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Bio
Made to perform for curls and waves. Ignited by @shakira. Developed by Experts. @ultabeauty @ultabeautymx @theofficialselfridges @falabella_co
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Recent posts
From her hair journey to yours.
@shakira opens up about the making of isima and the power of haircare that honors who you are.
Expect more for your hair.
#isima
12 Jun 2025
ísima. That’s the vibe.
Say it. Film It. Post it. #isima
Sola o con tus amigas —just make it yours. Más es más.
06 Jun 2025
A little isima goes a long way. 💗
Meet your new mini obsessions. Your favorite high-performance hair rituals, in perfectly portable sizes.
For a limited time, buy one mini, get one 50% off at Ulta Beauty! 🧡
Mix, match, and find your favorites
Offer ends 11/7. Shop at @ultabeauty
03 Nov 2026
Different moods, different hair needs.
💚 Riquísima: Clean girl, but make it haircare. A gentle cleanse that leaves strands feeling fresh without stripping any essential moisture
🩵 Reset: Fresh start energy. A deeper cleanse to help remove buildup and give your scalp and strands a reset.
🩷 Suavísima: In our soft girl era. Moisture, softness, and slip for strands that need a little extra love.
Three different vibes, one thing in common: showing your hair some love. Which one is your mood?
Find your match on isima.com and at @ultabeauty ✨
30 Oct 2026
Your weekly wash day just got a SÚPER upgrade. ❤️🔥
Meet Súperbomba, your once-a-week intensive treatment that goes beyond moisture to help repair signs of damage, strengthen strands, and bring softness back to stressed-out hair.
Heat styling? Color damage? Everyday wear and tear? Súperbomba has your back (and your strands).
Swipe to learn why your hair deserves a little extra, then find your new wash day essential on isima.com and at @ultabeauty! ❤
29 Oct 2026
The secret to a great hair day? It starts in the shower. 🩷
Wash day with @parispollina featuring our Riquísima Hydrating Shampoo + Suavísima Hydrating Conditioner duo! Riquísima gently cleanses away buildup while Suavísima brings the moisture, softness, and slip for easier detangling.
The result? Clean, nourished, silky-soft strands with a while lot of shine. ✨
Your next wash day upgrade is waiting on isima.com and at @ultabeauty 🛍️
26 Oct 2026
Our camera roll lately ✨
27 Oct 2026
Healthy hair looks GOOD on you
@lexichavez__ knows the secret to that glossy, just-left-the-salon finish: Delicia Hair Oil 🩷
A few drops for lightweight nourishment, smoother strands, frizz control, and shine that speaks for itself.
Your finishing touch is waiting. Shop Delicia at @ultabeauty and ulta.com
23 Oct 2026
Good curl days start here
Meet Curls Don’t Lie: your secret to soft, bouncy, defined curls with ZERO crunch.
✨ Up to 96 hours of frizz protection*
✨ Glossy shine + beautiful definition
✨ Soft, touchable curls that still feel like YOU
Your wash-day routine deserves this upgrade.
Shop Curls Don’t Lie at @ultabeauty and ulta.com
22 Oct 2026
From the traditions passed down to the stories we’re still creating, our heritage is part of who we are. It lives in our roots, our rituals, and every expression of ourselves. 🩷
To our beautiful community, thank you for sharing your culture, your stories, and your pride with us. Here’s to celebrating everything that makes us who we are. This month and always.
15 Oct 2026
@quinnstrange said one product, and she meant it.
Curls Don’t Lie brings hydration, flexible hold + frizz control together in one step. So when your routine calls for less, you don’t have to settle for less.
12 Oct 2026
Straight, wavy, curly, or coily. Every pattern has its own personality (and its own needs). Get to know yours, love what makes it yours.
What's your hair pattern? Tell us below 👇
14 Oct 2026
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