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We're in business to save our home planet.
Category: CLOTHING
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Introducing the Re-Tool Air. Made with exclusive Polartec Alpha™ Direct 100% recycled fleece fabric.
It took four years of collaboration to construct the exclusive Polartec Alpha™ Direct 100% recycled fleece fabric. It’s a more resilient evolution of the fuzzy, cult-favorite Polartec Alpha™ because we believe a product is never done until it’s durable and fully recycled.
Still incredibly light and thermally adaptable, the new Re-Tool Air is truly unlike any everyday fleece we’ve ever made. Learn more at the link in bio.
Photos: Arenui Frapwell (@arenuifrapwell), Ken Etzel (@ken_etzel)
05 Nov 2026
In the 2024 election, 11.2 million environmental voters didn’t vote, so for the 2026 midterms, we called on you to change that.
Within a week, you shared over 480K vote plans with friends and family and earned $11.2M in Patagonia credits.
By late October, you sent 500K+ vote plans. 30% of those plans went to people under the age of 30 and 25% went to people who didn’t vote in 2024.
Together, we hit participation in all 50 states and D.C., plus, one of you go-getters shared 35 vote plans, surpassing our data team’s wildest dreams.
While the midterm elections are over, there are ways you can keep doing good in your own community. Visit the link in bio to connect with grassroots environmental organizations on Patagonia Action Works.
04 Nov 2026
It’s Election Day. That means we’re ditching clothes for the polls.
All of our U.S. stores and customer service operations will be closed today, Tuesday, November 3, to give employees the day off to cast their ballots in the midterm elections and help get out the vote.
Find out how you can join at the link in bio.
03 Nov 2026
When we heard that 11.2 million registered environmental voters skipped the last election, we were shocked.
But then, we started to look around at the granolas in our own lives. Did Uncle Steve, who loves foraging, really remember to submit his ballot? What about your freshman-year college roommate who led the hiking club or your climbing partner from down the road?
Maybe they were out of town or moved polling places; maybe they just lost interest and felt fed up. Whatever the reason, it doesn’t really matter. Because this election season, we have a solution. And it involves you.
Visit the link in bio to learn more
No proof of registration or voting required. Read the full terms and conditions on patagonia.com/elections—must be in the US to access.
Illustration: Matt Blease (@mattblease)
Animation: Andy Foster (@andysandwich_)
3,886 likes · 23 comments · 30 Oct 2026
“We’ve been told a tired story of voting as a duty, an obligation, a chore on a checklist ... What we’ve been missing is the articulation of a vision for our democracy that captures what we want it to be and how we want it to feel.”
In the Patagonia Fall 2026 Journal, Baratunde Thurston (@baratunde) invites us to redefine democracy as a living, interdependent system that requires tending, like a garden or a relationship. To better understand human-made systems of interdependence, we can look as far back as the Haudenosaunee Confederacy’s centuries-old system of governance and as recently as modern protest movements.
Read the article in the journal (available for free, while supplies last, at all Patagonia retail stores in North America) or at the link in bio.
Photos: A tipi is raised at the 2016 Standing Rock protest opposing the Dakota Access Pipeline. Josué Rivas (@josue_foto)
2,971 likes · 8 comments · 31 Oct 2026
Patagonia ambassador Nick Russell (@nick_russelll), along with teammates Adam Fabrikant and Billy Haas, have successfully completed the first descent of the South Face of Dorje Lhakpa—a 22,845-foot peak in Nepal’s Jugal Himal range. Congratulations to the whole team!
“After a few years of wondering ‘what if,’ I’m grateful for the opportunity we had to give Dorje a try,” Nick says. “It couldn’t have happened without the hard work and positive energy from the entire team.”
Nick calls Dorje Lhakpa a “diamond in the sky.” The route is extremely steep—ranging from 45 to 50 degrees, with some sections reaching 55 degrees. This climb marks the end of a multi-year quest that started when Nick first saw a photo of Dorje Lhakpa online.
“All it took was that one photo of the South Face and I became obsessed,” Nick says. “It towers into the sky and can be seen from Kathmandu on a clear day. It looks so impossibly big and steep, but at the same time it’s exactly what we look for in the big mountains: a line where imagination meets reality.”
This achievement is not only a major milestone in mountaineering, but also shows how Nick’s curiosity drives him to explore what’s beyond the next ridge.
“We’re incredibly proud of Nick, Billy and Adam,” says Jean-Baptiste Cotte, Patagonia’s Snow category marketer. “Nick has dreamed about this objective for years, and their success is a testament to curiosity, perseverance, and the spirit of exploration. It’s an inspiring reminder that there’s still so much left to discover.”
Team: Adam Fabrikant, Billy Haas (@whaas), Nick Russell (@nick_russelll)
Cameras: Leo Hoorn (@leohoorn___) / Blake Gordon (@_blakegordon_)
16.9K likes · 120 comments · 29 Oct 2026
When we help each other show up, we can shape a better future. It doesn’t matter if you haven’t voted before. What matters is you start NOW!
Over the past month, LCV and @patagonia partnered to help over 500k people get ready to make their voices heard in this upcoming election. But the work isn’t done yet.
There’s still time between now and Election Day to make sure you and your loved ones are prepared.
Here’s what you can do: Make a plan to vote and ask three friends to do the same through the link in our bio. Drop an emoji in the comments when you’ve made your plan.
Do your part and get your people to the polls! Our planet needs it!
3,097 likes · 31 comments · 29 Oct 2026
Friends don’t let friends miss elections. Our new voter planning tool makes it easy to build turnout in your own social circles.
Link in bio
No proof of registration or voting required. Read the full terms and conditions on patagonia.com/elections—must be in the US to access.
887 likes · 33 comments · 28 Oct 2026
Join us on Reddit for an Ask Me Anything with Patagonia ambassador Greg Long (@gerglong).
From chasing the world’s biggest swells to helping develop the Personal Surf Inflation (PSI) Vest 2.0, Greg has spent decades thinking deeply about ocean safety, preparation, and what the ocean can teach us.
On November 6 at 4 p.m. EST, ask Greg anything about surfing, ocean safety, neoprene-free natural rubber wetsuits, the PSI Vest 2.0, or lessons learned from a lifetime in the water.
Hit the link in bio to join the conversation and submit your questions.
Photos: Arenui Frapwell (@arefrapwell), Al Mackinnon (@almackinnon)
5,821 likes · 5 comments · 27 Oct 2026
It doesn’t matter whether you’ve ever voted (shhh!) or which party you belong to (if any). Just get out the damn vote and take a bow for doing your part. Link in bio.
No proof of registration or voting required. Read the full terms and conditions on patagonia.com/elections—must be in the US to access.
4,418 likes · 46 comments · 26 Oct 2026
Eliminating the Quasimodo Effect since ’94. Exceptional gear for uncommon pursuits.
Link in bio.
6,703 likes · 67 comments · 24 Oct 2026
Did your friends vote in the last election? Like, really ...
Sign up for our new voter planning tool to get your people to the polls in three easy steps. Link in bio.
No proof of registration or voting required. Read the full terms and conditions on patagonia.com/elections—must be in the US to access.
Illustration: Matt Blease (@mattblease)
Animation: Andy Foster (@andysandwich_)
4,235 likes · 82 comments · 25 Oct 2026
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