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The Official Redken Pro Global Instagram 🖤 Tag @RedkenPro #RedkenRecipe for your chance to be featured Shop 🆕 Gold Chocolates now 🍫 ⤵️
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Recent posts
It’s only right to treat yourself with the 🆕 Gold Chocolates family on National Chocolate Day. 🍫
Here’s what you need to know about this new decadent collection:
🥇 Primary reflect: Gold
🍫 Secondary reflect: Mahogany
🤎 Background: Brown to tan
3️⃣ Available in: acidic demi Shades EQ, alkaline demi Shades ALK & permanent color Color Gels Oils
Which one are you picking up first? ⬇️
🩷 Shades EQ 06GCh Chocolate Glaze
🩷 Shades EQ 09GCh Marzipan
🩶 Shades ALK 4GCh Brownie Batter
🩶 Shades ALK 6GCh Chocolate Glaze
🩶 Shades ALK 8GCh Cocoa Butter
💛 Color Gels Oils 5GCh Chocolate Chip
💛 Color Gels Oils 7GCh Salted Caramel
🛒 Available now on SalonCentric.com and rolling out across SalonCentric stores this month.
#redkengoldchocolates
28 Oct 2026
It’s time to serve rich, decadent warmth with 🆕 Redken Gold Chocolates. 🥇🍫
Featuring gold/mahogany reflects and a brown to tan background, this new shade family is sure to satisfy all of your dessert cravings.
Complete your box of chocolate reflects with these 7 new shades:
🩷 Shades EQ 06GCh Chocolate Glaze
🩷 Shades EQ 09GCh Marzipan
🩶 Shades ALK 4GCh Brownie Batter
🩶 Shades ALK 6GCh Chocolate Glaze
🩶 Shades ALK 8GCh Cocoa Butter
💛 Color Gels Oils 5GCh Chocolate Chip
💛 Color Gels Oils 7GCh Salted Caramel
🛒 Available now on SalonCentric.com and rolling out across SalonCentric stores this month.
Want to get a little taste now? Comment "GOLDEN TICKET" below and you may receive a little surprise in your inbox... 🎁
#RedkenGoldChocolates
27 Oct 2026
Your box of chocolate reflects is about to get a whole lot sweeter. 🍫
Come back on 10.28.26 for the delicious reveal.
(Can’t wait? Comment below with your guesses and we may reveal earlier ⬇️)
22 Oct 2026
Say hello to soft copper. 🍂
This vibrant blend was created by @suetyrrellstylist 🇰🇾 using Shades EQ Gloss. For this look, Sue combined warm gold reflects with copper tones to create the perfect, natural-looking shade. With over 2,000,000+ formulation possibilities*, the possibilities are endless with Shades EQ. 🎨
Take inspiration from Sue's #RedkenRecipe:
🩷 Global Gloss: Shades EQ 08WG + 08C
Shop now at Saloncentric and L'Oreal Partner Shop in the EU. 🛒
* Based on a 3-shade Shades EQ mixture
07 Nov 2026
Redken reds, fully saturated. 😍
#RedkenPartner @beautyby__chantelle 🇺🇸 used the Mosiac Hair Painting Technique to bring ultra-reflective red vibrancy to her client's hair. She used precision placement following the diagonals of V-sections to amplify light reflection and create high-reflect dimension. 🔥
Get inspired by Chantelle's #RedkenRecipe:
🩶 Zone 1: Shades ALK 6RV
🩷 Zones 2 & 3: Shades EQ 04RV alternating with Color Fusion 6RV in strategic V-sectioning for maximum light refraction
Save this post as inspo for your next red color service. 💾
06 Nov 2026
Curly caramel highlights add the perfect pop of brightness to your hair creations. ✨
@oyacurlstudio 🇬🇧 uses Shades EQ for a pop of color while making curls look more defined. With its no-ammonia acidic formula, this iconic demi helps maintain natural curl shape and delivers increased shine on any curl pattern. 🖤
The SEQ #RedkenRecipe:
🩷 Global Gloss: Shades EQ 08WG
Save this as inspiration for your next curly client. ✨
06 Nov 2026
The October Lookbook Monthly Challenge results are here. 🏆
A huge congratulations to the winner of our October challenge, #RedkenArtist @haileyherrm.redken 🇺🇸 🎉
Ready for the next round? November’s challenge celebrates the launch of Gold Chocolates, our latest color family across Shades EQ, Shades ALK, and Color Gels Oils. Get inspired by this Gold Chocolates Halo Contouring look by #RedkenArtisticAmbassador @seangodard 🇺🇸. ✨
Want to see your masterpiece featured in the 2026 Lookbook? US-based stylists, this is your moment.
