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@cairoscene @thecairozoom @startupsceneme @elfaslaonline @scenenoise @sceneeats @scenehome @scenetraveller @scenesportsme @scenestyled @scenenowsaudi
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Recent posts
Watch EP2 of ‘What Keeps You Up at Night?’ ft Dr Ahmed Ghoneim, CEO Grand Egyptian Museum now on @CairoScene YouTube or at the link in bio.
For most people, the Grand Egyptian Museum is a place of wonder. “Egypt’s gift to the world.”
For Dr. Ahmed Ghoneim, it’s his office. The backdrop to one of the most high-profile and scrutinised cultural leadership roles in the world.
Eighteen months after taking the reins as CEO of the Museum and nine months after opening its doors to the world, MO4 Network Co-Founder & CEO Amy Mowafi sits down with Dr. Ghoneim amongst the museum’s monumental treasures for a candid conversation about leadership, legacy, impossible expectations and, of course, what keeps him up at night.
Watch Episode 02 of ‘What Keeps You Up at Night?’ now on CairoScene YouTube or at the link in bio.
***
A @mo4network production
Creator & Director: @lordmunky
Producer: @heshambaghdady
DOP: @ahmed_reda_dika
Editor: @_lil_nil_
Photography: @fariszaitoon
Second Camera: @felolexander
Key Crew: @eslam.ahmed.18400 & @bahaamohamedr
Sound Recording: @abanob8992
Lighting: Marko Sameh & @abdallah868500
Visual Design: @biblicallyaccuratenoha
VFX Artist: @rosmedium
Wardrobe: @maisonsaedi at @casa_di_vichi & @vintagelanejewlery
Hair & Makeup: @alsagheersalons
05 Aug 2026
Dear diary.
20 Feb 2025
The annual CairoScene & El Fasla IMPACT LIST is now in its 11th edition and over that time it has become a living archive of extraordinary Egyptians.
Yet for some reason, it took us nearly a decade to host an event to celebrate it. We get so busy telling other people’s stories that we sometimes forget to tell our own.
We thought long and hard about how we wanted to frame this celebration. Last year, we threw a straight-up party. It was fun and fabulous, but this year we wanted more.
We debated doing an awards ceremony, giving each of our Impact Listers a moment of iconography beyond the proverbial page. But it did not feel authentic to our DNA. To do that would also risk missing the most important point: There is no way to whittle ‘impact’ down to just a few dozen people and so the inspiring Egyptians who make our list each year are a representation and reflection of this country’s ingenuity, creativity, and infinite potential.
So we just did what we love most - put incredible people in a room together and wait to see what happens. We invited those who’d made it onto the Impact List, past and present, alongside a slew of talent from across industries, to enjoy a day in the sun on the Villa M rooftop in Zamalek. Swapping stories. Creating new ones.
Kareem Rahma, the comedian and creator behind the global hit Subway Takes, and a member of our IMPACT LIST in 2018, joined us too, entertaining and inspiring guests with insights into his own journey.
Marakez teamed up with us to bring the event to life, continuing their commitment to platforming stories that matter. They have proven to be true partners in our ongoing mission to spotlight the people, places and movements shaping Egypt now.
SHIFT Experience produced and orchestrated the day with exceptional creativity and a level of calm we deeply appreciated.
Sage, the inimitable culinary storytellers, cooked up a storm. They will always be our firmest of foodie friends.
EgyptAir were the wind beneath our wings, making Kareem’s fly-in trip possible and totally spoiling him!
Above all we’re grateful to the inspiring individuals who make moments like this possible.
THE IMPACT LIST is now on SceneNow.com
02 Feb 2026
We’ll get back to you all shortly, pinky promise.
11 Nov 2026
Alternative plan was for all of us to wear tank tops to the office and annoy Amy, but we’ll leave that for next year.
01 Nov 2026
Now you know what our WhatsApp groups look like.
26 Oct 2026
No one really knows what Karim does, and we doubt he knows either.
21 Oct 2026
As official storytellers of the @longinesglobalchampionstour Cairo, making its Egyptian debut at the Pyramids of Giza from October 22nd to 24th, our @mo4network and @scenesportsme teams have already descended upon the site, scouting camera angles, inspecting the setup and pointing at things with tremendous strategic conviction.
Working alongside @ievents and @egyptianequestrianfederation, we’re gearing up to tell this story from Egypt to the world, in real time, with questionable sleep schedules and an entirely reasonable number of horse puns. 😉👀🦄🐎🎥👩🏽💻
20 Oct 2026
A little sneak peek at what our team was up to at @narrativesummit
19 Oct 2026
“Rather than focusing on extracting more value from visitors to Egypt we should be thinking about investing more in the people who make Egypt worth visiting.”
Forever grateful to @narrativesummit for letting me unleash on their stage year on year and to @loomykamel for always refusing to let me moderate and insisting on me making my own noise instead.
Part II on the next post 👀
********
Shirt: @be__indie
Earrings: @fforfarah
Styled by @aleiyalzayan except for the shoes which I totally went rogue on.
18 Oct 2026
We have reinvented the wheel by doing this never seen before trend that compares the difference between our Gen Z and Millennial employees.
12 Oct 2026
Apparently we all look “khawaga” to our CEO.
10 Oct 2026
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