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Photos/Videos in last 12
Bio
Developed with dermatologists. Approved by makeup experts. Find us at Ultra Beauty, Sephora & Adore Beauty👇🏼
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Recent posts
Enjoy 25% off IT Cosmetics at Ultra Beauty! ✨
For a limited time only, from 12/11 – 25/11.
Shop via the link in bio.
13 Nov 2026
Do It All Tint Face Balm, now live on @adorebeauty (as if we needed another reason to hit checkout on your cart).
The link is in our bio.
11 Nov 2026
IYKYK.
And if you don’t, here’s the short version: CC+ Cream packs full coverage, colour correction and SPF 50+ into one tube, for your skin, but better.
06 Nov 2026
Sick of settling? Creasing? Makeup that emphasises texture? @prettyprogress23 gets it (and so do we). Do It All Tint Face Balm glides on like skincare, covers like makeup, and restores skin confidence in one simple step.
Shop now via @sephoraaus in-store and online.
*With Collagen Peptide: A biosynthetic collagen peptide similar to a protein fragment found in collagen. **Instrumental test, 24 subjects.
04 Nov 2026
IT is a solutions-based beauty brand for real women with real concerns. Our founder, Jamie, was a TV anchor who couldn’t find anything to cover her rosacea-prone complexion under studio lighting. IT and CC+ were born: dermatologist-developed formulas that care while covering for your skin, but better.
20 years of iconic formulas, and we still love what we do. To every CC+ fan, thank you!
03 Nov 2026
Want to swatch? Need a colour match? A top up? Find us in real life at @ultrabeautyau, @sephoraaus and @adorebeauty.
30 Oct 2026
Edited routines you can fit in a carry-on (really).
Tell us, what IT formula are you always packing?
28 Oct 2026
A lesson in easy, glowy holiday skin with @_milliearnold and Do It All Tint Face Balm.
Inside Millie’s holiday makeup bag: Confidence in a Cream, Do It All Tint Face Balm, Heavenly Luxe Complexion Perfection Brush.
Available online and instore at @sephoraaus
*With Collagen Peptide: A biosynthetic collagen peptide similar to a protein fragment found in collagen. **Consumer self-assessment, 113 women, after 4 weeks of use. ***Instrumental test, 24 subjects.
26 Oct 2026
9 to 5: All you need (really).
Coverage, skincare benefits, longevity, radiance.
Shop CC+ Cream at the link in our bio.
23 Oct 2026
“Doesn’t feel like makeup” – @alexandra.e.style showing us how to achieve radiant, buildable, good-for-skin coverage with Do It All Tint Face Balm.
Currently available to shop via @sephoraaus in-store and online
*With Collagen Peptide: A biosynthetic collagen peptide similar to a protein fragment found in collagen. **Consumer self-assessment, 113 women, after 4 weeks of use. ***Instrumental test, 24 subjects.
21 Oct 2026
15 shades of the new Do It All Tint Face Balm, all in one place.
Try it now in store at select @sephoraaus locations nationally, or shop online via the link in bio.
19 Oct 2026
Skincare-powered coverage for a radiant, natural-looking finish, as shown by @sophiapafitis đź©·
Do It All Tint Face Balm is currently available to shop via @sephoraaus in-store and online
*With Collagen Peptide: A biosynthetic collagen peptide similar to a protein fragment found in collagen. **Consumer self-assessment, 113 women, after 4 weeks of use. ***Instrumental test, 24 subjects.
16 Oct 2026
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