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Bio
Co-host @anexcellentfit Founder @vvend.live Fashion Consultant. Writer. Highlander. Presenter. Author of HOW TO WEAR EVERYTHING. Order below.
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I am thrilled to announce that my first book HOW TO WEAR EVERYTHING will be published on the 29th August 2024, and is now available for pre-order.
This is a book about clothes, not a book about fashion. I want everyone to feel joy when getting dressed for everything and everywhere, and never fear or apprehension. For clothes have the power to communicate, protect, enhance, seduce and inspire, and that is what everyone should experience when throwing open the doors of their wardrobes, whether they are getting ready for a job interview, first date, packing for a holiday, or wondering what the hell to wear to a club night long after you thought your clubbing days were over (been there). Hopefully this book will deliver on all of that.
I also asked 18 of the world’s most stylish women (and one very, very, very stylish man) to contribute their tips, tricks, and excellent stories, and I am honoured to have the inspirational voices of @sarahjessicaparker @luxurylaw @sofiarichiegrainge @oprah @emmagrede @monicabellucciofficiel @jodiesmith @tinx @tinaleung and many, many more, in these pages. Plus I got to work with the unbelievably talented (and so bloody lovely) @jo_can_draw who created 70 glorious illustrations, and who drew the perfect ass in perfect jeans which makes the perfect back cover.
With thanks to my agent (I might be even more thrilled that I get to write that), the brilliant Caroline Wood @felicitybryanagency who introduced me to the magnificent Jillian Taylor and Louise Moore at the powerhouse publishers Penguin Michael Joseph, who have all gently guided me through the writing and publishing process over the last year. And of course to all @netaporter for their support and encouragement.
Publishing in the UK on 29th August by @michaeljbooks - in the US on 27th August by @chroniclebooks - in French on 25th September by @edition_marabout
Pre-order now using the link in the bio.
🖤 #HowToWearEverything 🖤
01 May 2024
How to Wear Everything wouldn’t have been possible without the brilliant contributors who agreed to be part of it. These are just eight of the 17 incredible women - and one excellent (and very funny) man - who I spoke to over the course of writing the book. Every single one of them gave me a fresh perspective on their dedicated chapter, and taught me something new. Massive thanks to them all for their time, trust, and tips.
Second half incoming…
Order #HowToWearEverything at link in bio
09 Nov 2024
And here are the final nine brilliant contributors who made #HowtoWearEverything possible. Still can’t believe that I spoke to #oprah about the joy of a cashmere onesie, or #monicabellucci about the essence of black, or #erinwasson in general, as I’ve always had such a style crush on her, and after talking to her, it’s now a full blown crush. But every single person I spoke to for this book was funny, smart, inspiring, and generous with their knowledge and time. Thanks to them all.
Order #howtoweareverything at link in bio
30 Nov 2024
An Excellent Fit x Citizens of Humanity.
Last night, Kay Barron and Alice Casely-Hayford, hosts of An Excellent Fit, brought together friends for an intimate dinner overlooking the River Thames at St. Clement.
An evening of excellent company, great conversation, and personal style, guests were dressed in curated looks from the Citizens of Humanity Fall ’26 Collection.
Discover Fall ’26 at citizensofhumanity.com.
16 Oct 2026
This week I had the absolute pleasure and privilege of being a guest on the actually excellent @anexcellentfit podcast with my very brilliant friends @kayabarron and @alcaselyhayford
Kay and Alice are amazing.
They have both built incredible careers shaping the editorial landscape at Vogue and Net-A-Porter, before making the leap to create something entirely their own.
What emerged was An Excellent Fit, a podcast exploring our relationship with clothes, identity and everything in between.
Change takes courage, and turning an idea into something real takes an enormous amount of hard work, belief and dedication. It’s been so inspiring to watch what they are creating together.
There is a magic and generosity in friendship that can never be underestimated. In many ways, that is the essence of why I started these conversations in the first place: to celebrate the brilliant women I’m lucky enough to have in my orbit. Because how do we do anything in this life without the people who make us feel seen, the relationships that expand us and the friendships that remind us of who we are?
I loved getting to turn the tables and hear their story for Women Talking.
We discuss changing direction, navigating new challenges, friendship, collaboration and the transformative magic of fashion.
You can read the full conversation over on Substack, find the link in my bio.
Thank you Kay and Alice!
This is Women Talking. Let’s change the narrative. 🪬
16 Oct 2026
@anexcellentfit lands in Leicester Square 💥
Thank you to @spotifyuk for this pinch-us moment, perfectly timed ahead of the launch of Season 2 on Tuesday. Make sure you’re following us on Spotify (link in bio) and if you’re in town go and see our billboard!
25 Sep 2026
We catch up with @kayabarron and @alcaselyhayford over margaritas, Peruvian chicken and seabass as they celebrate their fab new podcast ‘An Excellent Fit’
Swipe ➡️ for more
#bistrotheque #eastlondon #londonrestaurants #podcast #margaritas
Alice: I’ve been coming to Bistrotheque since it first opened. It was a regular spot that I’d frequent with my parents for Sunday lunch. I fell in love with it quickly - the ambience, the food, the laid-back elegance - and celebrated my 21st in the private dining room with friends. Fast forward almost two decades and I’m still celebrating milestones with Bistrotheque. I’ve been to numerous weddings downstairs and just a couple of months ago Bistrotheque catered my brother’s 40th. A night that will go down in history!
