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@sra.sra
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sr-a.com-
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Recent posts
For me, performance is not confined to training — it’s embedded in the experience of life. For the last five years, WHOOP has served as an anchor for me, supporting a journey built on creativity, experimentation, and always finding a way forward. WHOOP x SR_A – a new collaboration is coming soon, see link in bio for early access.
15 Jan 2026
For this weekend's cover story, designer Samuel Ross tells HTSI's deputy editor @louisquinze about his return to the fashion fore (by way of furniture) as he launches the first chapter of @sr.asr.a, his multi-year menswear collaboration with Spanish behemoth Zara.
Also – Kartell CEO Claudio Luti talks taste; @mariashollenbarger steps onboard Nanusa, a design jewel on the Nile; Farrow & Ball's colour curator @joastudholme introduces 12 new shades; @jackiedaly_designeditor heads to Sintra, Portugal for a special preview of a brand new ceramics museum; @alicelascelles trials wine and ice-cream at @goodbyehorsesldn's newly opened @dreameryldn; @rosiemayseed compiles the ultimate guide to finding love – and so much more. Pick up your copy with the @ft_weekend this Saturday and Sunday.
📸: @gabrielomoses
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#SamuelRoss #FarrowandBall #TheDreamery #HowToFindLove
28 Jan 2025
Project Terrain: Layer 2.
WHOOP - SR_A launching tomorrow.
25 Oct 2026
TERRAIN KNIT TEE - ONYX/TERRA.
Seamless construction.
Two gauge knit.
Muscle form fit and perforated details throughout.
Internal pod clasp to house your WHOOP.
Removable Any-Wear Pod™.
STRATA LINED CARGO - ASH/ONYX/TERRA.
Insulated liner.
Full zipper for breathability.
Internal pod clasp to house your WHOOP.
Removable Any-Wear Pod™.
Majotech nylon outter.
Project Terrain Layer 02 - now online.
@whoop @sra.sra
04 Nov 2026
NOMAD RESIN JACKET - ONYX/SOLSTICE.
100% PrimaLoft fill.
Majotech nylon outter.
Water-and-wind repelling resin lacquer.
Functional details include a high collar, structured hood, and articulated sleeves with extended cuffs for maximum coverage.
Project Terrain Layer 02 - now online.
@sra.sra @whoop
30 Oct 2026
STRATA JOGGER - ASH/EARTH/ONYX.
DWR water resistance.
Majotech nylon outter.
Laser-cut ventilation with liner.
Dynamic zippers and pockets, snap hardware for cuff closures with window details - reflective accents.
Project Terrain Layer 02 - now online.
@whoop @sra.sra
01 Nov 2026
A signal in every terrain.
Project Terrain’s high-visibility expression is built to be seen. Reflective detailing and considered construction register against any backdrop, urban or wild. A commitment to presence, engineered into the system.
27 Oct 2026
Expanded horizons.
Exploration invites discovery, a chance to test the edges of a terrain, both in body and in mind. Built for toeing that edge: A system engineered with function-first design, considered details and seamlessly integrated WHOOP sensing. Made to hold up where the terrain does not.
28 Oct 2026
🦅 - at UK home - work temple
‘Inside Samuel Ross’s country house of contemplation - and workouts’
- @obsmagazine @theobserveruk @aimee_farrell @christiancassiel @busolaevans - much respect
Now in print
25 Oct 2026
Samuel Ross MBE, Lancey Foux & Bakar Are The Seventh Faces Of CLASH 134
Between living brotherhood and ancestral memory, @samuelross, @lancey and @bakarrrr have emerged as cultural custodians from the time-worn streets of London. The city is both a symbol and setting to their stories; a backdrop to their origins, their respective breakthroughs and now, a stage for their most recent transformations.
Samuel Ross MBE has actively pursued artistic autonomy in his work by establishing his studio SR_A SR_A. A dedicated engineering space for industrial design and spatial architecture, the studio resists institutional framing, thoughtfully reshaping notions of Black British identity.
Ross crossed paths with @hublot in 2019 when he was awarded the Hublot Design Prize. Ross has helped define Hublot through both functional design and innovation. They strengthened their design partnership this year, debuting the Big Bang Unico SR_A, the first signature SR_A model equipped with the Manufacture’s Unico chronograph calibre.
Lancey Foux - the latest ambassador for @cupra_official, with our shoot featuring the new CUPRA Raval - is a pioneer of glitch-in-the-matrix “dream rage”; a psychedelic fusion of trillwave, the shadowy cadences of UK drill and high-impact dance music. His influence on a generation of hyper-online UK rap upstarts is unmistakable, but his new album serves as an antidote to that digital myopia - a call-to-arms for real-time, real life connection.
Hailing from North London, Bakar has achieved that rare feat in music: crossover glory. Just as much of a name in the US as he is a homegrown success story, Bakar bridged the gap between lo-fi indie revivalism, narrative-driven pop and the beatmaking dexterity associated with hip-hop. Now, he’s moved past the frenzied feel of his past to a new era that reconciles his idiosyncrasies with carefully-honed, classic song craft.
Bypassing the conventional cover story format, in keeping with the non-conformist spirit of all three artists, we present a conversation between friends, brothers and peers.
Credits in the comments below.
17 Jul 2026
At the heart of the Big Bang Unico SR_A, the in-house Unico chronograph movement is revealed in full. A skeletonised matte black dial exposes the column wheel at 6 o’clock, the flyback mechanism, and a 72-hour power reserve. A technical architecture designed to be seen, worn, and performed.
#Hublot #SamuelRoss #SRA
25 Jan 2026
To Build - to cultivate
18 Feb 2026
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