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Bio
Makeup that gets you by @jamiegenevieve Shop VIEVE at SpaceNK, Cult Beauty, Sephora UK & H Beauty
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Recent posts
New to VIEVE? Here’s what we’re all about. In our founder @jamiegenevieve’s words.
We’re so glad you’re here 🖤
#VIEVE
09 Aug 2026
Pro tip: Your Skin Nova Concealer shade is the same as your Skin Nova Complexion Balm shade.
Still not sure which shade is yours? Take our quiz via the link in bio to find out in minutes 🖤
#VIEVE
30 Aug 2026
Happy 6th birthday to us 🖤 Take a trip down memory lane with our Founder @jamiegenevieve as she looks back on the last six years, plus a few things you might not know about the brand.
In her own words: “VIEVE from the start, VIEVE ’til I die.”
#VIEVE
08 Nov 2026
It’s our birthday eve 🥂
Six whole years since VIEVE launched, and we couldn’t have done any of it without you. Thank you for being here 🖤
#VIEVE
07 Nov 2026
Warm, shimmery and made to be seen✨ Our Champagne Glow makeup look takes its cue from the bubbles in a glass of NYE fizz.
Jahri wears:
Nova Glow Liquid Light in Riches
Eye Wand in Coffee
Sunset Blush Balm in Piazza
Lip Dew in Supermodel
Icon Mascara
#VIEVE
06 Nov 2026
Come on set with us. Swipe through the making of our holiday campaign.
#VIEVE
#BehindTheScenes #BTS #GlowFever #MakeupLooks
04 Nov 2026
What’s life like for a makeup founder returning to work from mat leave? Spend a little day in the life with our Founder, @jamiegenevieve.
#VIEVE
#DITL #Founder #BackToWork #DayInTheLife
03 Nov 2026
Introducing Glow Fever:
Think a sprinkle of nostalgia, a glimmer of festive sparkle, and a hint of disco-era glamour. All wrapped up in the signature VIEVE glow.
This season, we’re celebrating the joy of the party with two looks made to be seen: Champagne Glow & Pink Fever. It’s time to party hard and glow harder.
#VIEVE
#GlowFever #PartyMakeup #HolidayMakeup
02 Nov 2026
Our favourite Sunday ritual: Bathleisure + DND 🖤
#VIEVE
01 Nov 2026
And the 'Mummy of the Year' award goes to... @jamiegenevieve 🖤 Happy Halloween from Team VIEVE.
Fancy a treat of your own? Pick one of six doors at VIEVEbeauty.com and see if luck’s on your side. Think 20% off codes, free shipping and exclusive gifts. T&Cs apply.
#VIEVE
#HalloweenMakeup
30 Oct 2026
Gift sets, spotted in unexpected places 👀
Sweet Cheeks, accessorised.
#VIEVE
#GiftSets #GiftIdeas #HolidayGifts #MakeupGifts
Bounce Balm Discovery Set, taking it easy.
Nova Travel Duo, seeing double.
The Little Heroes, on the coffee run.
29 Oct 2026
Ghouls, ghosts and one scary mummy. It’s all tricks from our Founder @jamiegenevieve this Halloween.
Now for the treats. Pick one of six doors at VIEVEbeauty.com and see if luck’s on your side. Think 20% off codes, free shipping and exclusive gifts. T&Cs apply.
#VIEVE #Halloween
28 Oct 2026
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