Kay: Bistrotheque is my home away from home. Although the food is far superior at Bistrotheque than it is in my kitchen. I’ve been coming for so long, and so regularly, that I think I see the brilliant team at Bistrotheque more than I see many of my friends and family, luckily (not that they really had a choice), over the years they have become friends too. It’s a very special restaurant, that has featured in many special times in my life, from great dates, reunions, weddings, or just a for-no-reason decadent Sunday lunch. It’s my happy place, and it’s always full of the best people having the best time.
Kay: It was only a little over 3 months ago that I messaged Alice and said we should launch a podcast. An Excellent Fit was born that week. Now 5 episodes in, with another 5 to launch, and series 2 in planning, it was time to raise several margaritas over dinner, congratulate ourselves, and have a good old gossip. Though I would find any excuse to enjoy Bistrotheque’s parmesan cheese draws. Naughty but oh so good. Which is actually how I would describe most of my nights there.
Alice: As two fashion birds who love a chic chicken and chips washed down with the perfect margarita, there was nowhere we’d rather celebrate going into business together. Just a few months ago we decided to launch An Excellent Fit, podcast and content channel, and 5 episodes in, it felt like we had much reason to celebrate.
Ali
21 Jul 2026
For the first instalment of Finding An Excellent Fit, co-hosts @alcaselyhayford and @kayabarron try on looks from @meandem summer collections, and select their favourites for the next episode of the podcast.
Tap the link in bio to watch the full episode now or head over to YouTube.
AD
29 Jun 2026
Something is coming…
An Excellent Fit, hosted by @alcaselyhayford and @kayabarron, is a podcast and content channel celebrating style, culture, and the stories we tell through what we wear. Because getting dressed is never just about the clothes.
@anexcellentfit launches June 9.
Portrait by @aturwin.
18 May 2026
Here she is…Introducing Vvend, the creative video commerce and strategy agency, specializing in innovative live shopping and shoppable video, dedicated to creating elevated and captivating ‘shoppertainment’. Get used to that word.
Also known as something that I have been talking about for two years and now making a reality - although I spoke about my book for eight years before writing it, so this is actually really speedy.
When I was Fashion Director at @netaporter, I presented and curated their live shopping series from 2021 until 2025 and watched it became a commercial hit. I saw, first hand, that live shopping delivers, through authentic storytelling, expert product curation, entertainment and human connection. And it will only get bigger and bigger.
Vvend will offer bespoke video and digital content strategies, production, talent casting, scripting, hosting, and more, working in partnership with @bambuser - the leaders in the video commerce field - and with their brands, (if you haven’t met the Bambuser CEO, Maryam Ghahremani, seek her out, she’s incredible and inspiring, as are her team).
After a career in print magazines, digital content and ecommerce, I’m excited to step into this (kind of, but not really) new world, and there is so much more to come.
*Special thanks to the very talented @mrstuartdaly for bringing the Vvend brand identity to life (and graciously accepting my post-it drawing suggestions)
Get in touch through the Vvend link in bio.
12 Nov 2025
After 12 and a half years, it is time to say goodbye to @netaporter
From fashion features to fashion domination. Kinda. When I joined in 2013 to help launch PORTER print, I could never have predicted what my role would evolve into.
My first day security mug shot (that I have since set on fire) is a reminder of how much I used to hate having my picture taken. Who knew that years later, I would be dragged kicking and screaming in front of the camera to present livestreams, podcasts, and a YouTube series, or that, years after that, I now need to be dragged kicking and screaming away from the camera. You have created a monster.
Thank you to @lucy_yeomans and @alisonloehnis who brought me into the business all those years ago, and to everyone I have subsequently worked with, and to the many amazing contributors. I have had the most incredible and 👀 experiences (book two?), but most importantly, I made the best, best, best of friends. I am not going to list them all here, but you know who you are, and you are the greatest.
I have often said that I have seen every single version of the NET-A-PORTER movie (and the reruns), but I now look forward to watching it from afar, and supporting my beloved characters from the sidelines.
Excited to reveal what’s next…
[I am obviously biased, but I do believe this is the best leaving cover ever, and this is just some of the best team in the business.]
13 Sep 2025
The international team is finally together, and I can’t believe they are all mine. HOW TO WEAR EVERYTHING published in UK, France, Germany, Romania and the USA. A beauty in every language, if I do say so myself. Thank you to all who believed in this book, and to all who keep buying it. Order at link in bio.
🇬🇧🇫🇷🇩🇪🇷🇴🇺🇸 🇬🇧🇫🇷🇩🇪🇷🇴🇺🇸 🇬🇧🇫🇷🇩🇪🇷🇴🇺🇸
02 Jul 2025
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