse 1222 hotel. The first two are spent on the snow-covered frozen lake behind the hotel learning the basics: how to prep your skis, dress so no skin is exposed, pitch a tent on snow and melt just enough of it to cook with. Then you put it all together on a ski-tour out into the wilderness with a night camping out on the ice.
No polar experience needed, and our record-breaking guides @louisrudd and @betweensnowandsky teach you everything. Dates run February to April. Link in bio.
#Shackleton #LiveCourageously
09 Nov 2026
We asked guests at our Winter Season Launch Party how they fare in the cold.
What would your answer be?
#Shackleton #WelcomeToWinter
06 Nov 2026
If you like what Shackleton stands for, we would like to invite you to join the Inner Circle.ā
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Our new membership community brings you closer to the world of exploration, with more access to the people, experiences and ideas that make Shackleton what it is.ā
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You will get first access to Shackleton Challenges, new kit launches, members-only products and priority promotions. Enjoy care and repair on Shackleton outerwear, invitations (with a +1) to events and a direct say in what we make next. Ask for a complimentary coffee in store and a bookable kit consultation when planning your next expedition. Add your Inner Circle membership card to your wallet & easily apply any credit you may have to your order.ā
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More access. More experiences. A closer connection to Shackleton.ā
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We look forward to welcoming you.ā
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Join the Inner Circle via the link in the bio.ā
ā
#Shackleton #LiveCourageously
06 Nov 2026
We are the winter people.
Let us know YOUR favourite thing about winter in the comments below ā¬ļø
#Shackleton #WelcomeToWinter
05 Nov 2026
Polar night is coming to the Arctic. Which means a new phase for Tara Polaris - a floating research base drifting with the Arctic sea ice, where scientists live on board to study one of the fastest-changing places on Earth.
The crew has seen their last sunset and the sun wonāt rise again for several months. But the research doesnāt
stop. Equipped for the cold and the dark, the scientists continue collecting samples from the water, the sea ice
and the atmosphere, because every piece of data helps us better understand this extreme environment. After
long days on the ice, the warmth of the station becomes a precious refuge.
The station is the vision of Romain TroublĆ©, this yearās winner of Shackleton Medal for the Protection of the Polar Regions, together with the team at @fondationtaraocean. Follow them to keep up with the expedition.
Credit: SƩbastien Devrient / @fondationtaraocean
#Shackleton #LiveCourageously
03 Nov 2026
Rugged, resilient, refined. The upgraded Haakon Tactical Parka is built for the days when the weather wonāt cooperate.
A fully seam-sealed, 20,000mm HH-rated waterproof shell sits over 850-fill power RDS certified goose down, so rain and wind stay out and the warmth stays in. A three-way adjustable hood, seven external pockets and a hidden waist adjuster take care of the details.
Expedition-grade and made to last, with a lifetime warranty.
#Shackleton #LiveCourageously
30 Oct 2026
Winter is Shackleton season.
From the polar extremes to everyday winter missions, discover expedition-grade protection engineered for the worldās coldest places.
Tested by record-breaking explorers. Built to last. Backed by a lifetime guarantee.
Welcome to Winter.
#Shackleton #LiveCourageously
28 Oct 2026
The Haakon Tactical Parka is back with new technical upgrades.
Our pinnacle parka is built from Antarctic experience and worn by polar explorers. Itās made
to protect you in the field, yet feels refined from the moment you put it on.
Waterproof, warm and polar-proven - guaranteed for a lifetime of exploration.
#Shackleton #LiveCourageously
29 Oct 2026
Season Launch Party - sold out!
Sign up at the link in bio to join the waitlist.
#Shackleton #LiveCourageously
27 Oct 2026
What does it take to lead when the stakes are high and the future is uncertain?
In this Shackleton Briefing, co-founder Ian Holdcroft (@ianholdcroft) introduces our landmark partnership with @financialtimes: the FT Shackleton Leadership Expedition.
Taking place in Norwayās Hardangervidda National Park in April 2027, this five-day programme combines polar expeditioning with world-class scenario planning to help senior leaders and C-suite executives build resilience, sharpen decision-making and lead through uncertainty.
Ian also introduces the limited-edition Shackleton x Financial Times Bracken Gilet. New today and named after Brendan Bracken, founder of modern financial journalism, it combines 800-fill-power goose down, durable 100% recycled mini-ripstop fabric and considered, understated detailing.
From the boardroom to the polar wilderness, the mission is the same: prepare for uncertainty, build resilience and discover what youāre made of.
The FT Shackleton Leadership Expedition
š Hardangervidda National Park, Norway
š
4ā9 or 11ā16 April 2027
12 places per week.
Discover the expedition and the new Bracken Gilet via the link in our bio.
#Shackleton #FinancialTimes #Leadership #LiveCourageously
22 Oct 2026
Join us to welcome in the winter season with DJ, drinks, games and the chance to win a Shackleton expedition jacket.
RSVP at the link in the bio.
#Shackleton #LiveCourageously
21 Oct 2026
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