2.0M
Followers
2,848
Following
741
Posts
N/A
Reels
10
Highlights
4/8
Photos/Videos in last 12
Bio
More than just makeup. IT’s for real skin confidence. 🫧 Developed with dermatologists. 🌟 Approved by makeup experts.
Links
www.itcosmetics.com-
Avg likes
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Avg comments
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Engagement
4.9/wk
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Recent posts
One for them. One for you. We won’t ask which is which 💫
From lip favorites to mascara and skincare essentials, our holiday sets make it easy to find a gift they’ll actually use, with a little extra value built in.
Find your favorites @ultabeauty and itcosmetics.com!
07 Nov 2026
Less time deciding what makeup to use. More time actually getting ready.�
With blush, bronzer, and highlighter shades for your face and eyes, the Do It All Face + Eye Palette makes creating your everyday look (or something a little extra) that much easier.
One palette, endless possibilities. And yes, it makes a pretty great gift, too.
Make it yours—or theirs—at @ultabeauty and itcosmetics.com. 🎁
06 Nov 2026
Your holiday lip combo, handled. 💋
Two must-have shades, one easy gift. Our Do It All Lip Transformer holiday set pairs Clearly Confident and Plumberry for everything from everyday plans to holiday nights out.
Keep both for yourself or treat someone on your list to a little of each.
Find the set at @ultabeauty and itcosmetics.com, and consider one more gift handled. 🎁
05 Nov 2026
One palette. So many ways to get ready.
Meet the Do It All Face + Eye Palette, with six versatile shades to blush, bronze, highlight, and create your look without overcomplicating your routine. An easy addition to your makeup bag and an even easier gift for someone who loves a little bit of everything.
Find it at @ultabeauty and itcosmetics.com, and consider holiday gifting handled. 🎁
04 Nov 2026
Consider this your official permission to start holiday shopping early.
Our holiday sets are here, bringing together your IT Cosmetics favorites with more value built in.
Give a little beauty this season ✨ Find our holiday sets at @ultabeauty and itcosmetics.com 🎁
02 Nov 2026
Just one little treat. And maybe another. And another. 👀
Consider this your reminder that candy isn’t the only thing worth treating yourself to.
#ITCosmetics
31 Oct 2026
Big plans tomorrow night? Don’t forget your exit strategy. 👀
Go all out with the makeup. When it’s time to take it off, let Bye Bye Makeup, Confidence in a Cleanser, and Confidence in a Cream handle the aftermath.
We love a dramatic look. A dramatic removal process? Not so much.
#ITCosmetics
30 Oct 2026
Not every makeover needs a montage. Sometimes the best beauty discoveries are a little less dramatic.
Case in point: @itcosmetics Confidence in a Cream. With up to 48 hours of hydration and a formula that helps visibly smooth fine lines and improve skin texture, there’s plenty to talk about.
Consider this a glowing review. Literally. Find Confidence in a Cream @UltaBeauty.
#ITCosmetics #ITCosmeticsPartner
29 Oct 2026
Your routine’s plus-one? Confidence in a Cream.
Smooth it over your face, neck, and décolleté morning and/or night - wherever your skin could use a little moisture. And during our Friends & Family Sale, the whole site is 30% off. Sounds like a good time to keep it simple ✨
#ITCosmetics
27 Oct 2026
Still waiting for a closet that picks out your outfits. Thankfully, skincare is one decision that’s gotten a whole lot easier.
@itcosmetics Confidence in a Cream delivers up to 48 hours of hydration while helping skin look smoother and supporting the moisture barrier. One moisturizer, plenty of reasons to make room for it on the shelf.
Now, if only getting dressed were this straightforward. Get yours at @UltaBeauty.
#ITCosmetics #ITCosmeticsPartner
26 Oct 2026
“Whatever” is a perfectly reasonable response to a lot of things. Your skincare probably shouldn’t be one of them.
A little nostalgia, a lot more confidence. @itcosmetics Confidence in a Cream delivers up to 48 hours of hydration while helping smooth the look of fine lines and support the skin’s moisture barrier.
Because some things are worth being particular about. Shop Confidence in a Cream at @UltaBeauty.
#ITCosmetics #ITCosmeticsPartner
22 Oct 2026
Consider this your first clue.
Confidence in a Cream is ready for its close-up ✨
21 Oct 2026
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