Matt Abrahams

Matt Abrahams

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@mattabrahams

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BOOKS, PODCASTS, COLLEAGUES & FRIENDS Last week we wrapped up the final live event for this phase of the Protocols: An Operating Manual for the Human Body, tour. Six weeks of podcast guest appearances, TV, live events in NYC, Austin, LA & SF. Last week I had the great pleasure of guest teaching alongside @scicomm (parent company to the HLP) co-founder @rmohr in a new course @stanford: The Creator Economy. The course director is the amazing @mattabrahams — a colleague of mine at @stanfordgsb and one of the world experts in public speaking and communication. His book Think Faster Talk Smarter is simply awesome. The course he started at Stanford includes greats like @markrober @mrbeast also guest lecturing. Matt was a guest on my podcast a while back and his episode is still one of the most popular HLPs ever— and with good reason; he teaches you how to be an effective communicator in different environments— not just public speaking. Turns out, Matt and I both published books with @simonandschuster @_simonelement so here we are displaying those. I own and love Matt’s book. If you’re interested in being a better communicator using data supported tools check it out. You can find it and Protocols wherever books are sold. The world of public education is massively changed, and all the different forms of communication: podcast, social media, etc., are growing in their relevance. It’s been an honor and a thrill to be part of that evolution. Thank you to all who came out for the live shows, who are reading and posting reviews about the book, to all the podcast listeners, hosts, Stanford and to you here on IG. We have a lot more planned to expand the public education effort on health and performance and more, so stay tuned. And as always, thank you for your interest in science! @stanford @stanford.med #neuroscience #science #ciencia #neurociencia book 01 Nov 2026 Ever poured your heart into a project only for it to completely flop? Do not give up just yet! Our @stanfordgsb Mastering the Creator Economy students just got an incredible lesson from @michellekhare. She shared the story of her most difficult challenge: training with chess grandmasters for 10 grueling months. When she finally posted the video, it completely tanked. But a year later? It exploded to over 10 million views! Her biggest takeaway is to always include your failures in your storytelling, because that vulnerability is what actually gets people on your side. Follow along for more exclusive creator economy secrets straight from Stanford GSB! #StanfordGSB #CreatorEconomy #ContentCreators #DigitalMedia 30 Oct 2026 Not all brand sponsorships are created equal! Which type of partnership are you building? Our Mastering the Creator Economy class at @stanfordgsb got an amazing inside look at how top creators structure brand deals. @michellekhare brought in Leah Walker who manages creators for @adobe Together, they explained two types of partnerships: the “echo chamber” where a brand gives you specific talking points, and a far more creatively freeing option where the brand becomes an actual character in your world. Using a recent Adobe partnership as an example, she showed how brands can act as hands-off “executive producers,” funding the project and giving the creator total freedom with minimal oversight. Stay tuned for more game-changing insights from our class! #StanfordGSB #CreatorEconomy #ContentCreators #DigitalMedia 28 Oct 2026 Is the creator economy too saturated to start a channel now? Think again! Our @stanfordgsb Mastering the Creator Economy class tackled the biggest fear for new creators: Market saturation. Is the creator economy too saturated to start a channel now? Think again! Our guest @rainapenchansky shared that while the market is technically very full, you would never tell an actor, dancer, or artist to quit just because other artists exist. If you have a unique point of view, turn on the camera and get creating. Ultimately, success boils down to the person - it is your personality that wins an audience over, just like a podcast relies on its host. Follow along for more exclusive creator economy secrets straight from @stanfordgsb ! #StanfordGSB #CreatorEconomy #ContentCreators #DigitalMedia 27 Oct 2026 Why is @mattabrahams' mother-in-law so good at small talk? "The goal is to be interested... Not interesting." 27 Oct 2026 What is the most important, yet completely overlooked, business skill for content creators? We are absolutely buzzing from @michellekhare session with our @stanfordgsb Creator Economy class, where she shared that the hardest skill to learn is simply management! Corporate America has built-in systems to teach leadership, but solo entrepreneurs have to figure it out on their own. From having hard conversations to learning when to say “no,” managing people is an intense challenge. To learn this without a business degree, Michelle turned to books like Radical Candor to master the art of team leadership. We are dropping more creator gems all quarter long - make sure you are following along! #StanfordGSB #CreatorEconomy #ContentCreators #DigitalMedia 26 Oct 2026 - @mattabrahams teaches strategic communication at Stanford. His focus is the hardest kind of communication: not the rehearsed speech, but knowing what to say when you’re put on the spot: in the interview, the Q&A, the hallway, the toast. And on top of being a really smart dude, he's incredibly kind and generous. I loved this conversation for Episode #712 on The Learning Leader Show 25 Oct 2026 A Creator Challenge for a Master Creator: The Ultimate 60-day creator challenge! We cannot stop thinking about this actionable advice @markrober just shared with our class. Want to master content creation? Get in the trenches and post one YouTube Short every single day for two months! Shorts have lower audience expectations, making them the perfect training ground. Don’t worry about hitting a million views - just get the daily reps in. You’ll learn more in 60 days than any course could teach you, and the algorithm will eventually step in to show you exactly what works! Stay tuned for more game-changing insights from our class! #StanfordGSB #CreatorEconomy #ContentCreators #DigitalMedia 25 Oct 2026 Think being a full-time YouTuber is a risky career choice? Think again! Mark Rober just flipped the script on career stability for our creator class. Before YouTube, Mark spent a decade at NASA and five years at Apple. Both giants had massive layoffs after he left, proving content creation was actually the safer bet! He predicts the creator economy won’t even feel risky in 5 to 10 years. Stay tuned for more insights from @Stanford Graduate School of Business’s Mastering the Creator Economy class! #StanfordGSB #CreatorEconomy #ContentCreators #DigitalMedia 21 Oct 2026 The biggest threat to a creator’s career is not the algorithm... it’s burnout! We are absolutely buzzing from Mark Rober’s incredible session with our class, where he shared that surviving 15 years on YouTube requires rigorously protecting your “treadmill speed.” When that first video goes viral, it is tempting to sprint, but the dopamine rush always fades. His secret to longevity? Set a sustainable jogging pace you can maintain for years. (Fun fact: it took him 7 years just to hit 200k subscribers!) Stay tuned for more game-changing insights from our class! #StanfordGSB #CreatorEconomy #ContentCreators #DigitalMedia 20 Oct 2026 Why do some videos explode while others completely flop? The answer is not a magical algorithm hack! Our @stanfordgsb Mastering the Creator Economy students just got the ultimate lesson from @markrober, who revealed that virality is all about triggering a visceral emotional reaction. If viewers do not feel anything, they will not even finish watching. Mark’s genius strategy? Hook the audience with something absurd, clickbait-style hook - like a 15-ton Jell-O pool - to capture their heart, then seamlessly sneak in a real science lesson to feed their brain. Stay tuned for more game-changing insights from our class! #StanfordGSB #CreatorEconomy #ContentCreators #DigitalMedia 19 Oct 2026 Calling all BAWSI alumni! Join us for a virtual webinar and networking event: Public Speaking: Confidence & Presence Thursday, November 5th, 6:00–7:00 pm, Virtual Stanford lecturer, award-winning podcast host, and longtime BAWSI supporter Matt Abrahams will share practical strategies to build confidence and presence in your career. Open to BAWSI alumni participants (18+), alumni staff, coaches, VISTAs, and board members. We can’t wait to see you there! Register at the link in bio. #girlswhoplaybecomewomenwholead #playleadsucceed 13 Oct 2026

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