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Bio
MIT-born haircare that's lab tested, life proven. We are the science, you are the Living Proof.
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Recent posts
Skip the wash, freeze the feeling. Meet our new limited-edition Frosted Fig Dry Shampoo. ❄️
Warm, cozy, and perfect for winter.
• Cleans like a rinse-out shampoo
• Adds softness + shine
• Leaves no visible or textured residue
• Balances scalp's sebum levels
• Provides pollution protection
• Now in a creamy fig, delicate lily petals + warm woods scent
Shop this winter-ready dry shampoo now at livingproof.com, @UltaBeauty, @Sephora, Sephora at @Kohls, @Amazon, and @saloncentric for professionals.
01 Oct 2026
Meet our new Sheer Clean Dry Shampoo Mist – powered by 10+ years of dry shampoo expertise and innovation.
A clean that looks invisible and feels weightless. This fast-drying, non-aerosol dry shampoo is powered by our Micellar Bi-phase Cleansing System to absorb oil, sweat, and odor. Leaving hair looking and feeling clean, with a 100% invisible finish. This is dry shampoo, reimagined.
If you can see it, it’s not ours.
Click the link in our bio to learn more. @sephora
10 Aug 2026
We were built on the belief that haircare should be more than surface-level. It should show up, perform as promised, and make a measurable difference where it matters most — in everyday life. Consider this our reclamation: a return to rigor, purpose, and results. From our roots, to yours.
02 Feb 2026
Whether you’re going for a run or just running to @Sephora, our dry shampoo deserves a spot in your lineup.
Shop Advanced Clean Dry Shampoo and more Living Proof essentials now at the Sephora Savings Event.
10/30-11/9: Rouge 20%
11/3-11/9: VIB 15%
11/3 - 11/9: Insider 10%
Promo code: ALLONSALE
Shop now at Sephora, Sephora at @Kohls, and @SephoraCanada.
06 Nov 2026
Your Perfect hair Day™ is just a few sprays away!
Take a closer look at the tech that helps our Dry Shampoo tackle post workout oil, sweat, and odor.
05 Nov 2026
Why wait for your hair to get oily after your workouts when you can help prevent it.
Our award-winning Advanced Clean Dry Shampoo can be used as a post workout refresh and as a pre-workout prevention. It eliminates oil + sweat and helps extend time between washes.
04 Nov 2026
Need some inspo for your Sephora Savings Event wish list? We have some recommendations straight from our community. Swipe to learn more!
10/30-11/9: Rouge 20%
11/3-11/9: VIB 15%
11/3 - 11/9: Insider 10%
Promo code: ALLONSALE
All tiers can shop now at @Sephora, Sephora at @Kohls, and @SephoraCanada.
@vishakhaholsambre adds our Clarifying Detox Shampoo, Leave-In Conditioning Spray, Curl Definer, and Sheer Clean Dry Shampoo Mist to her Sephora Cart.
10/30-11/9: Rouge 20%
11/3-11/9: VIB 15%
11/3 - 11/9: Insider 10%
Promo code: ALLONSALE
All tiers can shop now at @Sephora, Sephora at @Kohls, and @SephoraCanada.
@chenoa.brookins adds our Sheer Clean Dry Shampoo Mist, High-Shine Gloss, 5-in-1 Styling Treatment, and Clarifying Detox Shampoo to her Sephora cart.
10/30-11/9: Rouge 20%
11/3-11/9: VIB 15%
11/3 - 11/9: Insider 10%
Promo code: ALLONSALE
All tiers can shop now at @Sephora, Sephora at @Kohls, and @SephoraCanada.
@lorenasad adds Perfect hair Day™ Shampoo + Conditioner, Sheer Clean Dry Shampoo Mist, Heat Styling Spray, and Flex Hairspray to her Sephora cart.
10/30-11/9: Rouge 20%
11/3-11/9: VIB 15%
11/3 - 11/9: Insider 10%
Promo code: ALLONSALE
All tiers can shop now at @Sephora, Sephora at @Kohls, and @SephoraCanada.
03 Nov 2026
GIVEAWAY! In honor of the @Sephora Holiday Savings Event, we’re gifting one lucky winner our Sephora favorites along with exclusive Living Proof merch.
What you’ll get:
• Limited-edition Frosted Fig Dry Shampoo
• Sheer Clean Dry Shampoo Mist
• Advanced Clean Dry Shampoo
• Classic Clean Holiday Set
• Exclusive Living Proof tote
• Tatcha’s 12 Ways To Love Your Skin Holiday Set
How to enter:
• Follow @livingproofinc + @Tatcha
• Like this post
• Tag your Sephora shopping buddy
NO PURCHASE NECESSARY. Open to US only, must be 18+. Begins 11/2/2026 at 10 AM PT and ends on 11/8/26 at 11:59 p.m. PT. Winners will be selected randomly and contacted by the Living Proof Instagram verified account via DM. Eligibility and other restrictions apply. See official rules linked in our bio for additional details. This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram.
02 Nov 2026
Is your hair ready for marathon season?
This morning, we hit the west side highway and handed out Advanced Clean Dry Shampoo. The perfect addition to your post-run routine!
Rouge members, if you missed us, you can now get 20% off on this running essential and all Living Proof products when you shop the @Sephora Holiday Savings Event. Also at Sephora at @Kohls and @SephoraCanada.
10/30-11/9: Rouge 20%
11/3-11/9: VIB 15%
11/3 - 11/9: Insider 10%
Promo code: ALLONSALE
30 Oct 2026
Consider this your sign to stock up on dry shampoo.
The @Sephora Holiday Savings Event is almost here. Build your bag with your Living Proof favorites including our new limited-edition Frosted Fig Dry Shampoo. Also available at Sephora at @Kohls and @SephoraCanada.
10/30-11/9: Rouge 20%
11/3-11/9: VIB 15%
11/3 - 11/9: Insider 10%
Promo code: ALLONSALE
29 Oct 2026
Frozen figs. Frosted air.
A scent that feels like winter. Get it now, before it's gone.
28 Oct 2026
First, we formulate a science-backed, award-winning dry shampoo.
Then, we reimagine it in a limited-edition Frosted Fig scent.
• Cleans like a rinse-out shampoo
• Adds softness and shine
• Leaves no visible or textured residue
• Balances scalp's sebum levels
• Provides pollution protection
• Creamy fig, delicate lily petals + warm woods scent
27 Oct 2026
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