1.8M
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885
Following
977
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Photos/Videos in last 12
Bio
1/1 of youtube user ItalianBach 1/4 of @friendsfromworkhq •••
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To outsiders, content creation can seem like a strange way to make a living. Isaac “Italian Bach” Smith would be the first to admit it. But he built his fanbase by refusing to take himself too seriously. “My friends and family don’t really do this sort of stuff,” he says. “There’ll be days where my girlfriend is filming me being a worm, and I’m like, ‘OK, maybe this is a little strange.’ But you know what? It keeps life interesting.”
Six million followers later, he’s settling into a very different kind of life in rural Northamptonshire. “I’m still a countryside guy,” he says. “I moved to London, but found myself coming back, because I think being here unlocks a creative element in my brain. It makes me feel a little less cluttered and more free.”
Link in bio to read GQ’s New Blood cover story.
Written by @clive_martin1
Photography by @marcinkempski
Styling by @benkschofield
Tailoring by @nafisatosh
Grooming by @jodytaylorhair
Hair by @tariqhowes
Make-up by Natasha Tereshko
Set design by @thomasbird
Retouching by @avantpost.studio
21 Oct 2026
Introducing GQ’s November 2026 issue: New Blood.
Featuring @dc3media, @harrycollettactor, @italianbach, @joelocke03, @mattbroome3, @mrogers and @nemzzz_.
The old establishment was pretty easy to spot: the uniforms, the institutions, the rules. Talent also had an address – the right school, the postcode and a familiar route to the top. No longer.
We’ve assembled a cast from beyond the capital, and from every corner of culture. Alone, they represent the next gen. Together, they show that creativity goes in many different directions, and comes from many different sources. Yes, privilege remains entrenched in sport and the arts. But slowly, by way of the internet, decentralisation and shifting plates of power, there’s new blood on the horizon.
Link in bio for more.
Photography by @marcinkempski
Styling by @benkschofield
Tailoring by @nafisatosh
Grooming by @jodytaylorhair
Hair by @tariqhowes
Make-up by Natasha Tereshko
Set design by @thomasbird
Retouching by @avantpost.studio
21 Oct 2026
Brace yourself cus I already did 😛😛😛 thank you @sidemen I love you
18 Apr 2026
Chill af
05 Nov 2026
Makes me feel young again AD @samsunguk #TeamGalaxy #GalaxyTabS12Ultra
04 Nov 2026
🎶 Even the neighbourhood dogs they join in 🎶
03 Nov 2026
(no caption)
02 Nov 2026
Valiant and nasty fair enough
01 Nov 2026
Halloween is over it’s time to celebrate summer again
01 Nov 2026
I’m ice spice btw
31 Oct 2026
(no caption)
29 Oct 2026
(no caption)
29 Oct 2026
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