Rachel Karten

Rachel Karten

Threads
@milkkarten

76.4K

Followers

2,467

Following

1,239

Posts

N/A

Reels

10

Highlights

10/2

Photos/Videos in last 12

Bio

📱 social media consultant 🔗 author of link in bio newsletter ✉️ ••• previously @bonappetitmag

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Recent posts

I can’t believe we get to hang out forever! 09.09.23. Best day of my life. 📷: @blisskatherine 11 Sep 2023 As a social-media consultant and writer of the Link in Bio newsletter, Rachel Karten (@milkkarten) has spent the past couple weeks sifting through the chaos of platforms like X (né Twitter) and Threads. Despite the upheaval — driven, Karten suggests, by “wild business decisions and egos” — she says the experience of using them is “the same.” Threads, for example, is “exciting for brands, but personally I’m feeling bored by it.” The same goes for overfussy martinis: “When it’s, like, fennel whatever, I’m just thinking, I didn’t want fennel. I wanted olive juice.” Swipe through to get a taste of her week, and head to the link in our bio to read her extra-briny #GrubStreetDiet. Illustration: @adamazur Photos: @milkkarten 28 Jul 2023 ONE! BIG! SHEET! CAKE! Was too much fun working with @roxannerosensteel on our wedding cake. I always knew I wanted sheet cakes (better ratios imo!) but once we landed on one giant one (four and a half feet!), we knew we had to do it. In the final month or so @roxannerosensteel asked us to try a new cake she’d been working on: olive oil and sonora wheat chiffon, @froghollowfarm pluot jam, cream cheese mousse, and burnt honey butter cream. It was the one! Will dream of this cake forever! Thank you @roxannerosensteel! 14 Sep 2023 "You have influencers who have 5M followers struggling to get 20K views.” At our latest Coffee with Creators, @milkkarten, social media consultant and author of the Link in Bio newsletter, discussed how follower counts are losing their value. 01 Sep 2026 when you comment “what intern posted this?” on a brand’s social page, this is who you’re saying it to 🥺. thank you for my new headshots @emmatrim! 09 Jun 2026 writing my newsletter continues to be the best job i’ve ever had. this year i sent over 100 emails and interviewed over 50 social media professionals. i am so grateful for every person who reads it! 30 Dec 2025 My essay on post-social media is now one of my most-read newsletter sends ever. It breaks down why feed posts aren’t working for so many brands, a proposal to split strategies, and three approaches to recommendation-based algorithms. Above is a peek at what’s inside. 19 Nov 2025 best meal of the trip happened to be on our last night. @jatakcph is so special. we had lobster with saffron. quail egg wu gok with a sweet apricot sauce. raw mullett with white asparagus. peas with black truffle and shiitake broth. al dente potatoes with smoked almond. char siu pork with wheat noodles and spring onion. rhubarb sorbet. the best cake ever—castella cake with strawberry and woodruff. and melon on ice. a delight! 30 Jun 2025 a few favorite bites (and sights) in oslo! 21 Jun 2025 how it’s going vs how it started 09 Jun 2025 the people who run accounts like @elmo, @away, @whitneymuseum, @empirestatebldg, @morningbrew, and more all walk into a bar… loved hosting a link in bio happy hour in new york last week! photos by @annamariaalopez! 20 May 2025 “I can’t turn your gas back on but I can make sure you get a hot meal.” Since the start of the Los Angeles wildfires, I’ve watched @littlefish_echopark turn their small Echo Park restaurant into a makeshift catering kitchen—feeding over 20,000 first responders and evacuees. I made this video because I’m in awe of what @anna_sonenshein, @kelseysachi, @katynedwick, and @juliasonenshein have built and will continue to build in the months ahead with @roguefoodsla. I love LA. 03 Feb 2025

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CxEgYvvPhq4I can’t believe we get to hang out forever! 09.0…
CvPUufCuBmgAs a social-media consultant and writer of the L…
CxLXwchL3hMONE! BIG! SHEET! CAKE! Was too much fun working …

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