Daniel Obasi

Daniel Obasi

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@iamdanielobasi

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Incredibly honoured to have photographed and directed this year’s @lagosfashionweekofficial campaign. Thank you @omoyemiakerele , @sunnydolat and @stylehousefiles for the opportunity; I am truly grateful. Not many know this, but I stepped into the world of fashion in the year 2014 as an intern for Lagos Fashion Week. I was a 100-level university student with an uncertain future answering an internship call. During the screening and interview, @kenerapu asked me why I wanted to do this, especially since I didn’t really know much about the industry. I told her I wanted to learn and to contribute to what was being built. At that time, Lagos Fashion Week was one of the few safe spaces that I saw people be and express themselves freely. That inspired me a lot. Thank you Kene for saying yes. I started my career working almost all the fashion backstages here, assisting designers, styling, and most times as a labour of love. As an image maker, I have been intentional over these past years about pushing Nigerian fashion forward in: magazine editorials, music videos, celebrity styling, costume design for films, etc. I believe in building and contributing to ecosystems through whatever means or level you can. As I have grown through life and my career, I am constantly grateful for the people who have helped me through kindness and opportunities, and allowed me to learn from their experiences and worries. It’s also wonderful to look back and see how far the Nigerian fashion industry has come and would ask to not take for granted the intentional work being done to keep the door open for the next generations to come. Thank you - I will treasure this one 🌹🌹 31 Oct 2026 This week’s Lagos Fashion Week campaign is a series of portraits drawing on the tradition of African studio photography. They were shot by the creative director Daniel Obasi. Few people have done more to shape how the world sees Lagos. Louis Vuitton asked Obasi to photograph the city for its Fashion Eye series. Beyoncé’s team brought him in to style the Lagos shoot for Black Is King. His work has run in Vogue Italia and The Face — and last year he joined the BoF 500. Yet he built his career in a city where many creatives have to find their own way. Lagos, he says, produces remarkably resilient talent, partly because formal training is still hard to come by. On this week's episode of The BoF Podcast, @ImranAmed sat down with @iamdanielobasi at his creative studio @amahstudios in Lagos to talk about how a city with so few easy paths forges so many extraordinary creatives, and what it would take to give the next generation an easier path. 🎙️ Listen now #linkinbio #BoFPodcast 📷 Daniel Obasi 31 Oct 2026 Working across styling, photography and film, Daniel Obasi (@iamdanielobasi) creates images that explore identity, belonging and who gets to shape how we see ourselves.   With @lagosfashionweekofficial underway, his 2026 CRAFTED campaign draws on the tradition of African studio portraiture. It’s a timely glimpse into a practice shaped by both his own imagination and his collaborations with Nigerian designers.   The story of African fashion is also the story of the images made around it. Obasi opens The Image Makers, our new series exploring the people and creative relationships behind African fashion’s visual culture.   Cover: Mangoes From Tamale, photographed by Daniel Obasi for @manjujournal. 30 Oct 2026 A little story time @amahstudios turned 2 this week on Oct 20th. 🌹🌹 25 Oct 2026 @ibukunoluwa_sammy and Edna @bethmodelafrica for @bankekuku “Invitation” directed by me. Production @danielobasistudios D.O.P 1 Israel Ajayi @israelajayi_ D.O.P 2 Valiant Victor A.D Donata Dickson @donata_deedy DIT Nicholas Ifeanyi @officialnicho_7 Photography Assistant Madu Peter @black_.lens Focus Puller Shemudara Emmanuel @shabe_industryaaa Photography Gaffer Obiti Oluwatosin @obitivisuals_media Grip Maxwell Ayah @ Video Gaffer Maxwell Ayah @ Project Coordinator Victoria Olanrewaju B. @thevictoriabenedict BTS Photographer Divine Ngaji Oluchuwku @divinendaji BTS VIdeographer Ezeh Francisca @cisca_ezeh ⁠ Set design @amahstudios Set Assistant Liber T @8lutliber Production Assistant Kosoko Moses King @kingitubaba_thatceleboi Hairstylist 1 Tatiana Mutushi @NRLUXEHAIR Hairstylist 2 Olaniyi Afeez @styledbysumbo Makeup Sulaimon Kazeem @casskoncept1 Nail Tech Moyosore Benedict @Kofoworolabenedict Styling Assistant Oluwatobilola Crystal Usman @crystal_otl Styling Assistant Victor Agboola @that_butterflyboy Casting Coordinator Michael Etokakpan @mickietoks Location Lufasi Park @lufasipark 18 Oct 2026 BTS with @kkobi1 @boybrotherfriend @omah_lay Grateful to everyone who made this happen Production - Daniel Obasi Studios @danielobasistudios Photographer & Director - Daniel Obasi @iamdanielobasi Photography Assistant- Peter Madu @black_.lens Fashion Assistant @jahn_experience Fashion Assistant @jadensalman Fashion Interns @evradeloredana @odia_nosen modadeiye @luwanoire Gaffer- Maxwell Ayah Set designer- Allen Olatunji @the_greitivity Groomer- Chibuzor Obasi Makeup Artist- Lauretta Orji @laurettayemoja DIT - Olufemi Sowunmi BTS Videographer - Victor Valiant BTS photographer - Okeke Princewill @dannypictures7 Video Editor- San Peter @insanhitty Location @amahstudios 15 Oct 2026 @omah_lay for @boybrotherfriend shot by me Creative and Style @kkobi1 Production @danielobasistudios 15 Oct 2026 @omah_lay for @boybrotherfriend shot by me. Creative and Styling @kkobi1 Production @danielobasistudios 15 Oct 2026 @omah_lay for @boybrotherfriend issue 12 Public/Private Photographed by me Fashion and Creative direction by @kkobi1 Production @danielobasistudios Location @amahstudios 🌹🙏🏾 04 Oct 2026 I wanna make a film this blue someday Life means new things to me daily holding love and forgetting fear🌹 Shot in Abidjan (few years ago) on a fashion editorial trip with @nataalmedia 18 Sep 2026 + 1 🌹 Grateful Mehn! 05 Sep 2026 A cool evening and grayish morning spent photographing and documenting young Nigerian surfers for @dazed Summer 2026 Action issue. Adams, Best, Lucky, Nelson, Moses, Moses and friends all repping the surf community of Tarkwa Bay, Lagos, Nigeria. Special love and thanks to @gpsurfing for the amazing work happening on the beach. Thank you for bringing everyone together and letting us make this editorial and film 🙏🏾 You can watch the short film “Water, Get enemy?” on @nowness as a part of the ——— “Surf’s Up” series 🏄🏾 Thank you @ted_stansfield and the dazed family for thinking of me for this story. I am really grateful 🙏🏾 ⁠ Editor-in-Chief @ted_stansfield⁠ Fashion & Image Director @imruh ⁠ Art Director @estermero⁠ Editorial Director @dominiquesisley ⁠ Production @danielobasistudios 02 Sep 2026

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DfJ5-y_tFVhIncredibly honoured to have photographed and dir…
DfJkvuLAu1aThis week’s Lagos Fashion Week campaign is a ser…
DfH9iLyDi3vWorking across styling, photography and film, Da…

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