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Adventure travel apparel, designed by the detail-obsessed.
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Recent posts
There are very few things left that feel truly adventurous & truly spontaneous.
The KETL Mtn. Treasure Hunt is one of those rare things.
For Edition 7, we’ve hidden 15 jars across the Greater Bend, Oregon area, with $6,100 in cash & KETL gift cards up for grabs.
Easy, Medium, Hard & one Golden Jar worth $2,000.
No coordinates. No dropped pins. No exact locations. You’ll have to navigate based on visual clues in the full-length video.
Head to ketlmtn.com/treasure, watch closely, study the clues & figure out your route.
Watch the clues. Trust your gut. Go find these things.
30 Sep 2026
Somehow, Jar 4 is still waiting to be found. Hop on a boat and get to it, what are you waiting for?! It’s not like you have anything better to do on a Monday…
22 Jun 2026
10 jars total, 8 found in 48 hours but the 2 hardest jars are still out there and probably will be for some time. To find them you’ll have to study the full length YouTube video, search for clues and then partake on one epic adventure. Get after it 😈
18 Jun 2026
There are very few things left that feel truly adventurous & truly spontaneous.
The KETL Mtn. Treasure Hunt is one of those rare things.
For Edition 6, we’ve hidden 10 jars across the Greater Los Angeles area, with $6,000 worth of cash & KETL gift cards up for grabs.
This edition has a completely new format.
No coordinates. No dropped pins. No exact locations. You’ll have to navigate based on visual clues in the full length video.
Each jar contains a $500 KETL gift card and $100 cash.
Watch the clues. Trust your gut. Go find these things.
ketlmtn.com/treasure
11 Jun 2026
A little recap of Edition #5 of the KETL Treasure Hunt. 13 jars with $6,200 worth of cash and gift cards that were hidden in remote, desolate, and uncommon places all around Phoenix, Arizona. Edition #6 is coming to the greater Los Angeles area very very soon 😈
20 May 2026
Not all sun hoodies are the same.
If you’re trying to figure out which KETL Sun Hoodie is right for you, this quick breakdown will help.
We compare the NoFry Vent, NoFry Standard, and Lost Boys Merino so you can pick the best one for your next adventure.
All three feature UPF 30+ sun protection, breathable fabrics, and thumbholes for extra coverage during long days outside.
The difference comes down to airflow, fabric feel, and how you like to move outside.
The nitty gritty:
Nofry Vent: 4 snaps for maximum airflow for hot, high output days
Nofry Standard: clean, minimal everyday sun hoodie with snap button on the hood to keep in place
Lost Boys Merino: natural merino performance with odor resistance + 4 snaps for maximum airflow
Scope the video and see which sun hoodie suits your adventure travel needs.
11 Mar 2026
There are very few things you can do that feel truly adventurous & truly spontaneous. The KETL Mtn. Treasure Hunt is one of those rare things.
13 jars with $6,200 worth of cash & gift cards
are hidden in remote, desolate and uncommon places all around Phoenix, Arizona. Jars 1 - 10 each contain $100 cash + a $100 KETL gift card and jars 11 - 13 each contain $400 cash + a $1,000 KETL gift card. Go find these things!
ketlmtn.com/treasure
20 Feb 2026
Your new NoFry Sun Hoodie is here. Don’t worry, the OG version isn’t going anywhere, we just built another option.
We listened to your feedback and some of you loved the airflow from the front snaps. Others wanted something cleaner and more streamlined for high output days.
So we simplified it.
We removed the four front snaps for a lighter, smoother feel, then added a single snap at the hood so when you’re trail running, riding, climbing, hiking, backpacking, or fishing, it actually stays put.
Same astonishingly featherweight fabric that air blows right through. UPF 30+ protection that feels weightless on your skin. It dries fast, wicks moisture, and resists odor for multi day wear.
Adventure travel approved.
And as always, it’s backed by our Lifetime Repair Program.
18 Feb 2026
Our NoChill Merino base layers are ready for high output activities, keeping you dialed when the mercury drops. Our merino blend combines a wonderful soft and stretchy fabric with the classic merino properties of temperature regulation, and perhaps best of all, it keeps the funky stenches at bay once you’re done sweating. 😷 😎
06 Feb 2026
We just dropped a fully revamped line of top tier headwear with each piece serving as the perfect accompaniment to your outdoor escapades, whether you’re chasing the rest of the treasure jars in the Nevada Desert or rambling around town. From our Outpost Safari hat to the Venture Air Lightweight hat, we’ve literally got you covered.
31 Jan 2026
There are very few things you can do today that feel truly adventurous and truly spontaneous. The KETL Mtn. Treasure Hunts are one of those rare things. With Edition 4, Nevada is the place to explore. The state is bigger, wilder, and more varied than it gets credit for: endless basins, snow-capped mountain ranges all over the place, wild horses, strange geology, and countless backroads that lead you into epic boom-and-bust mining history. Somewhere out there, 15 jars are hidden across a giant triangle: Reno to Vegas, Vegas to Ely, Ely back to Reno. Each one holds $100 cash + a $100 KETL gift card. Coordinates are live today! Click the link in our bio for all the details.
30 Jan 2026
We’ve been hard at work, and that means we have some sweet new NoFry products hitting the site soon… keep your eyes peeled! 👀
16 Jan 2026
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