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Founder & CEO, The Business of Fashion @bof Canadian by birth, Indian by ethnicity, East African by heritage, Londoner by choice. Opinions my own.
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Recent posts
‘Anything that lasts that long in the world, is something of value.’ ❤️ @imranamed, founder of @bof, Canada
25 Aug 2026
Thank you @vogueczechoslovakia for the honour of being on your annual #VogueLeaders cover. I am looking forward to joining you in Prague on June 5 for the Vogue Summit and to meeting with members of the @bof community in Eastern Europe.
Thank you also to @maxvadukul for the beautiful portraits in your striking signature style and especially to @nikhilmansata for always helping me to look my best.
Publisher: @michaelaseewald_v24; Photo: @maxvadukul;
Fashion Director: @milenazhu; Art Director: @robert.kov;
Styling: @nikhilmansata; Hair: Alessandro Squarza; Make-up: @chiaraguizettimakeup; Retouch: @david_hazan16; Location: @casabrerahotel
18 May 2026
Last Friday, I had the honour of speaking at the graduation ceremony of the Institut Français de la Mode in Paris. I was asked to share some advice for new graduates entering the fashion industry at a moment of profound change.
This speech is about purpose. About how purpose isn’t found in certainty, comfort or a perfectly mapped-out plan. I hope it serves as a reminder that it is in our struggles that we find our purpose.
To the 448 IFM graduates — and to your families, friends and teachers — congratulations on reaching this important milestone.
Thank you to @ifmparis for the invitation — it was an honour to be with you.
18 Jan 2026
Every season, as the fashion world travels from New York to London, Milan and Paris, @SimbarasheCha is outside the shows, photographing what people are actually wearing on the street for The New York Times. His work also takes him far beyond the Western fashion capitals, from Tokyo to Dakar.
It wasn’t until later in life that Cha realised this was the work he wanted. He spent his twenties trying to make it in music, worked for years in a bank and didn’t buy his first camera until he was 32.
Getting from there to here took a documentary about the legendary street style photographer Bill Cunningham, years of practice and a few happy accidents. Even now, he says, it hasn’t quite sunk in.
“Every day when I wake up in the morning and I’m brushing my teeth and I am looking at myself in the mirror — this happens every single day without fail — I just remind myself that, oh, this is my job now,” he says. “This is incredibly crazy.”
Cha joins @ImranAmed to talk about why practice makes permanent, the blind spot he had to admit to himself and why the style he looks for is meant to feel within reach.
🎙️ Listen now #linkinbio #BoFPodcast
📷 Shawn Bruce
07 Nov 2026
This week’s Lagos Fashion Week campaign is a series of portraits drawing on the tradition of African studio photography. They were shot by the creative director Daniel Obasi.
Few people have done more to shape how the world sees Lagos. Louis Vuitton asked Obasi to photograph the city for its Fashion Eye series. Beyoncé’s team brought him in to style the Lagos shoot for Black Is King. His work has run in Vogue Italia and The Face — and last year he joined the BoF 500.
Yet he built his career in a city where many creatives have to find their own way. Lagos, he says, produces remarkably resilient talent, partly because formal training is still hard to come by.
On this week's episode of The BoF Podcast, @ImranAmed sat down with @iamdanielobasi at his creative studio @amahstudios in Lagos to talk about how a city with so few easy paths forges so many extraordinary creatives, and what it would take to give the next generation an easier path.
🎙️ Listen now #linkinbio #BoFPodcast
📷 Daniel Obasi
31 Oct 2026
For most of the last 30 years, the American department store has been a story of decline: store closures, bankruptcies, endless discounting and floors packed with racks that looked the same from one store to the next.
@Bloomingdales is starting to tell a different story. Last quarter, its comparable sales grew more than 11 percent, its second consecutive quarter of double-digit growth, at a moment when much of the luxury industry is struggling to grow at all.
The man behind that turnaround is Olivier Bron, who arrived in New York nearly three years ago to become the CEO of the venerable department store chain that had lost its lustre. Bron believes that Bloomingdale’s can still matter to shoppers and to brands, but only if it gives people a reason to walk in.
This week, Bron joins @ImranAmed to talk about how you make a brand every American knows desirable again, and why some of luxury’s biggest brands are wrestling with exactly the same question.
🎙️ Listen now #linkinbio #BoFPodcast
24 Oct 2026
This week on The BoF Podcast, by popular demand, we are back for the third installment of Ask @ImranAmed Anything, where listeners from around the world send in their most pressing questions about what is happening in the fashion business.
This time, the conversation jumps off from the latest season of shows, specifically what’s actually happening at Gucci, whether metrics like Earned Media Value (EMV) and Media Impact Value (MIV) are worth anything at all, how brands can strike the right balance between creativity and commerce, and where human judgement still remains integral, even as AI becomes part of everyday creative work.
🎙️ Listen now #linkinbio #BoFPodcast
17 Oct 2026
Today is the 40th birthday of my absolute most favourite person in the world. He makes me feel happy everyday no matter what else might be going on. Everywhere we go, he brings with him a sense of cultural curiosity and aesthetic sensibility that help me to appreciate things I might have otherwise missed. Happy birthday my dear Niki. ♥️
11 Oct 2026
This week on the BoF Podcast, @TimBlanks, editor at large of The Business of Fashion, joins @ImranAmed for their seasonal review of the Spring/Summer 2027 shows.
In London, Simone Rocha and Erdem delivered what Blanks calls career heights, and Christopher Kane made his debut at Mulberry, which brought the label back to the London schedule. In Milan, Demna presented his third show for Gucci, and Miuccia Prada and Raf Simons built Prada’s collection almost entirely around the skirt. In Paris, Anthony Vaccarello staged his final show for Saint Laurent, a collection built around gold. Kering confirmed his departure on Oct. 9.
But the thread Blanks and Amed kept coming back to was bigger than any one show. In an industry dominated by giant groups trying to meet quarterly targets, there is a renaissance of independent designers and independent thinking.
Blanks says independence is the theme he expects to return. He describes fashion at its best as an “individual idiosyncratic statement, this passion, and that applies not just to the designers but to the people who sell the designers.” Amed adds that independent stores around the world are looking for designers who offer something customers can’t find everywhere.
🎙️ Listen now #linkinbio #BoFPodcast
📷 BoF Studio, Spotlight/Launchmetrics.com
10 Oct 2026
Chanel Spring/Summer 2027.
@matthieu_blazy’s choice of finale number is usually the determining factor of the mood of the evening. Tonight’s was “Gimme More” says @timblanks. Stay tuned for Tim’s full review tomorrow.
05 Oct 2026
@imranamed turns the tables @bof.
04 Oct 2026
Last night in Paris, we inaugurated The BoF 500 Class of 2026. First established in 2013, The BoF 500 looks beyond the usual awards and honours to recognise the people who are actually moving fashion forward — many of them working behind the scenes or shaping the industry from the outside.
At a moment when the world is focused on borders, fashion’s strength remains its openness. The BoF 500 is our annual reminder of that: a community of people from every corner of the world — and every corner of the industry — whose talent and tenacity are shaping what comes next.
Before the gala party began, we gathered together this year’s class for cocktails and our annual class photo. It was so inspiring to meet them and hear their stories first hand.
I’m sure you’ll enjoy learning about them too! To explore their inspiring stories see the full index at the #linkinbio.
@conorclinch #BoF500
04 Oct 2026
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