How to enter:
🖤 Post your Gold Chocolates look throughout November.
🖤 Use Gold Chocolates shades in your formula.
🖤 Use #Redken_Contest + #SEQLookbook_Nov2026 in your caption.
🖤 Make sure you’re following @RedkenPro.
Claim your spot on the wall of fame. Full details and the digital Lookbook are at the link in bio. 🩷
#Redken #ShadesEQ #RedkenPro #Redken_Contest #SEQLookbook_Nov2026
US Only. No purchase necessary. You must be 18+ and a legal US resident. Starts 12:00 AM ET on 1/1/26 and ends 12/31/26 at 11:59 PM ET. Odds of winning depend on the total number of entries received. Void where prohibited. For Complete Rules, visit RedkenPro.com/LookbookChallenges. Sponsor: Redken, 10 Hudson Yards, New York, NY 10001. Privacy Policy ( https://tinyurl.com/2nyfazzj) and Notice of Financial Incentives ( https://tinyurl.com/5fawz5sv).
05 Nov 2026
You asked, and we’re going to deliver Gold Chocolate goodness all month long. 🥇🍫
Check out #RedkenPartner @beautyby__chantelle’s decadent work using the 🆕 GCh family available in the ultimate demi duo: Shades EQ Gloss & Shades ALK.
The #RedkenRecipe:
💡 Lift: Blonde IQ 9+ & 20 Vol Pro-oxide Oil Developer
🩶 Zone 1: Shades ALK 8GCh
🩷 Zones 2 & 3: Shades EQ 09GCh
Have you tried this new shade family yet? Let us know below. ⬇️
#RedkenGoldChocolates
05 Nov 2026
Are your blondes looking flat? It's time to add some depth. 🔥
Swipe to see how #RedkenPartner @cassidywilsonhair 🇺🇸 adds dimension to make her clients' blonde pop. ✨
Cassidy used Shades EQ to lowlight, adding the perfect amount of warmth to enhance her client's natural base. She then added highlights with Blonde IQ 9+, followed by a Shades EQ global gloss to top it all off. 🖤
🔥 Cassidy's Hot Tip: "Sometimes getting a blonde to look brighter isn’t about adding more highlights, it’s about giving those highlights something to pop against! This is why I love using Shades EQ for this kind of work, you can add missing depth & dimension while keeping the overall result soft, seamless, and natural-looking."
Get inspired by her #RedkenRecipe:
🩷 Lowlight: Shades EQ 08HC
💡 Highlight: Blonde IQ 9+ & 10 Vol Pro-Oxide Oil Developer
🩷 Global Gloss: Shades EQ 09NW + 010NW
Shop Shades EQ & Blonde IQ today @saloncentric. 🛍️
03 Nov 2026
Calling all fall brunettes. 📣🤎
We can't get enough of this indulgent chocolate brown blend by @jossydelpescehair 🇺🇸. While Shades EQ is Jossy's go-to gloss year-round, this #RedkenRecipe is absolutely perfect for the season. 🍂
For this look, she grabbed the Smart Duo from her backbar: Blonde IQ 9+ for up to 9 levels of powerful, clean lift + Shades EQ for up to 3.5x more shine*. ✨
Get inspired by Jossy's #RedkenRecipe:
💡 Lift: Blonde IQ 9+ & 20 Vol Pro-Oxide Oil Developer
🩷 Zone 1: Shades EQ 06N + a splash of 04NB
🩷 Global Gloss: Shades EQ 08GI + 08C + 08NP (equal parts)
Tag your fave brunette specialist in the comments. 👇
* vs. unwashed, bleached hair
04 Nov 2026
Introducing your fall haircolor inspo, brought to you by Shades EQ. 🍂
Check out these seasonal #RedkenRecipes formulated by @hairby_lexygoncalo 🇺🇸 using the iconic acidic gloss. With 2,000,000+ formulation possibilities*, SEQ has everything you need to create the trending looks your clients are asking for. ✨
Hit save to inspire your next guest’s seasonal refresh. 🤎
*Based on a 3-shade Shades EQ mixture
#RedkenRecipe
03 Nov 2026
The 🆕 shade family every pro needs in their backbar: Redken Gold Chocolates. 🥇🍫
💾 Be sure to save this go-to guide on the GChs, now available in Shades EQ, Shades ALK and Color Gels Oils.
Have questions? Drop them here. ⬇️
02 Nov 2026
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