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Bio
Where creativity meets science in sport. Your Potential, Our Expertise. š„ & š„ Fittest in the š Find your program & join Team Brute today!šš¼
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Recent posts
NEW BRUTE ATHLETE CYCLE / SAMPLE WEEK
Brute Athlete is a program designed to elevate your performance through the CrossFit competitive season. With a focus on weights, barbell movements, gymnastics skills, and aerobic work seen in the Open and Quarterfinals, our goal is simple: to dramatically improve your ranking on the Quarterfinals leaderboard.
WHO ITāS FOR ā¬ļø
- Quarterfinal Athletes
If youāre already competing in the CrossFit Quarterfinals and want to climb higher in the rankings, this program is built for you.
- Local & Regional Competitors
Whether you compete individually or on a team, youāll benefit from focused training designed to elevate your overall performance.
1 session per day
5 days per week.
Consistency over excessive volume is what drives real progress.
For most Quarterfinal athletes, one quality session a day is enough to make huge improvements, especially when balancing training with a full-time job, school, or life outside the gym.
Join Brute Athlete now on our website, link in bio.
21 May 2026
Meet Justin Cowart š¤
With 18+ years of coaching experience and an OPEX CCP certification, Justin has spent a big part of his life helping people become better versions of themselves.
His background in motocross and MMA has shaped his own relationship with training, but when it comes to coaching, he's less concerned with what type of athlete you are and more interested in who you are and how willing you are to grow.
Justin enjoys working with youth, masters, and anyone who is coachable and genuinely wants to become better, both physically and mentally.
A few things about Justin outside the gym:
- Favorite movements: snatches, rowing, and pretty much any gymnastics movement.
- His ideal time outside the gym is spent with his wife, dog, and two cats.
- The slower the day, the better.
Whether you're looking to improve your performance, build consistency, or become a stronger version of yourself, Justin is ready to help you get there.
Interested in working with Justin remotely? Head to our website to get started.
07 Nov 2026
The standard for becoming a @crossfitgames athlete has changed. Has the mindset around who can realistically get there kept up?
CrossFit has evolved, the competition has gotten deeper, and athletes are starting younger than ever. But are we still approaching the sport with the same expectations we had years ago?
@brianfriendfitness and @rhigas discuss how much the path to the CrossFit Games has changed, and why the gap between recreational CrossFit and elite competition might be bigger than we think.
Is becoming a Games athlete still a realistic goal for anyone willing to put in the work?
Watch the full conversation on the Brute Podcast on YouTube or Spotify.
05 Nov 2026
BRUTE BRIEF #014 | Slow Is Smooth
Good training takes more than showing up and putting in the work. It takes patience, communication, and an understanding of what youāre working toward.
This week in the Brute Brief newsletter, @heycoachmatt is breaking down the athlete-coach relationship, how to approach training after a major competition, and what it takes to turn a @rogueinvitational workout, or any competition workout, into a purposeful training piece.
Plus, a look back at the lessons learned from Mattās first remote coaching client and how he still applies those lessons to his coaching today.
Read the latest Brute Brief when you subscribe link in bio.
03 Nov 2026
Meet @coachjeffcooper š¤
Before he was coaching athletes at Brute, Jeff spent four years playing college football, and when that chapter ended, his own fitness journey took a different direction. After finishing his football career at 321 lbs, he lost 86 lbs through fitness and bodybuilding.
Now, with 12 years of coaching experience and his CF-L3, Jeff brings that experience into his work with athletes every day.
One of his favorite parts of coaching is helping people return from injury. Getting back to training can be a tough process, and Jeff enjoys helping athletes work through it and get back to doing what they love.
His approach is simple: everyone deserves good coaching, and he's ready to meet you where you are.
A few things about Jeff outside of coaching:
- He plays in a few tennis leagues
- His favorite movements are toes-to-bar, snatches, and bar muscle-ups
Whether you're coming back from a setback or working toward a new goal, Jeff is ready to help you put in the work to get where you want to be.
Interested in working with Jeff 1-on-1? Send us a DM or head to our website to get started.
31 Oct 2026
What if your purpose is bigger than the competition floor?
After stepping away from competing at @worldfitnessproject , @fee.saghafi found a different way to show up, connect, and make an impact within the CrossFit community.
Sometimes the most meaningful opportunities come when things donāt go according to plan. Sharing the hard parts, being present for others, and finding purpose in a different season can mean more than standing on the competition floor.
In this episode of the Brute Training Podcast, Fee opens up about navigating that transition and finding a new sense of purpose through community.
Listen to the full conversation on YouTube or Spotify, link in bio.
31 Oct 2026
@rogueinvitational x BRUTE ā26
always a pleasure.
30 Oct 2026
@dallinpepper 's @rogueinvitational win was a long time coming.
On this episode of the Brute Training Podcast, @heycoachmatt breaks down Rogue Invitational, Dallinās breakthrough win, @spraguerrrr second-place finish, and what makes their rivalry so fun to watch.
He also gets into the details that separate great athletes: knowing when to push, managing fatigue, trusting your training, and having the confidence to execute when it matters.
AKA: Your fitness only goes as far as your ability to execute under pressure.
Watch the full Rogue recap on the Brute Training Podcast.
What was your favorite moment from the weekend? Let us know & let's keep this train rolling for the Brute team.
29 Oct 2026
The principles are few - the methods are many.
I use variations of these methods frequently with athletes to build capacity in higher skill movements.
Also, I know that cluster sets arenāt a true bodybuilding method, so purists donāt come for me.
29 Oct 2026
GET TO KNOW THE BRUTE COACHES.
Meet @fgmclark š¤š¼
Before CrossFit, Fraser played international age-group rugby, earning his first cap against England. He later competed in CrossFit locally, nationally, and internationally, primarily on the team side of things.
His approach to coaching comes down to the person. Your goals matter, but so do how you work, your commitment, and the person you are throughout the process.
A few things you might not know about Fraser:āØ- He has a fox red Lab named Sulley, after Monsters Inc.āØ
- 22.2 is āhis idea of hell. High-volume deadlifts and burpees arenāt exactly ideal for a 6ā3ā, 100kg athlete.āāØ
- He believes life is too short not to appreciate Harry Potter and Taylor Swift.
ICYMI, Fraser just finished up coaching @jennifermuir99 at her rookie debut @rogueinvitational on home soil in Scotland š“ó §ó ¢ó ³ó £ó “ó æ
Looking for individualized coaching built around you and your goals? Send us a DM or head to our website link in bio to learn more about working with Fraser 1-on-1.
29 Oct 2026
final day frames @rogueinvitational
27 Oct 2026
EARNED NOT GIVEN.
ROGUE INVITATIONAL 2026 MENāS CHAMPION š
#crossfit
#roguefitness
#crossfitevent
#podium
25 Oct 2026
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