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Bio
from makeup counters to founder @VIEVE life/lessons of a woman, wife and mum of two
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linktr.ee/jamiegeneVIEVE-
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Recent posts
Forbes 30 Under 30, I CAN’T BELIEVE IT!!!
Almost 5 years ago, I was sitting in Starbucks Glasgow Airport having one of the very first VIEVE meetings and I was asked by my colleague what goals I had for myself in the world of business. I started to speak and actually stopped myself because I thought it sounded so ridiculous, but with gentle encouragement I said ‘I would love to be in the Forbes 30 Under 30 list’. Makes me want to cry, thinking what that Jamie from 5 years ago would think seeing everything that has been accomplished today! What a huge dream come true.
Thank you @forbes, my wonderful @vieve team and to you all for your continued love and support. Without you, I wouldn’t be here. X
#ForbesUnder30
07 Mar 2023
It’s here 🥹 @vieve
We shot the whole VIEVE campaign over two days with the most incredible team, which happens to include my husband and one of my greatest friends. After we wrapped, I just burst out crying out of happiness and the realisation that @vieve was actually going to happen... I feel the same way today! Thank you from my whole heart for all your support and kind words for VIEVE, it means the world. I am so excited for you all to see the The Essential Collection and everything else we have planned. I am so excited to share this with you all, without whom it would simply not be possible. Love, J x
_
#VIEVEmuse
08 Nov 2020
Babies n makeup ❤️🔥❤️🔥❤️🔥❤️🔥❤️🔥
09 Nov 2026
What’s life like for a makeup founder returning to work from mat leave? Spend a little day in the life with our Founder, @jamiegenevieve.
#VIEVE
#DITL #Founder #BackToWork #DayInTheLife
03 Nov 2026
Your wish has been granted 🪄 25% off all of these beauties and more on @cultbeauty, and you can use JAMIECB for up to 20% off site wide 🫶🏼
03 Nov 2026
Living a moment I once dreamed of 🌙
29 Oct 2026
Ghouls, ghosts and one scary mummy. It’s all tricks from our Founder @jamiegenevieve this Halloween.
Now for the treats. Pick one of six doors at VIEVEbeauty.com and see if luck’s on your side. Think 20% off codes, free shipping and exclusive gifts. T&Cs apply.
#VIEVE #Halloween
28 Oct 2026
A realistic routine for the spare 45 seconds we all have in the morning 🫧 ad
All on @cultbeauty and you can use JAMIECB for up to 20% off!
PRODUCTS:
- Tweezerman Tweezers
- Tweezerman Facial Razor
- Medicube Mild Zero Pore Pads
- Mario Badescu Hypochlorous Acid
- Dr Althea 365 Cream Spray
- Bioeffect Eye Serum
- Dr Althea PDRN RENU 5000 Cream
- Medicube Peptides Invisible SPF 50
-
27 Oct 2026
A moment frozen in time - love you always @studiobust
25 Oct 2026
I’m back to work and already being an absolute pest 💸
For the next 24 hours, spend £39 on the site, add Icon Mascara to your basket, use the code ICONGIFT at checkout and a full size Icon Mascara worth £27 is all yours - completely free.
Ends Friday 23rd October at 5:59pm 🫶🏼
22 Oct 2026
12 weeks of the baby bubble, now back to work 🫶🏼
(Although let it be known that your email may find me cuddling a baby) x
20 Oct 2026
Always had a vision @jamiegenevieve 🖤
19 Oct 2026
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