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Bio
Empowering everyone to feel like they can fly. A bold approach to performance footwear and apparel. #FlyHumanFly
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Recent posts
Turns out, once wasn’t enough.
MARNI x HOKA. Coming soon.
05 Nov 2026
50 years. 5 boroughs. One unforgettable weekend.
NYC, you did it. And you did it BIG.
#HOKA
02 Nov 2026
New York isn’t known for keeping the volume down. Neither were we. 🗣️
26.2 asked everything of you. The early mornings, the hard miles, the moments you had to find a little more.
And NYC, you didn’t give up.
We brought the noise. You brought it home.
Fly Human Fly. 🪽
01 Nov 2026
Celebrating a huge day in the desert. 🌵🎉
@hjacksonracing pushed her way to first in the final mile at the @javelinajundred to take the win and punch her ticket to Western States. 🥇🎟️
What. A. Finish. Congrats, Heather! 🪽
#HOKA #FlyHumanFly
📸: @howiesternphoto
Celebrating a huge day in the desert. 🌵🎉
@hjacksonracing pushed her way to first in the final mile at the @javelinajundred to take the win and punch her ticket to Western States. 🥇🎟️
What. A. Finish. Congrats, Heather! 🪽
#HOKA #FlyHumanFly
Celebrating a huge day in the desert. 🌵🎉
@hjacksonracing pushed her way to first in the final mile at the @javelinajundred to take the win and punch her ticket to Western States. 🥇🎟️
What. A. Finish. Congrats, Heather! 🪽
#HOKA #FlyHumanFly
📸: @howiesternphoto
Celebrating a huge day in the desert. 🌵🎉
@hjacksonracing pushed her way to first in the final mile at the @javelinajundred to take the win and punch her ticket to Western States. 🥇🎟️
What. A. Finish. Congrats, Heather! 🪽
#HOKA #FlyHumanFly
📸: @howiesternphoto
Celebrating a huge day in the desert. 🌵🎉
@hjacksonracing pushed her way to first in the final mile at the @javelinajundred to take the win and punch her ticket to Western States. 🥇🎟️
What. A. Finish. Congrats, Heather! 🪽
#HOKA #FlyHumanFly
📸: @howiesternphoto
Celebrating a huge day in the desert. 🌵🎉
@hjacksonracing pushed her way to first in the final mile at the @javelinajundred to take the win and punch her ticket to Western States. 🥇🎟️
What. A. Finish. Congrats, Heather! 🪽
#HOKA #FlyHumanFly
Katie Asmuth battled through the desert to an incredible third-place finish. 🥉
Huge congrats, @kt_asmuth! Way to empty the tank out there.
#HOKA #FlyHumanFly
📸: @howiesternphoto
Katie Asmuth battled through the desert to an incredible third-place finish. 🥉
Huge congrats, @kt_asmuth! Way to empty the tank out there.
#HOKA #FlyHumanFly
📸: @howiesternphoto
Katie Asmuth battled through the desert to an incredible third-place finish. 🥉
Huge congrats, @kt_asmuth! Way to empty the tank out there.
#HOKA #FlyHumanFly
📸: @howiesternphoto
Katie Asmuth battled through the desert to an incredible
01 Nov 2026
Alarm set. Fit ready. Miles incoming.
See you out there tomorrow, NYC. 🗽
#HOKA #LetsFlyNYC
📸:@wessalonen
31 Oct 2026
Shakeout miles with the NYC run community before the big dance.
Black Distance x World’s Fair Run Crew x HOKA.
Next stop: race day.
#LetsFlyNYC
31 Oct 2026
Kicking off race weekend strong with two HOKA debuts in the 5K this morning in Central Park.
Two debuts. Two podium finishes. 🏆
🥇 Habtom Samuel takes the win in 13:31
🥉 Ednah Kurgat races to third in 15:42
LET’S FLY, NYC! 🪽
#HOKA #FlyHumanFly
31 Oct 2026
New York, we’re just getting started. 🗽🔥
Meet us at the HOKA Fly Station Friday & Saturday for fresh race day kicks, pre-marathon bites, good music and all the NYC energy. 🪽🍎
📍 96 N 5th Street, Brooklyn, NY
#HOKA #LetsFlyNYC
30 Oct 2026
From NIL to Elite 🪽
Five NCAA titles. A 59:01 half marathon debut. The most decorated athlete in New Mexico history. And he’s just getting started.
This weekend, @habtom_samuel_ makes his debut as a HOKA Elite athlete.
Welcome to the family, Habtom.
#HOKA #FlyHumanFly
30 Oct 2026
New York City, we’re here. 🗽
Ready to run, cheer, and fly with you all.
Hit the link in bio to learn about all of our events happening this weekend.
#LetsFlyNYC #HOKA
29 Oct 2026
A little race day preview, New Yorker style. 🗽
Born + raised New Yorker @umiakiyoshi knows a thing or two about running this city. Follow along as she takes us through some of the route’s most iconic stretches, from Greenpoint → Pulaski Bridge → Long Island City → Queensboro Bridge → Central Park, with a little local intel along the way. 📍
29 Oct 2026
NYC, let’s fly. 🗽🪽
Marathon week is here, and we’re taking over the city. Runs, community, culture, and plenty of reasons to come through.
Whether you’re racing, cheering, or just here for the energy, there’s a place for you.
📍 Tap the link in bio to see what’s happening
Who’s pulling up? #LetsFlyNYC. 🪽
25 Oct 2026
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