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Bio
šŖ Owner/ CEO @brute.strength š Coach of š„ š„ š„ CrossFit Games Finishers šTrain with us
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Recent posts
š„ & š„ I aināt gunna say we back or nothing š
2026 was a helluva run⦠and I aint fkn leaving!!!
Much love to the best team in the world.
@brute.strength say it with your chest.
25 Oct 2026
My story so far.
Excited to see what happens next.
@brute.strength
28 Jan 2025
BRUTE BRIEF #014 | Slow Is Smooth
Good training takes more than showing up and putting in the work. It takes patience, communication, and an understanding of what youāre working toward.
This week in the Brute Brief newsletter, @heycoachmatt is breaking down the athlete-coach relationship, how to approach training after a major competition, and what it takes to turn a @rogueinvitational workout, or any competition workout, into a purposeful training piece.
Plus, a look back at the lessons learned from Mattās first remote coaching client and how he still applies those lessons to his coaching today.
Read the latest Brute Brief when you subscribe link in bio.
03 Nov 2026
@dallinpepper 's @rogueinvitational win was a long time coming.
On this episode of the Brute Training Podcast, @heycoachmatt breaks down Rogue Invitational, Dallinās breakthrough win, @spraguerrrr second-place finish, and what makes their rivalry so fun to watch.
He also gets into the details that separate great athletes: knowing when to push, managing fatigue, trusting your training, and having the confidence to execute when it matters.
AKA: Your fitness only goes as far as your ability to execute under pressure.
Watch the full Rogue recap on the Brute Training Podcast.
What was your favorite moment from the weekend? Let us know & let's keep this train rolling for the Brute team.
29 Oct 2026
wouldnāt trade it for anything.
Team Brute @ @rogueinvitational š¤
25 Oct 2026
Your workout starts before the clock does.
How you visualize the hard parts of a workout, structure your warm-up, and prepare for the demands of the piece can make a difference when itās time to perform.
In this episode of the Brute Brief, @heycoachmatt breaks down how to prepare with purpose, why your aerobic engine needs to support your strength, and what he learned from an athlete who walked away.
Plus, how Emma Lawson took nearly two minutes off her 5K in just 10 months with @markcullenn
Listen to the latest podcast episode on the Brute Brief and take something into your next training session.
š§ Watch on the Brute Strength YouTube or listen on Spotify.
22 Oct 2026
Name a better duo. Wrong answers only. š
09 Oct 2026
If your āhardā aerobic sessions donāt leave you questioning your life choices, you might not be going hard enough.
In this conversation from the Brute Brief #012 podcast breakdpwn , @heycoachmatt describes the aerobic power work used with @alinewirz and why 30 seconds on / 30 seconds off at true high intensity is something you have to dose carefully.
This isnāt the kind of session you want to repeat every few days. When youāre actually pushing VO2 max development, the intensity is high enough that you need real recovery afterward.
And thatās just one part of the episode.
The full episode covers what your coach actually needs from you, why your training limiters matter, how to redefine success beyond the leaderboard, Alineās rise from around 100th in the CrossFit Open to the top 10, and where Brute is headed next.
Listen to the full Brute Brief #012 breakdown on YouTube or Spotify.
Subscribe to the Brute Brief newsletter through the link in bio.
08 Oct 2026
What are you measuring when you decide whether youāre successful?
Your leaderboard finish? Your PRs? Whether you made the Games?
Those results matter. Theyāre just not the whole picture.
In The Brute Brief #012, weāre looking at what it takes to stay in the sport for the long haul.
Inside:
⢠What your coach needs from you
⢠Why your training limiters matter
⢠When to pay attention to your energy and recovery
⢠How to track micro-wins
⢠How @alinewirz went from around 100th in the CrossFit Open to the top 10
⢠Where Brute is heading over the next five yearsš
The leaderboard is one metric. Your preparation, effort, routine, and ability to keep showing up matter too.
Read the full issue and subscribe to The Brute Brief Newsletter through the link in bio.
06 Oct 2026
We went out and gave everything.
Big shoutout & thanks to @wodapalooza for putting on an awesome event.
š¤
28 Sep 2026
Rounded out Saturday night with some all out SPRINTS.
One more day to battleāļø
27 Sep 2026
BRUTE = CONQUERED š¤
Team Brute gets their first dub of the weekend at Gymreapers Wodapalooza SoCal.
#WZASoCal | Sept. 25-27 | Live on FloElite
26 Sep 2026
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